ad revenue-2009-opening-keynote-091020133210-phpapp01
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TRANSCRIPT
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Welcome to
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Amar Goel
Founder & Chairman
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The 1st Channel is guaranteed inventory that is directly sold by a publisher’s
direct sales force
The 2nd Channel is non-guaranteed inventory sold through intermediaries
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New Revenue Opportunity
* ThinkEquity, 2009.
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THE PREMIUM PUBLISHER EXECUTIVE INTERVIEWS
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THE PREMIUM PUBLISHER EXECUTIVE INTERVIEWS
Led by Greg Stuart
30+ Sit Down Execu9ve Interviews
Over 4 Months to Conduct
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Revenue matters most
Key Takeaway #1
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Drivers for increased eCPM not clearly understood
Key Takeaway #2
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Lack of transparency and trust
Key Takeaway #3
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IMPROVING THE 2ND CHANNEL: WHAT’S NEXT
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#1
A shift in how media is bought and sold
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+Right Impression +Right User +Right Time +Right Buyer
+Real-Time Solutions
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#2
Innovation
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Circa 2005 • Ad Servers • Ad Networks & Targeting Platforms • Inventory and Sales Management • Measurement & Analytics
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2009 • Ad Servers • Ad Networks & Targeting Platforms • Inventory and Sales Management • Measurement & Analytics • Ad Revenue Optimizers • Data Exchanges & Platforms • Ad Exchanges • Media Buying Platforms • Dynamic Ad Creative Technologies
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Leveraing Intermediaries Media Buying Platforms
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#3
Ad pricing recovery
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Ad Price Index Image
(wai9ng on stand alone graphic)
Ad Pricing Recovery
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Navigating the 2nd Channel Ecosystem