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TABLE 17: FACTORS WISE CLASSIFICATION FROM RESPONDENTS: (AVERAGE METHOD) . Factors Average Travell er Tavera Sumo Design 8 6 7.5 Comfort 7 7.5 8 Low Maintenance 7 6 6.5 Mileage 6 6 6.5 Brand Name 8 6.5 7.5 Brand Equity 8 7 7 Refined Engine 6.5 7 7.5 Capacity 9 8.5 8 Performance 7 7.5 7 Price 6 7 6.5

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TABLE 17: FACTORS WISE CLASSIFICATION FROM RESPONDENTS: (AVERAGE METHOD)

FactorsAverage

TravellerTaveraSumo

Design867.5

Comfort77.58

Low Maintenance766.5

Mileage 666.5

Brand Name86.57.5

Brand Equity877

Refined Engine6.577.5

Capacity98.58

Performance77.57

Price 676.5

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Interpretation:From the above table it is inferred that 7.25 is the average score of Force Traveller 6.9 is the average score of Chevrolet Tavera 7.2 is the average score of TATA Sumo

FIGURE 10: ATTRIBUTES WISE CLASSIFICATION FOR FORCE TRAVELLER FROM RESPONDENTS: