adidas “Basketball is a Brotherhood” Case Study

2005-2007 AdMob, Inc. Confidential & Proprietary

Goal To extend “Basketball is a Brotherhood” campaign to mobile for lead generation, brand engagement, and product discovery

Result AdMob designed highly engaging campaign employing functionality well-suited for mobile: Click-2-Call pro basketball player Kevin Garnett (KG) & get KG to record a custom voicemail, video, pages for players’ shoes

Mobile advertising with AdMob was the most efficient source of driving opt-ins.

Mobile out performed TV,

Online, & In-store campaigns for

efficiently driving opt-ins

High % of users called KG a second time

Click-2-Call KG functionality