DancerA m e r i c a n

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Demographic Information Who is reading your ad?

American Dancer represents competitive and social dancers of all ages. The largest group being adults over the age of 55 who have more time and income to invest in their hobbies. The readers representing the next largest group are adults ages 36-55 who are active in family, work and social events. Our fastest growing readership are younger single

adults ages 19-35. See illustration for percentages.

American Dancer circulates six times a year to the homes of over 22,000 USA Dance members, as well as ballroom dance studios, schools, and national and international organizers of DanceSport competitions bringing readership to around 48,000. As shown in the map below, readers are nationwide, with large populations in the central and eastern states.

The mission of USA Dance stands to support competitive and social dancers to further the art of Ballroom dance and facilitate DanceSport in the Olympic games. This happens through increased involvement in dancing and quality local instruction. With 167 chapters nationwide, social dance rising in popularity, increased media coverage and the number of competitions doubling in 2005, the mission is succeeding and American Dancer provides the voice. See illustration for the breakdown of regions and percentages.

Youth under 20

Singles 20-35

Adults 36-55

Over 55

7%

22%

8%11%

31%

21%

Dem

og

ra

ph

ics

REGION 1

REGION 2

REGION 3

REGION 11

REGION 7

REGION 10

REGION 8

REGION 4

REGION9

REGION 6 REGION 58.56%

9%

12.85%

7.64%

9.11%

8.21%

9.45%

7.91%

7.64%

12.65%

7.20%

January/FebruaryAd Close Date November 15Materials Due December 1 National Collegiate Challenge National Officers Insert Association Goals and Recognition March/AprilAd Close Date January 15Materials Due February 1 Pre-Nationals May/June Ad Close Date March 8Materials Due March 25 Summer HotSpots/Social Dance Events

July/AugustAd Close Date May 1Materials Due May 15 USA Dance National DanceSport Championships

September/OctoberAd Close Date July 15Materials Due August 1 Schools/Colleges Highlights

November/DecemberAd Close Date September 15Materials Due October 1 Holiday Ideas and Events National Ballroom Dance Week

In Every Issue: Chapter News Message from the President Competition Calendars Regional and World Competitions Tips and techniques for the Social Dancer

Line of Dance The Line of Dance leads the direction ballroom dance is going. Likewise, this section connects members to the organization through the message from the president, announcements, leadership recognition, news and organizational advertisements.

Dance Floor The Dance Floor section provides space for the social dancers. Through features on specific chapters and chapter news, members are recognized in their involvement. Other features of new dance steps, technique, health and fitness, product reviews and travel tips keep them excited and improving in their dancing.

On Beat On Beat covers all of the current events, media coverage, as well as current television programs.

DanceSport DanceSport recognizes, promotes and covers all competitions and competitors. Couples receive the spotlight for their achievements, as well a place to communicate with other competitors and professionals who have dedicated their lives to the advancement of the art and sport. Professional products and services including shoes, costumes, coaching, judging, teaching and managing will be regularly addressed- improving the sport one step at a time.

InStep The InStep section extends Dance Floor to collegiate clubs and keeps dancers up to beat with feature universities. Features include how to increase membership, host events, get involved in competitions, coverage of college competitions and advice to keep these energetic dancers progressing.

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Editorial Overview

Editorial Calendar Content for advertising in the upcoming issues

The magazine sections and what they entail.

DancerA M E R I C A N

Official Publication of USA Dance

National Ballroom Dance Week 2012

www.usadance.org May - June 2012 Issue 36

New USA Dance AmbassadorsUSA Dance has created a new program where members have more opportunities to share the passion and benefits of ballroom dancing with more people than ever.

2012 Nationals RecapThe Nationals Competition in Baltimore was the largest in its 32-year history. There were many unique aspects to this year’s competition. If you weren’t able to be there, be sure to read all about it.

Inside Front/Back Cover (only offered at 6x)

Full Page

1/2 Page

1/3 Page

AD Marketplace ads:

1/4 Page

1/6 Page

$1400

$850

$600

$380

$300

1X 2X 3X 6X

$1330

$807

$570

$361

$285

$1260

$765

$540

$342

$270

$1120

$680

$480

$304

$240

$7500

As an advertiser in American Dancer, the opportunity waits to reach a relatively untapped market committed to ballroom dancing, wellness, travel and fashion. The American Dancer Ads department dedicates its artistic talent to portraying each advertiser professionally and offering

numerous advertising services including: • Integral full-color advertisements • Basic rates discounted for long-term advertisers • Prime advertising space available • In-house advertisement creation, including discounted rates for long-term advertisers • New ad layout and design options

Advertising Rates

ALL ADS FULL COLOR

Our in house designs offer original ad designs for one time only fees. Your products, events and services will never look better.

$200 for full page $100 for 2/3, 1/2 or 1/3 ads. $85 for 1/4 or 1/6 ads.

Full Bleed Page

* Only Full page spreads will have full bleed. * All materials due after ad space close date. All photographs must be high resolution 600 dpi or higher.

Layout Options *

ADVERTISING OPPORTUNITIES

Sales Representative: Shawn Fisher 208.313.0465 Director@americandancer.org

Design & Materials: Aimee Mecham 208.206.4441 Design@americandancer.org

Billing: Esther Freeman 541.779.6787 Treasurer@usadance.org

Contact Information

IN HOUSE DESIGN

1/3 Horizontal

7.5” x 3.25”

1/3 Vertical

2.6” x 10”

1/4 Page

3.75” x 5”

1/2 Page

7.5” x 5”

7.88” x 10.5”

National Sponsors: Angela Prince 704.507.2699 Publicrelations-dir@usadance.org

Address: American Dancer C/O Advertising 123 E. Main Street Rexburg, ID 83440

1/6 Page

2.6” x 5”

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20% Off! For USA Dance Chapter Events: Competitions, Camps, ect.

AD Marketplace

Sept/Oct 2013

Nov/Dec 2013

Jan/Feb 2014

Mar/Apr 2014

May/June 2014

July/Aug 2014

Sept/Oct 2014

Nov/Dec 2014

July 15th

Sept 15th

Nov 15th

Jan 15th

Mar 8th

May 1st

July 15th

Sept 15th

Advertising Contract

ALL ADS FULL COLOR

Delivery of Materials

DancerA m e r i c a n

Issues and Schedules LayoutClose Materials Due ShipmentIssue

Aug 1st

Oct 1st

Dec 1st

Feb 1st

Mar 25th

May 15th

Aug 1st

Oct 1st

Aug 21st

Oct 21st

Dec 21st

Feb 21st

Apr 21st

June 15th

Aug 21st

Oct 21st

Bill Advertiser (Please fill out all information)Company Name:Contact Name: Address: City/State/Zip: Telephone: Email:

Agent AdvertiserCompany Name:Contact Name: Address: City/State/Zip: Telephone: Email:

Electronic File Specifications: We accept composite PDF files only. Please send via FTP, email, CD or DVD. Color correct proof must accompany all digital files. We cannot guarantee accurate color reproduction without a press-ready color proof.

Billing DetailsMaster CardCheck Visa

Card Number:Exp Date:3-digit Card Code:Print Name:Signature:

Package Total:Discount:

Other:Total:Date:

SCAN and EMAIL to: Design@americandancer.org* OR Fax to: (541) 772-0658

USA Dance Representative Signature:

Email digital files to Design@americandancer.org

* Information will then be sent to Ester Freeman for payment processing.

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Notes:

$7500

$1120

$680

$480

$304

$240

Inside Front/Back Cover (only offered at 6x)

Full Page

1/2 Page

1/3 Page

AD Marketplace ads:

1/4 Page

1/6 Page

$1400

$850

$600

$380

$300

1X 2X 3X 6X

$1330

$807

$570

$361

$285

$1260

$765

$540

$342

$270

20% Off! For USA Dance Chapter Events: Competitions, Camps, ect.