Let’s rewinde the tape back to fall 2010. It was when everything started and the vision about Ådra, which you now hold in your hands (or see on your computer screen) began to emerge.

On a daily basis we came in contact with so many creative souls, creating cool and exciting fashion and artprojects. We wanted to share all the inspiration we met to a larger audience and put the spotlight on the next generation. The only solution was to create our own magazine where we pick up inspiration and show it for the fashion- and art business. And here we are today!

The first issu have landed and are dedicated to fashion and textile. But our vision in the future is also to provide pictorials consisting of innovative and creative art.

Therefore, we have a lot of collaboration with different scandina-vian design- and artschools. Students are so inspiring! And we think showcasing their work might be a healthy inspiration-injection for the fashion- and art industry.

Therefore you will find creations you never have seen before and makes you almost knocked out. You can’t buy everything you see, and that’s a part of the intention.

Ådra is a pure inspirationboost for fashion geeks. Read it regular and you don’t need to take your vitamins anymore! (joking). Anyhow, the first issue have landed. A result of strenght, dreams and will. It was a very exciting trip to see our baby grow and we also hope that you can grow with the magazine.

Enjoy!

A VISION ABOUT THE NEXT GENERATION

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CONTENTS

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p. 71

INTRODUCTION

CONTENTS

EDITORIAL TEAM

REMADE

IN THE BEGINNING

KIM

DE OVANLIGA

POLAROIDS

ATAPHOL

A DIFFERENT TAKE ON A SKIRT

ATTITUDE

AT LAST

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EDITORIAL TEAM

EDITORS

MARIA VON WACHENFELDT

HERIK BENGTSSON

ISABELLA PEHRSSON

ART DIRECTOR

ANNA-MARIA IVSTEDT

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REMADE

DESIGN: MASYANE

PHOTOGRAPHER: HENRIK BENGTSSON

MAKEUP: SANDRA E

MODEL: ANITA R / MODELLINK

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IN THE BEGINNING

DESIGN BY STUDENTS FROM 2011 FASHION DESIGN PROGRAM AT THE SCHOOL OF TEXTILES, BORÅS, SWEDEN.

PHOTOGRAPHER: HENRIK BENGTSSON

MODELS: JENNY A & FADHEL M

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KIM

DESIGNER & STYLING: KIM HAGELIND

PHOTOGRAPHER: LAMBIS STRATOUDAKIS

MAKE UP: MARIKA SERNFÄLT FOR MY LADY

MODEL: OLIVIA @ NISCHMANAGEMENT

STUDIO ASSISTANT: PEPPE ERICSSON

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DE OVANLIGA

PHOTOGRAPHER: HENRIK BENGTSSON

STYLING: ANNA LIDSTRÖM

HAIR & MAKEUP: FAZLI K @ FAZLI.SE

MODELS: ANNA L & ALICIA F

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46

47

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POLAROIDS

PHOTOGRAPHER: LAMBIS STRATOUDAKIS

WARDROBE: LADY LUCIE LATEX

MODEL: ELEGY ELLEM @ NOCTURNAL AGENCY

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ATAPHOL

HANDKNITTED LAMP DESIGN: ATAPHOL SUJ

PHOTOGRAPHER: HENRIK BENGTSSON

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A DIFFERENT TAKE ON A SKIRT

SKIRT-INTERPRETATIONS BY STUDENTS FROM 2011 FASHION DESIGN PROGRAM AT THE SCHOOL OF TEXTILES, BORÅS, SWEDEN

PHOTOGRAPHER: HENRIK BENGTSSON

MODELS: JENNY A, TINA N & FADHEL M

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ATTITUDE

PHOTOGRAPHER: HENRIK BENGTSSON

MAKEUP: EMELIE L @ MAKEUP BY FOX

MODEL: MADELEINE L

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70

AT LAST

FINALLY, A BIG THANK YOU! TO THE DESIGNERS, PHOTOGRAPHERS, MODELS, MAKEUP ARTIST AND CREATIVES WHO HELPED MAKE THIS FIRST ISSUE A REALITY. WE HEART YOU ALL.

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ÅDRA EDITORIAL TEAM

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