adapting to the new media era mark economou public information manager
TRANSCRIPT
Adapting to the New Media Era
Mark EconomouPublic Information Manager
The Way It Was…
The Way It Is…
Then and Now
2000 2008
46% of adults use internet 74% of adults use internet
5% with broadband 58% with broadband
50% own a cell phone 82% own a cell phone
0% connect wirelessly 62% connect wirelessly
Where do you get your News?
78% Local Television 73% Network News/Cable News61% Internet54% Radio 50% Local Newspaper17% National Newspaper
5 Ways Social Media is Changing our Daily Lives
How we meet and stay in touch
How we start and do business
What we reveal
What we can influence
Where we get our news
News…Multi-platform
33% Access News on Cell Phone
28% Customize Home Page to include News
52% Share News with others
51% Social Users get News from Followers
37% Post News to Facebook/Twitter
Who Are They?
68% Under 50
29% Under 30
Social Media
NYPDNEWS Police Looking for Suspect in Woodside,Queens Robbery-Homicide at Getty Gas Station. video/description at www.nypdnewslog.blogspot.com
FBIPressOffice FBI Returns Pre-Columbian Artifacts to Panama: In a ceremony today at FBI Headquarters in Washington, D.C.,
more.. http://tinyurl.com/9fes5y
franklinpolice http://twitpic.com/11tjy - Franklin PD responds to roll over crash in snow on 1/11/2009
• More than 400 million active users
• 50% of our active users log on to Facebook in any given day
• More than 1.5 million local businesses have active Pages
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
• Average user spends more than 55 minutes per day on Facebook
Contact/Websites
www.bocaviper.com
www.twitter.com/bocapolice
www.facebook.com/bocapolice
www.facebook.com/bocachief
www.youtube.com/bocapolice
www.bocachiefblog.com
561-338-1374