acu media kit
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aircargoupdate
The First & Only
Independent Magazine
12Year
Covering Airlines, Airports & Service Providers
Relevant to Air Cargo Industry in 3 Global Markets
in The Emerging Economies
Media Kit 2013
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Be present in the leading air cargo industry events worldwide by advertising in
Air Cargo Update
Air Cargo IndustryThe outlook for air logistics industry in the Middle East, Africa and South Asia is very positive
because of many factors like increased business investment in the region, growth of global GDP,
conidence of safety and security aspects in the region, huge expansion projects many airports in theregion are currently undertaking and the 10 per cent increase in year-over-year for air-freight.
The Middle East, Africa and South
Asia the most potential emerging
economies are ideally suited to
complement one another in the
supply chain due to their strategiclocations.
Air trac between the Middle East,
Africa and South Asia has witnessed
a dramatic growth in the recenttimes by way of frequencies and
thereby volumes of cargoes. Many
goods that were earlier shipped by
sea-freight have now been
converted to air-freight or sea-air
freight. Globalisation and theopening of borders and markets are
more rampant, which will lead to
the liberalisation of existing
regulatory constraints on the
operation of international air
services to areas and markets thatwere this far insulated from these
developments. Gradual removal of
restrictions on market access, on
capacity and thereby on pricing is
on the anvil.
South Asia has a booming industrywith rising exports. Trade between
the Middle East and Africa is also
growing at a very fast rate. There is
high demand for routes between
the Middle East, Africa and SouthAsia. Currently, lot of exports
coming from the Indian
Sub-continent is going to Africa.
The markets of Africa and South
Asia have experienced growthyear-on-year with phenomenal shift
into becoming major production
and export markets. From
electronics and garments from
South Asia to owers and other
perishables coming from Africa,they are all creating their
niche characteristics.
The Middle East is emerging as a
major transit point for imports,
exports and re-exports between
Europe/USA and the Far East/Asia
Pacic. The region is also shiftinginto building and operating
multi-modal facilities that will
enable sea/air shipments in a
seamless fashion. In the air logistics
industry, the Middle East will be thegateway to Africa and South Asia
will become the biggest consumer
in the near future.
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Contents
Cover Stories on the Leaders of the Air Cargo
Industry in the
Middle East, Africa & South Asia Features on the Latest Trends & Developments
in the Air Cargo Industry in the Middle East,
Africa & South Asia
Region Reports on the Past, Present & Future
of the Air Cargo Industry in the
Middle East, Africa & South Asia
Regional News on the Air Cargo Industry in
the Middle East, Africa & South Asia
Events
Finance News
Technology News
Marketing News
International News
Industry News on Air Logistics Centres,Cities & Airport Free Zones
Industry News on Air Charter & Leasing
Exclusive News on Oman, Iraq, Sudan &
India
Quick Reference Guides for Freight
Forwarders in Oman & India
Quick Reference Guides for Air Logistics
Centres, Cities & Airport Free Zones
Quick Reference Guide for Air Charter &
Leasing Companies
Green Air News
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Reach the mostimportant Shippers &
Freight Forwarders inthe Middle East, Africa& South Asia
The booming air cargo industry has seen sudden and strong
changes new players entering the market, partnerships,
mergers, acquisitions and companies looking at opportunities
in the global markets.
Air Cargo Update is the only independent pan regional
bi-monthly magazine featuring news, views and analysis of
the challenges and changes faced by the fast-growing and
ever-changing air cargo industry.
Operations have undergone a sea change in the last decade
evolving with transformations marking a world of information
technology, business management, globalisation and free
markets.
Along with the meteoric rise of logistics companies, a new
breed of highly-competent professionals has emerged to
dene new attitudes at the workplace. The new buzzword is
quality and prots are no longer being measured purely interms of money.
Editorial PhilosophyAir Cargo Update, now in its 10th year, covers leaders and
provides neutral, independent news of the air cargo industry
in 68 countries in the Middle East, Africa and South Asia. The
magazine serves as a platform for industry leaders to put forth
their views on various issues pertaining to air cargo industry.
Demonstrably Superior CirculationPublished from Dubai, a vibrant business hub strategically
located at cross-roads between the Middle Eastern, African
and South Asian markets, Air Cargo Update, by virtue of itsstrategic location, is able to focus on the challenges facing the
air cargo industry in the three important regions.
Voice of the Air Cargo IndustryAir Cargo Update, enjoys a reputation of being the voice of
the industry as it reports latest views of industry players. With
a network of dedicated correspondents, covers news briefs
and updates, which include information about civil aviation
bodies, airports, airlines, freight forwarders, specialised
logistics service providers and all other major components of
the air cargo supply chain. It also has insightful features and
information about critical industry issues from recognised
industry leaders.
3 Global Emerging Markets
68 Countries
Middle East Africa South Asia
Readership
By Business
Manufacturers 19.30%
Wholesalers, Distributors, Importers, Exporters 16.25%
Air Freight, Multi-modal Logistics Companies 15.10%
Companies within 11 Free Zones in the Region 12.20%
GSAs 11.00%
Airlines, Air Charter & Leasing Companies, Couriers,
Express Integrators 7.90%
Government Organisations (Civil Aviation Authorities,
Airports) 2.75%
Technology Providers (Bar Coding, Hardware, Software,
Communication, Tracking) 3.20%
Sea Ports, Shipping Lines, Shipping Agents, Shipping
Charters 3.00%
Service Providers 2.90%
Warehousing Companies 2.40%
Equipment Suppliers 2.00%
Others 2.00%
By Job Title
Chairmen, Presidents, Managing Directors 10.70%
Vice Presidents (Marketing/Business Development),
Directors (Purchase / Operations / Transportation /
Distribution Management) 22.60%
General Managers, Regional Managers, Operations
Managers 36.30%
Sales & Marketing Managers, Logistics Managers 16.40%
Logistics Service Providers/Consultants 8.10%
Government Ocials 3.50%
Others 2.40%
10.70%
22.60%
36.30%
16.40%
8.10%
3.50%
2.40%
19.30%
16.25%
15.10%
12.20%
11.00%
7.90%
2.75%
3.20%
3.00%
2.90%
2.40%
2.00%
2.00%
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3 Global Emerging Markets
68 Countries
Middle East Africa South Asia
Circulation
Unparalleled reach
Beyond Just the Middle East,Africa and South Asia!
Geographical Distribution
UAE
Oman
Uganda
Qatar
Kuwait
Bahrain
Saudi Arabia
NigeriaSudan
Malaysia
Australia
Hong Kong
United Kingdom
Air Cargo Update copies are regularly distributed toairlines, airports, freight forwarders, integrators,
express and courier companies, customs, road
transporters, ground-handlers, GSAs and air logistics
information service providers in the Middle East,
Africa and South Asia.
Shippers in over 68 countries in the Middle East, Africa
and South Asia read Air Cargo Update.
Airport and Airline Associations and Federations in
the Middle East, Africa and South Asia are in the
mailing list of Air Cargo Update.
Readers of Air Cargo Update are senior executives of
the ever-growing Middle Eastern, African and South
Asian air transportation industry markets.
A high percentage of Air Cargo Update readers
belong to organisations in various stages of growth in
the Middle East, Africa and South Asia, necessitating
the need for additional air cargo services.
AfricanContinent
MiddleEast
SouthAsia
African and South Asian air transport industry and gain exceptional visibility
aircargoupdate
Editorial Calendar 2013(6 Issues / Annually)JANUARY - FEBRUARYCover Story: Cargo Aircraft Expansion in the
Middle East MRO Update
Industry Report: Aviation Fuel
MARCH - APRILCover Story: Trends in Express Mail & Courier
Region Report: Cargo carriers connecting Europe and vice versa
MAY - JUNECover Story: Middle East a Perfect Gateway for Sea-air Cargo
Movement
Region Report: Bahrain, Qatar & Oman
JULY - AUGUSTCover Story: Challenges of Perishable Cargo
Region Report: East Africa (Kenya, Uganda & Tanzania)
SEPTEMBER - OCTOBERCover Story: The logistics of Humanitarian Relief
Region Report: Kuwait & Iraq
NOVEMBER - DECEMBER
Cover Story: Freighter Requirement & Economics ofConversions
Country Report: Saudi Arabia
Please Note This Editorial Calendar is subject to change without notice.
Air Cargo Update reaches out to
over 14,785 decision makers across Middle East,
Africa & Asian Countries. Bonus distribution in
leading Exhibitions, Conferences and Cargo &
Logistic related Events.
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Technical Data &Advertising Rates
7|dimensionsM E D I A F Z E L L C
Tel: +971 6 5579579, Fax: +971 6 5579569PO Box: 9604, SAIF Zone, Sharjah UAE
www.7dimensionsmedia.com
THAILANDDwight A ChiavettaPresident & CEO
Trade & Logistics Siam Ltd.11th Floor, Mahatun Plaza Building
888/119, Ploenchit Road, Lumpini Pathumwan
Bangkong 10330, Thailand
Tel: +66 2 650 8690, Fax: +66 2 650 8696
Email: [email protected]
UK, IRELAND, GERMANY,SWITZERLAND & AUSTRIA
Peter PattersonManaging Director
Horseshoe Media Ltd.Marshal House, 124 Middleton Road,
Morden, Surrey SM4 6RW, United Kingdom
Tel: +44 20 8648 7082
Email: [email protected]
Worldwide Media Representatives
ADVERTISING RATESDetails AED US$
ColorFull Page 14,500 4,030
Half Page 9,500 2,638
Quarter 7,500 2049
1/3rd Page 8,500 2,322
SPECIAL POSITIONS AED US$Outside Back Cover 21,275 5,797
Inside Front Cover 19,500 5,330
Inside Back Cover 18,500 5,055
Double Page Spread 24,500 6,695
MATERIAL REQUIRED
Line Screen 150-170 lines per inchPreferred Material Right-reading Positives, emulsion side down
Colour Proof Progressive 4-colour proof
Digital Advertising In QuarkXpress 4.0-5.0 or
Adobe Illustrator 9.0-CS,
Mac compatible in CD accompanied
by appropriate hard copy
Full PageTrim Size
292mm
205mm
Double Page Spread - Bleed Size Double Page Spread - Trim Size Full PageBleed Size
297mm
292mm
297mm
420mm 410mm 210mm
Full PagePrint Area
Half Page(Horizontal)
HalfPage
(Vertical)
265mm
265mm
265mm
130mm
185mm 90mm
60mm
185mm
Quarter Page
1/3rdPage
(Vertical)
1/3rd Page(Horizontal)
90mm130mm
80mm
185mm
THE MIDDLE EAST
Bahrain
IranIraq
Jordan
Kuwait
Lebanon
OmanQatar
Saudi Arabia
Syria
United Arab EmiratesYemen
AFRICA
Algeria
Angola
Benin
Botswana
Burkina FasoBurundi
Cameroon
Central African Republic
Chad
CongoCote dIvoire
Djibouti
E Guinea
Egypt
Eritrea
EthiopiaGabon
Ghana
Guinea
Guinea Bissau
Kenya
LesothoLiberia
LibyaMadagascar
Malawi
MaliMauritania
Mauritius
Morocco
Mozambique
Namibia
NigerNigeria
Rwanda
Sao Tome & Principe
Senegal
SeychellesSierra LeoneSomalia
South Africa
Sudan
Swaziland
TanzaniaTogo
Tunisia
Uganda
Zaire
Zambia
Zimbabwe
SOUTH ASIABangladesh
Bhutan
India
NepalPakistan
Sri Lanka
FREQUENCY DISCOUNT
2 Inserts - 5% 4 Inserts - 7.5% 6 Inserts - 10%
BOOKING DEADLINE3 weeks prior to publication date
MATERIAL DEADLINE2 weeks prior to publication date
TECHNICAL DATA
Sizes Width x Height
Double Page Spread Bleed Size 420mm x 297mmDouble Page Spread Trim Size 410mm x 292mm
Full Page Bleed Size 210mm x 297mm
Full Page Trim Size 205mm x 292mm
Full Page Print Area 185mm x 265mm
Half Page Vertical 90mm x 265mm
Half Page Horizontal 185mm x 130mm
Quarter Page 90mm x 130mm
1/3rd Page Vertical 60mm x 265mm
1/3rd Page Horizontal 185mm x 80mm