adapting to the modern customer journey - by attune and sap hybris
TRANSCRIPT
Fashion Forward:
Adapting to the Modern Customer JourneyHush Mayfair, London, 12 July 2016
Younger gentleman
Shopping for a full suit with all theaccessories
Only looking at brown shoes and belts
Has been browsing for a while
Looking at a specific brand
Very engaged in his research
Already dressed in a suit, a potential regular
Likely to make a buying decision
I should reinforce his selection, let him know that he can havemembership advantages alreadytoday, provide advice and guidanceon his previous likes
A person is shopping for clothes
I will tell him there are promotions on tiesif you also buy shoes
Today’s customer journey is complex and omni-channel
DISCOVER
SEARCH
RESEARCH
GET HELP
COMPARE
PERSONALIZE
SHAREEVANGELIZE
USE
TRUST
FRIEND
DECIDEPURCHASE
• INTERACTIVE
• PAID SEARCH
• SEO
• DISPLAY
• MOBILE (NOTIFICATION/SMS)
• WEB
• COMPANY WEBSITE
• MOBILE
• BRANCH/STORE
• CALL CENTER
• SOCIAL
Single channel processes
Siloed systems
Lack of integration
Messy data
Legacy architectures
Lack of collaboration
Lack of digital literacy
Lack of insight
Mythology
What customers
expect
What businesses
deliver
THE ENGAGEMENT GAP
A MODERN UNIQUE PLATFORM, DESIGNED FOR MODERN BUSINESS
Web Mobile Call Center PrintSocial TVPOS
ERP WMS PLM CRM Data Pools
MOVE AT SPEED
Product Content Management. Web Content Management.
ONE CUSTOMER EXPERIENCECommerce. Order Management. Together.
CONFIGURED FOR SUCCESSOur Customers. Our Partners.
Accelerators. hybris Extend. The Data Hub.
BUILT TO COMPLEMENT NOTREPLACE EXISTING INVESTMENTSModern. Extensible. Standards-based.
Single view of productSingle view of inventory
Single view of customersSingle view of orders
Single Source of Truth
Change Branding
Configure Analytics
Configure PSP
Choose Checkout
MerchandiseAdd Data
3 to 4 months
Go Live!
Average tends to be between 4 and 6 months
MAKE IT HAPPEN FAST
Based on hybris annual customer survey.
Better Customer Experience Management
Better Process and Data Management
hybris is the future of commerce.™ Today.
Fashion Forward:
Adapting to the Modern Customer JourneyHush Mayfair, London, 12 July 2016
Can you dynamically allocate stockacross your sales channels based on demand?
Do you have a single systemto manage all sales channels?
Do you have one data setfor your entire inventory?
Do you have a 360 degree viewof your customers?
Can your customers viewin-store availability online?
Do your stores allow you to shipdirectly to your customers from a
distribution centre or another store?
Answer “yes” to all questions with a fully integrated end-to-end system
How we can help
Whiteboard session
Demo based on your requirements
Proof of concept
SAP Fashion Management Services
As the exclusive co-innovation partner,
attune has been involved in SAP Fashion
Management since its inception. Since then,
we are involved in the highest number of
FMS projects within the SAP ecosystem. Our
learnings, expertise and industry focus are
unparalleled and at your disposal.
SAP Hybris Services
Bringing a unique combination of deep fashion
know-how and built-in integrations to backend SAP
solutions such as FMS, our SAP Hybris services are
designed to help fashion companies deliver
consistent, relevant and exceptional shopping
experiences across every channel with minimized
risk, faster-time to market and better ROI.