adlabs group a

8/2/2019 Adlabs Group A

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Company...

Adlabs Films

Presented by:

Arpit sharmaRoll no: 17


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The Industry...Entertainment Industry

Entertainment and Media Industry A Growth Story Unfolds

Current Market Size : Rs. 437 Billion

Project Size (2011) : Rs. 1 Trillion

Key Drivers:

Country's economic growth and increase in disposable income.

Liberalized attitude of Govt.

Advancement in technology.

Liberalized foreign investment regime.

Privatization and growth of the radio industry.


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The Industry...

Indian entertainment industry have four major segments :

Television :Current Market Size : Rs. 191 Billion

Project Size (2011) : Rs. 519 BillionFilmed Entertainment :

Current Market Size : Rs. 85 Billion

Project Size (2011) : Rs. 175 Billion

Print Media :Current Market Size : Rs. 128 Billion


Radio :Current Market Size : Rs. 5 Billion


Entertainment Industry


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Film Industry..

Advancements on all fronts including technology, themes of themovies, finance, exhibition & marketing.

Strong impetus from the growth of multiplex culture.

Benefiting from corporatization & globalization. World's biggest movie

industry and produces around 1000 movies each year.

The major reason for this high growth rate is that the industry isincreasingly getting more corporatised, highlighted by :

public issues of several film productions and distribution

companies long term contracts between film producers and corporates,

resulting into increased efficiency

Indian


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The Company...

Founded by Vasanji Mamania and Manmohan Shetty in 1978.

Entered into main stream cinema in 1989.

Engaged in production, distribution and exhibition of films.

ADAG holds 51% stake. Films Production Business : 100% subsidiary Entertainment One

India Ltd.

Post Production services Prime Focus.

Adlabs


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The Company...

Sales in 2006 Rs. 298 cr

Employees - 425

Film Processing contributes 60% of the business

70% Market Share in 35mm negative film processing 60% Market Share in 35mm colour processing

Makes 75 prints per day

Earns a gross margin of 40% and 2% on trading of raw films

Adlabs : Facts and Figures


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Movies

Distribution

Television

Services Cinemas

Radio: Big 92.7 FM

The Company...Working Areas


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The Events...

Adlabs ,association with TASI conducts Anifest India 2007 -Design Contest for Students. Contest aimed to studentcommunity, an attempt to provide a real world experience tostudents while helping the animation industry encourage newtalent.


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ADLABS Films...Movies

And many more...


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4 Ps

Product Commercially successful and critically acclaimed

eg.- Gangajal, Munna bhai MBBS,Sarkar

Regional film industry in south eg.. Tamil & Telugu

Animated films eg.film on apparel brand characters Gini & Jony

Tie up with MTV

youth oriented films Mainstream Hollywood

eg. Deal with Hyde Park Entertainment

3D Animated films eg. Sultan the Warrior

Product


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4 Ps

Place Presence in bollywood, regional and international films Entered into international distribution market for hindi films

with Krish in 2006

Intend to have presence in 70 cities by the end of March 2008 Has a 50-50 joint venture with Mukta Arts for digital

distribution Operates 100 screens spreads across 29 properties in 22

cities

Largest cinema chain in India having 31000 seats and 2crcustomers. Located in Film City, Goregaon where most production in

Mumbai takes place

Place


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Ansoffs Model

Growth Strategies

Documentary movies

New screen to stop piracy

Advertisement

VOD HD

Educational CD's

Mobile Gaming

IMAX

3D

Dome Normal

International Presence Regional distribution system

3D films

Animation movies.

Current Product New Product

Current

Market

NewMarket


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Competitors...

Film Production : Films from this company get highest values

Film Studios : YRF recently opened a state-of-the-art, fully integratedFilm Studio having three Sound Stages,only complete soundproof,air-conditioned Studio in India. Audio Wing houses the most advancedaudio and video recording and post-production facilities.

Film Distribution :

India : YRF has its own offices in territories covering almost allparts of India

Overseas : YRF has its own offces in major countries

Home Productions : Yash Raj Films Home Entertainment has also launched DVD and

VCD titles for the Indian market.

Yash Raj Music : Has its own DRM (digital rights management)

Yashraj Films


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Recommendation

Capture overseas market: Increase the number of prints launched from 200 to 400.

Market new and old classical hits to international audience withproper subtitles and effective dubbing.

Venture into Europe and Canada in film distribution. LaunchHigh definition DVD's for new Movies.

Launch Music Wing for catering complete entertainment industry.

Online DVD's rental subscription services at Rs.30 for oldclassical and Rs.40 for New films.

Make Copy protected CD,DVD for Anti-piracy measures.

Increase No. from 100 screen to 250 in coming two years.


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