adforceoverview_june15 (2)

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Page 1: AdforceOverview_June15 (2)

Adforce.com

Page 2: AdforceOverview_June15 (2)

What Makes A Successful Campaign?

Strategy & Media Buying

Reach the Right Audience

- At -

The Right Time

- On -

The Right Device

Creative Design & Development

Web, Mobile & Tablet Apps

--

Rich Media Ads

--

Dynamic Ads

Campaign Management & Optimization

Daily campaign management and optimizations by

expert operations team ensure

campaign goals are achieved

Performance Analytics

Full analytics of performance to

understand how your marketing initiatives performed and apply

learnings to future activity

PLANNING & DESIGN OPTIMIZATION & ROI

Page 3: AdforceOverview_June15 (2)

Adforce.com

Successful delivery of over 2,500 digital marketing campaigns for leading brands

In-house planning, creative and optimization teams – a full service marketing partner

Page 4: AdforceOverview_June15 (2)

CREATIVE SERVICES

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Verticals we have built across

• Auto

• B2B

• Beverage

• CPG

• Entertainment

• Finance

• Pharmaceuticals

• Retail

• Technology

• Travel

Creative ServicesAdforce.com can cost effectively produce market leading creatives for clients

• Standard desktop & mobile ads

• Rich Media Ads

• Dynamic Ads

• Mobile Landing Pages

Page 6: AdforceOverview_June15 (2)

Formats: Expandable banners Interstitials

Features: Animated banner Interactive product galleries Gaming Dynamic content Video Store Locators & mapping Tap to download or buy online Tap to call Share to Facebook / Twitter

Mobile Rich Media

Innocent Smoothieshttp://

adforce.celtra.com/preview/86af0c74

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Recent Projects

Brown Thomas – Holiday Gift FinderShake your phone activate the snow globe and reveal a selection of gift ideas. Tap to buy online.

Preview on mobile: http://adforce.celtra.com/preview/26cc319c

Page 10: AdforceOverview_June15 (2)

Recent Projects

Demo link: http://46.22.132.97/mortgagestore/masthead/

A dynamic ad which takes in a customers current monthly rent along with their desired living location and returns an equivalent mortgage value.

A live feed of properties that are currently available, in the customers desired location and for that mortgage value, are displayed in real time along with calculator results.

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MEDIA SERVICES

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Display Advertising Adforce use the latest real time bidding (RTB) systems to drive results for digital advertisers

• Over 250 Inventory sources• Bidding system ensures

lowest cost for inventory• Real time optimization• Brand safe• Includes retargeting

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Adforce.com RTB Display NetworkAdforce.com can reach audiences through its cross platform display advertising platform• 20BN+ ad impressions /day• Highly targeted• Desktop, tablet and mobile ad inventory

Targeting capabilities:• Geo Targeting – State, City, DMA, ZIP• Site Category targeting (news, education, sports,

entertainment etc)• Day-part Targeting• Frequency and Recency Capping• Retargeting

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Audience Remarketing

By placing retargeting and conversion tracking pixels on landing page(s) Adforce.com will be able to:

• Track which users convert on site

• Target non-converting site visitors with display ads on other sites they visit

• Up- and cross-sell additional products/services to existing customers

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The Adforce Mobile Network

• 65 billion ad impressions per month

• 14,000 apps and sites

• 500 million unique users monthly

• Vertical approach to buying

• Bespoke channels based on brand and audiences

• Full rich media support

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The Adforce Mobile Network

GEO

Network Operator

Handset

Time of Day

Adforce creates a custom audience for each campaign based on target demographicsSample Publishers in Entertainment Channel

Page 18: AdforceOverview_June15 (2)

The Adforce Mobile Network

GEO

Network Operator

Handset

Time of Day

*Sample publishers

Adforce creates a custom audience for each campaign based on target demographicsSample Publishers in Male Channel

Page 19: AdforceOverview_June15 (2)

Adforce.com manage and optimise all campaigns daily

All engagements are tracked and full performance reports are provided each week.

Activity to be tracked:• Ad Impressions• Ad Clicks• Conversions• Rich media engagements• Video views • Landing page activity• Other… (depending on individual campaign goals)

Tracking and analytics

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Why Work with Adforce.com?ExpertiseAdforce.com has years of experience delivering digital marketing campaigns that achieve measurable results for global, and local, brands.

ServiceWe take the time to understand your business, your objectives and your customers to design and deliver a bespoke marketing strategy that delivers.Your personal account manager is on hand to manage and optimize your campaigns and answer any questions you might have.Desktop RTB activity is tracked through to conversion and full performance reports are provided each week.

TechnologyAdforce.com uses the latest media platforms for digital marketing and creative development.

We achieve your marketing goals: new customer acquisition, retention or branding.

Page 21: AdforceOverview_June15 (2)

Adforce.com223 Little Gates Road, Little Ferry, NJ 07643Email: [email protected]: www.adforce.com

Thank You