Dr. Ravindra Pastor

Activity Based SHG

Paradigm ShiftParadigm Shift

Existing

Livelihoods

StrategyMarket

Production

Training

Activity

Identifying Beneficiaries

Market Scan

P P P

Beneficiaries

Skills upgradation

Production

Production limitations• Resource Crunch• Disbursed Producer• Low skill• Old technology• Poor quality• Small quantities

Urban mkt requirement

• Huge quantity

• Uniform quality

• Competitive price

Local/Rural market characteristics

• Low purchasing power

• Low returns

• Poor connectivity

Urban market characteristics

• High purchasing power

• High returns

• Good connectivity

ResourceHuman-Natural-Others

-by MPDPIP

ProductionPre. Prod. requirement

-by VDCPost Prod. requirement -by Prod. Co.

Market

Better realization of produceQlty gds& srvices at reasonable price

-by Prod. Co.

Livelihood

Producer/ Member Aggregation T-SHG to Federation

T-SHG

T-SHG

Federation

Input/Output linkages

T-SHG support services,

Business Planning

T-SHG

Value Chain Infra-

structure

Common Livelihoods Theme

Microfinance Division

Bank Linkage, Insurance & Other Financial Services

Cluster MF

Committee

Community Institution Building -- Process Flow

Stage 1

Social Mobilization includes

Targeting the Poor using Genuine BPL List;

Formation of T-SHGs (Thematic Self Help Group)

Stage 2

Asset Provision thro’ T-SHGs

Funds from Department Funds/SGSY/Convergence

Stage 3

MACS(Mutual Added Cooperative Society)

Cluster Organization (CO)

MF committee

Stage 4

Federation

Input and output linkages

Value Chain Investment Dept. Funds/SGSY Special

Scale Up Loan from Commercial Banks

End-to-end livelihood Solution End-to-end livelihood Solution

Mutual Added

Cooperate Society

Producers

Company

Common Livelihood

Theme SHG

For Livelihood & institution building

Infrastructure &

MF

Market linkages

Company extn. outlet

• Scales (huge quantity)

• Uniform production & quality

• Overcome all barrier (Infrastructure & economies of

scales)

• Placing village producers in a higher position in the

value chain

• Reduce supply chain on both ends (eliminating middle

men)

• Better returns of investment (sustainability & Profit)

• Scales (huge quantity)

• Uniform production & quality

• Overcome all barrier (Infrastructure & economies of

scales)

• Placing village producers in a higher position in the

value chain

• Reduce supply chain on both ends (eliminating middle

men)

• Better returns of investment (sustainability & Profit)

Input supply thru dealership

Marketing the produce thru PPP

Production loan

Consumption loan

Insurance

Extension services

Tools & machineries

Market Linkage

Bank Linkage

Knowledge Linkage

Board of DirectorBoard of Director

ChairmanChairman

Chief Executive OfficerChief Executive Officer

Marketing Manager

Marketing Manager

ProductionManager

ProductionManager

FinanceManager Finance

Manager

Subject Matter Specialist at cluster of villages

Subject Matter Specialist at cluster of villages

Service ProviderService Provider

Share holderShare holder Share holderShare holder Share holderShare holder Share holderShare holder Share holderShare holder

Corporate Office Corporate Office

SMS at

village cluster SMS at

village cluster

Service ProvidersService Providers

Share holdersShare holders

Operational Tiers

Market

Market scan /Knowledge linkage/Bank linkage/Aggregation/Processing

Collection cum distribution/ Technology Management

Extension / Hand holding support

Primary Production

17 Producer’s Companies, 17 Producer’s Companies,

350 dairy Cooperatives, 350 dairy Cooperatives,

450 MACS Seed Cooperatives450 MACS Seed Cooperatives

Activity based Federation Activity based Federation

In Rewa DivisionIn Rewa Division

ThanksThanksravi090@gmail.comravi090@gmail.com