acute daycare centers bussiness plan
DESCRIPTION
This is a 7 minutes presentation slides I put together and presented for a group project in the course Business Plan Development. At that point, we've had a revised executive summary, marketing plan, and operation plan, as well as the new add-ons including development plan and management bios. We are now half way through the semester and project.TRANSCRIPT
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A+cute Daycare Centers
Travis WilsonMatt BroggiGloria Gao
Vasudha VangarajanYoni Reisman
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Working Parents’ Dilemma
Sick Child VS. Work
VS
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We provide the fast relief for you pain!
A+Cute Daycare
ADC ServicesChild pick up services from traditional daycare location
In-house Medical staff
Daycare for acutely ill children
Benefits to Parents
• Prevents absence from work or scheduled event
• Quickly removes child from the hectic daycare environment when child is ill
• Provides immediate diagnosis and application of medical care to sick child shorten recovery time
• Allows for prescriptions to be ordered and picked up by the end of the day
•Prevents absence from work or scheduled event.
• Prevents alternative to short notice baby sitter or nanny service
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Target Market
Ultimate end customers are working parents• Via regular daycare centers• Via pediatrician offices• Via preschools• Directly to working parents
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Advertising and Promotion
Personal Selling Regular daycare centers, pediatrician,
preschool/elementary school PTAs
Print Advertising
Local magazines, pamphlets to parents groups
Online Advertising
Google ad words, Facebook Advertising, Groupon, Parenting chat forums, etc
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Operations
In-house• Patient Care (Core)
• Administrative• Child Transportation
• HR/Training
Outsoursed• Payroll • Taxes
• Others
Manager (1)
PA or Nurse Practitioner
(1)
Daycare Staff (1-2)
Driver (1)
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Competitive Advantages
The first and only sick kid daycare center• No direct competitors• The first to build partnership with referrals
Well-qualified and reliable team • Professional pediatricians & nurses• Management team
Comprehensive services
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Development Plan
Phase 1 (1-1.5 Years)
Phase 2(2-3 Years)
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Development Tree
Store 1- Roswell
Child Transportation
Diagnosis & Treating
Caretaking
Store 2-Marietta
Child Transportation
Child Transportation
Caretaking
Games & Toys
Store 3-Duluth
Child Transportation
Child Transportation
Caretaking
Child Library
Store 4-Downtown
Atlanta
Key Services
Video Players
TV/Educational Program
Individual Caregiver placement
Store 5- Outside of Georgia
Key Services
New Services
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Risk Analysis
Incorrect estimate of market acceptance
Unable to find qualified pediatricians
Over predict market demand
Red tape from regulatory agencies
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Management Team
President & Chief Executive OfficerTravis Wilson
Chief Operations
Officer
Matt Broggi
Director of Organizational Development
Gloria Gao
Director of Sales
Yoni Reisman
Chief Marketing
Officer
Vasudha Rangarajan
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THANK YOU!