ad specialties effective promotions
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Ad Specialties Effective Promotions. Presented by : Phil Werking. Also known as a promotional product , an ad specialty is any item that can be imprinted with a logo or slogan. T-shirts, mugs, pens and key tags are popular examples, and just about anything can be imprinted. - PowerPoint PPT PresentationTRANSCRIPT
Ad Specialties
Effective PromotionsPresented by: Phil Werking
Ad SpecialtiesEffective Promotions
What is an Ad Specialty?> Also known as a promotional product, an ad specialty is any item that can be imprinted with a logo or slogan.
> T-shirts, mugs, pens and key tags are popular examples, and just about anything can be imprinted.
> Other unique examples include imprinted plant leaves, toasters, and VISA or music download cards.
Ad SpecialtiesEffective Promotions
What is an Ad Specialty?
Ad specialties are relevant to any audience, and specialized categories can meet specific needs or initiatives, including:
> Eco-friendly> USA made > Union made
Ad SpecialtiesEffective Promotions
That’s an Ad Specialty?
Food GiftsThe ad specialty industry offers a wide range of tasty choices and packaging options. Make your gifts unique with customization or promotional product insertion.
Ad SpecialtiesEffective Promotions
That’s an Ad Specialty?
Recognition AwardsEverything you need to recognize years of service, sales achievement, safety performance, retirement, etc. Recognition products include:
> Trophies> Crystal> Sculptures > Plaques
> Frames> Clocks> Watches > Pen sets
Ad SpecialtiesEffective Promotions
What can Ad Specialties Do?
Customer Retention & AppreciationIncrease Tradeshow Traffic
Employee RecognitionPromote New Products & Services
Welcome New EmployeesIncrease Safety Awareness
Years of ServiceIncrease Referrals
Promote FundraisersCause Marketing
Go Green Initiatives
Ad SpecialtiesEffective Promotions
The Ad Specialty Advantage> Make an impression> Stay top of mind> Long lasting effect> Higher perceived value and low
Cost Per Impression (CPI)
Ad SpecialtiesEffective Promotions
> 42% of end-users have a MORE favorable impression of an advertiser after receiving the item.
> 62% have done business with the advertiser AFTER RECEIVING the item.
Make an Impression
Source: A 2008 study by the Advertising Specialties Institute
Ad SpecialtiesEffective Promotions
<< In one study only 53.1% of participants recalled the name of an advertiser they had seen in a magazine or newspaper in the previous week.
Stay Top of Mind
Source: A 2004 study by the L.J. Market Research
On average, 84% of end-users remember the brands on the items they’ve received.
Ad SpecialtiesEffective Promotions
> 81% of promotional products were kept because they were considered useful.
> The typical promotional product is kept for 7 months.
Long Lasting Effect
Source: A 2008 study by the Advertising Specialties Institute
Ad SpecialtiesEffective Promotions
Advertising specialties deliver a better cost-per-impression than nearly all other media.
Lower Cost-Per-Impression
Source: A 2008 study by the Advertising Specialties Institute
Ad SpecialtiesEffective Promotions
Ad Specialties – Proven & Effective
> Generate goodwill > Increase referrals and leads> Improve marketing return on
investment (ROI)> Complements other advertising media
Ad SpecialtiesEffective Promotions
Generate GoodwillA day spa, looking to increase repeat business, gave the body care set to new clients on their first visit. The sets helped to provide their clients with a taste of the spa experience at home and increased repeat business by 35%.
Ad SpecialtiesEffective Promotions
Increase Referrals & Leads
Accompanying a request for referrals, an offer of an ad specialty or an ad specialty incentive & sweepstakes drew as many as 500% more referrals than an appeal letter alone.
Source: 2005 Study by Louisiana State University and Glenrich Business Studies
Ad SpecialtiesEffective Promotions
Example: TradeshowsIncluding a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth.
Improve Return on Investment
Source: A 2003 study by the Georgia Southern University
Ad SpecialtiesEffective Promotions
Complement Other MediaExample: Direct MailAn ad specialty in a mail promotion increases the response rate by 50%.
As an incentive to respond, they generate four times as many responses as a sales letter alone.
Source: Sliver Marketing Group, 1992
Ad SpecialtiesEffective Promotions
Ad Specialties SummaryAd Specialties are items imprinted with a logo or slogan that:
> Make a long lasting impression> Are more cost effective than traditional media> Generate goodwill> Improve return on investment
Ad SpecialtiesEffective Promotions
As your promotional consultant, I am your:> Idea generator> Marketing partner> Brand specialist
I am here to help you improve your Marketing return on investment with ad specialties.
Please contact me at 800-315-1218 or email me at [email protected]
Your Promotional Consultant