adobe summit 5 myths of video marketing
TRANSCRIPT
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Myths of Video Marketing Cynthia Tillo | Principal Product Manager
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Cynthia Tillo Principal Product Manager, Adobe [email protected]
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What Myths do you Believe to be True?
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Go Beyond the Hype to Bullet-proof your
Video Implementation
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Video Consumption Continues to Grow
Source: Adobe Digital Index
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Video Consumption Trends by Device
Source: Adobe Digital Index
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Email is suitable for video collaboration
Myth:
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Deflate Gate: Locker Room Surveillance Video
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Email vs. True Collaboration
9
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Use HTML5 for multi-screen coverage
Myth:
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HTML5 Video Can Reach 80% of Desktop
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HTML5 Video Requires Multiple Codecs
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HTML5 Lacks Streaming Standard
Safari 8+
Limited Safari 5+
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Universal Video Player
Adobe is the only company that addresses the entire content lifecycle:
• Make: Innovative tools and services to create compelling, rich, beautiful and useful content
• Manage: Solutions for seamless delivery and consumer access to content across media and screens
• Measure: Solutions that enable rich understanding of customer ROI across marketing channels
• Monetize: Solutions that efficiently target and deliver content to achieve business results
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Video Marketing Tips
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• Publish video • Show URL and Embed Code • Embed video on third party website • Author video with drag & drop ease on AEM Sites webpage • Show support for responsive design • Show use of Flash on desktop for adaptive streaming, seek
towards end of very long video to show instant playback • Show on iPad using adaptive streaming • Show on iPhone using adaptive streaming
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YouTube is the Marketer’s Video Platform
Myth:
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The YouTube Phenomenon
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No SEO Credit: Drives Traffic to YouTube Not your Site
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YouTube Branded Player No Control over Ads No Control of Related Videos YouTube Branded Player
Loss of Brand Control
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Placeholder YouTube analytics is a Silo: no tie to the customer journey
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Video Marketing Tips on YouTube
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• Setup YouTube account • Setup tags for YouTube Channel • Set default metadata values for YouTube publishing (ie
Category) • Show YouTube properties of video • Set tags for video • Publish video • Show resulting YouTube URL • Click on URL to playback video on YouTube • Unpublish video to show removal from YouTube
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Key Takeaways
Publish to your site AND YouTube.
1 Use smart player with
HTML5 AND Flash.
2 Avoid email for
video collaboration.
3
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