acutec facebook changes 2011
DESCRIPTION
Facebook fan pages, the changes you need to make and what this means to your businessTRANSCRIPT
ACUTEC
FACEBOOK CHANGES TO
COMPANY PAGES
February 2011
What’s Happened?
Facebook Pages have been ‘upgraded’ The aim is to help Page admins to
– manage communications– express their brands– increase engagement
Where have my Pages gone?
Your pages haven't disappeared, just type in facebook.com/yourpagename and it will appear
If you manage several pages you can use this link http://www.facebook.com/FacebookPages/manage
Key Changes
Pictures will be displayed at the top of your wall
Tabs are gone and navigation is on the left
The page has independence E-mail alerts for new activity are
available Wall posts appear based on popularity
Key Changes
Updating Fans is easier Page Categories have increased Re-sized profile pic and canvas Feature your Page’s favourites FBML is going iFrames are on the way
Switch from Profile to Page
To Manage Multiple Pages
Select the page you want
Pictures at the top of your wall
The top of your Page randomly shows the five most recent photos that you have published or tagged– To remove an image, simply hover over the
image and click X Photos from people who like your Page
will not be seen
Tabs are gone
Your ‘tabs’ at the top seem to have disappeared
They’ve been replaced with Navigation links on the left hand side, like personal profiles
The Page has Independence
Admins can assume the brand identity This means ‘pages’ can now ‘like’ other
brands Your Page can make comments on other
Pages– Previously only your personal profile could
do this
E-mail alerts
The new page system means you will get an email every time someone posts to your page or makes a comment!
You can opt out, but you cannot control the number of emails you get a day, it’s ‘as it happens’ or nothing
TIP: Set up separate email address for Facebook and filter emails into folder
To Change Email Notifications
3 – Opt in or out for notifications
1 – SELECT the page to edit
2 – SELECT Your Settings
Wall Posts based on popularity
Wall posts appear based on popularity, not in chronological order
The ‘admin view’ shows posts in chronological order
You now have two Wall filters1. Posts by your Page only and
2. Top posts from Everyone
Wall Filters
1 – SELECT Manage Permissions
2 – Select what shows on the wall (a) everyone, i.e. comments etc from ‘fans’ or (b) only posts you make to the Page
Updating Fans is easier
You can update your status, ask a question, post photos, share a link, or record/upload Video
These posts will appear in the News Feed, on people's home pages who have already "Liked" your Page as well as your Page's wall
You can send updates, to the people who have "Liked" your Page and these appear in the 'other' folder in their messages
To Send Updates
1 – SELECT Marketing
3 – Continue as ‘You’
4 – Prepare message
2 – Send an update
Page Categories have increased Public Figures Music Artists and Bands Athletes Communities Non-Profits Government Politics School Communities Bloggers
Brands – Focuses on products
Local Business – Focuses on the location
and your opening hours, parking etc
Non-Profits
Re-sized profile pic and canvas
The profile picture size (usually your logo) for Pages has changed from 200x600 to 180x540– Most pictures still look ok
The size of the canvas has changed from 520px to 500 px which may impact existing FBML pages and designers may need to adjust the page
Feature your Page’s favourites
1 – SELECT Featured
2 – Tick Pages to feature
3 – Ignore or add specific page owners (i.e. the admins)
FBML is going
Facebook will remove static FBML pages on 11 March 2011
This means you can’t add new FBML tabs to a Page
If you already have existing apps using FBML and static FBML, these will continue to work, although you’re advised to upgrade these
iFrames are on the way
Page Tab apps can be built using iFrames This means you can build apps that run
across Facebook using standards-based web programming model (HTML, JavaScript, and CSS)
HOW CAN WE HELP?
We can create Facebook pages for your business
Ensure consistent branding
Integrate to your website
Make it easier to manage
We are recognised experts
Contact us for a discussion!
ACUTEC LimitedSt Peters HouseChurch HillColeshillBirminghamB46 3AL
01675 469020
www.acutec.co.uk