admomentum roadmap dec 08

Q4 2008

Road Map to Version 4.0

FAST AdMomentum Timelines

FAST AdMomentum Road Map – Version 3.4

“FAST AdMomentum 3.4 is a software application that runs a pay-per-performance text advertising

network, based on cost-per-click keyword bidding”


Integration APIs

A complete suite of externally available remote APIs that give control of

functionality available through AdManager, including the ability to

create and assign users and accounts, create and manage campaigns,

create and manage keywords and bids, and retrieve statistics.

‘Trusted’ Advertisers for Editorial Control

Improved Exception and Error Handling

Improved statistics/performance information for broker

Improved application security

Improvements seen in AdMomentum 3.4


AdMomentum 3.4 SP1 (Dec 2008)• API Security patches• Improved Japanese Tokenization

AdMomentum 3.4 SP2 (Feb 2009)• Improved User Interface for bid management• Extra reporting capability• Quality Improvements

AdMomentum 3.4 SP3 (Apr 2009)• (To be decided)• Quality Improvements

Improvements for upcoming Service Packs


“FAST AdMomentum 4.0 will be a software application that maintains a text or multimedia advertising network that can be based on any

configuration of common ranking/costing models”

4.0


“FAST AdMomentum 4.0 will greatly improve the way the network can be customized, configured and managed.”


Size, type, dimension and meta-data detection

Product-based inventory purchasingAllowing for a broker to declare ad spaces, ranking model,

costing model, mandatory and optional conditions into a

product-set for available purchasing


Cost Per Impression (CPM) Keyword ModelAn advertiser choosing a set of keywords that are relevant and paying per thousand impressions

Cost Per Impression (CPM) Category ModelAn advertiser choosing a set of business categories which are relevant and paying per thousand impressions or a fixed amount.

Cost Per Impression (CPM) An advertiser is shown in a particular location for a simple cost per thousand impressions


Impression ForecastingAn advertiser is shown the maximum number of

impressions based on past statistics

An agreed minimum number of impressions becomes

the delivery contract for both the advertiser and broker

Maximum impressions per session

Impression smoothing

(Cont.)


An advertiser can buy a certain ad space, or ad

spaces for a certain time period

An advertiser is shown the estimated number of

impressions based on past statistics

Tenancy often used for premium locations


d (Cont.)


Plug-in based UI architecture

Plug-in


Geo-targeting and location boosting

Search Keyword Reporting

Setup and Monthly fees

Coupon Management

Minimum yield per ad space

Scheduled Reports

Migration Path for current 2.2 and 3.4 customers


System VisibilityPerformance

Activity

Status

Maintenance tasks and jobs


The ability to integrate with any payment gateway through exposed APIs for the collection of funds.Payment Gateways supported

SecurePayCyberSourcePayexSaferPaySafeShopNetAxeptServeBase


No database bottlenecks AdMomentum 4.0 uses a Distributed File System for high-

performance persistence completely removing the need for a database, which is typically limited in its performance.

Linearly scalable solution

Thank you

Thanks!

admomentum roadmap dec 08

Technology