a+d media kit domestic
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A N I N D I A N J O U R N A L O F A R C H I T E C T U R E
Media Kit 2016
USA
C3 AGENCY SEVEN
HUBERT MEDIA GERMANY
RUSSIA
POLAND KAZAKHSTAN UK
FRANCE CZECH REP. UKRAINE
SPAIN/ PORTUGAL
ROMANIA TURKEY
INDIA
TAIWAN
HONG KONG
THAILAND
BRAZIL SINGAPORE/
MALAYSIA
• 10,300employees• 40millionpayingconsumers• 500mediaproducts• 165millionusers • 114websites• 43,000advertisingclients
THE STRATEGIC LANDSCAPE OF HUBERT BURDA MEDIA
Vision…Tocreateacontextualisedjournalofprogressivethoughtintrinsicandyetaheadofitstimes
THE STRATEGIC LANDSCAPE OF HUBERT BURDA MEDIA METAMORPHOSIS IN ARCHITECTURAL JOURNALISM
India’s Most Authentic Architectural Magazine Over 30 Years of Invigorating Architectural Journalism
“Designs of purely arbitrary nature can-not be expected to last long”
–KenzoTange
What is it? Rightfromdayonesinceitsconceptionin1984,Architecture+Designhashadadirectionalapproachtomakethearchitect,themanufacturer,thestudentandthegeneralreader,attunedtotherealitiesintheprofession.India’spremierjournalofarchitecture,theonlyoneofitskindinthecountry,hasconsistentlymaintainedahighinternationalstandardwhileportrayingcontemporarytrendsinarchitecturalpracticeandacademics. Themagazineportraysthemoderntrendsinplanning,buildingtechnology,researchanddevelopment,projectprofiles,conservationandenvironmentalissues,productinformationandmuchmore…
READERSHIP PROFILEEDITORIAL PROFILE
A+Daddressesthearchitect,plannerandmembersoftheconstructionbusinesscommunity–whoaretermedasinstitutional buyers –inotherwordstheyconstitutethevolumeswheresalesareconcernedforallmanufacturers&suppliers–anextremelyvaluable segment.
“The job of buildings is to improve human relations: architecture must ease them, not make them worse.”
–RalphErskine
Contemporary
Out of the Box
Resourceful
Ingenuity
Promoter of Talent
ArticulateRen
ow
ned
Storehouse of Knowledg
SkillfulUniversal Appeal
Informative
Inn
ovat
ive
Propounder of beliefs
Genius
Creativity
Cas
ket o
f Wisd
om
Treasure of Design
Prestigious
Analytical
Focused
Contemporary
Out of the Box
Resourceful
Ingenuity
Promoter of Talent
ArticulateRen
ow
ned
Storehouse of Knowledg
SkillfulUniversal Appeal
Informative
Inn
ovat
ive
Propounder of beliefs
Genius
Creativity
Cas
ket o
f Wisd
om
Treasure of Design
Prestigious
Analytical
Focused
READERSHIP PROFILEEDITORIAL PROFILE
BalancingBarn,Suffolk,UK
SancaklarMosque,Buyukçekmece,Istanbul
AjayKumarGargEngineeringCollege(AKGEC),Ghaziabad
EmbassyofIndia,BeijingRijksmuseum,Amsterdam
HeydarAliyevCentre,Baku,Azerbaijan
ChennaiAirport,TamilNadu
MilitaryHistoryMuseum,DanielLibeskind
Our ongoing process of publishing prominent projects...
PROJECTS
Strong connects with the building industry…• EventslikeChitChats,DesigntalksandtheA+Dawardsaddedacrucialdistinctiontothebrand’scredibility. • AsajournalArchitecture+Designhaspartnered&supportednumerouspurposefulseminars,symposiums, conferencesandothersucheventstoinvolveacontemporaryvocabularyinarchitecture.
EVENTSPROJECTS
Architecture+Design & CERA AwardsArchitecture+Designisalsotheorganiserofthecoveted“Architecture+Design&CERAAwards”withamassive
supportfromleadingarchitectsandprofessionalbodiesacrossthecountry.
EVENTS
Expected reach • 300embassiesandconsulates (Keepingsmartcitiesinmind- areadyreckonerforcityplannersand architectsofdifferentcountries)
• Ministriesof29statesand7unionterritories
• Stateandunionchamberofcommerceand Internationalcommercechambers
• Topbuildersandindustrialists
• Councilofarchitect
• Toparchitecturalcolleges
• SubscribersofA+Dmagazine
• High-endbookstores
A Celebration of Design Excellence
Mega Brands is a brand book by Architecture+Design magazine
comprising India’s most successful and emerging companies and brands from
the architectural industry.
NEW INITIATIVESEVENTS
JANUARYHeritage and Conservation
JULYOffice Interiors
APRILSmart Residences
and Housing
OCTOBERHospitality
Architecture
FEBRUARYVertical Architecture
AUGUSTExperimental Architecture
MAYInstitutional Design
NOVEMBERArchitecture for Sports Centres
MARCHHealthcare Design
SEPTEMBERCultural Centres
JUNEModern Asian Architecture
DECEMBERIndia’s top Projects
CALENDAR2016
Leader at Newsstands• Printdistributionwith LivingMediaIndiaLtd• NetworkextendsacrossIndia’stop 60citiesandtowns• 2000+keyretailspaces• 30prominentairportsites• 80keynationalbookstores• Vendorpartnershipprogrammethat ensuresvisibility• Promotedheavilyonallleading digitalnewsstands
VISIBILITYCALENDAR2016
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innewsfeed •Socialmediaaccessfor
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TOUCH TIME•Focustowardspurposeful
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DOWN TIME•Comebacktowebsitefor
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FOCUS TIME•Contemporaryprojectshighlighting
vernaculararchitecture•Daytimehours.Customerknowswhattheywantandhowtogetit •Accessthroughwebsite •Simultaneousaccesstosocial mediaonsmartphone•Print•Receptivetoevents
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