ad-tech sydney 2011 - video in 2011 and the impact of social tv
DESCRIPTION
Nick Bolton, General Manager, Melbourne, ViocorpA presentation on what’s hot in online video right now, looking at consumer behaviour and growth, the real emergence of IPTV, content syndication and advertising, and integrated social networkingTRANSCRIPT
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Consumer viewing habits
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Consumer internet traffic
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The Video Platform Market
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CommercialisationCommercialisation comes before monetisation
• Brand• Engagement• Longtail• Lead generation• Direct Response• Subscribe, sample, demo, appointment, forward, feedback, survey, social networks
Build content and audience before monetisation
Free v Freemium v Premium
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๏ http://www.reelseo.com/42-ways-online-video-business/
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Viocast
Live and on-demand
Registration
Synchronise
Social TV
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Future Forums:
The Future of Events
The Future of Social Networking
The Future of Workplace
Communications
The Future of News Reporting
The Future of Entertainment
The Future of Sports Broadcasting
The Future of Television
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Monetisation OpportunitiesOnce you have content and audience,
• PayPerView• Subscription• Downloads• Advertising• Sponsorship• Syndication• Branded content• Vouchering• Cross promotions
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Large scale live broadcasts
Winter Olympics
Obama inauguration
Michael Jackson Funeral
US College Basketball
YouTube
- U2
- Indian Premier
League
- IT Ministers debate
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10 November 2010The Future of Online Video, Melbourne 2010 36
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LIVE AT 3.40PM FROM STAND 62 AND ONLINE / IPHONE /
IPAD
WWW.VIOCA.ST/FUTURE_OF_LIVE
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Thank you
http://www.slideshare.net/viocorp
Nick Bolton
[email protected] / 0412 101726 / @nickybee99
2 / 47 Murray Street, Pyrmont, Sydney, NSW 2009 / 02 8007 6200
1 / 1 Cecil Place, Prahran, Melbourne, VIC 3181 / 03 9005 4400
www.viocorp.com / @viocorp
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Who we are?
Australian business
8 years old
Based in Sydney and Melbourne
75 staff – about 40 engineers
Privately owned
Profitable
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Who do we do it for?