Presented by:Beverly Macy

beverlymacy@gmail.com@beverlymacy

Branding Yourself Through Social Networking

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Did you Know… Facebook is on track to reach 1 BILLION

profiles in 2012. Currently 800M +

ALL Fortune 500 Brands are on Twitter

Mommy bloggers make a difference to advertisers and brands

1 Tweet sparked $33M in donations for Haiti Earthquake Relief

Twitter can accurately predict movie box office revenue

Social Media is being called the new Nielsen and CNN

Dell has sold over $120M in used equipment via Social Media

Beverly Macy 310.860.4788 @beverlymacy

ADAPT OR DIE1998

“Why do we need web pages?”

2012“Why do we need real-time social media?”

http://www.youtube.com/watch?v=fpMZbT1tx2o

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Find and be found

Beverly Macy 310.860.4788 @beverlymacy4

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Employers Are Looking for Talent

Passive candidates need to be offered opportunities which will allow them to change the trajectory of their career

Raises the bar and makes employer branding more important than ever before

Take employer brand to the sort of top talent that should be working at their company

Employer branding means creating places where candidates can discover your values, culture and learn more about what it’s like to work at your company from people in their network

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How will the perfect job FIND YOU?

Your Personal Brand

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The Resume Is Dead Actually, it’s evolving

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What Is Social Media?

First off, it’s SOCIAL – about people connecting

NETWORKINGLong form communication to share content

CONTENT COMMUNITIESShare, comment on, organize, bookmark and collaborate together

MICROBLOGGING Short form communication to share content

LOCATION BASEDConnect users and brands using geo-locating technology

Beverly Macy 310.860.4788 @beverlymacy

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FacebookFacebook

900 Million Users – 155 Million + in the US Targeted user information including age, gender, location,

likes Average user has 130 friends; 8 new friends a day; 55 min on

the site per day Invited to 2 -3 events per month Facebook has a multiplier effect – IMPLIED TRUST

Pages product, brand or business Contains basic information to the group or business page such

as links to company site, newsletter subscription information and newsletter archives

Place to post upcoming events including webinars, conferences and other programs

Develop engagement strategy

Beverly Macy 310.860.4788 @beverlymacy

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Speaking Twitter

@ is your Twitter “Handle”– @ Reply is directed to the person and visible to all

DM is a Direct Message– Private message between two who follow each

other RT is a ReTweet # Hashtag is a grouping of tweets around a

topic. # is searchable Tweet chat is a specified time to discuss a

topic using a # hashtag List – Compiled to group handles by topic

Beverly Macy 310.860.4788 @beverlymacy

Set up a Blog

Blogger, Tumblr, WordPress, and Squarespace

1. Pick a platform

2. Create an account

3. Set up the profile (what it’s about?)

4. Start writing!

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A Virtual Trade Show

People you already know

People you want to know

People you should know

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LinkedIn Demographics

Building BRAND YOU

1.What are your attributes?2.What brand are you trying to build?3.Why?4.Be Perceived as an Expert5.Go niche

Will They Find YOU?

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Personal Branding Best Practices

Promotion:1. Be Modest - What if I sound like I’m bragging?2. Be Truthful - Awards, honors3. Don’t oversell – State the facts. No blatant self-serving

“Toot Your Own Horn”

“Celebrate & Empower Your Dreams”

Tips:1. Disengage yourself from YOU2. Look at yourself as a valuable project3. Create a plan4. Engage a trusted colleague to proofread, comment5. Do it! Make revisions as you go

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Getting Started – Image Tips

1. Professional photo – Close Up

2. Consistent handles (names) across all social platforms

3. Link everything!

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Personal Professional Profile

LinkedIn Profile Tips

Use your real name Craft a headline that

accurately brands you right now

Value Proposition Post relevant and

timely information in status updates

Education Skills Accomplishments Portfolio Projects Publications SlideShare

presentations Twitter handle Link to blog

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5 Tips to A Memorable Personal Brand

1. BRAND YOURSELF strategically

2. BRAND YOURSELF as a valued partner

3. BRAND YOURSELF as a communicator

4. BRAND YOURSELF by staying one step ahead

5. BRAND YOURSELF as being socially savvy

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Thank You!

Embrace the Future Empower Brand “You" Lead the Way!

Beverly Macybeverlymacy@gmail.com

@beverlymacy