Online Video Advertising Glossary

•  Online video: streamed segment of audiovisual content, including both progressive downloads and live streams.

•  Video views: both user-initiated and auto-played videos that are viewed for longer than 3 seconds. •  Long form video: online video longer than 24 minutes, or a site where the majority of the content is longer

than 24 minutes, including all TV network sites and full episodes.

•  Short form video: online video that is shorter than 24 minutes, or a site where the majority of the content is shorter than 24 minutes.

•  In-Stream Video (pre-roll): video ads appearing directly before streamed video content.

•  In-Banner Videos Ads: video ads not tied to online video, appearing anywhere online. •  Mid-Roll Ads: ads occurring between videos on Short Form Video playlists.

•  Professionally Produced Content: online video content produced in a professional or studio environment. •  Full Episode Player (FEP): a service featuring episodes of a previously aired television show, such as Hulu.

•  Short Form Brand Effect Video: other online video formats (except for the FEP), such as a movie trailer.

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In-Stream Video Ads

TrueView in-stream ads or skippable in-stream ads: •  Family of formats that give viewers choice and control over which advertisers' messages they want to see and when. •  They may be seen as a pre- or mid-roll video ad against short or long form partner content viewed on watch pages. •  Viewers have the option watch the ad in full or to skip the ad after viewing it for 5 seconds. •  Advertisers are charged if the viewer watches 30 seconds of the ad, or to the end, whichever is shorter. There is no

maximum length for TrueView in-stream ads. •  A host of dynamic signals, including content type and how a user discovered the video, help determine the best time

to serve an in-stream ad.

Non-skippable in-stream ads: •  Video ads that may appear pre-, mid-, or post-roll while viewing partner content. •  They can be up to 15-20 seconds long and viewers must watch the ad before they're able to watch the selected video. •  A companion 300x60 ad unit is usually displayed alongside YouTube videos that show in-stream ads.

Comparison between non-skippable in-stream and TrueView in-stream ads: •  If a non-skippable in-stream ad appears before a video, the ad must be watched in full before the video will play. •  With TrueView in-stream ads, viewers have the option to watch the full ad or skip the ad after 5 seconds. •  Both ad formats may generate higher CPMs than other YouTube ad formats; non-skippable ads have higher

abandonment rates than skippable TrueView ads. •  An average of 80% skip ads after 5 seconds. 20% do no skip ads.

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Online Video: Big Opportunity for Marketers

Digital Video usage continues to grow in time spent and videos streamed.

Source: emarketer, June 2013- http://infographicb2b.com/

Source: Nielsen/IAB - http://infographicb2b.com/

Viewers watch Online Video for an average of 20 seconds!

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Online Video: More Effective than TV Ads

Internet video ads have much higher impact than TV ads.   While TV viewership has stagnated,

streamers are watching more online videos for longer times.

Source: Nielsen/IAB - http://infographicb2b.com/

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Online Video: A Powerful Marketing Tool

•  Watching online videos is now a mainstream activity. 78% of people watch at least once a week and 55% watch every day.

•  Cisco expects video to account for 57% of consumer internet traffic by 2015, nearly four times as much as regular web browsing and email.

•  Over 1 billion unique users visit YouTube every month (source: YouTube, 2013)

•  500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute (source: YouTube, 2013)

•  The average YouTube visitor watches 388.3 minutes of video each month (Comscore, 2013)

•  People are most likely to engage with branded content on social media that contains pictures (44%) and videos (37%) (source: Performics, 2012)

•  Business video promotion is over 6 times more effective than print and online ads (b2bmarketing.net, 2013)

•  1 in 5 Twitter users discovering videos each day from tweeted links. What’s more, two-thirds of Twitter users feel it worth watching videos tweeted by brands (source: Hubspot, 2013)

Sources: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html http://www.youtube.com/yt/press/statistics.html http://www.factbrowser.com/facts/9552/ http://www.factbrowser.com/facts/8546/ http://www.b2bmarketing.net/blog/posts/2013/06/06/25-stats-marketers-should-know-about-video http://cdn2.hubspot.net/hub/53/file-13204195-pdf/docs/hubspot_social_media_pr_ebook.pdf  

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Top Online Video Sites

•  187 million Americans watched more than 48 billion online content videos in July 2013. •  Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online

video content property in July 2013 with 167.9 million unique viewers (up 6 percent since June).

Source: http://www.comscore.com/Insights/Press_Releases/2013/8/comScore_Releases_July_2013_U.S._Online_Video_Rankings

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48,466,326  

17,717,106  741,336   792,719   613,794   668,442   560,024   324,436   446,401   146,291   254,803  

Total  Internet  :  Total  

Audience    

Google  Sites   Facebook   AOL,  Inc.   VEVO   MicrosoH  Sites  

NDN   Yahoo!  Sites   Viacom  Digital  

Amazon  Sites  Turner  Digital  

Total  Videos  watched  (Million-­‐July  2013)  

Total Online Videos Watched

•  More than 48 billion video content views occurred during July 2013, with Google Sites generating the highest number at nearly 17.7 billion, followed by AOL, Inc. with 793 million and Facebook with 741 million.

Source: http://www.comscore.com/Insights/Press_Releases/2013/8/comScore_Releases_July_2013_U.S._Online_Video_Rankings

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The Largest Video Site

Viewership •  More than 1 billion unique users visit YouTube each month •  4 Billion views a day (50% Computer, 25% Mobile, 25% Screens 30’+) •  Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on

Earth, and 50% more than last year •  100 hours of video are uploaded to YouTube every minute •  70% of YouTube traffic comes from outside the US

•  YouTube is localized in 56 countries and across 61 languages •  According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network •  Millions of subscriptions happen each day, and the number of people subscribing has more than doubled

since last year YouTube Partner Program •  Created in 2007, YouTube has now more than a million creators from over 30 countries around the world

earning money from their YouTube videos •  Thousands of channels are making six figures a year

Monetization •  Thousands of advertisers are using TrueView in-stream and 75% of our in-stream ads are now skippable •  YouTube has more than a million advertisers using Google ad platforms, the majority of which are small

businesses

Source: YouTube, 2013

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Thank you

To learn more about Online Video Advertising

Visit www.adbuy.com

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 AdBuy

2233 Peachtree Rd NE Suite 304 Atlanta GA 30309 Tel: 404 474 3396 www.AdBuy.com

Frederic Bien, CEO frederic@adbuy.com – C: 404 395 5550

Charline Zeroual, Account Manager

charline@adbuy.com – C: 770 878 1973

Contact Information

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