Adaptec Video Solutions

Greg Agustin

AVC Product Manager

Video Burning Creates Huge Market Opportunity

Camcorders Installed Base

125M; 80% Analog

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50

60

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2000 2001 2002 2003 2004

Mill

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of U

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Analog Digital

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2000 2001 2002 2003 2004

Mil

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PCs with CD/DVD-R Regular PCs

PCs Installed Base

640M; 34% with CD/DVD-R

Home movies on CD/DVD via PC!

New Emerging Market

From tape to disc

Players

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50

100

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250

2000 2001 2002 2003 2004

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DVD Players Installed Base

2002: 100M Units

Video Market Shift – Focus on Burning not Editing

Video Editing Video BurningFactors

ComplexityMultiple functions,

formats & steps Basic function, oneor two step process

Time to Master Hours to learn & useLess than hour for

proficiency

User Profile Technical -prosumer Consumer

Market Niche Becoming Mainstream

Awareness/Interest LimitedRapidly Growing

Apple, Philips, Kodak

The paradigm is changing - consumers main interest is burning video not editing video

PC users convert old stuff to cool stuff

COMPOSE PERSONAL SONG COMPILATIONS

BURN AUDIO CD PLAY CD ON STEREO OR PC

BURN DATA FILE CD AND VIEW PC SLIDESHOW

TOUCH-UP, BUILD DIGITAL ALBUMS

TRIM AND ADD SPECIAL EFFECTS

BURN TO DVD OR VCD AND WATCH DVD ON TV OR PC

Just like CD-burning, Adaptec brings DVD-burning mainstream.

Adaptec VideOh! Product Matrix

Product Name VideOh! CD VideOh! PCI VideOh! DVD

SRP $69.99 $149.99 $179.99

Analog Video Capture Hardware

External USB 1.1 device Internal PCI Card External USB 2.0 device

MPEG-2 Capture Compressed AVI

Consumer-level DVD Creation and Burning

Video CD only

Video Editing

Burning Output VCD VCD, DVD VCD, DVD

The Adaptec VideOh! DVD Advantage

Quickest time to home DVD– Consumer friendly connection and installation– Capture DVD format (MPEG-2)– No need to switch between applications

Easiest to learn and use– Simple Wizard – start without reading manuals– Automatic menus and links (“foolproof”)

Exclusive: Convenient Burn now, Edit later– Easily re-edit your DVD AFTER you burn– Spellinn mistake? open the DVD and change it!– OpenDVD technology – Exclusive to Sonic

VideOh! is best consumer solution for converting to DVD.

VideOh! - Easiest to use

3. Capture

2. Direct to DVD Wizard

1. Opening Screen

4. Burn

4 Steps to DVD

MyDVD Direct-to-DVD Workflow

VideOh! - Easiest to use -Continued

2. Capture3. Organize

1. Opening Wizard

4. Select Style

6. Burn

5. Test DVD

6 Steps to DVD

Typical MyDVD Workflow

VideOh!: The Main Idea

CONVERT

Connect your camcorder

Convert into DVD format.

CREATE

Trim your footage Add effects Create DVD menus

SHARE

Watch on your DVD player.

Share your DVDs w/ family, friends.

VideOh! is the easiest way to convert home movies to DVD.

Connect: VideOh! Hardware

Connecting the hardware is easy– Power cord– Familiar RCA VCR

connections between VideOh! and camcorder

– Simple USB plug-n-play between VideOh! and your PC

Driver installation

Software installation– Sonic MyDVD– ArcSoft ShowBiz

Create: Opening Wizard

Create or Modify an existing project

Directly transfer to DVD

“Re-Edit” a DVD

Create: MyDVD Project Workspace

“What you see is what you get”

Import

Edit

Preview

Create: Importing Your Video

Capture – Transfer footage from

your camcorder using the Adaptec VideOh! DVD hardware

Get movies– Import files already on

your hard drive

Create: Capturing Your Footage

Capture Window– Play your source video

camcorder– Preview your video– Create chapter points – Start Capturing

Burning a DVD is a two-step process. First, you bring your video into your computer (capture the video). Then, you write the video onto a disc.

Create: Your DVD Menu

Captured video clips become thumbnails

Rename menu title

Rename thumbnail/chapter titles

Edit your background– Still images– Videos

Still or motion thumbnails

Create: Trimming Your Video

Double clicking thumbnail allows you to edit your video clip– Trim the beginning and

end– Select image for

thumbnail

Create: Selecting a Style

Edit Style– Background

• Still image

• Motion

• Audio

– Theme– Fonts– Button styles

Create: Add Slideshow

Digital pictures– Slide-to-slide transitions

• Fades, wipes, etc.

– Rotate pictures– Add audio track– Select picture for

thumbnail on DVD menu

Create: Preview Your DVD

Simulates TV viewing

Use virtual remote control

Create: Burn Your DVD

Click Burn

MyDVD will construct the DVD and notify you when its ready

On average, a 30 minute DVD or VCD can take from 30 minutes to 2 hours to burn depending on the speed of your computer).

Share Your DVD

Finished DVD is ready to be shared and played on any compatible DVD players

Easier to mail than a bulky VHS tape

Jump to your favorite moments

If you don’t have a DVD burner, you can use your existing CD burner to create Video CDs that can also be played on DVD players.

Exclusive: Burn now, Edit later (OpenDVD)

Traditional edit-centric DVD-creation method

The VideOh! approachThe VideOh! approach

Edit later!

VideOh! Summary

Target: Analog video camcorder users– Want to preserve– Want to share– Not too tech-savvy

Quick, basic steps to move from tape to DVD

Easy to pick-up out of the box– No advanced editing skills needed

Adaptec brings “niche” technology to the mainstream

With VideOh! the main point is to quickly get video tape onto DVD, then edit later, if you want.