adaptable product roadmaps workshop
DESCRIPTION
A half day workshop on how to make product roadmaps that are realistic and adaptable to any changes... from the UX Strategies Summit 2014.TRANSCRIPT
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ADAPTABLE PRODUCT ROADMAPSDONNA LICHAW | @DLICHAW | GREATNORTHELECTRIC.COM
LIS HUBERT | @LISHUBERT | ELISABETHHUBERT.COM
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2
HELLO.
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TODAY
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ONCE UPON A TIME…
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WHAT IS A ROADMAP?
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A PLAN OR STRATEGY INTENDED TO
ACHIEVE A PARTICULAR GOAL.
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PRODUCT ROADMAP <INSERT
DEFINITION>
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WHAT ARE THE PROBLEMS?
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WE CAME UP WITH A ROADMAP, STUCK WITH IT, STAYED ON
BUDGET, LAUNCHED ON TIME, EVERYTHING WAS AWESOME!
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WE CAME UP WITH A ROADMAP, STUCK WITH IT, STAYED ON
BUDGET, LAUNCHED ON TIME, EVERYTHING WAS AWESOME!
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ADAPTABILITY FRAMEWORK • PARTICIPATORY • MEASURABLE
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FRAMEWORK
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AGENDA
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AGENDA
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AGENDA
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AGENDA
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ACTIVITY
OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER !BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) !USER GOALS FIND SOMETHING TO MAKE LEARN HOW TO MAKE IT
START YOUR FRAMEWORK BRAINSTORM FEATURES ORGANIZE AND CATEGORIZE
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SHARE
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PARTICIPATORY!
IDENTIFY STAKEHOLDERS
ESTABLISH THE BIG GOAL
ESTABLISH TIMELINE
FLUSH OUT THE FEATURE LIST
DEFINE LEVEL OF EFFORT (LOE)
RANK AND PRIORITIZE
BUILD OUT THEMES
(MAP THEMES OUT)
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AGENDA
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Meet User Expectations
Make Community more engaging
Enhance Competition
Enhance Identity & Personalize Content
Meet Athlete Needs
Push Content
Fanlime 1.3 Overview - Priority 1 and 1 (e) Items
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ACTIVITY
OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER !BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) !USER GOALS FIND SOMETHING TO MAKE LEARN HOW TO MAKE IT
PRIORITIZE RE-ORDER MAP
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SHARE
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MEASURABLEDEFINE THE KPI (KEY PROGRESS INDICATOR) ACQUISITION
ACTIVATION
RETENTION
REVENUE
GROWTH
ADJUST & ADAPT
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ACTIVITY
OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER !BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) !USER GOALS FIND SOMETHING TO MAKE LEARN HOW TO MAKE IT
DEFINE A GUIDING KPI DEFINE ANY OTHER METRICS
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ACTIVITY OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER !BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) !USER GOALS FIND SOMETHING TO MAKE LEARN HOW TO MAKE IT
USERS AREN’T USING THE APP FOR DISCOVERING NEW RECIPES. THEY USE IT AS A “2ND SCREEN” TO FIND AND ARCHIVE RECIPES WHILE WATCHING TV. !NEW GOAL: FIND AND ARCHIVE RECIPES FROM FOOD NETWORK SHOWS !ADAPT!
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ACTIVITY
OVERVIEW FOOD NETWORK WANTS TO CREATE A MOBILE APP FOR DISCOVERY CALLED FEEDME THAT TELLS USERS WHAT TO MAKE FOR DINNER !BIG GOAL ACQUIRE NEW USERS (GET THEM TO SIGN UP FOR AN ACCOUNT) !USER GOALS FIND AND ARCHIVE RECIPES FROM FOOD NETWORK SHOWS
THE BUSINESS NOW NEEDS TO INSTEAD INCREASE REVENUE (AD-BASED) !ADAPT!
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SHARE
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WHAT IF…?WE’RE AGILE!
WE’RE LEAN!
CONSTANTLY PIVOTING…
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ADAPTABILITY FRAMEWORK • PARTICIPATORY • MEASURABLEFEATURES USER STORIES HYPOTHESES
HUDDLE! RESPONSIBILITY VERSUS OWNERSHIP INVOLVE USERS *
* http://www.eleganthack.com/customer-development-with-participatory-roadmaps/
ALREADY AGILE ALREADY LEAN
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ONCE UPON A TIME…
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F&^* DOGMA!
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KEEP IN MIND
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DONNA LICHAW
@DLICHAW
GREATNORTHELECTRIC.COM
LIS HUBERT
@LISHUBERT
ELISABETHHUBERT.COM
THANK YOU.