Adobe Youth VoicesABC Advertising

CampaignBy Soraya Houston &

Shevonne Henry-Greenfield

The Task

• Create a campaign that fits the requirements and message of the adobe youth voices

• A2 poster

• Newsletters

• 1 minute video advertisement

Dysfunctional homes • Conflict

• Misbehaviour• Neglect• Abuse • Abandoned• Unloved• Lost • Invisible • Torn • Broken

• Unhappy•Isolated • Unheard• Lack of confidence •Miserable • incomplete •Empty •Single parent •Family

Target Audience

• Teenagers aged 15 – 20

• Youth living with single parents

How dysfunctional homes effect youth

• Depression • Maturing quickly • Bad behaviour • Ashamed of family/Family

members• Pressure • Loneliness

Advertising our campaign

Channels – Channel 4 & E4

• Internet Television

What is Adobe Youth Voices?

Adobe youth voices aims to power youth in underserved communities around the globe with real-world experiences and 21st century tools to communicate their ideas, exhibit their potential, and take action in their communities. They supply the youth with grants and the youth are able to express themselves through short clips. Provides an unparalleled opportunity for youth to communicate their concerns, aspirations, and vision.

Adobe Youth Voices gives youth the opportunity to be heard through their resources.

There are many topics being brought to concern such as relationships, globalization & culture

TV Advert ‘ I WONDER’

• “I Wonder” is a 55 second TV commercial for Adobe Youth Voices, it focuses on the thoughts of young people and highlights how negative thoughts and concerns can dominate their lives. This can often result in not experiencing the joy of positive affirmations.

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THANK YOU FOR WATCHING