Home

Unique Custom Stand Construction - A visible difference

"What is the difference between system and custom stands?

System stands like Octanorm, Maxima, offer pre-fabricated panels which are mounted together in a modular way.System stands have very limited design possibilities as they are plain panels. There are also limitations to build plain walls, since thewalls have metal connections, making large graphics a difficult challenge. System stands look two-dimensional.The colors cannot be customized to the company's corporate colors as the systems are limited to a small range of available colors.

Custom stands allow unlimited design options as they are hand-made from wood, iron, glass, and plexiglass. Custom stands can projectthe company's corporate identity through unique design, while transmitting a clear marketing message to the audience. Impressivecustom stands can be constructed giving the exhibition stand a memorable and eye-catching presentation.

Winning concepts vs. stands with low presentation efficiency

Winning concepts vs. stands with low presentation efficiency Custom stands can provide more visibility on the fairground, leadershipimage and perfect implementation of corporation identity in the stand concept if they are professionally designed. But what is aprofessionally designed stand? According to Activteam's marketer Dave Blond: "Winning concepts are solutions based on beauty whichis a secret ingredient that makes a stand design go further as a trade fair presentation, giving visitors a singular experience. Gooddesign creates emotion for the brand or product. "

Find below differences between system stands, stands with low presentation efficiency and winning concepts:

Exhibitor's previous system stand: Custom stand design and realization by Activteam:

On the right: Custom built solution. The stand is build from wood, enlightened plexiglas parts and custom designed graphics, increasing the quality of the presentation andthe transmitted message. Corporate colors have been implemented in the whole concept.

Exhibitor's previous stands:

::Activteam:: Custom Stands Construction - A Visible Difference. http://www.activteam.com/activteam_engl_1/stand_differences.html

1 of 3 3/19/2014 12:19 PM

Activteam stand concepts:

Customized solutions with enlightened parts, hidden backlights.

Designs with low presentation value versus winning concepts

Custom stands can be impressive or also boring concepts depends on the design. It's all about design, to develop a unique andprofessional business surrounding; to create the atmosphere and the message for a successful presentation.

Design with low presentation efficiency: Activteam winning concept:

::Activteam:: Custom Stands Construction - A Visible Difference. http://www.activteam.com/activteam_engl_1/stand_differences.html

2 of 3 3/19/2014 12:19 PM

Design with low presentation value: Activteam marketing effective custom solution:

It is the richness of ideas, of knowledge about the range of styles and exhibition marketing know-how which allow us to createprofessional exhibition stands sales platforms.

Read more: An Exhibition Stand Is More Than a Physical Construction »

::Activteam:: Custom Stands Construction - A Visible Difference. http://www.activteam.com/activteam_engl_1/stand_differences.html

3 of 3 3/19/2014 12:19 PM