ad network management - online blog con 2014

Ad Network Management

8-Sept-2014

raremedia

MITCHELL WRIGHT • WWW.MITCHELLWRIGHT.NET • @mitchellbwright

INTRODUCTION

MITCHELLWRIGHT • @mitchellbwright • WWW.MITCHELLWRIGHT.NET

OUTLINE


● What are ad networks?● How do ad networks work?● What are “standard” ad units/sizes?● How to layer ads● Ad servers● Q&A

What are we even going to learn?

WHAT IS AN AD NETWORK


HOW AD NETWORKS MEASURE REVENUE


CPM: Cost per mille (cost per 1,000 impressions)CPC: Cost per clickImpression: whenever an ad is displayedPublisher: person who owns the website ads are displayed on (blogger)Advertiser: person paying for the ad (brand)

STANDARD AD SIZES


LESS TRADITIONAL AD UNITS


Pushdown/Expandable



In-image Ads



Interstitial Ads

HOW THIS ALL WORKS


1) Apply to a network

2) Obtain and place ad tags

3) Receive ad impressions

4) Get $$$

Things to remember:1. Some networks have minimum pageview

requirements2. Some networks only serve ads for a particular

vertical3. Some networks have additional requirements such

as being first layer, or not allowing you to work with particular ad networks

SOME HELPFUL INFO


Viewability: a minimum of 50 percent of pixels in view for a minimum of 1 second

VIEWABILITY


Ad Networks Using Viewability

Ad Layering/ Ad Waterfalls

MITCHELL WRIGHT • WWW.MITCHELLWRIGHT.NET • @mitchellbwright

WALKTHROUGH


http://bit.ly/adNetworkTemplate

Ad Setup Template

http://bit.ly/adNetworkTemplate

CPM FLOORS


CPM Floor: The amount of money below which a publisher (blogger) doesn’t want to sell an ad impression

The CPM floor will generally be less than or equal to different networks as you move down an ad waterfall

PASSBACKS


Passback: occurs when an ad network can’t serve an ad at the agreed upon price floor, or when no paid ads are found

Ad Network #1

Ad Network #2

Ad Network #3

PASSBACKS


Setting Up A Passback

AD SERVERS / DFP


Ad servers are best used for serving directly-sold inventory

● Glam Ads● Rivit● Lijit (sovrn)● Today’s Mama● Burst Media● Martha’s Circle● AdSense● Izea● Technorati● Ad.com● BlogHer● Tribal Fusion● Sonobi● 33Across

LIST OF AD NETWORKS


● Kixer● GumGum● Vibrant Media● Switch Ads● Chitika● nRelate● adiply● content.ad● ad supply

http://mitchellwright.net/ad-network-reviews

QUESTIONS


@[email protected]

mailto:[email protected]

ad network management - online blog con 2014

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