adforceoverview_june15 (2)
TRANSCRIPT
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Adforce.com
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What Makes A Successful Campaign?
Strategy & Media Buying
Reach the Right Audience
- At -
The Right Time
- On -
The Right Device
Creative Design & Development
Web, Mobile & Tablet Apps
--
Rich Media Ads
--
Dynamic Ads
Campaign Management & Optimization
Daily campaign management and optimizations by
expert operations team ensure
campaign goals are achieved
Performance Analytics
Full analytics of performance to
understand how your marketing initiatives performed and apply
learnings to future activity
PLANNING & DESIGN OPTIMIZATION & ROI
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Adforce.com
Successful delivery of over 2,500 digital marketing campaigns for leading brands
In-house planning, creative and optimization teams – a full service marketing partner
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CREATIVE SERVICES
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Verticals we have built across
• Auto
• B2B
• Beverage
• CPG
• Entertainment
• Finance
• Pharmaceuticals
• Retail
• Technology
• Travel
Creative ServicesAdforce.com can cost effectively produce market leading creatives for clients
• Standard desktop & mobile ads
• Rich Media Ads
• Dynamic Ads
• Mobile Landing Pages
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Formats: Expandable banners Interstitials
Features: Animated banner Interactive product galleries Gaming Dynamic content Video Store Locators & mapping Tap to download or buy online Tap to call Share to Facebook / Twitter
Mobile Rich Media
Innocent Smoothieshttp://
adforce.celtra.com/preview/86af0c74
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Innocent Smoothieshttp://
adforce.celtra.com/preview/86af0c74
Pepsi http://
adforce.celtra.com/preview/cc4c0577
Johnson’s Babyhttp://
adforce.celtra.com/preview/5e4119ca
Nestle Cerealshttp://
adforce.celtra.com/preview/6314119b
Recent Projects
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Recent Projects
Brown Thomas – Holiday Gift FinderShake your phone activate the snow globe and reveal a selection of gift ideas. Tap to buy online.
Preview on mobile: http://adforce.celtra.com/preview/26cc319c
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Universal Music – Hozierhttp://adforce.celtra.com/preview/40332bc9
SkySports NZhttp://
46.22.132.97/snakk/afl/index.html
Universal Music – Maroon 5
http://adforce.celtra.com/preview/2e6d22f9
Recent Projects
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Recent Projects
Demo link: http://46.22.132.97/mortgagestore/masthead/
A dynamic ad which takes in a customers current monthly rent along with their desired living location and returns an equivalent mortgage value.
A live feed of properties that are currently available, in the customers desired location and for that mortgage value, are displayed in real time along with calculator results.
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Disney – Club Penguinhttp://adforce.celtra.com/preview/05d6ed3a
Recent Projects
Mitsubishihttp://
adforce.celtra.com/preview/f3ac1bc0
Ford EcoSporthttp://
adforce.celtra.com/preview/8f41d486
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MEDIA SERVICES
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Display Advertising Adforce use the latest real time bidding (RTB) systems to drive results for digital advertisers
• Over 250 Inventory sources• Bidding system ensures
lowest cost for inventory• Real time optimization• Brand safe• Includes retargeting
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Adforce.com RTB Display NetworkAdforce.com can reach audiences through its cross platform display advertising platform• 20BN+ ad impressions /day• Highly targeted• Desktop, tablet and mobile ad inventory
Targeting capabilities:• Geo Targeting – State, City, DMA, ZIP• Site Category targeting (news, education, sports,
entertainment etc)• Day-part Targeting• Frequency and Recency Capping• Retargeting
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Audience Remarketing
By placing retargeting and conversion tracking pixels on landing page(s) Adforce.com will be able to:
• Track which users convert on site
• Target non-converting site visitors with display ads on other sites they visit
• Up- and cross-sell additional products/services to existing customers
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The Adforce Mobile Network
• 65 billion ad impressions per month
• 14,000 apps and sites
• 500 million unique users monthly
• Vertical approach to buying
• Bespoke channels based on brand and audiences
• Full rich media support
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The Adforce Mobile Network
GEO
Network Operator
Handset
Time of Day
Adforce creates a custom audience for each campaign based on target demographicsSample Publishers in Entertainment Channel
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The Adforce Mobile Network
GEO
Network Operator
Handset
Time of Day
*Sample publishers
Adforce creates a custom audience for each campaign based on target demographicsSample Publishers in Male Channel
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Adforce.com manage and optimise all campaigns daily
All engagements are tracked and full performance reports are provided each week.
Activity to be tracked:• Ad Impressions• Ad Clicks• Conversions• Rich media engagements• Video views • Landing page activity• Other… (depending on individual campaign goals)
Tracking and analytics
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Why Work with Adforce.com?ExpertiseAdforce.com has years of experience delivering digital marketing campaigns that achieve measurable results for global, and local, brands.
ServiceWe take the time to understand your business, your objectives and your customers to design and deliver a bespoke marketing strategy that delivers.Your personal account manager is on hand to manage and optimize your campaigns and answer any questions you might have.Desktop RTB activity is tracked through to conversion and full performance reports are provided each week.
TechnologyAdforce.com uses the latest media platforms for digital marketing and creative development.
We achieve your marketing goals: new customer acquisition, retention or branding.
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Adforce.com223 Little Gates Road, Little Ferry, NJ 07643Email: [email protected]: www.adforce.com
Thank You