SOC I A L MED I A PORT FO L I O

Theatre Museums Film Artists Web Series Events

WHO AM I ?

I am a storyteller: online, onstage, or on camera.

I’m a performing artist who lovesto help connect people. That’swhat led me to social media,

it offers a new stage forstorytelling.

I am a SMM Cultural Specialist.

Can I help you tell your stories?

https://ca.linkedin.com/in/adriannaprosser

SOCIAL MEDIA STRATEGY

I'm a huge fan of Jasper Visser &Jim Richardson's Digital

Engagement Format and use itfor all my clients

I have built CMOG Grantdocuments and Content

Strategies around this vital info!

Want to see a presentation I did?

Click over to my LinkedinSlideShare:

https://ca.linkedin.com/in/adriannaprosser

A social media strategy helps youachieve your goals more efficiently

CONTENT CREATOR

Founding Member, Producer, Host, Social MediaCommunity Manager of Cranium Cookie

Watch me hostthe show!

Writing scripts, hosting, improvisation on­set, research, pressrelease, marketing, online campaigns, outreach, audience

retention, vlogging, editing film and pictures.

CraniumCookie

HIGHLIGHTSInterviewed: Chris Hadfield

+Science Minister of

Canada, Kirsty Duncan

Compelling content helps you buildawareness and reinforce your brand.

CraniumCookie

Examples for Social Media Community Manager ofCranium Cookie

Social Media Community Manager ofGibson House Museum

On camera/social media persona "Big Red", campaigns,script writer, camera operator, research of Gibson and

Canadian history, outreach, audience retention, editing filmand pictures, closed captioning.

GibsonMuseum GibsonMuseumTOGibson House

Watch it nowTeacher + Twitter Favourite!

Examples for Social Media Community Manager ofGibson House Museum

GibsonMuseum GibsonMuseumTOGibson House

TrendyOn BrandBig Red Persona

GibsonMuseum GibsonMuseumTOGibson House

Global Reach:

My content for #AskaCuratorDay 2016 was used as an

example of Best Practises in aGerman Museum blog!

Museum Burg Postersteinhttps://burgposterstein.wordpress.com/2016/09/19/askacurator­2016­laesst­uns­zu­den­amerikanischen­museen­

aufschauen­ein­rueckblick/

TOhistoricsites historictoronto

Social Media Community Managerof Toronto Historic Sites

+ 43%

+ 65%

saw 43 % rise in followers

from my start date July 2015 to

December 31 2015

saw 65 % rise in followers

from my start date July 2015 to

December 31 2015

Example from Social Media Community Managerof Toronto Historic Sites

TOhistoricsites historictoronto

A personal favourite creation:

with 77 shares - 92 reactions - 21 comments

ENEWS LE T T ER S

Wo r k i n g w i t h E l d r i t c hT h e a t r e i s a l l a b o u tt h e i r v o i c e : a p e d a n t i c ,

v e r b o s e , c u rmudg e o n l yp e r s o n a t h e y c a l lD o c t o r Wu t h e r g l o om . Iu s e d h i s p e r s o n a t ow r i t e t h e n ew s l e t t e ru p d a t e i n "h i s v o i c e "

a n d g o t 5 2 . 1% OpenR a t e a n d 6 . 3% C TR .

ARE A GREAT WAY TO MAINTAINCONTACT AND BUILD ENGAGEMENT

2016 saw 34 % increase in

subscribers

2016 saw 57 % increase in

followers

2 0 1 6 S e a s o nS t a t i s t i c sf o r E l d r i t c h T h e a t r e

Social Media was secondonly to W.O.M34%

57%

COMMUNITY MANAGEMENT

INTERNAL

I support and manage 10 historic sites acrossToronto. To help keep us all in the loop I have aweekly internal newsletter to my team + archive bigupdates and How-Tos on my corporate blog.

EXTERNAL

The accounts I manage are also a way to connect toour patrons, audience, and viewers - I am also aperson the public can ask questions, gripe to, GIFhigh-five or chat with online.

Online communities are a powerful toolof engagement, but they don't just

happen by themselves

thank you.I look forward to working with you.

My motto is transparency andauthenticity on and offline.

I want to bring your story to life withsocial media.

I couldn't stuff this slide show witheverything I have done so let's chat

about what I can do for you.

@adriannap adriannasemail@gmail.com