activation techniques-growth-hacking

39
THE GH FUNNEL:ACTIVATION Activation

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Page 1: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

Activation

Page 2: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

Now that you have more visitors to your website, …

what do you do with them?

Page 3: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

Activationis the actof gettingyourvisitors totake anaction inyourproduct

Page 4: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

Activationis the actof gettingyourvisitors totake anaction inyourproduct

In order to get this action done,you need to guide them towards it

Page 5: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

Activationis the actof gettingyourvisitors totake anaction inyourproduct

In order to get this action done,you need to guide them towards it

Page 6: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

You need to convert your visitors into …

Page 7: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

You need to convert your visitors into …

ACTIVE users, but HOW?

Page 8: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

You need to convert your visitors into …

ACTIVE users, but HOW?

Page 9: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

Techniques(29)

Page 10: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

TestimonialsUpgrades

Landing pages

ShortVideosA/B testing

Call to action (CTA) buttonsCounters

Decrease Loading timeHello Bar

GamificationUser Experience (UX)Free trials

Good copywritingMoreWebinarsClick MapsLive Chat

The DrawbridgeTechnique

Email automation

Page 11: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

TestimonialsUpgrades

Landing pages

ShortVideosA/B testing

Call to action (CTA) buttonsCounters

Decrease Loading timeHello Bar

GamificationUser Experience (UX)Free trials

Good copywritingMoreWebinarsClick MapsLive Chat

The DrawbridgeTechnique

Email automation

Page 12: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

TestimonialsUpgrades

Landing pages

ShortVideosA/B testing

Call to action (CTA) buttonsCounters

Decrease Loading timeHello Bar

The DrawbridgeTechniques

GamificationUser Experience (UX)Free trials

Good copywritingMoreWebinarsClick MapsLive Chat

Email automation

Page 13: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

TestimonialsUpgrades

Landing pages

ShortVideosA/B testing

Call to action (CTA) buttonsCounters

Decrease Loading timeHello Bar

The DrawbridgeTechniques

GamificationUser Experience (UX)Free trials

Good copywritingMoreWebinarsClick MapsLive Chat

Email automation

Page 14: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

User Experience (UX)

TestimonialsUpgrades

Landing pages

Short AnimationA/B testing

Call to action (CTA) buttonsCounters

Decrease Loading timeHello Bar

Gamification

Free trials

Good copywritingMoreWebinarsClick MapsLive Chat

The DrawbridgeTechnique

Email automation

Page 15: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

TestimonialsUpgrades

Landing pages

ShortVideosA/B testing

Call to action (CTA) buttonsCounters

Decrease Loading timeHello Bar

GamificationUser Experience (UX)Free trials

Good copywritingMoreWebinarsClick MapsLive Chat

The DrawbridgeTechnique

Email automation

Page 16: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

TestimonialsUpgrades

Landing pages

ShortVideosA/B testing

Call to action (CTA) buttonsCounters

Decrease Loading timeHello Bar

GamificationUser Experience (UX)Free trials

Good copywritingMoreWebinarsClick MapsLive Chat

The DrawbridgeTechnique

Email automation

Page 17: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

Email automation

Landing pages

ShortVideosA/B testing

Call to action (CTA) buttonsCounters

Decrease Loading timeHello Bar

GamificationUser Experience (UX)Free trials

Good copywritingMoreWebinarsClick MapsLive Chat

TestimonialsUpgrades

The DrawbridgeTechnique

Page 18: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

TestimonialsUpgrades

Landing pages

ShortVideosA/B testing

Call to action (CTA) buttonsCounters

Decrease Loading timeHello Bar

The DrawbridgeTechniques

GamificationUser Experience (UX)Free trials

Good copywritingMoreWebinarsClick MapsLive Chat

Email automation

Page 19: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

TestimonialsUpgrades

Landing pages

ShortVideosA/B testing

Call to action (CTA) buttonsCounters

Decrease Loading timeHello Bar

The DrawbridgeTechnique

GamificationUser Experience (UX)Free trials

Good copywritingMoreWebinarsClick MapsLive Chat

Email automation

Page 20: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

TestimonialsUpgrades

Landing pages

ShortVideosA/B testing

Call to action (CTA) buttonsCounters

Decrease Loading timeHello Bar

GamificationUser Experience (UX)Free trials

Good copywritingMoreWebinarsClick MapsLive Chat

The DrawbridgeTechnique

Email automation

Page 21: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

TestimonialsUpgrades

Landing pages

ShortVideosA/B testing

Call to action (CTA) buttonsCounters

Decrease Loading timeHello Bar

GamificationUser Experience (UX)Free trials

Good copywritingMoreWebinarsClick MapsLive Chat

The DrawbridgeTechnique

Email automation

Page 22: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

TestimonialsUpgrades

Landing pages

ShortVideosA/B testing

Call to action (CTA) buttonsCounters

Decrease Loading timeHello Bar

GamificationUser Experience (UX)Free trials

Good copywritingMoreWebinarsClick MapsLive Chat

The DrawbridgeTechnique

Email automation

Page 23: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

And improve yourconversion by 7%

GamificationEmail automationUser Experience (UX)Free trialsShortVideosA/B testingTestimonialsUpgradesGood copywritingMoreWebinarsClick MapsLive ChatLanding pagesDecrease Loading timeHello BarCall to action (CTA) buttonsCountersThe DrawbridgeTechnique

Page 24: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

TestimonialsUpgrades

Landing pages

ShortVideosA/B testing

Call to action (CTA) buttonsCounters

Decrease Loading timeHello Bar

GamificationUser Experience (UX)Free trials

Good copywritingMoreWebinarsClick MapsLive Chat

The DrawbridgeTechnique

Email automation

Page 25: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

TestimonialsUpgrades

Landing pages

ShortVideosA/B testing

Decrease Loading timeHello Bar

GamificationUser Experience (UX)Free trials

Good copywritingMoreWebinarsClick MapsLive Chat

Call to action (CTA) buttonsCounters and Expiring offersThe DrawbridgeTechnique

Email automation

Page 26: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

TestimonialsUpgrades

Landing pages

ShortVideosA/B testing

Decrease Loading timeHello BarCall to action (CTA) buttonsCounters and Expiring offersThe DrawbridgeTechnique

GamificationUser Experience (UX)Free trials

Good copywritingMoreWebinarsClick MapsLive Chat

Email automation

Page 27: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION

TestimonialsUpgrades

Landing pages

ShortVideosA/B testing

Decrease Loading timeHello Bar

GamificationUser Experience (UX)Free trials

Good copywritingMoreWebinarsClick MapsLive Chat

Call to action (CTA) buttonsCounters and Expiring offersThe DrawbridgeTechnique

Email automation

Page 28: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION II

TransparencyRetargeting

Ratings

Videos + Email Capture

Email –Why they signed up?Press Releases / Media PartnersVanity Links or Pretty LinksGet advantage of your inbox

GeolocationCase Studies

Page 29: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION II

TransparencyRetargeting

Ratings

Videos + Email Capture

Email –Why they signed up?Press Releases / Media PartnersVanity Links or Pretty LinksGet advantage of your inbox

GeolocationCase Studies

Page 30: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION II

TransparencyRetargeting

Ratings

Videos + Email Capture

Email –Why they signed up?Press Releases / Media PartnersVanity Links or Pretty LinksGet advantage of your inbox

GeolocationCase Studies

Page 31: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION II

TransparencyRetargeting

Ratings

Videos + Email Capture

Email –Why they signed up?Press Releases / Media PartnersVanity Links or Pretty LinksGet advantage of your inbox

GeolocationCase Studies

Page 32: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION II

TransparencyRetargeting

Ratings

Videos + Email Capture

Email –Why they signed up?Press Releases / Media PartnersVanity Links or Pretty LinksGet advantage of your inbox

GeolocationCase Studies

Page 33: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION II

TransparencyRetargeting

Ratings

Videos + Email Capture

Email –Why they signed up?Press Releases / Media PartnersVanity Links or Pretty LinksGet advantage of your inbox

GeolocationCase Studies

Page 34: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION II

TransparencyRetargeting

Ratings

Videos + Email Capture

Email –Why they signed up?Press Releases / Media PartnersVanity Links or Pretty LinksGet advantage of your inbox

GeolocationCase Studies

Page 35: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION II

TransparencyRetargeting

Ratings

Videos + Email Capture

Email –Why they signed up?Press Releases / Media PartnersVanity Links or Pretty LinksGet advantage of your inbox

GeolocationCase Studies

Page 36: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION II

TransparencyRetargeting

Ratings

Videos + Email Capture

Email –Why they signed up?Press Releases / Media PartnersVanity Links or Pretty LinksGet advantage of your inbox

GeolocationCase Studies

Page 37: Activation techniques-growth-hacking

THE GH FUNNEL:ACTIVATION II

TransparencyRetargeting

Ratings

Videos + Email Capture

Email –Why they signed up?Press Releases / Media PartnersVanity Links or Pretty LinksGet advantage of your inbox

GeolocationCase Studies

Page 38: Activation techniques-growth-hacking

CONTACT DETAILS

Name:Position:Telephone:Website:Email:

Laura MorenoGrowth [email protected]

Page 39: Activation techniques-growth-hacking

THE END

THANKYOU