Action Mail OverviewHigh Quality Inkjet Addressing

Unsurpassed Customer Service

Accountability

Modern Equipment

2

Action Mail

Who We Are

Action Mail has been conducting business in the San Diego region for 15+ years.

We are continually investing and upgrading our data processing, inkjet and inserting technology.

We go beyond your expectations to meet tight deadlines without compromising quality.

We employ strict quality assurance procedures to ensure the accuracy of your marketing program.

3

Action Mail

Services and capabilities

•Data processing and manipulation.

•National Change of Address (NCOA) updating.

•Database storage and maintenance.

•Inkjet Addressing using the latest in solvent based ink, UV ink, and HP ink technologies.

•Conditional bitmap printing in-line or color tag-lines in blue, green or red.

•Inserting with high-speed Inserco/Mailcrafter equipment.

•Folding using industry leader ‘MBO’ equipment.

•Tabbing in-line or off-line with Kirk Rudy 435 and 535 series label affixers.

•Stamp affixing in-line or off-line.

•Fulfillment from simple to complex projects including benefit package fulfillment.

•Web based mail tracking with trigger email

4

Action Mail

Notice 67 Template as seen below is available at your local Bulk Mail Acceptance Unit.This template is a simple tool used to determine eligibility of your mail piece

dimensions and barcode print quality for automation eligibility standards.

5

Action Mail

Letter Size Mail Pieces

Dimensions:

•Minimum Height = 3-1/2 inches

•Minimum Length = 5 inches

•Maximum Height = 6-1/8 inches

•Maximum Length = 11-1/2 inches

•Minimum Thickness = 0.009 inch or 10pt.

•Maximum Thickness = 1/4 inch

•Shape: must be rectangular with an Aspect ratio: from 1.3 to 2.5 (length divided by height) or a surcharge will be assessed and automation discounts no longer apply

•Length is the dimension parallel to the address as read.

•Height is the dimension perpendicular to the address as read.

Placement of Tabs and Wafer Seals Dimensions and Weight

These minimum dimension are identicalTo postcard size pieces

6

Action Mail

Postcards Size Mail Pieces

Dimensions:

•Minimum Height = 3-1/2 inches

•Minimum Length = 5 inches

•Maximum Height = 4-1/4 inches

•Maximum Length = 6 inches

•Minimum Thickness = 0.007 inch or 7 pt.

•Maximum Thickness = 0.016 inch

•Shape: must be rectangular with an Aspect ratio: from 1.3 to 2.5 (length divided by height) or a surcharge will be assessed and automation discounts no longer apply

•Length is the dimension parallel to the address as read.

•Height is the dimension perpendicular to the address as read.

These minimum dimension are identicalTo letter size pieces

A card with the height, length or thickness larger than mentioned to the left is considered a letter and subject to the minimum and maximum requirements thereof.

7

Action Mail

• Minimum Height = 6 1/8 inches Maximum Length = 15 inches

• Minimum Length = 11 1/2 inches Maximum Length = 12 inches

• Minimum Thickness = .009 inch Maximum Thickness = 3/4 inch

•First-Class Mail cannot weigh more than 13 ounces.

•Standard Mail must weigh less than 16 ounces.

•Bound Printed Matter cannot weigh more than 20 ounces.

•Periodicals cannot weigh more than 20 ounces.

• FlexibilityTurning Ability. The mail piece must fit between two concentric arcs drawn on a horizontal flat surface, one with a radius of 15.72 inches and the other with a radius of 16.72 inches, in one of the following ways:

• Deflection. A flat-size mail piece meeting the AFSM 100 dimensions must be rigid enough so that, when placed flat on a surface to extend unsupported 5 inches off that surface, no part of the edge of the piece that is opposite the bound, folded, or final folded edge (as applicable) deflects more than 1-3/4 inches (if the piece is less than 1/8 inch thick) or more than 2-3/8 inches (if the piece is from 1/8 to 3/4 inch thick).

Flat Sized Mail Pieces

To qualify as a flat your mail-piece must exceed one

of the minimum length or height dimensions or bethicker than ¼ inch.

8

Basic Design Elements Self-mailers

Dimension•Height – 3.5” to 6” max•Length – 5” to 10.5” max

Weight – up to 3oz

Paper cover basis weight - Book grade (Text, Offset):•Basic Folder Self-Mailer Design

70# min for 1oz mail-piece; 80# over 1oz up to 3 oz.

•Optional Elements added Basis weight ranges from 80# to 120# Basis weight increases when piece weight is over 1oz Attachment must be affixed to panel

•Newsprint paper allowed on Quarter-Fold design only 55# minimum paper, 1.5 inch tabs required

9

Folding Examples

Fold Style / Orientation•Horizontal - final fold at bottom edge to non-address side

•Vertical - final fold to the right of mail address panel Oblong is a common name for this fold style

These are only representative illustrations of potential designs.

10

Quarter-Fold Design

• Two folds perpendicular create a quarter-fold mail piece

• Folds must be at the lead and bottom edge

• Single layer attachment or reply envelope allowed within

• Paper basis weight – 70# min, 80# if over 1oz.

Newsprint requires 55# min which correlates to 60# book weight

These are only representative illustrations of potential designs.

11

What closure is required?

Tabs• Up to 1 ounce mailer needs two 1” tabs• Mailers over 1 ounce need two 1.5” tabs• If using perforations or inserts;

Under 1oz. Use 1.5” tabs Over 1oz. Use 2” tabs

Glue• Continuous glue line

1/8 inch wide

• Glue spots 3/8 inch diameter, 3 to 4 spots

• Elongated glue lines 1/8 inch wide, 3 to 4 lines

12

Implementation Date – January 26, 2014

Postnet Barcode Sample –

IMB Barcode sample –

Advantages•More capability with similar footprint•Tracking of mail

Information contained within barcode•Mailer ID•Service type•Unique Serial # for each mailing

•Delivery point information

Qualified Business Reply Mail and Permit Reply Mail must have the IMB

Intelligent Mail Barcode (IMB)

13

Action Mail

Contact Us

You can find out more about us at:

www.themailbusiness.com

Or call us at:

1.760.480.2323