adorned in grace
TRANSCRIPT
Social Media Strategy:Adorned in Grace
Hannah Krueger, Mathew Frett, Victoria Steinbrecher, Frank Zhang,
Nick Dohrman
❖ Adorned In Grace❖ Mission and Goals❖ Strategy❖ Target Market❖ Objectives ❖ Budget❖ Generating Traffic
Today’s Agenda
The Mission of Adorned in Grace
Adorned in Grace Tacoma is designed
to bring awareness of human
trafficking to the Puget Sound Area
and support survivors.
Spread Awareness of Human Trafficking
Support the Cause with Dress Donations
People ❖ Who is our Target Audience
➢ Women 18-35➢ Planning their Wedding
❖ What Tools Will Reach our Audience➢ Instagram➢ Pinterest➢ Twitter➢ Facebook
❖ Budget
Content
❖ Our Goals➢ Spread Awareness of
Human Trafficking➢ Support the Cause with
Dress Donations❖ How do we plan on
Supporting our goals with Content?
Tools & Platforms
❖ Pinterest❖ Instagram❖ Facebook❖ Twitter
● Retweet
● Tag people
● Find relevant article about Human Trafficking
Goal(s):Attract more customers.
Objective/KPIs:Gain 1000 impressions, and obtaining 50 followers by March 9, 2017
Tactics:
Twitter with hashtags #humantrafficking and #AdornedinGrace along with photo of dresses
Metrics:
297 followers268 likes235 tweets254 following
Retweet● Retweet other human
trafficking tweets.● Follow other people who
care about human trafficking.○ Ex: Ashton Kutcher
Tag people● Mention people @xxx related
to human trafficking.● Share some stories or news
in time line and then tag the people who related to human trafficking.
Find relevant articles
● Find some articles about human trafficking and post on twitter.
● Reply some influential articles or news on twitter.
● Post the donors, buyers, and volunteers pictures on facebook to let more people know Adorned in Grace.○ People can share that in
their timeline to make more people see that.
Goal(s):
Let more people to know Adorned in Grace.
Increase brand awareness
Objective/KPIs:
Create brand awareness of our organization
Tactics:
Facebook, with posts about donations, dress purchase and posts designed to bring awareness to human trafficking
Metrics:
3216 likes
516 checked in
26 people talked about it.
3087 followers
● 44% of internet using women have a pinterest account
● Has become a go to place for brides to get ideas on decor, food, venues, and dresses.
● Women can look through photos posted by various wedding boutiques or photographers and pin the photos they like into an idea board.
Goal(s):
promote the organization and their actions
Objective/KPIs:
Increase number of impressions
Increase brand visibility
Tactics:
Improve pinterest page
Metrics:
Get 1000 repins
Get 100 new followers
Make 2000 impressions
● Convert into a business page
● Have a schedule in place to make sure that we are constantly posting photos.
● Other wedding related Boards to provide value to customer○ nearby venues, wedding formal wear○ Bridesmaids and Groomsmen wear
Goal(s):
promote the organization and their actions
Objective/KPIs:
Increase number of impressions
Increase brand visibility
Tactics:
Improve pinterest page
Metrics:
Get 1000 repins
Get 100 new followers
Make 2000 impressions
Local Bridal Shop’s Page
● With a pinterest business account there is a whole page for analytics
● Shows repins, most popular, followers, and number of impressions
Goal(s):
promote the organization and their actions
Objective/KPIs:
Increase number of impressions
Increase brand visibility
Tactics:
Improve pinterest page
Metrics:
Get 1000 repins
Get 100 new followers
Make 2000 impressions
● 38% of internet using women have an instagram
● One of the top social media platforms for sharing photos
Goal(s):
promote the organization and their actions
Objective/KPIs:
Increase number of impressions
Increase brand visibility
Tactics:
Improve instagram page
Metrics:
Get at least 10 women per month to use the hashtag #AdornedInGrace
Make 200 impressions by march 9th
● Create an campaign by using the hashtag #AdornedInGrace
○ Track the use of the hashtag
● Convert into a business page
● Post at least once a week
Goal(s):
promote the organization and their actions
Objective/KPIs:
Increase number of impressions
Increase brand visibility
Tactics:
Improve instagram page
Metrics:
Get at least 10 women per month to use the hashtag #AdornedInGrace
Make 200 impressions by march 9th
Tacoma Page Portland Page
● By searching the hashtag #AdornedInGrace, you can easily see how many people have used it
● Business analytics page provides…○ Number of impressions○ How many people have clicked on your site○ Number of followers and when they are on
Goal(s):
promote the organization and their actions
Objective/KPIs:
Increase number of impressions
Increase brand visibility
Tactics:
Improve instagram page
Metrics:
Get at least 10 women per month to use the hashtag #AdornedInGrace
Make 200 impressions by march 9th
Budget
● Limited budget● College Interns● Free platforms (Instagram, Facebook,
Twitter, and Pinterest)● Look into paid advertising in the future
Generating Traffic
● Social Media Influencers
● Hashtag Campaigns