adaptando el mercadeo a la cultura
DESCRIPTION
Aspectos que debe tener en cuenta para internacionalizar una marca o un producto.TRANSCRIPT
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adaptando
El mercadeo
A la cultura
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Cuando deba
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Revise sus
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Las mismas
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1. Producto.
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Diferencias
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Diferencias
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Características
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MéxicoColombia
Brasil
Argentina
Adaptación de empaques
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2. PRECIO.
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3. DISTRIBUCIÓN.
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4. PROMOCIÓN.
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Adaptación promocional
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Adaptación promocional