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Adopting Mobile Technologies Inside Your Dealership

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23 years in retail 14 years of Web and software development 10 year marine industry veteran Marketing Director for 20+ location dealership Consultant to OEMs and Dealers since 2004 Designed the marine industrys first mobile app for on-line inventory management Evan Davis

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Adopting Mobile Technologies Inside Your Dealership A Typical Day

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Adopting Mobile Technologies Inside Your Dealership Heightened Customer Expectations

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Adopting Mobile Technologies Inside Your Dealership How can we do more with less? Examine what we do and why Work smarter = Be intentional New tools to help: Free us from our laptops and PCs Multi-task Deliver superior service to exceed heightened customer expectations

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Adopting Mobile Technologies Inside Your Dealership How Mobile Fits In Your Dealership Sales and Sales Management Customer Relationship Management (CRM) On-line Inventory Management Add, edit, and distribute inventory on-line Service Remote access to service records Customer communications

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Adopting Mobile Technologies Inside Your Dealership

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2 Types of Mobile Technologies Native Apps Self-contained on the device Web Apps (Mobile-optimized interface) Accessed through the mobile Web browser

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Adopting Mobile Technologies Inside Your Dealership Native Apps Designed for specific device/operating system Google Android: 16+ device manufacturers (36%*) Apple iOS: iPhone/iPad (26%*) RIM: Blackberry (23%*) Superior performance Commonly support off-line use * Smartphone Market Share: Nielsen Mobile Insights, National Feb-Apr 2011

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Adopting Mobile Technologies Inside Your Dealership Web Apps Mobile-optimized Website Accessed through the devices Web browser Compatible across Web-enabled devices Rely on Internet connectivity

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What types of devices need to be supported? Does it need to support working off-line? How critical is performance? Adopting Mobile Technologies Inside Your Dealership Selecting the Right Approach Native AppWeb App Common deviceMultiple devices On- and off-line useOn-line use only Performance is criticalPerformance less critical

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Exceed heightened customer expectations Productivity and efficiency Freedom! Adopting Mobile Technologies Inside Your Dealership Mobile Benefits for Your Dealership

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O: 813.498.1974 x10037 C: 704.526.9969 evan.davis@nukleus.com Adopting Mobile Technologies Inside Your Dealership Evan Davis