activate your resume | keyword toolkit€¦ · marketing, sales executive functions finance general...

ACTIVATE YOUR RESUME | Keyword Toolkit

Get Past the Applicant Tracking Systems and

get more interviews!

activateyourcareerdreams.com

www.activateyourcareerdreams.com | P a g e 2

UNDERSTANDING APPLICANT TRACKING SYSTEMS

What is an Applicant Tracking System (ATS)?

An ATS is a type of software application that handles the recruitment process, namely by sorting through thousands of resumes, to determine which ones are the best fit for the positions for which they were submitted. The ATS system essentially scans a document searching for keywords that have been pre-programmed into the system. Every keyword has a points value and after the ATS system finds all the keywords in your document, the document receives a “score”. The resumes with the highest “score” are then reviewed by they hiring team.

How do I know if a company uses applicant tracking system software?

More than one-fourth of all companies use some kind of an applicant tracking system to manage applications and candidates, and this number continues to grow. ATS software is more likely to be used in large companies (more than 100 employees) and certain types of industries — technology, healthcare, and government organizations. Unless you’re personally handing your résumé to the hiring manager, it’s possible an ATS might be used in the applicant screening process. (And even then, the résumé may be scanned in!) When in doubt, submit an ATS-friendly résumé.

How do I know which keywords will be used in the ATS search?

Many times, you can identify the keywords that will be used by reviewing the job posting for the position and job postings for similar roles. Also check out skills and other qualifications in resources like the Occupational Outlook Handbook (http://www.bls.gov/ooh/) and O*Net (www.onetonline.org).

How can I bypass the ATS?

Remember: People hire people. Ultimately, if you can get your résumé in the hands of the hiring manager, recruiter, or company owner directly, you don’t have to worry about making it out of the applicant tracking system in order to get an interview. Research shows that approximately 75 percent of jobs are never formally advertised or posted, and only about 5 percent of candidates are hired from job postings. So focus on getting your résumé to the right person in order to land an interview. It’s especially important to bypass the ATS if you don’t have the “perfect” qualifications, as outlined in the job posting.

http://www.bls.gov/ooh/

http://www.onetonline.org/


INSTRUCTIONS

1. In this toolkit are 10 keyword checklists for various roles and functions. Select and print the role or function that

is best suited for your career goals.

Business Development, Customer Service,

Marketing, Sales

Executive Functions

Finance

General Business

Health Care Administration

Human Resources

Information Technology

Nonprofit, Social Services, Program

Management

Office Administration

Project Management

2. Go through the checklist and select the keywords that fit your expertise.

3. Next, add any keywords from a specific job description that are not already on the list.

4. Add these keywords throughout your resume. In this toolkit, you will see 3 ways you can add more keywords to

your resume.

5. Sign up for the Activate Your Resume workshop to learn how to add keywords throughout your resume,

customize your resume faster and easier for every position, and make it past the online applicant tracking

systems and get more interviews.


KEYWORD LISTS

Keywords for BUSINESS DEVELOPMENT, CUSTOMER SERVICE, MARKETING, SALES

Account Development Account Management Account Relationship Management Account Retention Brand Development Brand Management Brand Positioning Budgeting Business Development Call Center Operations Campaign Management Change Management Client Relationship Management Client/Industry Research Closing Strategies Cold Calling Competitive Analysis Competitive Market Intelligence Competitive Product Positioning Consultative Sales Content Development Customer Communications Customer Development Customer Focus Groups Customer Loyalty Customer Loyalty Customer Management Customer Needs Assessment Customer Needs Assessment Customer Needs Assessment Customer Retention Customer Retention Customer Satisfaction Customer Satisfaction Customer Service

Customer Surveys Dashboards Direct Mail Marketing Direct Response Marketing Direct Sales Direct Sales and Field Sales

Management Distributor Management E-Business Emerging Markets Expense Forecasting Field Sales Management Field Service Operation Focus Groups Fulfillment Global Markets Global Sales Inbound Service Operation Indirect Sales International Sales International Trade Key Account Management Key Performance Indicators (KPI’s) Margin Improvement Market Launch Market Positioning Market Research Market Surveys Marketing Strategy Metrics Progress Tracking Multi-Channel Distribution Multi-Channel Sales Multimedia Advertising Multimedia Marketing

Communications


Business Development, Customer Service, Marketing, and Sales Keywords Continued… National Account Management Negotiations Negotiations New Market Development New Product Introduction New Product Introduction Order Fulfillment Order Processing Outbound Service Operation Process Simplification Product Development Product Launch Product Lifecycle Management Product Line Rationalization Product Positioning Product Pricing Profit & Loss (P&L) Management Profit Growth Promotions Public Relations Public Speaking Records Management Relationship Management Revenue Growth Revenue Stream ROI Calculations Sales Administration

Sales Closing Sales Cycle Management Sales Cycle Management Sales Forecasting Sales Presentations Sales Team Collaboration Sales Training Search Engine Optimization (SEO) Service Benchmarks Service Delivery Social Media Solutions Selling Strategic Planning Team Building/Leadership Telemarketing Operations Territory Management Trend Analysis

ADDITIONAL WORDS AND TECHNICAL SKILLS FROM THE JOB DESCRIPTION ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________


KEYWORDS LISTS

Keywords for EXECUTIVE FUNCTIONS

Accelerated Growth Benchmarking Business Development Business Reengineering Change Management Competitive Market Position Consensus Building Continuous Process Improvement Corporate Communications Corporate Culture Change Corporate Development Corporate Legal Affairs Corporate Mission/Vision Cost Reduction Crisis Communications Cross-Cultural Communications Cross-Functional Team Leadership Customer-Driven Management Decision-Making Authority Emerging Business Venture Enterprise Management Executive Presentations Financial Management Financial Restructuring Global Market Expansion Infrastructure Leadership Development Margin Improvement Market Development Market-Driven Management Marketing Management Matrix Management Multi-Site Operations Management New Business Development Operating Infrastructure Organization(al) Culture

Organization(al) Development Policy Development Performance Improvement Process Improvement Profit & Loss (P&L) Management Profit Growth Project Management Quality Improvement Relationship Management Reengineering /Reorganization Return-On-Assets (ROA) Return-On-Equity (ROE) Return-On-Investment (ROI) Revenue Growth Sales Management Servant Leadership Start-Up Venture Strategic Development Strategic Partnership Team Building Team Leadership Total Quality Management (TQM) Transition Management

WORDS AND TECHNICAL SKILLS FROM THE JOB DESCRIPTION ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________


KEYWORD LISTS

Keywords for FINANCE Accounts Payable Accounts Receivable Asset Disposition Asset Management Asset Purchase Audit Controls Audit Management Capital Budgets Cash Management Corporate Credit Corporate Tax Cost Accounting Cost Avoidance Cost Reduction Cost/Benefit Analysis Credit & Collections Debt Financing Divestiture Due Diligence E-Commerce E-Trade Equity Financing Expense Tracking Feasibility Analysis Financial Analysis Financial Audits Financial Controls Financial Models Financial Planning Financial Reporting Foreign Exchange (FX) Forecasting Initial Public Offering (IPO) Internal Controls International Finance Investment Management

Investor Accounting Investor Relations Job Costing Letters of Credit Liability Management Make/Buy Analysis Margin Improvement Merger & Acquisition Operating Budgets Profit/Loss (P&L) Analysis Profit Gains Project Accounting Project Financing Regulatory Compliance Auditing Return on Assets (ROA) Return on Equity (ROE) Return on Investment (ROI) Revenue Gain Risk Management Sarbanes-Oxley Stock Purchase Strategic Planning Trust Accounting



KEYWORDS LISTS

Keywords for GENERAL BUSINESS Benchmarking Business Development Business Reengineering Change Management Competitive Market Position Consensus Building Continuous Process Improvement Corporate Communications Corporate Culture Change Corporate Development Corporate Legal Affairs Corporate Mission Cost Avoidance Cost Reduction Crisis Communications Cross-Cultural Communications Cross-Functional Team Leadership Decision-Making Authority E-Commerce Efficiency Improvement Enterprise Management Financial Management Financial Restructuring Global Markets Long-Range Planning Margin Improvement Market Development Marketing Management Matrix Management Multi-Industry Experience Multi-Site Operations Management New Business Development Operating Infrastructure Operating Management Policy Development Performance Improvement

Process Reengineering Productivity Improvement Profit & Loss (P&L) Management Profit Growth Project Management Quality Assurance Quality Improvement Relationship Management Reengineering Reorganization Return-On-Assets (ROA) Return-On-Equity (ROE) Return-On-Investment (ROI) Revenue Growth Sales Management Service Design/Delivery Signatory Authority Start-Up Venture Strategic Development Strategic Partnership Tactical Planning/Leadership Team Building Team Leadership

ADDITIONAL WORDS AND TECHNICAL SKILLS FROM THE JOB DESCRIPTION ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ___________________________


KEYWORD LISTS

Keywords for HEALTHCARE ADMINISTRATION Affordable Care Act Budgeting Coaching Compliance Conducting Surveys Controlling Expenses Cost Analysis Cost Per Patient Customer Service Data Analysis Facility Management Financial Management Fundraising Health Care Issues Health Insurance Processing Healthcare Billing Healthcare Policies and Procedures Healthcare Regulations HIPPA Regulations Hiring Human Resources Management Insurance Interviewing Investigating Key Performance Indicators (KPI’s) Marketing Medicaid and Medicare

Management Medical Billing Medical Facility Inspections Medical Records Processing Medical Services Delivery Medical Terminology Meeting Facilitation Negotiating Contracts

Operations Management Patient Advocacy Patient Confidentiality Patient Grievances Performance Management Physician Relationships Presenting Program Management Project Management Purchasing Quality Control Recruiting Reporting Research Scheduling Social Services Staff Evaluation Strategic Planning Training Treatment Alternatives Treatment Services



KEYWORD LISTS

Keywords for HUMAN RESOURCES 360 Reviews American Disabilities Act (ADA) Applicant Tracking Systems Assessments Benefits Administration Change Management College Recruitment Compensation Competency-Based Performance Contract Negotiations Corporate Culture Diversity and Inclusion Equal Employment Opportunity

(EEO) Employee Communications Employee Handbook Development Employee Relations Employee Retention Employee Surveys Executive Compensation Expatriate Employment Global Workforce Grievance Proceedings Human Resources (HR) Investigations Interviewing Job Description Development Labor Relations Leadership Assessment Leadership Development Management Training &

Development Multimedia Training Onboarding Organization(al) Design Organization(al) Development (OD)

Organization(al) Needs Assessment Performance Appraisal Performance Incentives Performance Reengineering Personnel Development Plans Policy Development Position Classification Recognition Recruitment Retention Safety Training Sexual Harassment Investigations Staffing Succession Planning Talent Development Train-the-Trainer Training & Development Union Negotiations Union Relations Virtual Workforce Management Wage & Salary Administration Workers Compensation/Comp

Administration Workforce Redeployment

ADDITIONAL WORDS AND TECHNICAL SKILLS FROM THE JOB DESCRIPTION ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________


KEYWORD LISTS

Keywords for INFORMATION TECHNOLOGY Active Directory Agile Methodologies Applications Development Architecture Artificial Intelligence (AI) Automated Voice Response (AVR) Benchmarking Business Continuity Capacity Planning Client/Server Architecture Cross-Functional Technology Team Data Communications Data Center Operations Data Mining Data Recovery Database Administration Database Design Database Server Desktop Technology Disaster Recovery Document Imaging E-Commerce E-Learning Electronic Data Interchange (EDI) Emerging Technologies End User Support Enterprise Systems Ethernet Fault Analysis Fiber Optics Field Support Firewall Frame Relay Geographic Information System

(GIS) Global Systems Support

Graphical User Interface (GUI) Hardware Configuration Hardware

Development/Engineering Help Desk Host-Based System Human Resources Information

Systems (HRIS) Imaging Technology Information Systems (IS) Information Technology (IT) Internet Intranet Internet of Things (IoT) IT Project Lifecycle IT Project Management Joint Application Development

(JAD) Legacy Systems Local Area Network (LAN) Mainframe Management Information Systems

(MIS) Mobile Technology Multimedia Technology Multiuser Interface Multivendor Systems Integration Network Administration Networking Object Oriented Office Automation (OA) Offline Online Operating System(s) Parallel Systems Operations Pilot Implementation


Information Technology Keywords Continued… Process Modeling Project Lifecycle Project Management Methodology Project Scheduling Rapid Application Development

(RAD) Real Time Data Relational Database Remote Systems Access Research & Development (R&D) Resource Management Satellite Communications Scrum Six Sigma Smart Technology Software Configuration Software Development/Engineering Switches and Routers Systems Acquisition Systems Analysis Systems Configuration Systems Development

Methodology Systems Documentation Systems Engineering Systems Functionality Systems Implementation Systems Integration Systems Migrations Systems Security Technical Documentation Technical Training

Technical Writing Technology Commercialization Technology Integration Technology Licensing Technology Needs Assessment Technology Rightsizing Technology Solutions Technology Transfer User Training & Support Vendor Management Voice Communications Web Hosting Webcasting Wide Area Network (WAN)

ADDITIONAL WORDS AND TECHNICAL SKILLS FROM THE JOB DESCRIPTION ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________


KEYWORD LISTS

Keywords for NONPROFIT, SOCIAL SERVICES, PROGRAM MANAGEMENT

Annual Campaign Audits Budgeting Board Relations Board Support Capital Campaign Case Management Client Advocacy Client Resources Community Engagement Community Outreach Compliance Data Analysis Database Management Development Diversity and Inclusion Diverse Community Outreach Documentation Donor Communications Donor Management Expense Tracking External Relations Fundraising Fundraising Events Government Relations Grant Administration Grant Management Grant Writing Key Performance Indicators (KPI’s) Low Income Populations Marketing Media Non-Profit Administration Partnership Development

Policy and Procedure Development Policy and Procedure

Implementation Press Releases Program Assessment Program Implementation Program Management Program Performance

Measurements Quality Assurance Reporting Research Resource Allocation Silent Auctions Social Services Strategic Planning Training Volunteer Management Volunteer Onboarding Volunteer Recruitment Volunteer Training



KEYWORDS LISTS

Keywords for OFFICE ADMINISTRATION

Administrative Infrastructure Administrative Processes Administrative Support Administrative Technology Agenda Creation Back Office Operations Board Administration Board Support Budget Administration Calendaring Client Communications Confidential Correspondence Contract Administration Corporate Recordkeeping Customer Service Data Entry Document Management Systems Efficiency Improvement Event Management Executive Liaison Executive Communications Expense Reporting Facilities Management Filing Systems Front Office Operations Government Affairs IT Coordination Liaison Affairs Mail & Messenger Services Meeting Planning & Coordination Meeting Minutes Multi Line Phone Operations Negotiations Office Administration Office Automation

Office Management Office Relocation/Moving Office Supply Ordering and Tracking Office Technology Office Services Policies & Procedures Product Support Productivity Improvement Project Management Records Management Regulatory Reporting Resource Management Scheduling Social Media Training Travel Coordination Travel Planning Technical Support Time Management Vendor Management Website Management Workflow Planning/Prioritization ADDITIONAL WORDS AND TECHNICAL SKILLS FROM THE JOB DESCRIPTION ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________ ____________________________


KEYWORD LISTS

Keywords for PROJECT MANAGEMENT

Agile Analysis Budget Development Budget Management Budget Planning Budgeting Client Relations Collaboration Communication Compliance Conflict Resolution Contract Negotiations Contract Performance

Measurement Critical Thinking Cross Functional Collaboration Dashboards Delivery Scheduling Documentation Engagement Financial Analysis Five Phase Process Goal Setting Implementation Meeting Deadlines Multitasking Negotiation Plan Development Problem Solving Product Management Project Administration Project Close Project Conception Project Definition Project Execution

Project Lifecycle Project Management Project Performance Project Planning Relationship Management Report Writing Reporting Risk Management Scheduling Scrum Six Sigma Stakeholder Engagement Strategic Planning Strategy Supervision Team Management Time Management Tracking Training Verbal Communications Written Communications



3 Ways to Use Keywords in Your Resume

The Title

The #1 keyword in the Application Tracking Systems is the title of the job. For example,

Project Manager, Executive Assistant, and Marketing and Brand Manager. At the top of your

resume, write the title of the job in which you are submitting an application.

What is the title of the job you are applying to?

_______________________________________________

Value Statement/Summary

Underneath your title, write a summary paragraph that is filled with keywords. Fill in the banks

with keywords you have selected from the keyword lists. Group similar type items within the

same sentence.

A(n) _______________________________________ professional with extensive experience in

___________________________, ___________________________, and

___________________________. Key competencies include __________________________,

__________________________, __________________________,

__________________________, and __________________________. Proven success in

__________________________, __________________________, and

__________________________. Recognized as a subject matter expert in

__________________________, __________________________,

__________________________ and __________________________.

Areas of Expertise

An area of expertise is a great list to include keywords in an easy to read columns. Write 12 keywords below. Feel free to report a few you have already used. __________________________ __________________________ __________________________ __________________________ __________________________ __________________________

__________________________ __________________________ __________________________ __________________________ __________________________ __________________________

After completing these 3 exercises add these sections to your resume.


EXAMPLE

DENISE GARVEY

San Francisco, CA | [email protected] | 555-555-5555

NONPROFIT PROGRAM MANAGER Specializing in community programs, outreach, and volunteer management

A nonprofit program manager with extensive experience in program management, program

performance measurements, and program quality assurance. Key competencies include case

management, client advocacy, partnership development, and resource allocation. Proven

success in grant writing, documentation, and reporting. Recognized as a subject matter

expert in diverse community outreach, low income populations, and community

engagement.

AREAS OF EXPERTISE Program Management Program Assessment Nonprofit Administration

Quality Assurance External Relations Government Relations

Monitoring Key Performance Indicators (KPI’s)

Budgeting and Expense Tracking

Data Analysis Volunteer Recruitment, Training, and

Management

TECHNICAL SKILLS (Found in the job description) Microsoft Office: Word, Excel, PowerPoint | Adobe Acrobat | Databases: Access, Oracle

PROFESSIONAL EXPERIENCE

CHILDREN’S FOUNDATION OF THE BAY AREA San Francisco, CA Special Projects Director / Management Specialist / Project Coordinator 2008 – Present Authored strategic assessment report by analyzing data, creating methods for

engagement, and setting business goals with specific outcomes and metrics. Spearheaded organization-wide recruitment initiative by analyzing staff needs and

engaging employee focus groups. Crafted steps to develop a plan to achieve a 30% increase in underrepresented groups.

Developed a proposal that surveyed input from several departments and combined data into a cohesive report for senior executive leadership at national headquarters.


ATS Resume Check List

The resume…

Is saved in an approved format — résumé is submitted as a DOC, DOCX, or TXT (PDF, RTF, and JPG formats are not ATS-friendly).

Uses simply formatted text of a reasonable size (10 point size or above).

Includes standard fonts (Arial, Calibri, Georgia, Tahoma, and Verdana are all “safe” choices).

Does not contain complex formatting (condensed or expanded text) — that is, don’t use extra spaces between letters, because the ATS can’t “read” it.

Includes a few, clearly defined sections: Areas of Expertise, Professional Experience, Education, Training, Certifications, Skills, etc.

Does not contain images or graphics — or, if they do appear, they do not affect the single-column formatting (Be warned, however, that the simple inclusion of any graphics may be enough to “choke” some applicant tracking system software.)

Does not include any information in the headers or footers of the document (if saved in Microsoft Word format).

Has been thoroughly edited and spellchecked and there are no errors. (The ATS will not recognize misspelled words).

Does not include any special characters or accented words.

Contains proper capitalization and punctuation. Both of these can affect how information is parsed and assigned within the ATS database.

Uses the full, spelled-out version of a term in addition to abbreviations and acronyms [i.e., Certified Public Accountant (CPA)].

Incorporates relevant, specific, targeted keywords and phrases for the type of position being sought (i.e., “Photoshop” instead of “image-editing software”).

Has been customized for the position being sought. “One-size-fits-all” does not work with applicant tracking systems.


Activate Your Career Dreams

----------------------------------

JOIN OUR COMMUNITY

www.facebook.com/ActivateYourCareerDreams/

Ask questions ~ Share resources ~ Get Inspired ACTIVATE!

----------------------------------

Madelyn Mackie is the Career Activator! She helps professionals move past their fears and advance their career dreams. As a Certified Career Management Coach, member of the National Resume Writers Association, and former board member of the National Speakers Association, Madelyn offers conference keynotes, professional development trainings, and career coaching to help her clients design unique, job-getting documents, build successful career plans, and create life-long success. Her clients have landed positions at AAA of Northern California, American Red Cross, AutoDesk, Contra Costa County, Kaiser Permanente, Mozilla, Safeway, Pacific Gas & Electric, Tripit.com, NFL Super Bowl Host Committee, Wells Fargo Bank NA, and several tech firms, health care agencies,

and nonprofit organizations. In addition to her private clients, Madelyn is a lead trainer and senior consultant for the national outplacement firm Lee Hecht Harrison, where she has been assigned to work with VIP clients like the Oakland Raiders, Blue Shield of CA, Chevron, Novartis International AG, and Twitter. Madelyn draws on her experience of navigating four high-profile careers – the lab (as a published biochemistry researcher), the stage (as a stage and production administrator at four Tony Award-winning theatres), the c-suite (as an officer with the American Red Cross), and the owner’s box (CEO of Madelyn Mackie & Associates, a career management and professional development firm) – to help individuals activate their career dreams

activate your resume | keyword toolkit€¦ · marketing, sales executive functions finance general...

Documents