ad-a-day 2010 catalog

Wa

ll &

De

sk

Ca

len

da

rsP

lan

ne

rs &

Blo

tte

rsM

ail

ers

• S

tati

c C

lin

gs

Ca

rds

• O

rga

niz

ers

Full

Co

lor

• F

oil

Sta

mp

ed

C

olo

r Im

pri

nte

d •

Die

Cu

t

OUR

INCR

EDIB

LY V

ERSA

TILE

CU

STO

M F

ULL

CO

LOR

WAL

L C

ALEN

DAR

see

page

20

FEAT

URIN

G

PP

AI:

111

105

SA

GE

# 5

0243

U

PIC

:AD

-A-D

AY

as

i/310

40

2

Welcome! For over 64 years, Ad-A-Day has been helping promotional products consultants and their customers grow their businesses, offering a wide range of customized products from classic to contemporary. We’ve been industry innovators from Day One, with unique patented shapes, hinges and easels, evolving into custom digital color, and taking that even further, with one-to-one marketing solutions. Entering the 2010’s, we’re offering new products, value-added upgrades and more economical materials — all to provide the biggest bang for the budget buck!

Contents Desk Calendars/Custom Full ColorFull Color Desk Calendars, Slant Front ............................................................................4Full Color Desk Calendars, Flat Front ...............................................................................5“Slimline” Custom Full Color 1 oz. Mailing Weight Calendar ..............................5Full Color “Sales Vehicle” Die-Cut Calendars..............................................................6Full Color “Awareness Ribbon” Calendars .......................................................................6

Custom Die Cut Calendars ..........................................................................................8“no-Cal” Year ’Round Products ............................................................................9Desk Calendars/ImprintedDesk Accessory Calendars .....................................................................................................10Adjustable Angle Organizer Calendars ......................................................................... 11The Classics: Basic Desk Calendars ....................................................................... 12, 15Phone Index Calendars ....................................................................................................13-14Thermometer Calendars ...........................................................................................................14

FRee 2010 Wall Calendar ..................................................................................16-17Miscellaneous Imprinted Calendars Business Card Insert Calendars ..........................................................................................18“SOS” Peel ‘n’ Stick Calendars ............................................................................................18“WD” Wall/Desk Photo-Insert Calendar .......................................................................18

Wall & surface Calendars/Custom Full ColorneW! “Color•Stat” Static Cling Calendars ..............................................................19“Reflections” Custom Color 13-Image Wall Calendar ......................................... 20Custom Color Apron Calendars .........................................................................................23neW! “Fun Fold” Mid-size Apron Calendar .............................................................23

Blotters & Planners“TC Datefinder” 13-Month Pocket Planners (Classic or Color).....................21“The Executive Pad” Custom Color Desk Blotter .................................................... 22Business Planner 14-Month Planner (stamped cover) ..........................................24“GMP” Full-size Desk Blotter (imprinted header) .....................................................25

neW! Custom Full Color Calendar Pads & topsheets...................26ResourcesCalendar Pad Styles, Specifications & Prices ..................................................28-29Upgrading Your Product ......................................................................................................... 30General Info: Ordering, Artwork, Terms & Conditions, etc. ..............................31

ouR PleDge to You: Ad-A-Day® is a veteran-owned business that is committed to providing you with the highest-quality, American-made

products, along with superb customer service — as we have for over 64 years. We continually strive to lead the industry with innovative products and

services, including the capability to create and produce unique, custom items that will fulfill your marketing objectives and fit your budget.

What Makes aD-a-DaY® the CalenDaR exPeRts? Experience and Stability: For over 64 years, Ad‑A‑Day has provided high quality calendars and top‑notch service to the promotional products industry. We’re here when you need us!

Innovation that’s Made in the USA: All Ad‑A‑Day products are designed, engineered and manu‑factured in the United States of America. Not only can we boast the most patented products of any calendar manufacturer, Ad‑A‑Day is the ONLY company in America that makes standard and custom full‑color desk calendars.

Attention to detail and quality: Each of our 22 calendar pads is proofed 16 times before it goes to press. We review holidays and important dates annually and keep track of official status — all to ensure the accuracy of your calendar.

NEW for 2010! Go to www.Ad‑A‑Day.com anytime for our current Special of the Month!

3

Express Van ...p.6Our newest Sales Vehicle hauls an

amazing advertising load for its size!

Express Van ...p.6Our snazzy new little van delivers a lot of visual impact — and it skates through

the post office at standard letter rate!

Mid-size “FunFold” Apron Calendar ...p.23A cool little folding calendar that doubles as a greeting card!

“No-Cal” Organizers ...p.9Distinctive Desk Accessories in two styles, perfect for year ’round gifts and promotions!

Color•Stat Custom Clings ...p.9Custom Color Cling in four sizes

to serve a variety of purposes.

Color•Stat Calendar...p.19

Clever Color Clings combine copy, calendar, color and convenience!

for AFFORDABLE

MAILING:these items are USPS-certified machinable:

the right size, thickness and weight

for a wide range ofMARKETING

APPLICATIONS

SlimLine ...p.5Sleek but not meek — fits neatly into a 6¾ envelope and mails at

USPS standard letter rate!

Apron Calendars ...p.23Three sizes to choose from, including

the new Mid-size with optional “FunFold” greeting card format!

Reflections Wall Calendar ...p.20

12 Months dedicated to one theme — for a professional promotion with daily impact!

5600 Rite-A-Date ...p.4Classic desk calendar style in contemporary full color, with plenty of room for ad copy.

55 Standard Rite-A-Dex ...p.13Presto! Unfolded, it fits into a custom envelope that complies with USPS bulk automated machine rates.

December 2010 SUN MON TUE WED THU FRI SAT

NM 5 FQ 13 FM 21 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 LQ 28 2 Hanukkah 21 Winter Begins 25 Christmas 26 Boxing Day (Can.)

JANUARY 2011 SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23/30 24/31 25 26 27 28 29

1 New Year’s Day 17 Martin Luther King, Jr. Day (US)

NM 4 FQ 12 FM 19 LQ 26

December S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

February S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

FRONT AD SpACE Full-color art

or graphics here every month!

Custom Calendar Pads...p.26–27Custom graphics and colors add style and marketing impact to any calendar order.

For early season pricing and free imprinted envelopes, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions. After 6/1/10 plain envelopes are included; see page 31 for prices on imprinted envelopes.

4 For early season pricing and free imprinted envelopes, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions. After 6/1/10 plain envelopes are included; see page 31 for prices on imprinted envelopes.

Any of our Full Color Desk Calendars can be used as a tabletop POP for coupons, prize drawings or event promotions — just substitute the calendar pad with a pad

of coupons, entry forms or event info! We can design and print any type of pad. Call for a quote, or see pages 26–27 for customizing options.

Custom Full Color 5600 Rite-A-DateSize: 5 5∕8" x 5 1∕8" • Ad Copy Area: 4 7∕8" x 1¼"Approx. Wt.: 11 lbs./100Choice of Calendar Pad: 4 3∕8" 13 month, 3-months-in-view Mini Memo**, OR 4 ¾" 13 month Quad Pad (offers additional 4 7∕8" x 5∕16" Ad Copy Area below pad )

Our popular classic, the 5 Rite-A-Dex (inset), goes contemporary! Price includes full color digital printing from your art file* on both front and back, choice of two calendar pad styles, and linen-finish backing in red or black.ITEM NO./BACkING COLOR: 7451 Red, 7452 Black

Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000CUSTOM FULL COLOR 5600 RITE-A-DATE 3A3BCESD price $ 2.69 2.36 2.15 1.91 1.72 1.62 1.45Standard price $ 2.99 2.62 2.39 2.12 1.91 1.80 1.61FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)**Mini Memo Calendar Pads available in several styles and colors. See page 28.

Custom Full Color 6-FCSize: 6" x 4½" • Ad Copy Area: 5½" x 1" • Approx. Wt.: 12½ lbs./100 Calendar Pad: 6" 13 month, 3-months-in-view Midi Memo (Red/Black only)

This low, sleek desk calendar features the Midi Memo calendar pad. Price includes full color digital printing from your art file* on both sides, plus your choice of red or black linen-finish backing color.ITEM NO./BACkING COLOR: 7451FC Red, 7452FC Black

Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000CUSTOM FULL COLOR 6-FC 2A2B2CDESD price $ 2.97 2.68 2.21 2.18 1.89 1.85 1.67Standard price $ 3.30 2.98 2.45 2.42 2.10 2.06 1.86FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

YOUR CHOICE OF CALENDAR pAD

Mini Memo offers more space for notations

Quad pad offers extra space for copy

below the pad

5600 with MINI MEMO pAD

5600 with QUAD pAD

ALSO AVAILABLE IN LEATHERETTE WITH

FOIL OR INk IMpRINTsee our 5 Rite-A-Dex on page 12 for details

The evolution of the desk calendar continues… in eye-catching full color! These items are also IDEAL for One-to-One Marketing using variable data printing—call for details!

* Supplied art files must meet Ad-A-Day specifications (page 31). Orders requiring modification to supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum).

6-FC with MIDI pAD

5600 and 6-FC feature FULL COLOR FRONT & BACk, BUILT-IN SLIDE-LOCk EASEL,

and YOUR CHOICE OF BLACk OR RED BACkING


5For early season pricing and free imprinted envelopes, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions. After 6/1/10 plain envelopes are included; see page 31 for prices on imprinted envelopes.

The low-profile Custom Full Color Desk Calendar that delivers your message — and mails at USPS standard letter rate!

Custom Full Color SlimLineSize: 5 11∕16" x 3 ½" • Ad Copy Area: 5¼" x 17∕16" • Approx. Wt.: 6½ lbs./100 Calendar Pad: 5 ¼" 13 month, 3-months-in-view Holidate™**

Our most economical Custom Full Color item. Price includes full color digital printing from your art file* on both front and back.Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 50007444 CUSTOM FULL COLOR SLIMLINE 5A2BESD price $ 2.03 1.85 1.45 1.31 1.25 1.13 0.95Standard price $ 2.25 2.06 1.61 1.46 1.39 1.25 1.05FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)**Holidate™ Calendar Pads available in several styles and colors. See page 28.

slimlineVoted

“Best Bang for Your Buck” by Distributors at ASI New York!

Custom Full Color “Billboard”Size: 6 3∕8" x 41∕8" • Ad Copy Area: 5 7∕8" x 2" Approx. Wt.: 9½ lbs./100 Calendar Pad: 5¼" 13 month, 3-months-in-view Holidate™**

The largest ad space of all our color desk calendars. Price includes full color digital printing from your art file* on front only.Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 50007437 CUSTOM FULL COLOR “BILLBOARD” 3A3BCESD price $ 2.75 2.49 2.28 2.03 1.85 1.72 1.54Standard price $ 3.06 2.77 2.53 2.26 2.05 1.91 1.71FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)**Holidate™ Calendar Pads available in several styles and colors. See page 28.

SLIDE-LOCk EASEL BACk

Custom Full Color MidiSize: 6 5∕8" x 4 7∕8" • Ad Copy Area: 6" x 1 5∕8" • Approx. Wt.: 12 lbs./100 Calendar Pad: 6" 13 month, 3-months-in-view Midi Memo (Red/Black only)

Price includes full color digital printing from your art file* on both sides.Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 50007497 CUSTOM FULL COLOR MIDI 3A3BCESD price $ 2.97 2.55 2.35 2.09 1.89 1.78 1.59Standard price $ 3.30 2.83 2.61 2.32 2.10 1.98 1.77FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

FEATURES FULL COLOR FRONT & BACk AND BUILT-IN SLIDE-LOCk EASEL

FEATURES FULL COLOR FRONT & BACk AND BUILT-IN SLIDE-LOCk EASEL

MEETS ALL USpS FIRST CLASS MAIL REQUIREMENTS!

* Supplied art files must meet Ad-A-Day specifications (page 31). Orders requiring modification to supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum).



DON’T SEE THE SHApE YOU WANT? WE CAN WORk WITH YOU TO CREATE ANY SHApE.

See page 8 for ideas!

Make it basic or go to town!

Full Color “Sales Vehicles”Calendar Pad (13 months): 5 ¼" Holidate™**; Golf Cart, Garbage Truck, Express Van: 4" pad Most items fit into a #10 envelope (included)

Eye-catching shapes that get noticed parked on anyone’s desk or countertop! Price includes full color digital printing from your art file* .Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000

FULL COLOR VEHICLES & SHApES 3A3BCESD price $ 2.59 2.23 2.07 1.82 1.72 1.67 1.45Standard price $ 2.88 2.48 2.30 2.02 1.91 1.85 1.61FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300) * Supplied art files must meet Ad-A-Day specifications (page 31). Orders requiring modification to

supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum).** Holidate™ Calendar Pads available in several styles and colors. See pages 28–29.

CHOOSE FROM 12 STANDARD DIE-CUT SHApES!

STOCk COLORS

DIE CUTS FEATURE BRIDGE HINGE EASEL

FEATURE VEHICLES SHOWN AT 45% OF ACTUAL SIzE

BasIC ColoRAn attractive-looking product that’s quick and easy to achieve:

Your full-color logo* plus choice of stock vehicle colors.

uPgRaDeD gRaPhICsAdd background graphics and multiple colors

along with your full-color logo*.

CustoM WRaPMake your vehicle look just like the real thing — several color art files

can be combined* for a top-of-the-line custom look!

7718 BOx TRUCkSize: 7 7∕8" x 4" • Ad Copy Area: 5 1∕8" x 1¼"

Approx. Wt.: 7 ½ lbs./100

7711 CEMENT TRUCkSize: 8¼" x 4½" • Ad Copy Area: 2 3∕4" x 1¼"


7717 AMBULANCESize: 8 7∕8" x 4" • Ad Copy Area: 4" x 1"

Approx. Wt.: 8 lbs./100

Get great mileage from your advertising dollar… these die-cut, easel-back “Sales Vehicles” will help DRIVE yOUR MESSAGE hOME!

THESE VEHICLES SHOWN AT 20% OF ACTUAL SIzE

7712 TANkER TRUCkSize: 8 5∕8" x 3½" • Ad Copy Area: 5¼" x 1"


7713 STEp VANSize: 7 ½" x 3 5∕8" • Ad Copy Area: 3 ¾" x 11∕8"


7735 FULL COLOR HOUSESize: 6 5∕8" x 4¼" • Ad Copy Area: 3" x 7∕8"


7710 UTILITY VANSize: 8 5∕8" x 3 7∕8" • Ad Copy Area: 4 3∕8" x 13∕8"


7716 GOLF CARTSize: 6 ¾" x 4" • Ad Copy Area: 3" x 7∕8"


7722 GARBAGE TRUCkSize: 9" x 4" • Ad Copy Area: 2 7∕8" x 1"


7715 DUMp TRUCkSize: 8" x 3 7∕8" • Ad Copy Area: 3¼" x ¾"


7714 TRACT0R-TRAILERSize: 8½" x 3 ¾" • Ad Copy Area: 5½" x 1¼"


7709 ExpRESS VANSize: 6" x 2 7∕8" • Ad Copy Area: 2 11∕16" x 13∕16"




AWARENESS RIBBON CALENDARS feature FULL COLOR ON BOTH SIDES, WITH DIE CUT EASEL BACkS

Custom Full Color Awareness Ribbon CalendarSize: 6 ¼" x 4 7∕8" • Approx. Wt.: 11 lbs./100 Ad Copy Area depends on choice of Calendar Pad (see illustrations at left): Mini Memo** ( 4 3∕8", 13 month, 3-months-in-view): Ad Copy Area 3 ¾" x ¾" Holidate™** ( 5¼", 13 month, 3-months-in-view): Ad Copy Area 3 ¾" x 2 3∕8" Quad ( 4 ¾", 13 month): Ad Copy Area 3 ¾" x 1¼"

Standard pricing includes full color front and back, plus your choice of standard calendar pads (see illustrations at left). Supply your own art file* or choose from our stock background and ribbon colors.Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 50007740 CFC AWARENESS RIBBON CALENDAR 3A4BESD price $ 2.84 2.48 2.30 2.05 1.99 1.90 1.67Standard price $ 3.15 2.75 2.56 2.28 2.21 2.11 1.86FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300) * Supplied art files must meet Ad-A-Day specifications (page 31). Orders requiring modification to

supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum).** Mini Memo and Holidate™ Calendar Pads are available in several styles and colors. See illustrations

at left; further details on pages 28–29.

CHOOSE FROM A WIDE VARIETY OF STOCk RIBBON & BACkGROUND COLORS pLUS THREE STYLES OF CALENDAR pADS!

STANDARD RIBBON COLORSPUZZLEAutism

PINKBreast Cancer

REDAIDS/HIV Drunk DrivingSubstance AbuseHeart Disease

ORANGEHunger AwarenessLeukemia

YELLOWPOW/MIAMilitary SupportMissing ChildrenSpina BifidaLiver Cancer

PURPLEChildren w/

DisabilitiesDomestic ViolencePancreatic CancerAnimal AbuseCystic FibrosisFibromyalgia

GREYDiabetesBrain CancerAsthma

SILVERParkinson’s

DiseaseElder Abuse

LIME GREENLyme DiseaseLymphoma

GREENOrgan/Tissue DonorEnvironmental

CausesBipolar DisorderKidney CancerDepression

TEALOvarian CancerSexual ViolenceCervical CancerUterine Cancer

LIGHT BLUEProstate CancerLymphedemaThyroid Disease

DARK BLUEChild AbuseColon CancerCrime Victims’

RightsArthritisMyositis

PERIWINKLEEating DisordersPulmonary

HypertensionStomach Cancer

LAVENDERLupusAlzheimer’s

DiseaseCancer AwarenessEpilepsyRett Syndrome

Mini Memo: 13-month pad with largest memo space for notes. Available in Blue/Black or Gold/Black. Also available in French/English, Scenic and History styles (additional charge: see pgs. 28–29 for details).

AWARENESS RIBBON CALENDAR pAD CHOICES

Quad: mid-size 13-month pad, provides ample memo space plus extra room on your calendar for ad copy. Black/Grey is standard. (Call about custom colors).

Holidate™: Non-memo style pad allows the most room for ad copy. Red/Black; Gold/Black; Blue/Black; also available in French/English version (Blue/Black or Gold/Black)(additional charge: see pgs. 28–29 for details).

Put the power of color to work for your cause… with these unique, full-color easel-back

desk calendars!

ADD A CUSTOM COLOR TOpSHEET for maximum promotional value! See page 27 for details.

Any of our Full Color Desk Calendars can be used as a tabletop POP for coupons, prize drawings or event promotions — just substitute the calendar pad with a pad

of coupons, entry forms or event info! We can design and print any type of pad. Call for a quote, or see pages 26–27 for customizing options.

8

help stamp out cookie-cutter promotions!

“Dream Projects” come in many shapes and sizes, and can result in amazing,

one-of-a-kind products that get noticed. So no matter what you’re dreaming up,

Ad-A-Day will work with you to make it become a reality!

Prices depend on overall size, complexity of die, number of pieces being ordered,

and other factors. Please call to request a quote.

9

Press it onto any smooth surface — this great-looking custom full-color cling stays where you put it, without adhesives**. Move it or remove it anytime. Digitally printed on white vinyl, price for standard sizes includes set-up for your ad copy and one image, or supply your own art file*.Choice of vertical or horizontal format • Call for a quote on sizes not listed below Art can bleed — add 1∕8" outside of trim and keep “live” copy ¼" in from trim*Item No. 5566 Large Color•Stat Size: 8¼" x 10½" • Ad Copy Area: 7 ¾" x 10" • Approx. Wt.: 5½ lbs./100Item No. 5555 Medium Color•Stat Size: 5¼" x 8¼" • Ad Copy Area: 4¾" x 7 ¾" • Approx. Wt.: 3 lbs./100Item No. 5544 Small Color•Stat Size: 4" x 5¼" • Ad Copy Area: 3½" x 4¾" • Approx. Wt.: 1¾ lbs./100

Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 50005566 large color•stat 4B3CTo June 1 $ 3.57 3.05 2.80 2.66 2.34 2.28 2.21After June 1 $ 3.97 3.39 3.11 2.95 2.60 2.53 2.465555 MeDIUM color•stat 4B3CTo June 1 $ 2.27 1.92 1.65 1.52 1.33 1.28 1.22After June 1 $ 2.52 2.13 1.83 1.69 1.48 1.42 1.365544 sMall color•stat 4B3CTo June 1 $ 1.78 1.39 1.08 0.95 0.81 0.75 0.71After June 1 $ 1.98 1.54 1.20 1.06 0.90 0.83 0.79 ** ColorStats cling on TOP of surfaces that are smooth, clean and dry. Not suitable for use as parking

permits, car decals, freezer or chill case POP’s, or any surface subject to condensation.

Clings to Windows • Doors • Tabletops • Desks File Cabinets • Countertops • Refrigerators**

Perfect for Retail POP’s & Ads • Menus • Price Lists Sports, Bands & Entertainment Schedules

Hours of Operation • Check Writing or Policy Info

“No-Cal” OrganizersDistinctive organizers are great for year ’round gifts and promotions. Fully bookbound in Leatherette. Patented Sta-Put® Adjustable Aluminum Hinges allow angling of panels and dividers. Optional back printing also available.DSF Desk OrganizerSize: 6" x 8 7∕8" (2 5∕8" base) • Imprint Area: 5 ½" x 1" • Approx. Wt.: 22 lbs./100Four panels form three sections for stamps, bills, notepaper, etc.ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT6513 Woodgrain ...................Gold or Silver 6521 Black .............................. Gold or Silver6514C Maroon ........................Gold or Silver

Ph Paper-U-holderSize: 6 ½" x 8 ¾" (2 5∕8" base) • Imprint Area: 113∕16" x 2 ¾" • Approx. Wt.: 19 lbs./100Leatherette-bound, wide-format paper holder. ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT6246 White ......................1 Standard Color* 6249 Maroon .......................... Gold or Silver6247 Black .............................Gold or Silver 7480 Green ............................ Gold or SilverOrder by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000DSF DESk ORGANIzER 4ABCDESD price $ 4.16 4.04 3.76 3.67 3.20 2.89 2.59Standard price $ 4.62 4.49 4.18 4.08 3.55 3.21 2.88pH pApER-U-HOLDER 4ABCDESD price $ 3.45 3.33 3.17 3.11 2.73 2.47 2.23Standard price $ 3.83 3.70 3.52 3.46 3.03 2.74 2.48FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

Custom Full Color Greeting CardsStandard Card Size (folded): 7 ¾" x 5¼" • Ad Copy Area up to 7 ¼" x 4 ¾" Background art can be folded size plus 1∕ 8" bleed on edges • Approx. Wt.: 3 lbs./100

These truly custom cards are perfect any time of year! Produce your own ideas or let us help*. Standard size card fits into an A-8 envelope (included in prices below), and is printed on cover stock that is glossy outside, uncoated inside for writing. Call us about other sizes, foil stamping, personalization, or custom die cuts (higher minimums apply).Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 1000 20007468 CUSTOM GREETING CARDS (Standard Size/Full Color) 2B3CESD price $ 2.43 2.16 1.58 1.31 1.09Standard price $ 2.70 2.40 1.76 1.45 1.21FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

COLOR•STATCustom Color Static Clings

AVAILABLE IN FOUR STANDARD SIzES, OR CUSTOM SIzES Up TO 11"x 17" please call to request a quote for non-standard sizes

“Clingy” just became a GOOD thing!

*Supplied art files must meet Ad-A-Day specifications (page 31). Orders requiring modification to supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum).

Foil stamping available at extra cost. Call for a quote.

Cards can be personalized using your

mailing list! Call for a quote.

pH pApER-U-HOLDER

DSF DESk ORGANIzER



These Desk Accessory Calendars feature our patented Sta-Put® Adjustable Aluminum hinges for a superior product that’s designed to last!

pANELS TILT IN OR STAND Up STRAIGHT

DSF Desk OrganizerSize: 6" x 8 7∕8" (2 5∕8” base) Imprint Area: 5 ½" x 1" Approx. Wt.: 22 lbs./100 Calendar Pad: 5 ¼" 13 month, 3-months-in-view Holidate™**

Leatherette-bound organizer with four Sta-Put® Adjustable Aluminum Hinges that create three sections for stamps, bills, notepaper, etc.ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT6513 Woodgrain ...................Gold or Silver 6521 Black .............................. Gold or Silver6514C Maroon ........................Gold or SilverOrder by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000DSF DESk ORGANIzER 4ABCDESD price $ 4.16 4.04 3.76 3.67 3.20 2.89 2.59Standard price $ 4.62 4.49 4.18 4.08 3.55 3.21 2.88FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

THREE CONVENIENT SECTIONS

VIp DESkRETARY

HIA DESkRETARY

Ph-II Paper-U-holderSize: 6½" x 8 ¾" (2 5∕8" base) • Imprint Area: 6" x 1½" • Approx. Wt.: 13 lbs./100 Calendar Pad: 5 ¼" 13 month, 3-months-in-view Holidate™**

This handsome paper holder is bound with Leatherette and a rich-looking foil paper featuring British postage stamps.ITEM NO./IMpRINT 6802 Maroon with Gold Stamps/Gold FoilOrder by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000pH-II pApER-U-HOLDER 4ABCDESD price $ 3.46 3.37 3.17 3.10 2.70 2.46 2.23Standard price $ 3.84 3.74 3.52 3.44 3.00 2.73 2.48FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

7476A LINING 6230AC

Deskretary® Paper holdersSize: 6" x 8 ¼" (2 ½" base) • Imprint Area: 5 ½" x 11∕8” Calendar Pad: 5 ¼" 13 month, 3-months-in-view Holidate™*

VIP Deskretary®


Leatherette-bound paper holder comes in a variety of colors and patterns.ITEM NO./COLOR IMpRINT6400A White/Blue ................................Blue6425A White/Gold .............................. Gold ITEM NO./COLOR IMpRINT6418AC Maroon ......................Gold or Silver 7476A Patriotic White/Red ................... Red6419A Woodgrain ..................Gold or Silver 6230AC Maroon/Gold Stamps .............. Gold

hIA Deskretary®

Approx. Wt.: 11 lbs./100 Our most economical paper holder with unbound Leatherette exterior.ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT7457 Maroon ........................Gold or Silver 7356A Black ........................... Gold or Silver7081A White ....................1 Standard Color* 7082A Woodgrain ................... Gold or SilverOrder by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000VIp DESkRETARY® 4AB2CESD price $ 3.24 3.13 2.95 2.92 2.55 2.28 2.21Standard price $ 3.60 3.48 3.28 3.24 2.83 2.53 2.46HIA DESkRETARY® 4AB2CESD price $ 2.39 2.31 2.19 2.13 1.79 1.63 1.57Standard price $ 2.66 2.57 2.43 2.37 1.99 1.81 1.74FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

*Standard Imprint Colors: Black, Red, Green, Blue, Maroon or Brown Ink; Gold or Silver Foil. **Holidate Calendar Pads available in several styles and colors. See page 28–29.

pANELS CAN TILT IN OR

STAND Up STRAIGHT

ALSO AVAILABLE WITHOUT CALENDAR pAD FOR YEAR ’ROUND GIFTS AND pROMOTIONS!



Ph Paper-U-holderSize: 6 ½" x 8 ¾" (2 5∕8" base) • Imprint Area: 113∕16" x 2 ¾" Approx. Wt.: 19 lbs./100 Calendar Pad: 4 3∕8", 13 month, 3-months-in-view Mini Memo**

Leatherette-bound, wide-format paper holder with vertical imprint area on right side. ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT6246 White ......................1 Standard Color* 6249 Maroon .......................... Gold or Silver6247 Black .............................Gold or Silver 7480 Green ............................ Gold or SilverOrder by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000pH pApER-U-HOLDER 4ABCDESD price $ 3.45 3.33 3.17 3.11 2.73 2.47 2.23Standard price $ 3.83 3.70 3.52 3.46 3.03 2.74 2.48FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

Deskretary® OrganizersLeatherette-bound organizers feature medium-format calendar pads.

BQ Deskretary®

Size: 6 ½" x 11½" (3½" base) Shipped folded in half • Imprint Area: 6" x 11∕8" Approx. Wt.: 21 lbs./100 • Calendar Pad: 13 month, 3-months-in-view, Maroon/Black Maxi MemoOur largest adjustable angle organizer features the Maxi Memo calendar pad.ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT6092 Woodgrain .....................Gold or Silver 6094 Black ........................... Gold or Silver6093 White/Blue ...................................Blue 6096C Maroon ........................ Gold or Silver

RQ Deskretary®

Size: 5 ¼" x 8 11∕16" (2 ½" base) Shipped folded in half • Approx. Wt.: 10 lbs./100 Imprint Area depends on choice of Calendar Pad: Mini Memo** (4 3∕8", 13 month, 3-months-in-view): Imprint Area: 4 ¾" x 1"” Quad (4 ¾" x 2 ¾", 13 month): Imprint Area 4 ¾" x 1½" Your choice of two calendar pad styles for larger or smaller imprint area.ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT6510 Woodgrain .................................. Gold 6623C Maroon ......................................Gold6519 White/Blue ...................................Blue 6624 Blue ...........................................Gold6622 White ....................... 1 Standard Color*Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000BQ DESkRETARY® 4AB2CESD price $ 3.55 3.47 3.34 3.30 2.88 2.62 2.58Standard price $ 3.94 3.86 3.71 3.67 3.20 2.91 2.87RQ DESkRETARY® 4A3BESD price $ 2.51 2.43 2.24 2.21 1.91 1.88 1.85Standard price $ 2.79 2.70 2.49 2.45 2.12 2.09 2.06FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

ALSO AVAILABLE WITHOUT CALENDAR pAD FOR YEAR ’ROUND USE — SEE pAGE 9

BQ DESkRETARY

RQ DESkRETARY

*Standard Imprint Colors: Black, Red, Green, Blue, Maroon or Brown Ink; Gold or Silver Foil. **Mini Memo Calendar Pads available in several styles and colors. See page 28–29.

Adjustable Angle Organizers feature Sta-Put® Adjustable Aluminum hinges, making them convenient for holding business cards, notepads, etc.

pANELS TILT IN OR STAND Up

STRAIGHT

BACk pANEL CAN TILT IN OR STAND Up STRAIGHTPD Paperdate®

Size: 6" x 3 ¾" (2 3∕16" base) • Imprint Area: 5½" x 1" • Approx. Wt.: 13 lbs./100 Calendar Pad: 5 ¼" 13 month, 3-months-in-view Holidate™**

Leatherette-bound paper holder with refillable calendar pad pocket, plus a handy phone index printed on the inside.ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT6187 White/Gold .................................. Gold 6201 Blue ............................... Gold or Silver6198 Maroon ..........................Gold or Silver 6215 Black ............................ Gold or Silver6199 Green .............................Gold or Silver 6331 Woodgrain .................... Gold or Silver6200 White.................... One Standard Color*Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000pD pApERDATE® 4A3BESD price $ 3.27 3.16 2.95 2.89 2.58 2.32 2.26Standard price $ 3.63 3.51 3.28 3.21 2.87 2.58 2.51FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)


12

5 Rite-A-DexSize: 5¼" x 5½" • Imprint Area: 4 3∕8" x 1" • Approx. Wt.: 11½ lbs./100 Calendar Pad: 4 3∕8", 13 Month, 3-months-in-view Mini Memo**Our most popular small calendar is available in 17 color combinations to complement your brand colors. For full-color version see our 5600 on page 4.STAMpED COLORSITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT7172C Maroon/White...............Gold or Silver 7175 Woodgrain/Ivory ..........................Gold7203 Red/White ....................Gold or Silver 7209 Blue/White ..................... Gold or Silver7210 Black/Gold ................................ Gold 7391 White/Gold ...................................Gold7454 Green/White .................Gold or Silver 7458 Black/White ................... Gold or Silver pRINTED COLORS (INCLUDES PHONE INDEx PRINTED UNDER PAD)7172C White/Maroon........................Maroon 7174 White/White ............1 Standard Color* 7175 Ivory/Woodgrain ......................Brown 7203 White/Red .....................................Red 7209 White/Blue ..................................Blue 7210 Gold/Black ................................. Black 7391 Gold/White ............................... Black 7454 White/Green ...............................Green 7458 White/Black .............................. BlackOrder by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 50005 RITE-A-DEx 4ABCDESD price $ 2.19 2.13 1.94 1.91 1.66 1.47 1.33Standard price $ 2.43 2.37 2.16 2.12 1.84 1.63 1.48FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)**Mini Memo Calendar Pads available in several styles and colors. See page 28–29.

S-62 Stand-O-MaticSize: 6 ½" x 7 ¼" • Imprint Area: 5 ¾" x 21∕8" • Approx. Wt.: 18 lbs./100 Calendar Pad: 6", 13 Month, 3-months-in-view Maxi Memo (Maroon/Black only)The Big Daddy of all our desk calendars. Large ad space comfortably fits nine lines of text or its equivalent in graphics for maximum impact. Features Leatherette cover and our largest desk claendar pad, the Maxi Memo.ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT7095 White/White .............. 1 Standard Color* 7045 Black/White .................... Gold or Silver7045 White/Black ................................ BlackOrder by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000S-62 STAND-O-MATIC 4ABCDESD price $ 3.10 2.95 2.77 2.72 2.64 2.04 1.84Standard price $ 3.44 3.28 3.08 3.02 2.93 2.27 2.04FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

S-645 Stand-O-MaticSize: 6 3∕8" x 5 ¾" • Imprint Area: 5 3∕8" x 1" • Approx. Wt.: 12½ lbs./100 Calendar Pad: 6", 13 Month, 3-months-in-view Maxi Memo (Maroon/Black only)

Similar to the S-62 but with a shorter ad area and greater choice of colors. Leatherette cover and large Maxi Memo calendar pad.STAMpED COLORSITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT7058 Black/White ..................Gold or Silver 7155 Blue/White ...................... Gold or Silver7156 Maroon/White...............Gold or Silver 7178 Woodgrain/Ivory ...........................Gold7420 Red/White ....................Gold or Silver pRINTED COLORS (INCLUDES PHONE INDEx PRINTED UNDER PAD)ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT7058 White/Black .............................. Black 7155 White/Blue .................................... Blue7156 White/Maroon........................Maroon 7176 White/White .............1 Standard Color*7178 Ivory/Woodgrain ......................Brown 7420 White/Red .....................................RedOrder by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000S-645 STAND-O-MATIC 4ABCDESD price $ 2.99 2.82 2.66 2.65 2.30 2.00 1.79Standard price $ 3.32 3.13 2.96 2.94 2.56 2.22 1.99FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

STAND-O-MATIC CALENDARS

FEATURE BUILT-IN SLIDE-LOCkTM

EASEL

5 RITE-A-DEx CALENDARS

FEATURE BUILT-IN SLIDE-LOCkTM

EASEL

S-645 STAND-O-MATIC

5 RITE-A-DEx

S-62 STAND-O-MATIC

The Classics: great basic desk calendars with lots of space for your imprint.

ALSO AVAILABLE IN CUSTOM FULL COLORsee our 5600 on page 4 *Standard Imprint Colors: Black, Red, Green, Blue, Maroon or Brown Ink; Gold or Silver Foil.



Small Phone Index CalendarsSmall-format desk calendars with phone index and Mini Memo calendar pad. Calendar Pad: 4 3∕8", 13 Month, 3-months-in-view Mini Memo**

55 Standard Rite-A-DexSize: 5¼" x 5 5∕8" • Imprint Area: 4 3∕8" x 1" • Approx. Wt.: 13 lbs./100A small calendar just like our popular 5 Rite-A-Dex, with added phone index. Your choice of matching square envelope or custom rectangular envelope (qualifies for USPS bulk automated machine rates).ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT7129 Ivory/Woodgrain .......................Brown 7136 White/Black ............................... Black7131 White/White ............1 Standard Color* 7142 White/Blue .................................. Blue7134 White/Green ............................. Green 7430 White/Gold ................................ Black7135C White/Maroon .........................Maroon

AA AwardSize: 5 ¼" x 5 ¾" • Imprint Area: 4½" x 1" • Approx. Wt.: 14 lbs./100This premium small desk calendar is completely bookbound, with elegant embossing around the recessed phone index. Features our patented Sta-Put® Adjustable Aluminum Hinge easel for a superior product that’s designed to last.ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT6028 Black .............................Gold or Silver 6036 Blue .............................. Gold or Silver6034C Maroon .........................Gold or Silver 7427 Gold .......................................... Black6035 White ...................... 1 Standard Color* Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 500055 RITE-A-DEx 4ABCDESD price $ 2.78 2.68 2.54 2.49 2.17 1.93 1.73Standard price $ 3.09 2.98 2.82 2.77 2.41 2.14 1.92AA AWARD 3A2BCDESD price $ 3.23 3.06 2.92 2.64 2.55 2.17 1.85Standard price $ 3.59 3.40 3.24 2.93 2.83 2.41 2.06FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)**Mini Memo Calendar Pads available in several styles and colors. See page 28–29.

Large Phone Index CalendarsLarge-format desk calendars with phone index and Maxi Memo calendar pad. Calendar Pad: 6", 13 Month, 3-months-in-view Maxi Memo (Maroon/Black only)

SR Rite-A-DateSize: 6½" x 6¼" • Imprint Area: 5½" x 11∕8" • Approx. Wt.: 19 ½ lbs./100 A large-format desk calendar with partially-bound Leatherette cover.ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT7116 White/Green .............................. Green 7147 White/White .............1 Standard Color*7152 White/Blue ...................................Blue 7158 Gold/Black ................................. Black

WC-G World CalendarSize: 6 ½" x 6 3∕8" • Imprint Area: 6" x 1" • Approx. Wt.: 24 lbs./100 Premium quality, large-format desk calendar is completely bookbound. Patented Sta-Put® Adjustable Aluminum Hinge easel for solid writing support.ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT6457 White ....................... 1 Standard Color* 6460 Maroon .......................... Gold or Silver 6458 Woodgrain .....................Gold or SilverOrder by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000SR RITE-A-DATE 5C2DESD price $ 3.28 3.15 3.03 2.97 2.78 2.54 2.46Standard price $ 3.64 3.50 3.37 3.30 3.09 2.82 2.73WC-G WORLD CALENDAR 4A2BCESD price $ 4.05 3.93 3.78 3.73 3.26 2.94 2.63Standard price $ 4.50 4.37 4.20 4.14 3.62 3.27 2.92FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

7427 GOLD AA AWARD

features embossing on

copy panel

AA AWARD EASEL FEATURES STA-pUT® ALUMINUM HINGE FOR SUpERIOR pERFORMANCE

UpGRADE TO OUR ExCLUSIVE

“SCENIC” MINI MEMO CALENDAR pAD — or

CREATE YOUR OWN CUSTOM VERSION! See pages 26–29 for

options & pricing

55 RITE-A-DEx

AA AWARD

handy Phone Index desk calendars in large and small sizes.

*Standard Imprint Colors: Black, Red, Green, Blue, Maroon or Brown Ink; Gold or Silver Foil.

SR RITE-A-DATE

WC-G

CALENDARS ON THIS pAGE FEATURE A HANDY FOLD-OUT pHONE INDEx AND BUILT-IN EASEL



Thermometer CalendarsThese handsome desk calendars are fully bound in Leatherette, with recessed thermometers and refillable calendar pockets. Easels feature our patented Sta-Put® Adjustable Aluminum Hinge for long-lasting stability.

TE Therm-O-DexSize: 7" x 5 ¼" • Imprint Area: 6" x 1" • Approx. Wt.: 18½ lbs./100 Calendar Pad: 4 3∕8" 13 Month, 3-months-in-view Mini Memo**

An impressive calendar, with wide imprint area and spacious calendar pad.ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT6435 Green/White ................................ Gold 6437 Blue/White ....................................Gold6438 Maroon/White ............................. Gold

300T Therm-O-DateSize: 6 1∕8" x 3 7∕8" • Imprint Area: 4 1∕8" x 1" • Approx. Wt.: 14 lbs./100 Calendar Pad: 4" 13 Month, 3-months-in-view (Maroon/Black only)

A classy, compact thermometer calendar with plenty of room for your imprint.ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT6023 White .........................1 Standard Foil* 7650 Woodgrain ...................................Gold7651 Maroon ....................................... GoldOrder by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000TE THERM-O-DEx 4A2BCESD price $ 4.90 4.80 4.67 4.49 3.99 3.70 3.29Standard price $ 5.44 5.33 5.19 4.99 4.43 4.11 3.66300T THERM-O-DATE 5C2DESD price $ 3.78 3.74 3.60 3.56 3.29 2.93 2.75Standard price $ 4.20 4.16 4.00 3.95 3.65 3.26 3.05FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

TE THERM-O-DEx300T THERM-O-DATE

REFILLABLE CALENDAR pAD pOCkET MAkES YOUR GIFT LAST LONGER THAN JUST A YEAR!

see pages 28–29 for calendar pad refills.

Deskdate® Phone Index CalendarsBookbound Leatherette covers flip up to reveal a handy phone index.Size: 6" x 3 5∕8"• Imprint Area: 5½" x 11∕8" Approx. Wt.: 13 lbs./100 Calendar Pad: 5 ¼" 13 month, 3-months-in-view Holidate™**

MMS Deskdate®

This economical Deskdate® has a stitched-on calendar pad.ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT6175C Maroon ..........................Gold or Silver 7384 White ......................1 Standard Color*7385 Red ................................Gold or Silver 7395 Blue ............................... Gold or Silver7396 Black .............................Gold or Silver

MMA Deskdate®

Deluxe Deskdate® has a recessed calendar pad pocket with embossed corners.ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT6132 Green .............................Gold or Silver 6161 Black .............................. Gold or Silver6164C Maroon ..........................Gold or Silver 6165 White ......................1 Standard Color*6167 Blue ...............................Gold or Silver 6169 Woodgrain ..................... Gold or Silver7387 White/Blue ...................................Blue 7394 Red ................................ Gold or SilverOrder by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000MMS DESkDATE® 5B2CESD price $ 1.99 1.93 1.82 1.76 1.68 1.43 1.33Standard price $ 2.21 2.14 2.02 1.95 1.87 1.59 1.48MMA DESkDATE® 4ABCDESD price $ 2.67 2.50 2.28 2.21 1.95 1.67 1.49Standard price $ 2.97 2.78 2.53 2.46 2.17 1.86 1.66FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

DESkDATE® CALENDARS FEATURE FLIp-Up pHONE INDEx AND OUR pATENTED BRIDGE HINGE EASEL

THERMOMETER CALENDARS

FEATURE STA-pUT®

ADJUSTABLE ALUMINUM

HINGE EASEL

Make a great impression with these fully bookbound imprinted desk calendars.

*Standard Imprint Colors: Black, Red, Green, Blue, Maroon or Brown Ink (Foil on 6023); Gold or Silver Foil. **Holidate and Mini Memo Calendar Pads available in several styles and colors. See page 28–29.

MMS DESkDATE

MMA DESkDATE



500 RETRO DESkDATE® doubles as a

photo or note holder!

Any of our Imprinted Desk Calendars can be used as a tabletop POP for coupons, prize drawings or event promotions — just substitute the calendar pad with a pad of coupons, entry forms or event info! Call for a quote.

Holidate™, Scenic and 4" Pads also can be customized with your full-color ad on the front and/or back. Other customizing options are available, too. See page 26–27 for details.

hA-2 Deskdate®

Size: 5 5∕8" x 3½" • Imprint Area: 4 ¾" x 11∕8" • Approx. Wt.: 8 lbs./100 Calendar Pad: 5¼" 13 month, 3-months-in-view Holidate™**

A plain and simple desk calendar with an economical price that’s anything but ho-hum.ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT7021 White/White ............1 Standard Color* 7070C White/Maroon.......................... Maroon7047 White/Blue ...................................Blue 7402 Blue/White ...................... Gold or Silver7455 White/Green .............................. Green 7456 White/Red .....................................RedOrder by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000HA-2 DESkDATE® 4ABCDTo June 1 $ 1.39 1.27 1.13 1.11 0.95 0.82 0.72After June 1 $ 1.54 1.41 1.26 1.23 1.05 0.91 0.80FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

These small, economical desk calendars have enough style to command attention for any business or organization.

*Standard Imprint Colors: Black, Red, Green, Blue, Maroon or Brown Ink (Foil on 7054); Gold or Silver Foil. **Holidate and Mini Memo Calendar Pads available in several styles and colors. See page 28–29.

D Sturdi-StandSize: 61∕8" x 3 ¾" • Imprint Area: 4 ¾" x 11∕8" • Approx. Wt.: 7½ lbs./100 Calendar Pad: 5¼" 13 month, 3-months-in-view Holidate™**

An intriguing tent shape lends exotic allure to your ad copy — at a price that won’t wipe out your treasure chest. Sturdy interlocking easel stand.ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT7049 Green .............................Gold or Silver 7052 Woodgrain ..................... Gold or Silver7054 White .........................1 Standard Foil* 7057 Black .............................. Gold or Silver7055 Blue ...............................Gold or Silver 7053 Maroon .......................... Gold or SilverOrder by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000D STURDI-STAND 4ABCDESD price $ 1.42 1.33 1.20 1.17 1.02 0.86 0.78Standard price $ 1.58 1.48 1.33 1.30 1.13 0.96 0.87FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

500 Retro Deskdate®

Size: 6" x 3½" • Imprint Area: 4½" x 11∕8" Approx. Wt.: 10½ lbs./100 Calendar Pad: 5¼" 13 month, 3-months-in-view Holidate™**

With its space-age shape and handy size, this 60’s-style calendar has a real hip vibe! Top of ad panel doubles as a note holder.ITEM NO./COLOR IMpRINT7002 Green/White ........................ Gold or Silver7003 Blue/White .......................... Gold or Silver7032 Woodgrain/Ivory ............................... GoldOrder by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000500 RETRO DESkDATE 4ABCDESD price $ 1.87 1.72 1.62 1.55 1.33 1.10 0.92Standard price $ 2.08 1.91 1.80 1.72 1.48 1.22 1.02FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)

STA

ND

AR

D P

RIC

ING

/ J

UN

E 1

TH

RU

DEC

31

/ P

rices

10%

hig

her

than

ESD

!

JA

NU

AR

y

S

M

T W

T

F S

1 2

3

4 5

6 7

8 9

10

11 1

2 13

14

15 1

6 1

7 18

19

20

21 2

2 23

24/ 3

1 25

26

27 2

8 29

30

FE

BR

UA

Ry

S

M

T

W

T F

S

1 2

3 4

5 6

7

8 9

10 1

1 12

13

14

15 1

6 17

18

19 2

0 2

1 22

23

24 2

5 26

27

28

MA

RC

h

S

M

T W

T

F S

1 2

3 4

5 6

7

8 9

10 1

1 12

13

14

15 1

6 17

18

19 2

0 2

1 22

23

24 2

5 26

27

28

29 3

0 31

AP

RIL

S

M

T

W

T F

S

1

2 3

4

5 6

7 8

9 10

11

12 1

3 14

15

16 1

7 1

8 19

20

21 2

2 23

24

25

26 2

7 28

29

30

MA

y

S

M

T W

T

F S

1

2

3 4

5 6

7 8

9

10 1

1 12

13

14 1

5 1

6 17

18

19 2

0 21

22

23/ 3

0 24/ 3

1 25

26

27 2

8 29

JU

NE

S

M

T

W

T F

S

1

2 3

4 5

6

7 8

9 10

11

12 1

3 14

15

16 1

7 18

19

20

21 2

2 23

24

25 2

6 2

7 28

29

30

ES

D (

Early

Season D

iscount)

PR

ICIN

G /

JAN

1 T

HR

U M

AY 3

1 / B

est t

ime

to b

uy! S

AvE

10%

ove

r st

anda

rd p

ricin

g!

Brow

se t

his

cata

log f

or p

ric

es a

nd s

pecs

or v

isit u

s o

nline a

t w

ww

.Ad-A

-Day.c

om

STA

ND

AR

D P

RIC

ING

/ J

UN

E 1

TH

RU

DEC

31

/ P

rices

10%

hig

her

than

ESD

!

Ac

co

rdin

g t

o P

PA

I, A

dv

ert

isin

g C

ale

nd

ars

are

T

hE

mo

st

co

st-

eff

ec

tiv

e p

rom

oti

on

al

pro

du

ct,

off

eri

ng

ta

rge

ted

ma

rke

tin

g w

ith

a v

ery

lo

w c

os

t p

er

ex

po

su

re

tha

t o

utp

erf

orm

s T

V,

rad

io o

r a

ny

oth

er

me

dia

.

New

for 2

010!

online a

t w

ww

.Ad-A

-Day.c

om

JU

Ly

S

M

T

W

T F

S

1

2 3

4

5 6

7 8

9 10

11

12 1

3 14

15

16 1

7 1

8 19

20

21 2

2 23

24

25

26 2

7 28

29

30 3

1

AU

GU

ST

S

M

T

W

T F

S

1

2 3

4 5

6 7

8

9 10

11

12 1

3 14

15

16 1

7 18

19

20 2

1 2

2 23

24

25 2

6 27

28

29

30 3

1

SE

PT

EM

BE

R

S

M

T W

T

F S

1 2

3 4

5

6 7

8 9

10 1

1 1

2 13

14

15 1

6 17

18

19

20 2

1 22

23

24 2

5 2

6 27

28

29 3

0

OC

TO

BE

R

S

M

T W

T

F S

1 2

3

4 5

6 7

8 9

10

11 1

2 13

14

15 1

6 1

7 18

19

20

21 2

2 23

24/ 3

1 25

26

27 2

8 29

30

NO

VE

MB

ER

S

M

T

W

T F

S

1 2

3 4

5 6

7

8 9

10 1

1 12

13

14

15 1

6 17

18

19 2

0 2

1 22

23

24 2

5 26

27

28

29 3

0

DE

CE

MB

ER

S

M

T

W

T F

S

1 2

3 4

5

6 7

8 9

10 1

1 1

2 13

14

15 1

6 17

18

19

20 2

1 22

23

24 2

5 2

6 27

28

29 3

0 31

KE

Y:

A

D-A

-DAY

BU

SIN

ES

S D

AYS

A

D-A

-DAY

OFF

ICE

CLO

SE

D

©2009–2010 AD-A-DAY® Printed in USA

18 For early season pricing and free imprinted envelopes (available on items noted), orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions. After 6/1/10 plain envelopes are included; see page 31 for prices on imprinted envelopes.

BC-645 Business Card Mem-O-RiteSize: 6½" x 7" • Imprint: 2¼" x 2" • Window: 3 ¼" x 113∕16" (1∕8" r. corners) • Approx. Wt.: 18 lbs./100 Calendar Pad: 6" 13 Month, 3-months-in-view Maxi Memo (Maroon/Black only)

Great for sales teams and programs, large header has room for company logo beside each individual’s business card. Imprint on left or right as noted below.IMpRINT ON LEFT, CARD HOLDER ON RIGHT: IMpRINT ON RIGHT, CARD HOLDER ON LEFT:ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT7033 White/White .............. 1 Standard Color* 7644 White/Black ................................ Black7644 Black/White ....................Gold or Silver7645 Gold/White (Limited) ................... Black Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000BC-645 BUSINESS CARD MEM-O-RITE 4ABCDESD price $ 2.90 2.80 2.57 2.48 2.14 1.85 1.67Standard price $ 3.22 3.11 2.86 2.76 2.38 2.05 1.85FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)*Standard Imprint Colors: Black, Red, Green, Blue, Maroon or Brown Ink; Gold or Silver Foil.

BC-645 FEATURES

BUILT-IN SLIDE LOCk™

EASEL

Economy meets function — just add a card or photo, or peel & stick, and you’re ready to GO!

WD CAN STAND, SIT OR HANG!

SOS or Mini SOS Peel-n-Stick CalendarItEM No. 8106 Standard SoS: Size: 4 3∕8" x 5" • Imprint Area: 3 7∕8" x 1¼" Approx. Wt.: 3½ lbs./100 • Calendar Pad: 4 3∕8" 13 Month, 3-months-in-view, Mini Memo**ItEM No. 8107 Mini SoS: Size: 4" x 3" • Imprint Area: 3½" x 1" • Approx. Wt.: 2½ lbs./100 Calendar Pad: 4" 13 Month, 3-months-in-view (Maroon/Black only)

Stick it almost anywhere! Medium-tack Peel-n-Stick backing stays put but comes off easily. Plain white paper front with one standard imprint color*.Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 200 250 500 1000 2500 5000SOS OR MINI SOS 3AB2CESD price $ 0.99 0.95 0.89 0.75 0.64 0.60Standard price $ 1.10 1.05 0.99 0.83 0.71 0.67*Standard Imprint Colors: Black, Red, Green, Blue, Maroon or Brown Ink; Gold or Silver Foil. **Mini Memo Calendar Pads available in several styles and colors. See page 28–29.

WD Wall/Desk CalendarSize: 6½" x 10 ¾" • Imprint Area: 6" x 11∕8" • Approx. Wt.: 19 lbs./100 Calendar Pad: 6" 13 Month, 3-months-in-view, Maxi Memo (Maroon/Black only)

Thanks to its patented Sta-Put® Adjustable Aluminum Hinge, this versatile calendar can stand, sit or hang. Clear vinyl top sleeve comes with your choice of stock photo inserted. Can be replaced with any 4" x 6" photo. Ruled memo panel printed on back. White with your choice of one standard foil*.Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 50007470 WD WALL/DESk CALENDAR 5C2DESD price $ 3.46 3.40 3.20 3.10 2.94 2.66 2.59Standard price $ 3.84 3.78 3.55 3.44 3.27 2.96 2.88FREE IMPRINTED ENVELOPES UNTIL June 1st (Min. Order 300)*Standard Imprint Colors (Foils only on this item): Black, Red, Green, Blue, Maroon, Brown, Gold or Silver.

TAkES ANY 4" x 6" IMAGE!

We can print & insert your custom photo or graphic (extra charge), or choose from

our stock photos (included)

MINI SOS

SOS

BC BASIC FEATURES pOp-OUT EASEL BACk

BC Basic Business Card CalendarSize: 4¼" x 4¼" • Approx. Wt.: 4 lbs./100 Window: 3 ¼" x 113∕16" (¼" radius corners) Calendar Pad: 4" 13 Month, 3-months-in-view (Maroon/Black only)

This easel back calendar is an economical way to make sure your business card gets the attention it deserves! Optional back imprint available- see page 30 for pricing.ITEM NO./COLOR: 7446 White, 7447 Black, 7448 Red Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000BC BASIC BUSINESS CARD CALENDAR 4ABCDESD price $ 1.60 1.51 1.39 1.33 1.20 1.01 0.90Standard price $ 1.78 1.68 1.54 1.48 1.33 1.12 1.00

19For early season pricing, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions. After 6/1/10 plain envelopes are included; see page 31 for prices on imprinted envelopes.

Clings to Windows • Doors • Tabletops • Desks File Cabinets • Countertops • Refrigerators**

Perfect for Retail POP’s & Ads • Menus • Price Lists Sports, Bands & Entertainment Schedules

Hours of Operation • Check Writing or Policy Info

NON-CALENDAR VERSIONS AVAILABLE IN THREE STANDARD SIzES see page 9 for specifications & prices

Color•Stat Custom Full Color Static Cling CalendarChoice of vertical or horizontal format • Standard calendar grid Included Art can bleed — add 1∕8" outside of trim and keep “live” copy ¼" in from trim* Call for a quote on sizes not listed belowItem No. 5555 Medium Color•Stat Size: 5¼" x 8¼" • Ad Copy Area: 4¾" x 7 ¾" • Approx. Wt.: 3 lbs./100Item No. 5544 Small Color•Stat Size: 4" x 5¼" • Ad Copy Area: 3½" x 4¾" • Approx. Wt.: 1¾ lbs./100

Press it onto any smooth surface — this great-looking custom full-color cling stays where you put it, without adhesives**. Move it or remove it anytime. Digitally printed on white vinyl, price for standard sizes includes set-up for your ad copy and one image, or supply your own art file*.Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 50005555 MeDIUM color•stat 4B3CTo June 1 $ 2.27 1.92 1.65 1.52 1.33 1.28 1.22After June 1 $ 2.52 2.13 1.83 1.69 1.48 1.42 1.365544 sMall color•stat 4B3CTo June 1 $ 1.78 1.39 1.08 0.95 0.81 0.75 0.71After June 1 $ 1.98 1.54 1.20 1.06 0.90 0.83 0.79 ** ColorStats cling on TOP of surfaces that are smooth, clean and dry. Not suitable for use as parking

permits, car decals, freezer or chill case POP’s, or any surface subject to condensation. * Supplied art files must meet Ad-A-Day specifications (page 31). Orders requiring modification to

supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum).

COLOR•STATCustom Color Static Cling Calendar

“Clingy” just became a GOOD thing! No tape, staples or tacks required!

HERE AND FAR RIGHT:

5555 MEDIUM color•stat

LEFT: 5544 sMall color•statNote: In this size, vertical format works best with ad copy; horizontal format available upon request

pEEL THE FRONT AWAY FROM THE pApER BACkING

pOSITION IT WHERE YOU WANT, THEN

SMOOTH INTO pLACE

pEEL OFF TO REMOVE OR REpOSITION – IT’S

CLEAN AND EASY!

1 2 3

How IT woRKS:

20

“Reflections” Custom Full Color 12-Month Wall Calendar

Our most versatile, completely customizable,

full color wall calendar… Can staRt WIth anY Month—

Perfect for Schools, Sports, Seasonal Businesses, Clubs and Families — anyone with an annual event!

Is IDeal FoR FunDRaIsIng & event PRoMotIon — Showcases your cause, your event, your donors, sponsors, participants!

Beats a BRoChuRe— It’s on display and in use every day of the year!

FeatuRes:• 13 custom color photos (includes basic setup from your high-resolution digital images) • Space for your logo, ad copy and/or

watermark (if appropriate) on every page • Add your own events (price includes

up to 10 custom events)

OpTIONAL WATERMARk

at no extra charge!

10½" x 8"MONTHLY IMAGE AREA

for photos, art and/or copy

FULL BLEEDCOLOR COVERDELIVERS IMpACT!

For early season pricing, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

5" x 11∕8" IMpRINT AREAperfect for logo,

contact information, slogans, captions, etc.

CHOICE OF FONT:Casual,

Corporate or Classic

REMAINDER SpACES CAN BE

USED FOR GRApHICS, IMAGES OR AD COpY

extra charges may apply

Size: 11" x 17" folded to 11" x 8½" Page Cover background can bleed — add 1∕8" outside of trim and keep “live” copy ¼" in from trim* Stock: 65 lb. cover stock with 28 lb. text pages; both matte finish • Approx. Wt.: 25 lbs./100

Price includes setup for 13 photo pages (cover plus 12 months, starting with any month) from camera-ready originals or supplied art files* ; center water-mark, and full color bottom imprint on each grid page; one full color proof prior to production. Add up to 10 custom dates and/or notations at no charge.Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 1000 1500 2500

7575 REFLECTIONS CUSTOM CALENDAR 2B2C2DESD price $ 10.31 9.62 8.33 7.33 6.69 6.19Standard price $ 11.46 10.69 9.26 8.14 7.43 6.88ENVELOPES ARE NOT INCLUDED WITH THIS ITEM.* Supplied art files must meet Ad-A-Day specifications (page 31). Orders requiring modification to


21For early season pricing, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

TC DATEFINDER GRID pAGES ARE CLEAN, BRIGHT AND

EASY TO READ (shown at 64% of actual size)

ORIGINAL TC DATEFINDER IS ELEGANTLY TRADITIONAL WITH GOLD OR SILVER FOIL STAMpING ON YOUR CHOICE OF FOUR COVER COLORS

TC Datefinder ® 13-Month Pocket PlannerSize: 3 9∕16" x 6 1∕8" (7 1∕8" x 6 1∕8" open) • Approx. Wt.: 8 lbs./100

An Ad-A-Day exclusive, this handy 13-month planner is available with two cover options: choose from traditional foil-stamping on rich-looking, linen-finish Leatherette covers, or its contemporary full-color cover cousin.Inside, the bright, easy-to-read horizontal-format calendar grid is printed in black with blue accents, with plenty of room for notes and expense-keeping. Includes phases of the moon, birthstones & flowers, and inspirational quotes. Also contains pages for ID / Emergency Contact Information, Advance Planning, Phone Index, Weights & Measurements, US & Canadian Holidays / Days of Note, and Year-at-a-Glance calendars for 2010–2012.

Original TC Datefinder ®Cover Imprint Area: 2 7∕8" x 3"

The original Datefinder® features your ad copy foil-stamped in gold or silver on front cover. Inside contains all TC Datefinder features described above.ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT8041-1 Maroon ........................Gold or Silver 8043-1 Navy Blue..................... Gold or Silver8048-1 Green ...........................Gold or Silver 8049-1 Black............................ Gold or Silver

TC Datefinder ® with Custom Full Color CoversSize: 3 9∕16" x 6 1∕8" (7 1∕8" x 6 1∕8" open) Cover background can bleed — add 1∕8" outside of trim and keep “live” copy ¼" in from trim*

All of the TC Datefinder features described above, but with a new twist: custom, full-color digital printing on both the front AND back covers — the perfect showcase for your logo, graphics and/or photos! Plus FREE black imprint on inside covers (text, line and grayscale images acceptable). Personalize it! Our variable data digital printing process lets us personalize each piece of your order! Extra charges apply — call us for details. Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000TC DATEFINDER (ORIGINAL) 4A2BCESD price $ 1.99 1.85 1.70 1.60 1.40 1.27 1.16Standard price $ 2.21 2.06 1.89 1.78 1.56 1.41 1.298050-1 TC DATEFINDER with CUSTOM COLOR COVER 7BESD price $ 2.69 2.21 1.90 1.76 1.68 1.48 1.40Standard price $ 2.99 2.45 2.11 1.95 1.87 1.64 1.56CLEAR VINYL DATEFINDER COVERS are available for 46¢ (D) each • Approx. Wt.: 5 lbs./100ENVELOPES ARE NOT INCLUDED WITH THESE ITEMS.* Supplied art files must meet Ad-A-Day specifications (page 31). Orders requiring modification to


Whether you choose classic or contemporary, this convenient

pocket planner delivers style!

TC DATEFINDER WITH CUSTOM

COLOR COVERS SHOWCASES

YOUR GRApHICS!

Shown with clear vinyl covers > (available for 46¢ (D) each).

22

S U N D A Y M O N D A Y T U E S D A Y W E D N E S D A Y T H U R S D A Y F R I D A Y S A T U R D A Y

2 0 1 1 2 0 1 1 2 0 1 1 OCTOBER 2 0 1 1 2 0 1 1 2 0 1 1

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23/30 24/31 25 26 27 28 29

275

282

289

296/303

Yom Kippur

Sukkot

Children’s Day (US)Fire Prevention Week

Begins (US)Columbus Day (Obs. US)Thanksgiving Day (Can.) Columbus Day (US)

31 - Halloween

LQ

NM

FM

FQ

JANUARY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

FEBRUARY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

MARCH S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

APRIL S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

MAY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

JUNE S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

JULY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

AUGUST S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

SEPTEMBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

OCTOBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

NOVEMBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

DECEMBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

A P R I L 2 0 1 1

93

100

107

114

JANUARY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

FEBRUARY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

MARCH S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

MAY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

JUNE S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

JULY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

LQ

NM

FM

FQ

Palm Sunday Passover Good Friday Sabbath

Easter Easter Monday (Can.)Administrative

Professionals Day (US)

Calendars with StyleEXECUTIVE PAD by AD-A-DAY® PPAI #111105 • SAGE #50243 • UPIC:AD-A-DAY • asi/31040

S U N D A Y M O N D A Y T U E S D A Y W E D N E S D A Y T H U R S D A Y F R I D A Y S A T U R D A Y

DSF Desk Organizer

Custom Full Color5600 Rite-A-Date

AA Award

TC Datefinder®

Awareness Ribbon

500 Retro Deskdate®

SlimLine

Sample Products

Mid-size “FunFold”

Apron Calendar

Express Van Custom Full Color “Executive Pad” Desk Blotter

Size: 18" x 12" • Header Imprint Area: 17 ½" x 2" • Approx. Wt.: 61 lbs./100

Our most customizable memo pad planner. Available in two formats: Standard Version with full year in view or Notes Version with six months in view. Price includes setup for 12 photos or supplied art files*.

Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 50 100 250 500 1000 2500

7525 ExECUTIVE pAD DESk BLOTTER 3B3CESD price $ 10.91 9.71 8.80 7.86 7.60 7.24Standard price $ 12.12 10.79 9.78 8.73 8.44 8.04ENVELOPES ARE NOT INCLUDED WITH THIS ITEM.* Supplied art files must meet Ad-A-Day specifications (page 31). Orders requiring modification to


LARGE CENTRAL CALENDAR/IMAGE AREA AppROx. 13¾" x 7 13 ∕16" can feature a watermark,

spot photos or art, or a different full-sized image

each month!

17½" x 2" HEADER IMpRINT AREAperfect for logo, contact information,

photos, art, etc.

This full-color, customizable 12-month blotter has plenty of space for your ad copy, yet it’s sized for today’s smaller workspaces.

STANDARD VERSION features current month plus full-year-in-view

secondaries

“NOTES” VERSION features additional space beside the calendar grid for copy and/or graphics,

or use it as a ruled or blank note space.

For early season pricing, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

23

The Mid-size Apron (left) has an ad copy space about the same as a standard 6" x 4" photo! Also available in

“FunFold” Greeting Cardformat (below left).

Full Color Apron Calendars are now available in three sizes — including our new “Fun Fold” Mid-size Apron! !

8888 MID-SIzE ApRON

8087 MINI ApRON

ApRON CALENDARS SHOWN AT 35% OF ACTUAL SIzE

13-Month “Apron” Wall CalendarsThis full-color wall calendar in your choice of sizes puts your graphics on display all year long! Price includes setup for ad copy and a single image or supplied art file* per side.

Custom Color Full-Size ApronSize: 11" x 15" • Imprint Area: 10 ½" x 7" • Approx. Wt.: 16 lbs./100 • Ships Flat Calendar Pad: 11" x 7 ½" 13 Month, 3-months-in-view RWD (Gold/Black only)

The original apron calendar features a large image panel.

NEW! Custom Color Mid-size ApronSize: 6" x 8 3∕16" • Imprint Area: 5 5∕8" x 3 ¾" • Approx. Wt.: 7 lbs./100 • Ships Flat Calendar Pad: 6" 13 Month, 3-months-in-view Maxi Memo (Maroon/Black only)

Our newest apron with image panel about the same size as a standard photo.

NEW! Custom Color Mid-size “FunFold” Greeting Card ApronOur newest Mid-size Apron calendar does double duty — it folds in half to become a small but impressive greeting card, announcement, invitation or memento! (Specs same as Mid-size Apron, above, except two-sided imprint.)

Custom Color Mini ApronSize: 4 3∕8" x 6 ¾" • Imprint Area: 3 7∕8" x 3" • Approx. Wt.: 7 lbs./100 • Ships Flat Calendar Pad: 4 3∕8" 13 Month, 3-months-in-view, Mini Memo**

A charming little calendar that fits perfectly in small spaces at home, in the office — even in a school or gym locker! Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 50008070 FULL-SIzE ApRON 7AESD price $ 3.12 2.90 2.73 2.67 2.65 2.60 2.58Standard price $ 3.47 3.22 3.03 2.97 2.94 2.89 2.878888 MID-SIzE ApRON 7AESD price $ 1.96 1.64 1.40 1.32 1.28 1.21 1.19Standard price $ 2.18 1.82 1.56 1.47 1.42 1.34 1.328888-F MID-SIzE “FUN-FOLD” ApRON 7AESD price $ 2.50 2.03 1.68 1.57 1.51 1.40 1.37Standard price $ 2.78 2.26 1.87 1.74 1.68 1.56 1.528087 MINI ApRON 7AESD price $ 1.77 1.45 1.22 1.13 1.10 1.03 1.00Standard price $ 1.97 1.61 1.35 1.26 1.22 1.14 1.11FREE IMPRINTED ENVELOPES (Mid-Size FunFold Apron only) available until June 1st (Min. Order 300).* Supplied art files must meet Ad-A-Day specifications (page 31). Orders requiring modification to

supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum).** Mini Memo Calendar Pads available in several styles and colors. See page 28–29.

“FunFold”Mid-size Apron Calendar

“FunFold”INTRoDUCING

THE

BACk SIDE OF TOp pANEL DOUBLES AS A GREETING CARD…

…WHEN FOLDED, CALENDAR FITS INTO AN A-6 ENVELOpE—

INCLUDED IN THE pRICE!

8070 ORIGINAL ApRON

For early season pricing and free imprinted envelopes (Mid-Size FunFold Apron only), orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions. After 6/1/10 plain envelopes are included; see page 31 for prices on imprinted envelopes.

24

This sophisticated, executive-size planner delivers understated clout — and never needs batteries!

YOUR LOGO GRACES THE COVER IN ELEGANT GOLD OR SILVER FOIL STAMpING— A STYLISH WAY TO pROMOTE YOUR ORGANIzATION!

BUSINESS pLANNER GRID DESIGN IS CLEAN AND MODERN, WITH pLENTY OF ROOM FOR NOTATIONS

14 - Month Business PlannerSize: 6 ¾" x 9" (13½" x 9" open) Imprint Area: 4 3 ∕8" x 2 ½" • Approx. Wt.: 15 ¾ lbs./100

Our “executive” size planner fits easily into a briefcase or purse, yet is large enough for serious professional use. Outside, your logo graces the luxurious, linen-finish Leatherette cover in elegant gold or silver foil stamping. Spacious inside grid cleanly separates the workweek from the weekend, and is printed in neutral khaki tones on smooth, bright white paper. Includes full two-page spreads for each month from December 2010 through January 2012, plus pages for 2012 Planning, 2013 Year-at-a-Glance, Holidays / Important Dates List, and US Time Zones Map. Custom Version: Calendar grid can be customized with your logo, colors, fonts, artwork, and as many events as you want. You supply the elements, and we’ll produce the whole piece for you — call us for a quote (art charges and higher minimums apply).ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT8061-1 Black ............................Gold or Silver 8062-1 Maroon ........................ Gold or Silver

Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 150 250 500 750 1000 2500 5000BUSINESS pLANNER 4A2BCESD price $ 2.86 2.59 2.40 2.34 2.10 2.04 1.79Standard price $ 3.18 2.88 2.67 2.60 2.33 2.27 1.99ENVELOPES ARE NOT INCLUDED. For early season pricing, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.

Winner of 2008 Printing Industries

of New England Pinnacle Award.

BUSINESS pLANNER GRID AND COVERS SHOWN AT 45% OF ACTUAL SIzE

25

The King of the Desk Blotters lives up to its name, with extra large memo spaces for true Big Picture planning!

GIANT MEMO pLANNER

ACTUAL SIzE MEMO SpACE 3 1∕32" x 2 19∕32"

GMP Giant Memo PlannerSize: 22½" x 17½" • Imprint Area: 13" x 13∕8" • Approx. Wt.: 95 lbs./100

Our largest blotter, with its giant-sized dates and daily memo spaces, works as well on the wall as on a desk. Rich-looking, foil-stamped Leatherette header gives this product high-end appeal. Gold /Black calendar pad is mounted on sturdy chipboard. Clear vinyl protectors on bottom corners keep pages intact.Custom Version: Calendar pad can utilize your logo, watermark and/or colors for a very upscale look. Higher minimums apply — call for a quote.ITEM NO./COLOR IMpRINT ITEM NO./COLOR IMpRINT7083 Blue .................................Gold or Silver 7084 Black ............................... Gold or Silver7085 White ............................ 1 Standard Foil* 7086 Woodgrain ....................... Gold or Silver7091 Botanical Pattern ........................... Gold

Order by June 1 tO receive 10% early SeaSOn diScOunt (eSd)pRICE EACH: 50 100 200 300 500 750 1000 2000GMp GIANT MEMO pLANNER 2B2C4DESD price $ 10.22 9.70 8.78 8.56 7.55 7.30 6.88 6.00Standard price $ 11.35 10.78 9.75 9.51 8.39 8.11 7.64 6.67For early season pricing, orders must be factory ready with complete copy by 6/1/10 and must ship by 9/7/10. No exceptions.*Standard Foils: Black, Red, Blue, Green, Maroon, Brown (PMS matches not available)

GMp SHOWN AT 33% OF

ACTUAL SIzE

26

Calendar Marketing charges ahead into the next decade! The Calendar Pad goes custom full color — and with low minimums and great prices,

yOU reap the benefits!

BACk AD SpACE:your full-color art or graphics here every month!

BACk AD SpACE:your full-color art or graphics here

every month!

FRONT AD SpACE Full-color art

or graphics here every month!

AD-A-MONTH HOLIDATE™ CALENDAR pAD

BACk SIDE CAN ALSO BE pRINTED

use it for coupons, special offers, event announcements,

promotions, etc!

YOUR FULL-COLOR

ART OR GRApHICS

HERE EVERY

MONTH!

on front only, or front

AND back!

FRONT AD SpACE Full-color art or graphics here every

month!4" AD-A-MONTH CALENDAR pAD

Ad-A-MonthCustom Full Color Calendar PadsFits any calendar that takes a Mini Memo, 5¼" Holidate™ or 4" pad! Perfect for any type of promotion!These digital versions of our popular calendar pads let you choose your number and accent colors, plus full color printing on front square only, or front square AND full back! Price includes setup of colors plus a full color image per side per month from your supplied art files**. Suitable for a wide variety of commercial, non-profit or personal uses.

Ad-A-Month Mini 12-Month Calendar PadFits any calendar that takes a Mini Memo pad!Size: 4 3∕8" x 3¼" • Style: 12-Month Ad Space Trim Sizes: Front 21∕16" x 3¼"* • Back 4 3∕8" x 3¼" NOTE: Add 1∕8" bleed on outer edges and keep “live” copy 3∕16" – ¼" in from trim

Our “Scenic” Pad goes custom! Price includes choice of number and accent colors, plus setup of 12 full color images per side from your supplied art files**. Choose full color printing on front only, or front AND full-bleed back.pRICE EACH: 150 250 500 750 1000 2500 5000AD-A-MONTH MINI ~ Front Ad Space Only (4/0) 7DThru 2010 $ 1.23 0.97 0.77 0.69 0.66 0.60 0.58AD-A-MONTH MINI ~ Front AND Back Ad Space (4/4) 7DThru 2010 $ 1.66 1.38 1.18 1.12 1.09 1.03 1.00ADDItIoNAL SHEEtS (toPSHEEtS, INSERtS, EXtRA MoNtHS): 4/0 – 6¢ (D) each; 4/4 – 9¢ (D) each*NOTE: Staple will pierce upper left corner of image.

** Supplied art files must meet Ad-A-Day specifications (page 31). Orders requiring modification to supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum).

AD-A-MONTH MINI CALENDAR pAD

on front only, or front

AND back!

Ad-A-Month holidate™ 13-Month Calendar PadFits any calendar that takes a 5¼" Holidate™ pad!Size: 5¼" x 15∕8" • Style: 13-Month, 3 Months-in-View* Ad Space Sizes: Front 19∕32 " x 11∕8" (1.281" x 1.125") • Back 4 7∕8" x 1¼" (4.875" x 1.25")

Ad-A-Month 4" 13-Month Calendar PadFits any calendar that takes a 4" pad!Size: 4" x 15∕8" • Style: 13-Month, 3 Months-in-View* Ad Space Sizes: Front 11∕16" x 15∕16" (1.062" x 1.312") • Back 3 7∕16" x 1¼" (3.437" x 1.25")

pRICE EACH: 150 250 500 750 1000 2500 5000AD-A-MONTH HOLIDATE ~ Front Ad Space Only (4/0) 7DThru 2010 $ 1.00 0.71 0.49 0.43 0.38 0.32 0.31AD-A-MONTH HOLIDATE ~ Front AND Back Ad Space (4/4) 7DThru 2010 $ 1.23 0.94 0.72 0.66 0.62 0.55 0.54AD-A-MONTH 4" ~ Front Ad Space Only (4/0) 7DThru 2010 $ 0.95 0.66 0.45 0.38 0.34 0.28 0.26AD-A-MONTH 4" ~ Front AND Back Ad Space (4/4) 7DThru 2010 $ 1.15 0.86 0.65 0.57 0.54 0.48 0.45ADDItIoNAL SHEEtS (toPSHEEtS, INSERtS, EXtRA MoNtHS): 4/0 – 3¢ (D) each; 4/4 – 5¢ (D) each* 2-Months-in-View if using Front Ad Space

2727

Not ready to go fully custom? Check out these other affordable upgrade options!

ANY OF THESE CALENDAR pAD STYLES CAN BE CUSTOMIzED WITH YOUR COLORS!

** Supplied art files must meet Ad-A-Day specifications (page 31). Orders requiring modification to supplied art, or extensive design work, will be charged at $60(D) per hour (½ hour minimum).

Custom Full Color Topsheets includes FREE back printing!Maximize the promotional value of your full color or imprinted calendar — add an attractive “teaser” cover to our most popular standard calendar pads.Price includes setup of one full color image per side from supplied art files.**

Mini Memo, French Mini Memo, Scenic and history Pad TopsheetsTrim Size: 4 3∕8" x 3¼" • Ad Copy Area / no bleed: 4" x 2 7∕8" Ad Copy Area / bleed*: Add 1∕8" outside of trim and keep “live” copy 3∕16" – ¼" in from trim

5¼" holidate™ Pad TopsheetsTrim Size: 5¼" x 15∕8" • Ad Copy Area / no bleed: 4 7∕8" x 1¼" Ad Copy Area / bleed*: Add 1∕8" outside of trim and keep “live” copy 3∕16" – ¼" in from trim

4" Pad TopsheetsSize: 4" x 15∕8" • Ad Copy Area / no bleed: 3 5∕8" x 1¼" Ad Copy Area / bleed*: Add 1∕8" outside of trim and keep “live” copy 3∕16" – ¼" in from trim

pRICE EACH: 150 250 500 750 1000 2500 5000COLOR TOpSHEETS ~ Calendar pad Styles listed above (4/0 or 4/4) 7DThru 2010 $ 0.69 0.52 0.38 0.32 0.29 0.26 0.25*NOTE: On top-bleeding topsheets, staples will pierce upper corners of image.

Custom Color Scheme Calendar Pads

Ever wished you could choose your own colors for your calendar pad? Now you can! It’s a great way to play up an event theme, promote a product or build a brand!No art files needed! Price includes setup of one dark color and one accent color*. Available on pads shown at left.pRICE EACH: 150 250 500 750 1000 2500 5000CUSTOM COLOR SCHEME ~ Mini-Memo pad (English or French) 7DThru 2010 $ 1.23 0.97 0.77 0.69 0.66 0.60 0.58CUSTOM COLOR SCHEME ~ 5-1/4" Holidate™ pad (English or French) 7DThru 2010 $ 1.00 0.71 0.49 0.43 0.38 0.32 0.31CUSTOM COLOR SCHEME ~ 4" pad (English Only) 7DThru 2010 $ 0.95 0.66 0.45 0.38 0.34 0.28 0.26*NOTE: Smallest type on pad must print in black to maintain legibility.

DECEMBER 2010 SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

NM

FQ

FM

LQ

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31

339

346

353

360

Hanukkah

Winter Begins Christmas

Boxing Day (Can.)

NOVEMBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

JANUARY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

MEMOKEEP TM

DÉCEMBRE 2010 DECEMBER Dim/Sun Lun/Mon Mar/Tue Mer/Wed Jeu/Thu Ven/Fri Sam/Sat

Hanukkah

L’hiver commenceWinter Begins

NoëlChristmas

Lendemain de NoëlBoxing Day

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31

339

346

353

360

Novembre 2010 November D L M M J V S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Janvier 2011 January D L M M J V S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

MEMOKEEP TM

2 Hanukkah 21 Winter Begins 25 Christmas 26 Boxing Day (Can.)

DECEMBER 2010 SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Happy Holidates

Celebrate HolidatesAll Year

NM 5 FQ 13 FM 21

LQ 28

2 Hanukkah 21 L’hiver commence / Winter Begins 25 Noël / Christmas 26 Lendemain de Noël / Boxing Day

DÉCEMBRE 2010 DECEMBER Dim/Sun Lun/Mon Mar/Tue Mer/Wed Jeu/Thur Ven/Fri Sam/Sat

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Happy Holidates

Celebrate HolidatesAll Year

December 2010 SUN MON TUE WED THU FRI SAT

NM 5 FQ 13 FM 21 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 LQ 28 2 Hanukkah 21 Winter Begins 25 Christmas 26 Boxing Day (Can.)

STANDARD COLOR

SCHEME

CUSTOM COLOR

SCHEME

SAVE MONEy by ordering a custom “Ad-A-Month” pad! (p.26)

28

A E

C

D

F

INSIDE pAGES

* Deluxe Pad Upgrade: Substitute French, History or Scenic Mini Memo, or French HolidateTM for Standard pad on any calendar order for just 28¢ (D) per pad!

ALL 12 pAGES

ALL pADS SHOWN ARE ExCLUSIVE DESIGNS AVAILABLE

ONLY FROM AD-A-DAY®!

DELUxE DESIGN*

DELUxE DESIGN*

C

B

available only from Ad-A-Day®

DELUxE DESIGN*

D

pRICE SIzE pER 1000CALENDAR pAD DESCRIpTION (W x H) (pAD ONLY)[A] Mini Memo, Standard: 13-Month, 3-Months-in-View (blue/blk, gold/blk) ........... 4 3∕8" x 3¼" ........ $ 405.00 (D)

[B] Mini Memo, French*: 13-Month, 3-Months-in-View (blue/blk)........................... 4 3∕8" x 3¼" ........ $ 585.00 (D)

[C] Mini Memo, History*: 12-Month w/Illustrated Topsheet (multi-color) ................ 4 3∕8" x 3¼" ........ $ 585.00 (D)

[D] Mini Memo, Scenic*: 12-Month w/Seasonal Photographs (full color) ............... 4 3∕8" x 3¼" ........ $ 585.00 (D)

[E] 4" 13-Month, 3-Months-in-View (maroon/black) ...................................................4" x 15∕8" ........ $ 388.00 (D)

[F] Quad: 13-Month, 3-Months-in-View (black/grey) ..............................................4 ¾" x 2 ¾" ........ $ 490.00 (D)

[G] HolidateTM, Std.: 13-Month, 3-Months-in-View (blue/blk, gold/blk, red/blk) ........ 5¼" x 15∕8" ........ $ 405.00 (D)

[H] HolidateTM, French*: 13-Month, 3-Months-in-View (blue/blk, gold/blk) .............. 5¼" x 15∕8" ........ $ 475.00 (D)

[ I ] Maxi Memo: 13-Month, 3-Months-in-View (maroon/black) ...................................6" x 41∕16" ....... $ 595.00 (D)

[J ] Midi Memo: 13-Month, 3-Months-in-View (red/black) ...........................................6" x 2 7∕8" ........ $ 555.00 (D)

[k] GMP: 13-Month, 3-Months-in-View (gold/black)** ......................................... 22 ½" x 17 ½" ...... $ 3998.00 (D)

[L] RWD: 13-Month, 3-Months-in-View (gold/black) ................................................11" x 7 ½" ........ $ 1588.00 (D)

*Can be substituted for Standard Mini Memo or HolidateTM pad on any calendar order for just 28¢ (D) per pad.**GMP can be customized with your colors. Call for a quote.

CUSTOM COLOR TOPSHEET available on most calendars. See page 27 for standard sizes, or call for a quote.ORDERS SUBMITTED AFTER JUNE 1st, 2010 are subject to availability.

G

I

J

K

GMp

GIANT MEMO pLANNERMEMO SpACE

SHOWN AT ACTUAL SIzE3 1∕32" x 2 19∕32"

see page 25 for product details

and pricing

2 Hanukkah 21 L’hiver commence / Winter Begins 25 Noël / Christmas 26 Lendemain de Noël / Boxing Day

DÉCEMBRE 2010 DECEMBER Dim/Sun Lun/Mon Mar/Tue Mer/Wed Jeu/Thur Ven/Fri Sam/Sat

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

MeilleursVoeux

DELUxE DESIGN*

H

29

L

30

Take your calendar to the next level —choose from a menu of á la carte options!

Color Options for Printed Calendars PMS Match Colors: For a unique look and/or consistent branding, specify your Pantone Matching System color(s) instead of our standard colors [page 31, item 8a].each color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $60.00 (D) Additional Colors: Add visual impact to your calendar with multiple colors! Choose up to 3 standard colors, or specify PMS inks as above. Available on ink-imprintable calendars only [page 31, items 8d-e]. For more than 3 colors we recommend upgrading to a full color product — see pages 4 –7 for choices. setup charge. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 45.00 (D) per colorrunning charge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 (D) per piece

Back Printing on Stamped or Printed CalendarsBecause you can bet someone will pick it up and look at all sides, why not double the impact of your ad copy? Available on stamped or imprinted versions of the following products: 5 Rite-A-Dex, 55 Standard Rite-A-Dex, S-645, SR, S-62, BC-Basic, BC-645 [policy noted on page 31, item 2b]. (Most full color desk calendars, including the 5600 and 6-FC, include back printing in the price — see pages 4 –7 for choices.) setup charge. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 42.00 (D) per colorrunning charge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 (D) per piece

Imprinted Envelopes [page 31, items 11-12]Ordering after June 1st? You can still get envelopes imprinted with a return address and mailing indicia. Even better, order during our Early Season and get them for FREE (on items noted with orders of 300 or more). setup charge. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 22.00 (D) per orderrunning charge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 (D) per piece

Clear Vinyl Datefinder CoversThis attractive upgrade also helps protect the product... and give it an elegant finish! Fits both Classic TC and Custom Full Color Cover TC Datefinder (page 21) Vinyl Datefinder Covers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ .46 (D) per piece

Calendar Pad OptionsEvery calendar we sell comes with a standard pad, and our two most popular pads offer 2 or 3 color choices. But what if you want something different? You can now take your pad to a new level with these options: Mini Memo Style Upgrade: Substitute one of our exclusive, deluxe designs: Choice of French, History or Scenic pad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ .40 (D) per pad

Other Available Upgrades, from basic to all-out: Custom Color Scheme for Mini Memo, 5¼" Holidate™ or 4" Pad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . see page 27Custom Full Color Topsheets for Mini Memo, Scenic, History,

5¼" Holidate™ or 4" Pad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . see page 27Custom Full Color Inserts for Mini Memo, Scenic, History, 5¼" Holidate™

or 4" Pad — see pricing for Ad-A-Month Pads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . see page 26Custom Full Color “Ad-A-Month” Calendar pads to replace

Mini Memo, 5¼" Holidate™ or 4" Pad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . see page 26

“Fine Print” Solutions: Avoiding Extra Line ChargesDoes your calendar require an extensive disclaimer? Instead of paying for extra lines on a traditional imprinted product, why not upgrade to a full color digital calendar? They’re attractive, professional, affordable — and not subject to extra line charges [page 31, item 2]. Plus, text can be set at much smaller sizes to avoid drawing attention away from your imprint!Additional Lines (imprinted products) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 7.00 (x) per lineAdditional Lines (full color products) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Free!

31

1. ACKNoWLEDGEMENtS: ALL ORDERS ARE ACKNOWLEDGED. PLEASE READ YOUR ACKNOWLEDGEMENT CAREFULLY BECAUSE ORDERS ARE PROCESSED IN ACCORDANCE WITH THE ACKNOWLEDGEMENT. If a confirming order is sent, clearly mark it as a confirma-tion so we do not duplicate. Please note, tobacco ads are not accepted.

2. AD CoPY AREA/ADDItIoNAL CHARGES: Most imprinted styles have a maximum of 5 lines of copy. In some cases, additional lines are permitted at $7.00 (x) per line (does not apply to full color products). Excess copy is distributor’s responsibility as it necessitates smaller type, which may fill in. Recommended minimum type size is 7 points. Distributor is respon-sible for clarity of type smaller than 7 points. a. FOIL STAMPED IMPRINTS should use solid face type styles and open logos. Certain type

styles and logos with intricate designs may fill in when hot foil-stamped. Such orders are subject to an additional charge for clean up of the ad copy.

b. Imprinting outside of standard copy area: Special composition charge of $42.00 (D) plus running charge of 16¢ (D) each.

c. Copy change charge $27.00 (D).

3. AD CoPY, REPEAt oRDERS, please state “SAME COPY AS LAST YEAR” (refers to ad copy only). Include a sample or proof. Please include your previous purchase order or factory order numbers. Submit typewritten or printed ad. Distributor is responsible for illegible copy. A letterhead or business card may be provided for spelling verification, not for copy.

4. ARt, DIGItAL (SUPPLIED FILES): Supplied art files will be accepted in PC format only, and must be compatible with Adobe CS3 (InDesign 5.0, Illustrator 13.0 and Photoshop 10.0). A PDF (e-mailed) or hard copy (mailed or faxed) MUST accompany ALL supplied art files. Please contact our customer service department with art preparation questions.a. Digital files up to 8MB may be e-mailed to [email protected] clearly stating the

Purchase Order number in the subject line. FTP upload is available; please contact our customer service department for instructions. (NOTE: an order WILL NOT be processed until a Purchase Order and a hard copy are faxed, mailed or otherwise received by our customer service department).

b. Files will be pre-flighted upon arrival to determine acceptability, and distributor will be noti-fied if any problems are anticipated. Files requiring color separation or reworking will incur additional charges of $60.00 (D) per hour (½ hour minimum) with customer approval.

c. Photographs should be supplied as TIF files at 300ppi resolution or higher. Raster (PhotoShop) files containing type should be created at 450–600ppi to preserve sharpness. Combining photos and type in either Illustrator or InDesign is optimal; see specs in d-e. NOTE: Images taken from websites are low resolution and are not acceptable for printing.

d. Type-heavy artwork should be set in Illustrator, converted to outlines, and saved as PDF. NOTE: fonts MUST be converted to outlines, including those in placed EPS images.

e. PDF files exported from InDesign are acceptable for ad layouts; use High Quality Print settings and include bleeds. If sending native InDesign files, include all support files: graphics, placed images and fonts, including those used in placed EPS images (i.e., job should be “packaged”).

f. Art for one color imprint must be submitted in 100% black, NOT a CMYK build. Second color should be 100% magenta, and third color 100% cyan. Copy for printed and stamped products must be solid color graphics and text; screened copy such as halftones (photos) and tinted areas are possible but not recommended for printing, and not possible for stamping. For more than three colors please order a full color product (see pages 4–9).

g. NOTICE: Type, cuts, artwork, etc, used by Ad-A-Day® to produce products, belong to Ad-A-Day® and are kept on file for one year, unless separately quoted and billed on the customer invoice.

5. ARt, NoN-DIGItAL: Art for all of our products is created in digital (computer) format. Customer’s logo or artwork will be scanned and combined with type in a design that complements the product, unless a specific layout is included. a. CAMERA-READY ART: Originals must be dense black ink or toner on white paper, or

high-quality color photographic prints (for color products). Screened photographs, trans-parencies, low resolution prints, photocopies, newspaper or magazine clippings, faxes, letterheads and business cards are not acceptable as camera-ready originals, although in some cases we can work from them (art charges may apply as specified in b). We reserve the right to determine acceptability of submitted originals and will notify the distributor with any problems.

b. NON-CAMERA READY ART: Any art that needs to be retouched, re-created or color sepa-rated will incur additional charges of $60.00 (D) per hour (½ hour minimum).

c. RETURN OF MATERIALS: Artwork to be returned must be clearly marked as such and accompanied by an addressed envelope with proper postage at time of order. Artwork with no return request will be held for one year.

6. CA PRoP. 65: While we believe our products are non-hazardous, we provide relevant warn-ing labels or enclosures for CA shipments pursuant to California statutes and regulations. Distributor must notify supplier if final destination is CA but order is not clearly labeled as such.

7. CHANGES & CANCELLAtIoNS: If an order is cancelled before imprinting, stamping or assembly occurs on a stock item, applicable preparation charges will be incurred. If made afterwards, payment for completed work will be charged.

8. CoLoRS: Prices include imprinting in one color (except full color products). Two or three color ads with close registration, as well as solid logos (especially on foil stamped prod-ucts), require special quotations.

2011 CalendarsENVELoPES INCLUDED IN CALENDAR PRICE oN MoSt BUt Not ALL StYLES. ALL PRICES IN U.S. FUNDS, F.o.B. FACtoRY.

a. STANDARD COLORS: Black, Red PMS 185, Maroon PMS 208, Blue PMS 300, Green PMS 343, Brown PMS 4695. Others available at extra charge, see item c below. NOTE: for certain products (as noted in catalog), colored foils are substituted for inks. Foil colors will match standard ink colors as closely as possible but are not guaranteed to be exact matches. Aside from our standard Silver and Gold, other foil colors are not available.

b. STANDARD FOILS: Silver, Goldc. Commercial ink match (specify PMS color number): $60.00 (D) per color.d. 2 color imprint: Setup of $45.00 (D), plus running charge of 16¢ (D) each .e. 3 color imprint: Setup of $90.00 (D), plus running charge of 32¢ (D) each.

9. CoMBINED PRICING: Two or more products for the same customer can be combined for total quantity to determine column pricing. Orders must be placed at the same time and clearly marked “Combined Pricing”. Individual extra charges apply to each.

10. Co-oP oRDERS: $27.00 (D) per change of imprint includes drop shipment. Each change of copy must meet minimum quantity for the item without incurring a “less than minimum” charge. Total quantity determines price. Send information on approximate quantity, logo and style preference for quotation and sample. Early orders include incentives.

11. ENVELoPES: INCLUDED on products as noted in catalog. Gold lined envelopes, if available, are extra.

12. ENVELoPES, IMPRINtED: Setup charge of $22 (D) plus 12¢ (D) each running charge.

13. “FACtoRY READY” is defined as: all copy information, clean artwork, style, color, quantity, approved proof, etc. has been received and the order is completely ready for final production.

14. LoSS-SHoRtAGE CLAIMS: Must be filed within 10 days. Our responsibility is limited to replacement value. Not responsible for CARRIER DELAY, FIRES, BREAKDOWNS, STRIKES, ACTS OF GOD, FORCE MAJEURE, ETC.

15. LESS tHAN MINIMUM: Absolute minimum order is $75.00. No quantity below 100 will be accepted except for specific items listing lower quantities. A “less than minimum” charge of $39.00 (D) will be assessed on orders when less than the lowest listed quantity is ordered. This charge is in addition to the setup charge on a co-op order.

16. oVERRUNS & UNDERRUNS: Billing will be for actual quantity shipped, (pre-paid orders will be charged for amount ordered only). Amounts shipped are usually +/-10% up to 250, 5% up to 1000, and 2% over 1000. It must be clearly stated on each purchase order for “NO OVERAGES” (which are subject to short shipment) and “ExACT AMOUNT” (10% surcharge).

17. PARtIAL AND/oR SPLIt PADS: One pad partial year, 39¢ (D). Extra months (when avail-able) will be charged additionally at regular listed pad price (see page 29).

18. PRooFS: Layout proofs available on request at a cost of $13.00 (D) sent by fax or e-mail. Product proofs per location: One Color @ $39.00 (D); Two Colors @ $85.00 (D); Full Color product proof: $99.00 (D). Second and subsequent proofs necessitated by customer altera-tions are chargeable. Absolutely no product proofs after August 31st. Not responsible for typographical errors after proofs have been approved.

19. SHIPMENtS: F.O.B. FACTORY. a. Orders to a Post Office Box will be shipped Parcel Post Insured and should ship no later

than September 16th to ensure a timely delivery. Distributor is responsible for Parcel Post Shipments after September 16th. We recommend expedited shipping methods for ship-ments outside the continental U.S. Shipping, Handling and Insurance charges are added to your invoice.

b. NO C.O.D. shipments. c. Drop shipments without change of imprint and envelope pre-shipment are $11.00 (D) each

with a minimum of 100 per drop shipment.

20. SHIPPING DAtES: Orders are shipped when ready unless otherwise requested. After September 16th, shipping date is usually 4 weeks from date of receipt of completed distribu-tor order. Orders submitted after October 1st cannot be guaranteed for pre-holiday delivery. If a shipping date is changed (earlier or later) and it is necessary to remove it from storage, a $30.00 (G) charge will apply.

21. StoCK: Colors may vary due to lot or batch color dyes. Ad-A-Day® can not be held responsible. We will make commercially reasonable efforts to match your previous order color.

22. SUBStItUtIoNS: Substitutions may be necessary due to possible late season stock shortages, and delayed production may occur. Notification of available substitutes will be extended for your approval.

23. tERMS: After credit approval, net 30 days. Ad-A-Day® accepts from distributors only: MasterCard, Visa, Discover and American Express. Overdue accounts subject to maximum monthly interest allowed by law. Should collection become necessary, additional charge plus attorney’s fees will be assessed.

24. tRADEMARKS/SERVICEMARKS: Ad copy and/or special copy, logos, etc. sent to Ad-A-Day® are accepted by Ad-A-Day® as being in compliance with all laws which apply to trademarks, copyrights, patents, etc. Their use, when specified, is the responsibility of the distributor and customer who jointly and separately agree to indemnify and hold Ad-A-Day® harmless from any liability which may occur from the use of the submitted material.

25. WEIGHtS: All weights given are approximate and subject to change without notice due to continuing improvements in our production process. PRICES are net unless otherwise indicated and are subject to change without notice.

AAD

201

1 CA

TALO

G 01

_ 15_

10

Ad-A-Day® has provided exceptional service and quality calendars for over 64 years.

Our company strives to offer solutions for all of your custom

ers’ needs by offering a wide range

of calendars, many of w

hich are full color and fully customizable.

All of our products are proudly made in the USA. In addition, Ad-A-Day®

is the only US company

that makes custom

color easel-back desk calendars!

CALENDAR pADS, CUSTOM FULL COLOR OpTIONS .....................26–27

color•stat statIc clINg caleNDars ..........................................19 CUSTOM

FULL COLOR 6-FC ...............................................................4CUSTOM

FULL COLOR “BILLBOARD” ..................................................5CUSTOM

FULL COLOR MIDI................................................................5

D STURDI-STAND ....................................................................................15DESKRETARY®

CALENDARS ............................................................10–11DSF DESK ORGANIZER ............................................................................10ExECUTIVE pAD, CUSTOM

COLOR ....................................................22“FUN FOLD” ApRON CALENDAR .......................................................23GM

P GIANT MEM

O PLANNER ..................................................................25HA-2 DESKDATE®

...................................................................................15HIA DESKRETARY®

.................................................................................10M

MA DESKDATE®

..................................................................................14M

MS DESKDATE®

..................................................................................14PD oRGANIZER/PAPER HoLDER ............................................................11PEEL-N-STICK CALENDARS, “SOS,” “M

INI SOS” .....................................18PH PAPER-U-HOLDER .............................................................................11PH-II PAPER-U-HOLDER ..........................................................................10

REFLECTIONS CALENDAR, CUSTOM

COLOR ......................................20RQ DESKRETARY®

.................................................................................11S-62 STAND

-O-M

ATIC .............................................................................12S-645 STAND

-O-M

ATIC ...........................................................................12“SALES VEH

ICLES,” CUSTOM COLOR .................................................6

SLIMLINE, CUSTOM

COLOR ................................................................5SOS PEEL-N-STICK CALENDARS .............................................................18SR RITE-A-DATE ......................................................................................13STATIC CLING CALENDARS ...............................................................19 TC DATEFINDER®

, STANDARD COVER....................................................21TC DATEFINDER®

, CUSTOM COLOR COVER .....................................21

TE THERM-O

-DEx ....................................................................................14THERM

OMETER CALENDARS ..................................................................14

TOpSHEETS, CUSTOM

FULL COLOR ..................................................27VEH

ICLES, CUSTOM COLOR ...............................................................6

VIP DESKRETARY® .................................................................................10

WC-G W

ORLD CALENDAR .......................................................................13W

D WALL/DESK CALENDAR....................................................................18

ww

w.A

d-A

-Day.c

om

Since 1945AD

-A-DAY®

IS A VETERAN

-OW

NED B

USIN

ESS

IND

Ex

alphabetical by product name and category N

Ew

ItEMS IN

DICAtED

IN G

oLD

; FULL C

OLO

R ITEM

S IN B

OLD

FR

EE 2

010 w

ALL C

ALEN

DAR

..........................16–17 300T THERM

-O-DATE ..............................................................................14

5 RITE-A-DEx ..........................................................................................1255 STANDARD RITE-A-DEx ......................................................................13500 RETRO DESKDATE®

........................................................................155600 RITE-A-DATE .............................................................................46-FC CUSTOM

FULL COLOR ...............................................................4AA AW

ARD ..............................................................................................13“AD

-A-MONTH

” CUSTOM FULL COLOR CALENDAR pADS ..................26

ApRON CALENDARS, CUSTOM COLOR ..............................................23

ApRON CALENDAR, M

ID-SIzE AND M

ID-SIzE "FUN FOLD" ................23

AWARENESS RIBBON CALENDAR

, CUSTOM COLOR .............................7

BC-645 BUSINESS CARD MEM

-O-RITE ...................................................18

BC BASIC BUSINESS CARD CALENDAR ..................................................18BLOTTER

, CUSTOM FULL COLOR “ExECUTIVE pAD” .........................22

BLOTTER, TRADITIONAL “GMP GIANT M

EMO PLANNER” ........................25

BQ DESKRETARY®..................................................................................11

BUSINESS PLANNER, 14-MONTH ...........................................................24

CALENDAR PADS, ACTUAL SIZE ........................................................28–29

PP

AI: 111105

SA

GE

# 50243

UP

IC:A

D-A

-DA

Y

asi/31040

ad-a-day 2010 catalog

Documents

cut calendars

custom color apron calendars

colorfull color desk

basic desk calendars

custom digital color

angle organizer calendars

phone index calendars

n stick calendars