activity initiation activity definition, kick-off
TRANSCRIPT
Approve annualmarketing plan
Business Unit
Marketing Planning
Marketing Communications
(MarComm)
Activity Initiation Activity Definition, Kick-Off & PlanningBP MN 2 .0 L E G E N D
End EventStart Event
TaskGateway
IntermediateEvent
Expanded Sub-Process
Poo
l
Group
Sequence Flow Message Flow
Develop annualmarketing plan andplan is approved bybusiness unit (BU)
and marketingexecutive mgmt
Planner reviewsMarketing program
calendar in theannual marketing
plan
Planner discussesprogram with BU to
confirm tactics,calendar, & budget
Planner worksbackward to
establish timeline &schedule
Planner begins toestablish teammembers and
condensed versionof kick-off doc
Planner confirmsprogram details with
BU and seeksapproval. Planner
confirms teammembers
Planner finalizeskick-off doc, sends
doc to team,schedules kick-off
meeting
Kick-off meetingheld – Review
questions/concernsof team members,
Review tactic details
Team builds projectplan
Project Plan isreviewed by allstakeholders
(adjustments madeas necessary)
Activity Execution
Data Request Form(DRF) is completed
and submittedbased on project
plan
Other Marketing Teams & Agencies
List Managementreceives DRF fromPlanner with projectplan data request
List Managementreviews DRF and
segments dataaccording to project
plan cells andproduces output file
List Managementnotifies the Planner/MarComm/Agencywhen the files are
ready
MarketingCommunications
(MarComm)prepares brief to
engage the Agencyand then briefs the
Agency
MarComm receivescreative brief from
Agency andprovides feedback
MarComm receivesfilm proofs & creative
brief from Agency.Confirms approval forfilm and creative brief
MarComm receivesfinal mechanicals fromAgency and confirms
approval of finalcreative brief
MarComm proofs finalcreative brief and advises
List Management thatAgency is ready for data
file
MarCom receivesfinal invoice from
Agency andarranges for final
payment
Marketing Plan
Approval
The OpsDog Support Group Hierarchy
www.OpsDog.com | [email protected] | Phone: 201.526.1200 | www.TheLabConsulting.com
The planning, definition and creative brief approval for small-scale, repeatable marketing programs and campaigns.
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Small Campaigns: Workflow
Workflow Description
Legend
Corporate ServicesComplianceLegalInformation
TechnologyHuman
Resources
WOR
KFLOW
MARKETING
Small Campaigns
FinanceMarketing
Programs & Campaigns
Small Campaigns
Marketing Communications
Marketing Research & Analytics
Product Management
Advertising
Public Relations
Activity Initiation
Activity Definition, Kick-Off & Planning
Activity Execution
GroupStartEvent
IntermediateEvent
GatewayEndEvent
MessageFlow
Task ExpandedSub-Process
SequenceFlow
Pool
+
Marketing: Small Campaigns Workflow [BPMN 2.0]
pm.SGO3.SmallCampaignsBPMN.140515
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