admarks - chicago association of direct marketing (cadm) · pdf file ·...

Please join us at Wildfire Restaurant onWednesday, August 19, to celebrate CADM’s Diamond Anniversary, congratulate our annualaward recipients, meet your new Board, andmore. Meeting highlights include:

• Luncheon and networking

• Presentation by Fiona Blades, president, Mesh Experience: How to Use Real-Time Experience Tracking to Fill Data Gaps

• Member Awards – Natalie P. Holmes Volunteerof the Year and Wheelless Mentor of the Year

• State of the association and what’s ahead

• 2015-16 Board of Directors induction.

Don’t miss this one-of-a-kind event! •

8

2 FROM THE PRESIDENT

4 TEMPO AWARD WINNERS

5 TEMPO AWARDS EVENT

7 MEMBER BRIEFS

8 CADM CELEBRATES 60TH ANNIVERSARY

10 DM EXPERTS

11 PSYCHOLOGY-BASED MARKETING EVENT

201 5

adMarks is printed by

Vision Integrated Graphics Tinley Park and Chicago, IL

VOL. 21 • ISSUE NO. 7 • AUGUST ’15

CADM Corporate Partner

CADM 60th Annual Meeting and Awards Luncheon

When: Wednesday, August 19, 201511:00 a.m. Cash Bar & Networking11:45 a.m. Luncheon

Where: Wildfire Restaurant

159 W. Erie St., Chicago

Fee: Member Non-member

Before 8/16 $49 $64After 8/16 $54 $69

Registration: Visit www.cadm.org/events.

adMarksConnecting Chicago’s

Multichannel Response Marketers

60th Anniversary Annual Meeting Luncheon

9›

This digital disintermediation model is onlygoing to get worse…if you are a traditionalbusiness.

The frog thought things were cool when itjumped into that pot and was just chilling.The water was a pleasant swimming tem-perature. Did a few laps.

But someone had started a small fire.

A raging digital fireIt was only few years ago and the web, technology and business started changingfaster than ever before. Social media was ignored by most except teenagers and earlyadopters.

Facebook was frivolous.

Mobiles were for the corporate chiefs andsenior executives. The devices were nick-named “Crack Berries.”

Celebrate CADM: 60 Years

By Jeff Bullas

The first of a two-part article reprinted fromJeffBullas.com. Jeff is an author, blogger andsocial media strategist.

See more at bit.ly/1ID1ffN

You have been running your business for along time. Life is good. Sales are holding up.

The admin processes and technology systemsare nailed. You have your eye on your com-petitors and the industry. The business modelis stable.

Or is it?

A small start-up starts selling direct online toyour customers. From London…

A potential competitor doesn’t do distributionlike you do. They go straight to your end customer….

CONGRATULATIONS to the Best Midwest Direct Response Marketers!TEMPO AWARDS TRIUMPH! See pages 4-7!

5 Digital Marketing Trends That Will Disrupt Your Business

NewadMarks-August2015.qxd:CADMNewadMarks 8/4/15 2:11 PM

CADM: Re-Igniting the PassionDear CADM Members:

Thank you for the opportunity to serve as your President this comingyear. I am honored, but most importantly I am proud to representCADM. I am a long-time member and know I have some big shoes to fillbut I am up for the challenge. For sixty years, we have carried the torchfor one-to-one marketing in Chicago, and have aided in advancing theopportunities, business interests and education of our members. In today’s

dynamic evolution of channels and technologies, it is more important than ever that wecelebrate and revive our energies for the core mission of CADM: To serve, support andpromote the one-to-one marketing community in Chicago.

As a member, I have asked the questions “What is CADM?” and “What does it stand for?”for myself. And in our renewed effort to “re-ignite the passion,” the board has answeredthose questions:

What is CADM?CADM serves its members, the one-to-one marketers in greater Chicago. CADM provides a high-quality forum for the exchange of ideas; fosters member development throughbusiness, educational, and social opportunities; and acts as an industry advocate.

Why Does CADM Exist?We believe in one-to-one marketing and Chicago is its leader.

How Do We Advance our Mission?Through well designed, easily accessible, relevant and effective programming and content.

What Do We Do?We connect, educate, recognize and represent today and tomorrow’s marketing leaders.

The board and I are enthusiastically seeking volunteers to help us re-ignite the passion.Please consider volunteering for a committee. We are now forming the following committees: Membership; Sponsorship; Educational Programming; Member Recognition;Marketing; Direct From The Heart; and Events. Sign up at bit.ly/1CZvYD3.

Last But Not Least…thank you to Susan Kryl for presiding over CADM for the past twoyears. Susan previously served as President in 1980-81, and did not seek out another term.However, her passion for our organization led her to spearhead efforts in the last twoyears to keep the passion alive and to re-define CADM for future success.

I look forward to working with you!

2 from thePresident

Brad Schwab

CADM Mission StatementThe Chicago Association of Direct Market-ing serves as the hub for Midwest marketers to network and learn from multidisciplinaryteams in the areas of digital, social, mobile and response marketing.

PRESIDENTBrad Schwab, Schwab Group LLC

VICE PRESIDENTJosh Blacksmith, FCB

IMMEDIATE PAST PRESIDENT

Susan Kryl, Kryl & Company

DIRECTORS

Jean Ban, CBD Marketing

Rosann Bartle, Umarketing

Brent Carter, eLytics

Benjamin Cox, xxil and Designata

Tracey Cymbal

Pradeep Kumar, FCB

Mark Skroch, Energy BBDO

Executive DirectorGlenda Berg Sharp, CAE

adMarks Editorial Committee:

Rich Hagle, Racom Communications, Editor Emeritus

Andy Gold, ASG Direct, Editor

Marilyn Markle, MarkleDesign Group

For a complete contact list of CADM’s volunteer leaders, visit www.cadm.org.

2015–16 Leadership Team

(ISSN# 1083-611X)

(USPS # 13036)

is published monthly except combined issues of may/june and september/october by CADM P.O. Box 578Westmont, Illinois 60559-0578312.849.CADM (2236) www.cadm.org

Periodical postage paid in Oak Brook, Illinois

Postmaster: Send address changes toadMarks c/o CADMP.O. Box 578Westmont, Illinois 60559-0578

Each CADM member receives a copy of adMarks as a member benefit.

© 2015 CADM

All rights reserved.

adMarks

Tweet me @bradschwab or email me at [email protected]


3

August 19 60th Annual Meeting and Luncheon

11:30 a.m. – 2:00 p.m.Wildfire, 59 W Erie St., ChicagoCADM celebrates our Diamond Anniversary. Fiona Blades, president, Mesh Experience, will discuss “Creating Better Customer Experiences.”Recipients of the Natalie P. Holmes Volunteer of the Year and the Wheelless Mentoring Awards will be honored.

Registration Fee is $54 for CADM members and $69 for nonmembers. Register at least 3 days early and save $5. See www.cadm.org for more details and registration

September24 After Hours in the ‘Burbs

5:30 p.m. – 8:00 p.m.White Chocolate Restaurant & Bar, 930 N. Meacham Rd., SchaumburgCome meet and network with fellow one-on-one marketers. Appetizers provided; cash bar. Registration fee is $15.00 for CADM members; $20 for nonmembers. Register at www.cadm.org/events

OctoberTBA Creating Better Customer Experiences – Analytics.

See www.cadm.org/events for more details and registration

CREATING BETTER CUSTOMER EXPERIENCES – CHICAGO STYLE

cadmCalendarFOR CADM MEMBERS ONLY!

Marketing Career Network ~Seeking a Job?

Upload your resume.

~ Filling a marketing position? Post the job description.

Check out CADM’s new

Career Center at cadm.org/careers

and see all the benefits our new partnership with Marketing Career Network

has for You!


4 gold/silver Tempo AwardsCategory Title of Entry Place Company Submitting Advertiser

Branded Web Sites MakeItYourOwn.com 1st Rodgers Townsend DDB Everclear/Luxco

Branded Web Sites Digital Welcome Center 2nd FCB Cox Communications

Campaign Microsite Early Life CRM Program 1st FCB Cox Communications

Campaign Microsite McDonald’s Gift-Fest 2nd The Marketing Store McDonald’s Corporation

Dimensional Mailings Blacklight Dimensional Mail 1st Rodgers Townsend DDB The Hartford

Dimensional Mailings AT&T Fortune Most Admired 2nd Rodgers Townsend DDB AT&T

Direct Mail ($300/M or more) Diamond ‘1’s and 0’s’ Direct Mail 1st Rodgers Townsend DDB AT&T

Direct Mail ($300/M or more) Trial City FCC Pop-Up Mailer 2nd Rodgers Townsend DDB AT&T

Direct Mail (less than $300/M) “Fingertips” 1st Jacobs & Clevenger Pacific Gas and Electric Co.

Direct Mail (less than $300/M) Consultation: Two Way Street 2nd Rodgers Townsend DDB AT&T

Direct Response Television It Can Wait Campaign 1st Rodgers Townsend DDB AT&Tand Radio

Direct Response Television Amy Purdy, Fight On :30 TV 2nd Rodgers Townsend DDB The Hartfordand Radio

E-Mail “AHS® Gift for the Holidays” 1st Epsilon American Home Shield®

E-Mail Jack Daniel’s “The Jack” BBQ Event 1st FCB Jack Daniel’s

E-Mail Early Life CRM Program 2nd FCB Cox Communications

Integrated Marketing Campaign “What’s Your Why” 1st Epsilon GlaxoSmithKline; Nicorette & NicoDerm CQ

Integrated Marketing Campaign McDonald’s GOL! 2nd The Marketing Store McDonald’s Corporation

Interactive Marketing Campaign McDonald’s GOL! 1st The Marketing Store McDonald’s Corporation

Interactive Marketing Campaign Let’s Change This 2nd OgilvyOne Worldwide Kimberly Clark – Huggies

Loyalty/Frequency Marketing Early Life CRM Program 1st FCB Cox Communications

Loyalty/Frequency Marketing Preferred Reward National Launch 2nd TPN Bank of America

Mobile App Mantragram 1st Rodgers Townsend DDB Rodgers Townsend DDB

Nonprofit Direct Mail Meet Ellenore and Charlotte 1st Ami Marketing Ann & Robert H. Lurie Children’s Hospital Founders’ Board

Nonprofit Direct Mail Little City Treasure Chest of Gems 2nd Little City Little City

Online Advertising Lost Is The Same As Stolen 1st Rodgers Townsend DDB The Hartford

Online Advertising LOVE. MAKING. 2nd Havas Worldwide Chicago Craftsman

Out of Home Method To Your Madness 1st Rodgers Townsend DDB Rodgers Townsend DDB

Out of Home BASF SmartSolutions for Ants – POS Display 2nd Rodgers Townsend DDB BASF

Print Advertising Next 200 1st Rodgers Townsend DDB The Hartford

Print Collateral, Non-Mail Preferred Rewards National Launch 1st TPN Bank of America

Print Collateral, Non-Mail AT&T Business Fiber 2nd Rodgers Townsend DDB AT&T“Make Your Business Faster” Cable Door Hanger

Social Media Lost Is The Same As Stolen 1st Rodgers Townsend DDB The Hartford

Social Media Interactive YouTube Video 2nd Rodgers Townsend DDB The Hartford

Viral Video Marketing Interactive YouTube Video 1st Rodgers Townsend DDB The Hartford

Viral Video Marketing Let It Fly – All Pests Video 2nd Rodgers Townsend DDB Black Flag/Spectrum Brands

Jay Gondelman Early Life CRM Program FCB Cox Communications

Print Production Blacklight Dimensional Mail Rodgers Townsend DDB The Hartford

Multicultural El Juego Bonito Havas Worldwide Chicago DishLatino

Past Presidents’ “Best In Show” “What’s Your Why” Epsilon GlaxoSmithKline; Nicorette & NicoDerm CQ

SPECIAL AWARDS


Tempo Award Winners 5

2015 Tempo Awards Honor Top Marketing Talent

On Thursday, July 16, CADM hosted the Mid-west’s top marketing and creative talent at its annual Tempo Awards Ceremony. SIX10‘sCrown Hall at Spertus Center offered a lively and elegant ambiance that was a perfect fit forhonoring 2015’s best response marketing work.

Designed to generate measurable results from target audiences, the work is recognized for raising the bar in terms of strategy, creativity, innovation and results. The judging categories included web sites, direct response, e-mail, print,digital and interactive, and social media.

Brad Schwab, 2015 Tempo Awards Overseer and incoming CADM President, was the night’semcee/host. Brad congratulated all the compa-nies who submitted entries, thanked the countlessvolunteers and judges who help make the cere-mony happen, and recognized our CADM andTempo Sponsors — Digital People, FCB, GeneralMarketing Solutions, Quad Graphics, Sharper Associations, and Umarketing.

The evening’s high energy continued with representatives from each of the event sponsorspresenting the 19 category winners from the 33advertisers/ brands who submitted 104 entries.The evening was capped off with the presenta-tion of the four Special Awards of the night:

Innovation & Excellence in Print Production:Rodgers Townsend DDB, Blacklight Dimensional Mail for The Hartford

The Jay Gondelman Award for Innovation inElectronic Direct Marketing: (excellence in digital/social/mobile marketing): FCB/Chicago,Early Life CRM Program for Cox Communications.

Multi-Cultural Marketing: Havas WorldwideChicago, El Juego Bonito for DishLATINO.

The Past Presidents‘ “Best In Show”: Six pastCADM presidents selected Epsilon as “best inshow” from among all of the first place entries.for its “What’s Your Why” integrated marketingcampaign for GlaxoSmithKline’s Nicorette &NicoDerm.

Congratulations to all who entered and con-tributed to an outstanding evening of networkingand inspiration. •The Special Awards Winners are pictured here; see pages 6-7 and visit CADM’s Facebook page formore photos from the event.

Event photos by Paul Audia.

Epsilon-GlaxoSmithKline Integrated Marketing Campaign Recognized as “Best in Show”

(Above) Epsilon was recognizedwith the Past Presidents’ Awardfor their “What's Your Why” integrated marketing campaignfor GlaxoSmithKline's Nicorette & NicoDerm.

(At Left) Havas WorldwideChicago received the Multi-Cultural Marketing Award fortheir “El Juego Bonito” campaignfor DishLATINO.

(Below) Brad Schwab congratu-lates FCB/Chicago, recognizedwith the Jay Gondelman Awardfor “Early Life CRM Program” for Cox Communications.


6 TempoAwards

A SPECIAL THANK YOU TO OUR EVENT SPONSORS

The Tempo Awards celebration was not only a night to be proud of forCADM and the response marketingcommunity, but a lot of fun for all. Congratu lations and appreciation toeveryone involved! •


member News/Briefs 7

WELCOME NEW MEMBERS

• David Arvidson, Assistant Account Executive,

OgilvyOne, Chicago

• Rosann Bartle, Creative Director,

Umarketing, Chicago

• Charles Brandl, Account Director,

OgilvyOne, Chicago

• Tanja Ivosevic, Marketing Assistant,

Meyer Partners, Schaumburg

• Brian Jones, student,

Northwestern University, Chicago

• Heather McGinness, CFRE, Senior Consultant –

Account Executive, Meyer Partners, Schaumburg

• John Payne, Account Executive,

Meyer Partners, Schaumburg

Have you recently received a certification? Special award? Honor? If you have a submission for “Member Briefs,” please send it to adMarks Editor,CADM, PO Box 578, Westmont, IL 60559-0578 oremail [email protected].

Congratulations Tempo CommitteeWith 102 entries in 19 categories, the 2015 Tempo Awards was an amazing success,led by its committee of volunteers. One team researched and selected a vendor-partner for electronic submissions and judging. Another team located and trained the Tempo judges. Another group of volunteers rebranded the project. And anotherteam researched, recommended and decorated our new venue. The planning committee members raised the bar on our annual recognition project. The TempoAwards Committee (below) included: Brad Schwab, CADM Awards Overseer; Marisa Marinelli and Paul Pousha, Co-Chairs; Casey Gold, Christina Nejedly, RosannBartle, Jovita Almanzo, Allison Lacey, Rachel Strevey and Glenda Sharp. •


8 cadm History

CADM Celebrates Diamond Anniversary

CADM PILLARS OF EXCELLENCELEADERSANALYTICS: Pradeep Kumar, [email protected]

DIGITAL: Dasher Lowe, [email protected]

Mark Skroch, Energy [email protected]

MOBILE: Mickey Alam Khan, Mobile Marketer, Mobile CommerceDaily and Luxury [email protected]

RESPONSE MARKETING:Cyndi Greenglass, Diamond Marketing [email protected]

SOCIAL: Brad Schwab, Schwab Group [email protected]

CADM PILLARS OF EXCELLENCELEADERS

Happy 60th Anniversary to CADM! Bob Downs, Bob Enlow and a handful of colleagues formed the Mail Advertising Clubof Chicago in 1955. The organization was incorporated in the state of Illinois on July 23,1969. On August 8, 1973, the members ofthe nonprofit corporation approved chang-ing the nonprofit corporation's name to the Chicago Association of Direct Marketing,Inc. The new name was recorded by the Illinois Secretary of State on September 6,1973.

The original Articles of Incorporation areshown at right. Look for more about our history and nostalgia at our August 19 Annual Meeting and in upcoming issues of adMarks. •


insider Insights 9

Apple brought out the iPod, iTunes and the iPhone. Vinyl died and businesses disappeared.

A digital fire had started.

Those little icons downloaded to your smart-phone hide powerful technology and newbusiness models.

Apps are now redefining business….

Uber’s app has the taxi monopolies and authorities running scared. But their businessmodel is not just about technology…. it ismuch more about building a trust network and adding more value.

Here (chart at right) is a quick comparison between a taxi in DC and UberX:

On demand apps are pushing into many indus-tries. Is yours next?

Capture the dataFacebook captured almost every intimate detailfrom your relationship status, to brand prefer-ence, gender, location and much more.

It collected the data and now they sell it backto us.

Granular data will give you the power to dowhat seems to be “one to one” marketing.When visiting websites are you seeing thesame banner ad popping up? It’s no coinci-dence. You have been targeted!

Here are some digital marketing trends thatwill disrupt your business, whether you are disrupting yourself or you are being disrupted.

Don’t ignore them.

1. Digital marketing automation platformsThe splintering of media has made marketingat scale a nightmare. There is…

More media…

More digital channels…

More social networks…

A lot of moving parts. But there is a solution.

Technology.

Marketing used to be a creative pursuit. Thathas changed. It has become much more. Youneed a digital marketing platform. A new approach called “marketing automation.“

The race is on to own the platform. The play-ers?…many. Hubspot, Ontraport, Infusionsoft.Then you have Social Sprout, Marketo andHootsuite. The list is growing…fast.

The marketing automation raceIt doesn’t matter whether you are a contentmarketer, social media marketer, blogger whowants to scale and monetize their platform, orjust a digital marketer…

You will need a marketing platform soonerrather than later.

This scramble for the high ground and platformdomination is coming from start-ups and theestablished Enterprise technology giants.

It is a challenge for big and small. But the complexity increases at the big end of town.

To manage marketing at scale in a digital worldrequires a new breed of marketer. The data scientist. Previously they were kept in a caveand tossed scraps.

Now they will be your secret Ninja weapon.

2. Big data for personalization and identifyinginfluencersAs the web exploded, the tools to manage andmeasure the noise and information were non-existent. We cobbled together software, tech-nology and amateurs. You need professionals.And you need to capture the data.

Data is going to be your secret weapon.

Knowing more about your customer than theyknow about themselves is marketing power.Natural language processing will identify influ-encers, customer preferences and content thatworks and is viral.

Identifying influencersIdentifying global influencers in your industry or niche is starting to go mainstream.

I was surprised recently to find that technologythat sifts through 6 million web properties per

5 Digital Marketing Trends That Will Disrupt Your Business (continued)1

›

day over 90 days had identified me as the “#1 content marketing influencer.” This technology big data engine called “Scribble-LiveInsights ” has been developed over 10years at Cornell University. It provides insightsinto what is influence in a digital world.

Apparently influence is not based on myamazing smile or good looks but on “data.”

Platforms such as BuzzSumo, Appinions andSimply Measured are all using data to helpyou calculate your next marketing move. Italso includes identifying and creating greatcontent.

PersonalizationEnterprise platforms like Teradata allow companies with 10 million customers like the Qantas Frequent Flyer Loyalty program to dissect the data. Then they target themwith an email or even that print piece in thesnail mail that is relevant and personal.

Expect the smaller end of town to use datamore effectively to produce powerful market-ing results. Let’s look at an example.

When someone registers for a LinkedIn Webinar, they are maybe in the market for aLinkedIn course, lead generation or other relevant training. It should be tagged by yourmarketing system and used for future targetedcampaigns.

But it’s not the data that is important. It’swhat you do with the data….

3. Paid social media advertisingWhen Facebook wound back its organic reachthe game changed.

Building likes wasn’t as important anymore.But using its paid and very targeted advertis-ing data now is.

We are moving on from just chasing fluffy likes.

Now re-targeting and Facebook custom audiences allow you to get a good, measura-ble return on your advertising dollar. Face-book is now dominating the social media-advertising budget. It’s on target to hit over$14 billion in advertising revenue in 2015.

It is now becoming a serious rival to Google. •See more from Jeff Bullas on these disruptive digitaltrends in the next issue ofadMarks.

CriminalBackground Check

Sex OffenderBackground Check

DUI Background Check

Traffic Offense Check

AnonymizedContact Information?

Feedback requested after every ride?

7 Years 3 Years

Lifetime Lifetime

7 Years 5 Years

7 Years 5 Years

Yes No

Yes No

UberX DC Taxi

Source: Districtsource.com

UberX vs. DC Taxi


Top Tech Trends for 2015 Continued

When your friend, Keith Brophy, makes his annual TechTrends predictions, you have shared them with adMarksreaders. What’s Keith been up to in 2015?

Keith Brophy is a serial entrepreneur, IT whiz, and mas-ter marketer who has just taken over the reins at theMichigan Small Business Development Center. His recent“Tech Trends” talk in Grand Rapids drew more than 200people. Now I can share Keith’s latest predictions, based

on his constant research through reports, blogs and conversations withthought leaders. Last issue, we looked at predictions 1 through 5, withpredictions 6 through 10 covered in this issue.

Trend Prediction 6. Our choices are increasingly based on populationanalytics from expanding pools of data (big data). Our personal data isoverlaid with these pools to further predict unique impact of ourchoices on our own lives.

10 ask theDM expertsAsk the DM Experts

by Susan K. Jones, Susan K. Jones & Associatesand Ferris State University

Q.A.

“Ask the DM Experts” is a monthly adMarks feature. Professor Susan K. Jones draws on the knowledge of CADM membersand other authorities to answer your questions — so tell her what youwant to ask the experts! Contact Susan at [email protected] or fol-low her on Twitter @sjones9200.

As Keith says, “We live in an age with rapidly expanding capability tocollect data, meld it with past data, and carry out analysis to project im-pact of behaviors. As the stream of legacy and new data continues toexpand, the tempo of these insights will increase. We will become a society of constant research alignment to optimize our unique lifestyles.”

Trend Prediction 7. “Apple Watch” validates Smartwatch as platformand Smartwatch adoption exceeds 100 Million within 5 Years

Years before the iPhone launched in 2007, Keith predicted that it wouldbe transformational. Many naysayers disagreed with him, but he wasright. Now he says that the Apple Watch is the one that “redefines thecategory,” just as the iPhone did for smart phones. Interesting sidenote: Keith says that the solid gold Apple Watch is aimed at the upscaleChinese market. Keith’s specific prognostication: “The rapid user ac-ceptance of the Apple Watch platform inspires many other competitorsto provide innovative and more affordable alternatives, and smartwatchuse rapidly explodes across the world.”

Trend Prediction 8. By 2025 “The Internet of Dings” (drones & things)imposes powerful automatic monitoring and control over many aspectsof human life in several nations, as capabilities of automated drones and“The Internet of Things” blend.

Keith has talked about drones before, but now he is speculating that“The Internet of Things” will give drones the boost they need to be-come ubiquitous — replacing humans for many functions — in suchfields as policing, traffic monitoring, crowd control, safety monitoring,traffic control, and logistics.

Trend Prediction 9. Remote controlled “proxy-bots” for corporate video conferencing pave the way for widespread use of remotely drivenservice robots in the U.S. by 2025.

Imagine having the ability to high-five your fellow meeting participantsacross the world during a video conference call. That’s what Keiththinks will happen when “proxy-bots” are equipped with tactile feed-back systems. As Keith predicts, “Eventually this technology evolves sothat a vast range of human activities from plumbing to electrical wiringto painting to walking the dog are carried out remotely.”

Trend Prediction 10. Mars One fails to land humans on the planet bythe 2025 target. However it inspires another nation’s arrival by 2030and results in creation of many spin-off technologies.

Perhaps you’ve read about the competition underway for one-way tripsto Mars? Keith’s research shows that Mars One is not likely to succeed.For one thing, the costs of such a project are vastly underestimated andfor another, there’s no real plan for what comes next after a planned reality show on Mars. Keith thinks that a national space program from a country other than the USA will make it happen. As he says, “The self-supporting, contained living environment created for the mission willgenerate a vast array of technology improvements from holographic immersive life to the next level of 3D printer production facilities.” •

Should all of these people receive the same mail piece?

ps: and it’s easier and more cost-effective than you think.

tribunedirect.com/prosper

For more information contact John Wulfert (708) 836-2776 | [email protected]

Kodak’s Prosper 5000XL:Technology that’s changing direct mail

FOREVER.

rs P’’sdakk’oKKo

er 5000XL:ospr

cost-effectivps: and it’s p

(708) 836-2776 |tmaore infor morF

FORs’’stgy thaechnoloTTe

ve than you think.easier and more

om.cibunet@trerjwulf|t erulfJohn Wttacontion c

REVER.t maiecs changing dir

l

ps: and it’s easier and more cost-effective than you think.

tribunedirect.com/prosper

For more information contact John Wulfert (708) 836-2776 | [email protected]

Kodak’s Prosper 5000XL:Technology that’s changing direct mail

FOREVER.

rs P’’sdakk’oKKo

er 5000XL:ospr

cost-effectivps: and it’s p

(708) 836-2776 |tmaore infor morF

FORs’’stgy thaechnoloTTe

ve than you think.easier and more

om.cibunet@trerjwulf|t erulfJohn Wttacontion c

REVER.t maiecs changing dir

l


cadm Event 11

Jeanette McMurtry Psychology-Based MarketingPictured is a photo gallery from the June 23event “Leverage the Power of Psychology toAchieve Unthinkable ROI,” hosted by FCB.Did you miss the event? Jeanette McMurtryhas given CADM permission to post her in-depth paper “Psychology-Based Marketing:Triggering the Unconscious Mind” on theCADM Blog. Go to www.cadm.org/blog. •

Jeanette McMurtrye4 Marketing


Japs-Olson Company is your direct mail production solution provider. To receive our sample kit, text GEN to 313131 or contact Debbie Roth at [email protected] or 952-912-1440.

WHAT WE DO BEST:

CADMP.O. Box 578Westmont, IL 60559-0578

adM

arks

Connecting Chicago’s Multichannel Response Marketers


admarks - chicago association of direct marketing (cadm) · pdf file ·...

Documents