HOme-based

businessAction Plan

Home-based business

Action PlanAIMTo help new and developing businesses and business owners:• to develop new skills and abilities• to identify strategies to improve the business• to establish the right foundations for success• to create a strategic action plan for growth• to establish a balanced working environment• to create a sustainable business model

Home Based Business School provides online support, mentoring, events and online training programs to help women start, manage and grow successful and profitable businesses from home.

Created especially for home-based business owners through this project we will work with particpants to create a targeted and strategic action plan for their business.

Designed to help participants focus their direction, upgrade their skills and business knowledge, come up with creative new ideas and think about where they want their business to be. Combining face to face consulting, a one day group coaching session, support, networking and advice to help business owners develop their business action plan.

Key Activities

1. A business analysis questionnaire and review to be completed before program commencement

2. A full day group coaching session which will cover:• The development of the business action plan – identifying

the most appropriate goals to focus on and the strategic plan for achieving those goals

• Compliance, legal requirements, business registration and ensuring the foundations for a strong business are in place

• Marketing your business, understanding your niche and cost effective ways to reach your audience with digital marketing

3. A two hour one-on-one consultation to discuss the strategic action plan in more detail.

4. Development and completion of the action plan and final report by the consultant

Expected outcomes

• a final report and a completed business action plan• to identify strategies to improve the business• increased self-confidence• new business connections• increased clarity of vision for their business• increased understanding of the elements needed for a

successful business • new skills and abilities• effective systems and processes• a sustainable business model

Delivery Time Frames

Week 1: Business analysis questionnaire for participants to complete

Week 2: Consultants review questionairre responses and provide recommendations (3 Hours)

Week 3: Group Coaching Session to create and develop action plan (8 hours)

Week 4: One on one consultation to discuss and provide customised recommendations for business action plan (2 Hours)

Week 6: Development and completion of the action plan and final report by the consultant (5 Hours)

Total Estimated Consulting Hours = 18 Hours

Peace Mitchell & Katy GarnerSisters Peace & Katy are passionate about supporting mums. In 2006, following Cyclone Larry, they worked tirelessly to support mums with young families through their non-profit organisation Mothers Helping Others. Peace formerly a teacher and Katy a community events coordinator, having found their purpose in helping Mums, knew they could help even more families by reaching out to an online audience and in 2009 together began work on their online business the AusMumpreneur Network, an online community specialising in supporting, celebrating and empowering mums in business through a range of online courses, networking, an annual Awards and Conference, books, magazines and blog.

Despite living in a rural town with a population of just 8000 (Innisfail in Tropical North Queensland) they quickly grew their business to a national community of over 17,000 and now have an online following of over 80,000.

Peace has always loved being a mumpreneur and being home with her children. The flexibility, freedom and creativity that this lifestyle allows is something she is passionate about sharing with other mums who are looking to create a life that works for their family too. Peace specialises in goal setting, business strategy, digital marketing, work/life balance and building an online community.

Katy as a young mum having her first child at 21 and then second at 23, has always been determined to crush the stereotype that having children young will ruin your life. Now Mum to three gorgeous children Lily 13, Leo 10 and baby Emilia 1 she loves encouraging other mums to follow their ambitions.

Recently appointed to the Queensland Government Small Business Advisory Council she is excited to bring more awareness to the Mumpreneur Industry. Katy specialises in Events Managements, Social Media Marketing, building a community and entrepreneurial thinking.

Consultants

Experience

Co-director of AusMumpreneur 2009 - currentPublishing Agent Boolarong Press 2008 - 2010Co-founder of non-profit organisation Mothers Helping Others 2006 - 2008Teacher, Innisfail State Primary School, Innisfail 1997 - 2002Teacher, Holy Cross Primary School, Cairns 1996Teacher, St Rita’s Primary School, South Johnstone 1995Teacher, Villiers Secondary School, Limerick, Ireland 1994Boarding Mistress, The Cathedral School of St Anne & St James, Townsville 1993 - 1994

Online program presenter

Time, Money, Love 2013 - 20156 week challenge 2012 - 2015Live your dream life 28 day challenge 2015

Peace MitchellEducation

Bachelor of Education 1995James Cook University, TownsvilleCertificate III in Business 2015

Resume

Awards & organisations

Playgroup Australia, Board of Management 2007 - 2009Johnstone Shire Australia Day Citizen of the Year winner 2008 Telstra Businesswoman of the Year nominee 2013

conference presenter

Women of Achievement Conference Cairns 2015Empowering Women Conference Brisbane 2015Facebook Bootcamp Melbourne & Cairns 2012

Host and conference presenter

AusMumpreneur Awards & Conference Oct 2014 AusMumpreneur Roadshow Adelaide, Sydney, Melbourne 2013AusMumpreneur Awards & Conference Sydney 2012AusMumpreneur Conference Townsville 2012AusMumpreneur Conference Brisbane 2011AusMumpreneur Conference Sydney 2010

Published books

How to create your own successful & profitable business from home - 2014Amazing Mumpreneurs - 20127 secrets to standing out: the guide to marketing your brand - 2010What I wish I knew before I became a mother - 2009Cyclone Larry: Tales of Survival 2006Feeding the Scallywags 2005

AusMumpreneur Innisfail 2009/2015Owner Director Editor of online community AusMumpreneur National Network consisting of 17000 members with a national database of 35000+ Coordinator of the St George AusMumpreneur National Roadshow one day conferences for Mums in Business held in Sydney, Melbourne and Adelaide 2010 - 2013Coordination of the Annual National AusMumpreneur Awards Gala Dinner and National Conference held in Brisbane and Sydney as seen on Sunrise and the Today Show 2010, 2011, 2012, 2013Sponsorship from St George Banking Group, Regus, ANZ Bank, Nando’s Sauces, Bio Oil, Pregnancy Baby and Children’s Expo, Koolaman Designs Editor of Online Magazines AusMumpreneur

Experience

Boolarong Press Innisfail 2009 - 2010Publishing AgentResponsible for books sales and marketing Coordinating book launchesFinding new talentHolding publishing workshops

Green Ant Inc Innisfail 2007 - 2009Events CoordinatorCoordinator of the 2008 Innisfail KarinvaleResponsibilities included:Financial Controller managing and obtaining budget of $100,000+ ($20,000 sponsorship and $50,000 grants) Applying for and acquitting government grants including RADF, Events Queensland, Multicultural Affairs Queensland, Arts Queensland, Arts AustraliaSecuring local and corporate sponsorshipsCoordinating program of events including entertainment, stall holders, performers, local

Katy Garner

Resume

Mothers Helping Others (Volunteer) Innisfail 2006 - 2009 Founder/Events Coordinator Secured $60,000 through corporate sponsorship and fund raising to rebuild local playgroundsCoordinated a range of local events and fundraisers including the Shopping Spectacular, Girls Night Out Moulin Rouge Movie Night, Books for Bubs Launch, Parenting Program, Laugh and Play Photography exhibitionWorked with local council to coordinate building of local playgroundsWorked with local organisations to support local familiesPublished Cyclone Larry – Tales of Survival

2015 Member of the Queensland Small Business Advisory Council2012 Presented for Facebook Australia2011 Interview on Sunrise Channel 7 morning television 2011 Young Entrepreneur of the Year Cairns Business Women’s Awards Finalist and winner of Category2009 Tidy Towns Outstanding Community Group (Mothers Helping Others)

Technical SkillsSpecialising in Events Managements, Social Media Marketing, Building a Community, Growing Your Online Presence, Entrepreneurial Thinking and Small Business Management

Published booksHow to create your own successful & profitable business from home - 2014Amazing Mumpreneurs - 20127 secrets to standing out: the mumpreneurs guide to marketing your brand - 2010What I wish I knew before I became a mother - 2009Cyclone Larry: Tales of Survival 2006Feeding the Scallywags 2005

Achievements

groups and volunteersMarketing events through print media and Television and RadioDesign of marketing material Working with local government, community and industry groups Applying for permits and licenses Founder of the Women Who Make a Difference AwardsCoordination of local arts events including - In The Bin Film Festival, Battle of the Bands, Innisfail Idol, International Womens Day Gala Dinner Assistant Coordinator of 2007 Innisfail Karnival

“Being a part of the AusMumpreneur Network has been more beneficial than I thought possible. The networking and business contacts that I have made are only the beginning, what I never imagined was the friendships that I would form and also the added education. The other ladies have given me “foodfor thought” many times over and

this has greatly assisted me in all areas of my business and work/life balance. I would (and do!) recommend this network to all mums (or just women in general) that are in the beginning stages of their business as it is by far the best support they will find!” Jemma VanderboonOwner, Your Virtual Asset+61 432 542 061 | jem@yourvirtualasset.com | www.yourvirtualasset.com | Gold Coast, QLD, Australia, 4212

client testimonials

“After participating in the AusMumpreneur 28 day Challenge last year I was able to define my business goals more clearly and extend the range of services I was offering to clients. One of the early sessions in the 28 day challenge was instrumental to my overall business success in that it enabled me to work out what I needed to do in order to

meet the needs of clients and prospective clients.

The main outcome I achieved from the 28 day challenge was to offer clients education and training on how to import products into Australia. Up until then I was only focussed on the shipping and delivery side of things. The 28 day challenge made me really think about what clients and prospective clients needed and what goals and tasks I needed to set in order to realise my vision. Setting up and establishing a successful business is so time consuming and conscious planning is crucial for success. The 28 day challenge enabled me to do some conscious planning without taking too much time away from the day to day running of the business. I would highly recommend the challenge to any mumpreneur who is running or thinking of running their own business. “ Tania Clarke | Ensis Global FreightM +61 430 446 739 www.ensis.com.auhttps://www.facebook.com/ensisglobalhttps://twitter.com/EnsisGlobal

client testimonials

Consultant Delivery Costs

Business analysis questionnaire for participants to complete

Consultants review questionairre responses and provide recommendations (3 Hours)

Group Coaching Session to create and develop action plan (8 hours)

One on one consultation to discuss and provide customised recommendations for business action plan (2 Hours)

Development and completion of the action plan and final report by the consultant (5 Hours)

Total Estimated Consulting Hours = 18 Hours@ $100 hour

Total Cost is $1800+GST to be paid in full on completion of the final report and business Action Plan

Contact usPeace Mitchell and Katy GarnerHome Based Business School147 Daly Rd Mena Creek Q 4860

PO Box 1545Innisfail QLD 4860

Ph 0431 615 107 or 07 4065 3246E: hello@ausmumpreneur.com