01 Private & Confidential

Adapt SOA for mobile service development

T.C. Juan VP new technology

Taiwan Mobile Taiwan Mobile Co.,LtdCo.,Ltd..

2

• Evolution of mobile service/application development

• NGN convergence service architecture• Mobile service re-engineering• SDP + IMS + SOA + Web 2.0 integration in NGN• Why we need SOA for service development• IMS service management with SOA

3

Evolution of Mobile VAS in Taiwan

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

IVR

SMS-stock priceSMS-dictionary

Web to SMS

GSMSERVICE

STK M-banking

CSD WAP portal

WAP premium service

B/W image downloadMono tone download

USSD

MVPN

2 way SMS

Micropayment

Corporate SMSSMS IM

MMS MMS interworking

content billing

GPRS WAP portal

Home Zone Billing

MRBT

WiFi access micropayment

Poly tome downloadColorful image download

J2ME download

Data MVPNGPRS data card

PoC

Video clip download

Mobile mail

WAP Push AP

GPRS xHTML portal

LBS restaurant searchLBS car tracking

LBS Pocket MAP

Parallel Ring

Streaming TV3G WAP Portal

USIM phonebook backup

Video call

Cacth music search

IP-MVPN

PoC

Video Mail

Video clip download

Prepaid GPRS

3G Video portal

MP3 download Download with DRM

2D bar code

3G mobile stock

Blackberry

3G Video Surveillance

Video blog

IMSApp.

USIM+NFC

HSDPA data card

LBS POIA-GPS handset

WIMAX

DVB|H

4

Categories of Mobile VAS

• Communication services- Web SMS/MMS- anonymous voice/SMS chatting- IM/PS, V2oIP Application

• Data access services- 3G data card, HSDPA data card- WiMAX data access

• Content delivery services- IVR voice content (news, weather, stock info, etc.)- content browsing (news, information, search, etc.)- content download (music, image, video clip, game)- video content streaming (MTV, TV, surveillance)- video broadcasting

• Enterprise services- Push mail, Blackberry- Dialer, MVPN, IP-MVPN- Mobile data VPN, LBS fleet management- IMS based MVPN

SP/CP involvedVVV

--

VVVVV

VVVV

5

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

IVR

SMS-stock priceSMS-dictionary

Web to SMS

GSMSERVICE

STK M-banking

CSD WAP portal

WAP premium service

B/W image downloadMono tone download

USSD

Mobile VAS Development Approach

MVPN

2 way SMS

Micropayment

Corporate SMSSMS IM

MMS MMS interworking

content billing

GPRS WAP portal

Home Zone Billing

MRBT

WiFi access micropayment

Poly tome downloadColorful image download

J2ME download

Data MVPNGPRS data card

PoC

Video clip download

Mobile mail

WAP Push AP

GPRS xHTML portal

LBS restaurant searchLBS car tracking

LBS Pocket MAP

Parallel Ring

• Phase 1 :

Walled Garden Model

6

Legacy Walled Garden Service development Model

Service is trigged by independent network capabilitieswith huge integration efforts

Network Capabilities integration

Business Logic & CRM

Network management& Service assurance

Business Logic and CRM

Network management& Service assurance

Network Capabilities integration

Business logic & CRM

Network management& Service assurance

Network Capabilities integration

MM

S

Position

ing

Other capabilities

SMS

Voice

Dow

nload

Streamin

g

Application A

……

…

Application B

Application C

Application x

……

…

7

Legacy Mobile Service Architecture

WAP Gateway Internet Portal Authentication Customer Management

Access Device Accommodation

Image &Markup Language

Portal Management

Authorization

LDAP

Session Management

Access Device Provisioning

Content Transformation

Content Management

Mobile Internet Portal

IVR Portal

Personalization

Segmentation

Single Sign-On Service Management

Service Provider Management

Device Management

LBS Platform

GIS Engine

LBS Information DB

Accounting Transaction

Accounting CDR Collection

Micro Payment

Credit Control

Service Provisioning

MMS Gateway

SMS Gateway

IVR/ASR Gateway

INAdministrator Management

Reporting

System/Network Management

System/Network Monitoring

HTTP/RMI API Gateway

Parlay API Gateway

SOAP Gateway

OSA API Gateway

Storage Management

Profile DB Content/Service DB

Socket API Gateway

Service Selection Gateway

Portal

Access Control Enablers

Service API Enablers

Access Gateway Enablers

Access Channels

Telco Internal Services

Mobile Positioning

SMS Based Services

MMS Based Services

WAP Based Services

IVR Based Services

IN Based Services

Video Call Services

Storage Enablers

Streaming Services

GSM

GPRS

3G

TDM

W-LAN

SMS

WLL

External Service Providers

SMS Based Services

MMS Based Services

WAP/Download Services

IVR Based Services

Telco Back-End

GSMBS

CSR

Data Warehouse

Positioning EnablersProfiling Enablers

Accounting O&M

Mail Gateway

LBS Based Services

IM Services

Streaming Services IM Gateway

Video Gateway

Presence Server

WLAN Auth Gateway

Streaming Platform

Dispatching System

Content Billing

LBS Services

IM / Chat ServicesComplicated service development

Complicated service development

and maintenance

and maintenance

8

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

IVR

SMS-stock priceSMS-dictionary

Web to SMS

GSMSERVICE

STK M-banking

CSD WAP portal

WAP premium service

B/W image downloadMono tone download

USSD

MVPN

2 way SMS

Micropayment

Corporate SMSSMS IM

MMS MMS interworking

content billing

GPRS WAP portal

Home Zone Billing

MRBT

WiFi access micropayment

Poly tome downloadColorful image download

J2ME download

Data MVPNGPRS data card

PoC

Video clip download

Mobile mail

WAP Push AP

GPRS xHTML portal

LBS restaurant searchLBS car tracking

LBS Pocket MAP

Parallel Ring

Mobile VAS Development Approach

Streaming TV3G WAP Portal

USIM phonebook backup

Video call

Cacth music search

IP-MVPN

PoC

Video Mail

Video clip download

Prepaid GPRS

3G Video portal

MP3 download Download with DRM

2D bar code

3G mobile stock

Blackberry

3G Video Surveillance

Video blog• Phase 2:

Service Delivery Platform (SDP)

9

A CBP

RM

P

RM

P

RM

A CB

Common Management

Common Provisioning

Common Resources

Vertical Architecture– Own Provisioning,

Management and Resources (customer database) by each service

– Heavy investment– High cost for O&M – Increased TTM

Horizontal Architecture– Minimising cost– Minimising OPEX– Decrease TTM

Follow Common Framework– Reuse common services

A CBP

RM

P

RM

PMR

A CBP

RM

P

RM

P

RM

A CBP

RM

P

RM

P

RM

A CB

Common Management

Common Provisioning

Common Resources

A CB

Common Management

Common Provisioning

Common Resources

Vertical Architecture– Own Provisioning,

Management and Resources (customer database) by each service

– Heavy investment– High cost for O&M – Increased TTM

Horizontal Architecture– Minimising cost– Minimising OPEX– Decrease TTM

Follow Common Framework– Reuse common services

A CBP

RM

P

RM

PMR

A CBP

RM

P

RM

PM

A CBP

RM

P

RM

PMR

Service platform evolve from Vertical architectureto Horizontal architecture

10

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

IVR

SMS-stock priceSMS-dictionary

Web to SMS

GSMSERVICE

STK M-banking

CSD WAP portal

WAP premium service

B/W image downloadMono tone download

USSD

MVPN

2 way SMS

Micropayment

Corporate SMSSMS IM

MMS MMS interworking

content billing

GPRS WAP portal

Home Zone Billing

MRBT

WiFi access micropayment

Poly tome downloadColorful image download

J2ME download

Data MVPNGPRS data card

PoC

Video clip download

Mobile mail

WAP Push AP

GPRS xHTML portal

LBS restaurant searchLBS car tracking

LBS Pocket MAP

Parallel Ring

Streaming TV3G WAP Portal

USIM phonebook backup

Video call

Cacth music search

IP-MVPN

PoC

Video Mail

Video clip download

Prepaid GPRS

3G Video portal

MP3 download Download with DRM

2D bar code

3G mobile stock

Blackberry

3G Video Surveillance

Video blog

IMS App.

USIM+NFC

HSDPA data card

LBS POIA-GPS handset

WI

MAX

DVB|H

Mobile VAS Development Approach

• Phase 3: SDP + IMS + SOA (SDP 2.0)

11

Telecom Network & Services Evolution

Telecom Telecom ServicesServices

Service Service NetworkNetwork

Core Core NetworkNetwork

Access Access NetworkNetwork

Voice & Messaging

Walled Garden

Circuit switched SS7

Single Access Narrowband

Multimedia & PresenceVoice & Messaging

Horizontal Service delivery

Packet switched IMS

Multi Access Broadband

12

Yesterday Today Tomorrow

Tomorrow

Personal information servicesEntertainment servicesBusiness to business servicesMultimedia Teleconferencing

Basic and Enhanced VoiceMultimedia Content Delivery

Video Streaming ServicesSpecialized Information Services

eCommerce ApplicationsLocation based servicesWeb-Based Service OrdersData Backup/Recovery ServicesVoice Over IP ServicesText to voice servicesMultimedia Bridging Services

Enhanced voicemail services

Voicemail services

Basic Voice Services

Services are Multiplying

© TeleManagement Forum & Telcordia Technologies 2001

Basic Voice Services

Audio TeleconferencingPre-pay services

Network ACD Services

Enhanced voicemail services

Voicemail services

SMS Text MessagingWeb/Internet AccessBasic EMail

13

Next Generation Service Convergent Architecture

Camel GWIN

ParlayX GW

ParlayX App.

VCC_APgsmSCFIMSIMS

14

Benefit of IMS architecture • Single service control platform to facilitate long-term

innovative services – OPEX and CAPEX saving– IMS core (Single platform for multiply different access network, i.e.

Mobile, fixed, cable VoIP, FTTx, DTV/IPTV,..) – IMS Application server (Host application with unified & simple ‘SIP’

technology)– IMS CAMEL gateway (reused legacy IN platform investment)– Parlay X interwork with 3rd parties web 2.0 applications (Leverage

Internet CP portal resources)• Due to reduce control nodes and adapted few control

protocols & technologies, create new opportunity to achieve better service management architecture – OPEX and CAPEX saving– Service fulfillment– Service assurance

• Scalability and time to market service delivery – reduce OPEX & CAPEX

15SDP + IMS

Enabling Next Generation Services

Benefits:• Decrease CAPEX & OPEX• Service continuity and seamless service migration• Stimulate service innovation by enabling pen biz model with 3rd

part service providers

16

Mobile service re-engineering-IMS+SDP with SOA Architecture

17

Parlay X IMS web service (web 2.0) for 3rd parties SPsIMS Parlay X SOA Web services Description

1. Common Common infrastructure and XML definitions used by all the other services

2. Third Party Call Connect call between two IMS terminals using your application.

3. Call Notification Sends a status notification to your application when a caller makes a call, ends a call.

4. Short Messaging (SMS) Allows your application to send out a SMS, receive a SMS.

5. Multimedia Messaging (MMS) Allows your application to send out a MMS, receive a MMS.

6. Payment Online charging Mechanism.

7. Account Management Support account query, management, account direct recharge or charge with vouchers.

8. Terminal Status Provide you with the status of an IMS Terminal.

9. Terminal Location Provide you with the location of an IMS terminal

10. Call Handling Allows your application to decide how to handle calls,forward a call, play audio for the incoming call...etc.

11. Audio Call Provides a flexible way for the delivery of audio contents. E.g. VoiceXML, WAV, Text.

12. Multimedia Conference Allows your application to create a multimedia conference, manage participants

13. Address List Management Manage groups and members. Create, delete, manage access rights...etc.

14. Presence Provide you with detailed location and presentity of an IMS Terminal.

15. Message Broadcast Allows your application to broadcast a message to all the IMS terminals within a specified geograph.

16. Geocoding and Mapping Transform the coordinates of a IMS terminal into a geographical location

17. Application driven QoS Application controlled Quality of Service

19. Multimedia streaming control Control the access right and management the charge for streaming services

18. Device capabilities and config. Pushes the device configuration to a user’s device by users’ phone number and the configuration

20. Mulitmedia multicast session mtg. allows application to control a multicast session and multimedia stream, and obtain channel presence information.

18

SDP + IMS + SOA + Web 2.0 integration in NGN

19

IMS Service management requirement

• IMS service fulfillment– Service fulfillment

• Reduce provisioning operation cost• Saving CAPEX• Reduce OPEX• Self care portal framework

• IMS service assurance• Pro-active service monitoring • Increase customer satisfaction• Co-relative CP business development Web 2.0

20

Next Generation ALL Play OSS Service fulfillment

• Challenge – Existing OSS system did not provide reliability, scalability

and flexibility– Rapid service definition, deployment and provisioning of

new services – Modular and configurable architecture needed to manage

both network access service and “all play” IMS service offerings.

• Requirement– Need for IMS multiple network nodes (GSMBS, IMS,

HSS,AS, CPE…) service provisioning. – Initial need for B2B BSS gateway– Deliver a common OSS architecture that can manage all

current & future “all play” services

21

Example: Service Fulfillment in IMS service activation/provisioning

Terminal Provision- Add & Modify Services- Manage Features- Modify Controls

Access Service Provision- Provide last-mile access- Provision QoS & Policy

Service Layer

Control Layer

Connectivity LayerIP 3G/GSM

DSLDSL 2G - 3GWiFi

RG DualMode

Triple Play

Application Server

Application Server

MGCF

CSCF MRFHSS

Application Server

Access Layer

HSS Provision- Add users, authentication IDs- Manage preferences, profiles

AS Provision- Add accounts- Manage features- Add controls- Billing/Security control

Network Service Provision- Provide transport access- Provision QoS & Policy Cable

Service Fulfillment O

SS A

utomating &

Coordinating tasks

within different layers

Service Fulfillment O

SS A

utomating &

Coordinating tasks

within different layers

22

Why SOA for service development ?

• What SOA are for:– Unknown user requirement or business logic– Unknown user interface– Build up the data model first , can cope with the demand of

later user application development– Re-used data model and long term saving of saving of

CAPEX & OPEX– Easy to integration with ESB&BPM architecture – Authorization (Access control) 、flow re-engineering、

unified data formation、• SOA is the best solution for innovative service

development with time to market and great flexibility benefit

23

IMS service management architecturewithout new management support framework (Non-SOA)

Ip QoS policy enforce function

ip Deep packet

Inspector

Performance

management

System/Network

Management

System/Network

Monitoring

Billing and

provision

Media Resource

Diameter HSSX- CSCF IMS

Transport and service

QoS data/SID modeling

Application &

Services

Access Element

Management

Voip call control

Services

Streaming Services

GSM GPRSEMS

WCDMA NG-SDH ADSL

Billing and Care

applications

GSMBSCSR/call

centerPortal

Business intelligentO&M

Billing & CRM

interface

Policy management application

ip Policy rule

engine

Dispatching System

LBS Services

IM / Chat Services

Customer Management

Service Managem

ent

Content Provider

Management

Device Managem

ent

Provision service

Micro payment service

AAAservice

Pre-paid Credit service

SDPBilling and accounting

SIP application server

CAMEL gateway

Parlay X Framewor

k

WiFi/WiMAX

Fixed & mobile Common ip

transport

Policy manageme

nt applicatio

n /SLA

Metro Ethernet ATM

MPLSCommon

ip backbone

WISP/ ISPip Security manageme

nt

Ip QoS policy/SL

A

BTS/Fiber to the

building ME

backhaul

MBT/TFN integrated fiber ring

ip transport

E to E QoS control layer

GGSN/ip Policy enforce router

IETF/ 3

GPP AAA

IMS Application framework

UI & Application

Portal

Data Ware house and

MiningService planning

24

Performance

management

System/Network

Management

System/Network

Monitoring

Application &

ServicesVoip call control

Services

Streaming Services

Billing and Care

applications

GSMBSCSR/call

centerPortal

Business intelligentO&MDispatchin

g SystemLBS

ServicesIM / Chat Services

Customer Management

Service Managem

ent

Content Provider

Management

Device Managem

entSDP

SIP application server

CAMEL gateway

Parlay X Framewor

k

Policy manageme

nt applicatio

n /SLA

IMS Applicatio

n framewor

k

Business /network operation

and manageme

nt

UI & Application

Portal

Ip QoS policy enforce function

ip Deep packet

Inspector

Billing and

provision

Media Resource

Diameter HSSX- CSCF IMS

Transport and service

QoS data/SID modeling

Access Element

ManagementGSM GPRS

EMSWCDMA NG-SDH ADSL

Billing & CRM

interface

Policy management application

ip Policy rule

engine

Provision service

Micro payment service

AAAservice

Pre-paid Credit service

Billing and

accounting web

services

WiFi/WiMAX

Fixed & mobile Common ip

transport

Metro Ethernet ATM

MPLSCommon

ip backbone

WISP/ ISPip Security manageme

nt

Ip QoS policy/SL

A

BTS/Fiber to the

building ME

backhaul

MBT/TFN integrated fiber ring

ip transport

E to E QoS control layer

GGSN/ip Policy enforce router

IETF/ 3

GPP AAA

Data Ware house and

MiningService

planning

E-to-E QoS

control

IMS service management architecturewith new management support framework

25

Provision service

Micro payment service

AAAservice

Pre-paid Credit service

Data Ware house and

Mining

Ip QoS policy enforce function

ip Deep packet

Inspector

Performance

management

System/Network

Management

System/Network

Monitoring

Billing and

provision

Media Resource

Diameter HSSX- CSCF IMS

Transport and service

QoS data/SID modeling

Application &

Services

Access Element

Management

Voip call control

Services

Streaming Services

GSM GPRSEMS

WCDMA NG-SDH ADSL

Billing and Care

applications

GSMBSCSR/call

centerPortal

Business intelligentO&M

Billing & CRM

interface

Policy management application

ip Policy rule

engine

Dispatching System

LBS Services

IM / Chat Services

Customer Management

Service Managem

ent

Content Provider

Management

Device Managem

entSDP

Billing and

accounting web

services

SIP application server

CAMEL gateway

Parlay X Framewor

k

WiFi/WiMAX

Fixed & mobile Common ip

transport

Policy manageme

nt applicatio

n /SLA

Metro Ethernet ATM

MPLSCommon

ip backbone

WISP/ ISP

ip Security

management

Ip QoS policy/SL

A

BTS/Fiber to the

building ME

backhaul

MBT/TFN integrated fiber ring

ip transport

E to E QoS control layer

GGSN/ip Policy enforce router

IETF/ 3

GPP AAA

IMS Applicatio

n framewor

k

Element management service

bus

Message & IPC

communication bus

Report service

bus

AAAIntegration

bus

Resource manageme

nt bus

QoS management service

bus

Service Provision

Transaction bus

ESB/SID

Business /network operation

and manageme

nt

Order/inventory

management process

management

Resource management

process management

Customer Service

management process

management

Performance management

process management

Service assurance process

management

UI & Application

Portal

Service planning

E-to-E QoS

control

IMS service management architecturewith SOA

26

Example: SOA-compliant Architecture forIMS Service Fulfillment

IMS Web Portal

Enterprise Service Bus

Work Flow Engine(BPEL/OpenWFE)

IMS Core

Web Service Pool for IMS Fulfillments

HSS

ConvergedNetwork

BillingSystem

WorkFlows

Provision Flow ConfigurationProvision Flow ControlAuthoring & AuditingFailure Control & Roll-backs

QoS MonitoringCharging Report

Resource allocationPolicy Rule Create/Modify

Users

Administrators

Work Flow Services

ENUM

Profile RegistrationResource Provision

PCEF

PCRFOCSOFCS App. Services

CSCF

MGCF

CRM/CSR

AAA

CommonProvision

IMS Service Fulfillment/Assurance

Process ControlAdaptation

Rules

User Profiles

Service Profiles

27

Thank You !