Adobe & Creativity

“Good ideas come from everywhere in the company”.

John Warnock & Chuck GeschkeFounders & Chairmen of the Board - Adobe Systems

Myth: Software is Boring.

Garage WeekUse one week to pursue any idea, and demonstrate it to the team at the end

of the week.

Pinterest-like Feature for Digital Publishing Suite

Creativity Abounds At Adobe

• Marketing brainstorms - with non-Marketing teams

• Seeds of Innovation Program

• Creative Workplace Perks

Adobe Learnings

• Get support from the top• Set few but specific guidelines

• Celebrate all results, not just a few

• Implement an outcome

• Repeat, repeat, repeat