action news aug 2007

AUGUST 2007© AMSOIL INC 2007

2 AMSOIL ACTION NEWS / AUGUST 2007

A. J. “Al” AmatuzioPresident and CEO, AMSOIL INC.

Those who know me well know that I’m the kind ofguy who tells it like it is. I have never been known topull punches. So I will give it to you straight. Thecompany has taken another big hit on our raw mate-rial costs, and we are forced to adjust United States andPuerto Rico pricing, effective October 1.

The facts are the facts, and there is no gettingaround it. The volatility in the crude oil market con-tinues to affect industry across the board. Virtuallyevery aspect of our economy is feeling the pressure.AMSOIL is no exception. To put it as simply as possi-ble, when crude oil prices are high, the costs on ourraw materials are high. This has a significant impact onAMSOIL in particular because we buy the very best andmost expensive base oils and additives. In fact, and Inormally don’t release numbers like this, the cost ofthe chemicals we buy has increased $1.1 million inrecent months. High crude oil costs also mean highfuel costs, which directly affects our shipping costs.And crude oil is used to make plastic, which we use topackage our products. Independent of crude oil, supplyand demand issues within the chemical industry itselfhave also impacted costs. Bottom line, our costs areincreasing dramatically in virtually all areas. Facedwith this, there is no possible way we could stay inbusiness without raising prices on our finished goods.

I’m not happy about it, as you can imagine. We’vedone everything we can do to keep our prices down,but there comes a point when you run out of options.

This company was not built on greed, and we havesqueezed our profit margins as far as they can possiblybe squeezed. There is a belief that I’ve maintainedthroughout my years in business, and I preach it con-tinuously to my management team – a half a loaf isbetter than none. And believe me, our profit marginsare a fraction of the margins other oil companies areseeing on their products. It is extremely important tome that our products remain as affordable as possiblefor our Dealers and the customers you serve.

We must also maintain our commitment to qual-ity. We don’t reformulate our products and compro-mise performance just to keep our prices down. Whileother companies may look for ways to, excuse theterm, “cheapen” their products, we will not. We sell onquality. And still, our products remain extremely cost-competitive in comparison to other oils, particularlysynthetics.

Conveying price increases to your customers isnever a pleasant task. There are a number of issues tokeep in mind, however, that can lessen the objec-tions and maintain your sales levels. For example,AMSOIL lubricants provide value that other lubri-cants don’t provide. Customers save money withAMSOIL lubricants through their extended drain capa-bilities and their ability to reduce wear and extendequipment life. Even more importantly, with the ever-increasing cost of fuel, customers are as concernedtoday with their fuel economy as they were in the1970s, and that concern pushed unprecedentedgrowth for us back then. That same opportunity existsfor you today.

Remember, too, that AMSOIL customers becameAMSOIL customers because they wanted the best oilthey could find to protect their expensive vehiclesand equipment. They invest heavily in their cars,trucks and SUVs and there is no reason to believethey won’t be willing to invest a little more in theproducts they have learned to trust.

And finally, AMSOIL Dealers are armed with themost diverse line of synthetic lubricants and filtrationproducts in the industry. You are equipped to providea service that only you and other AMSOIL Dealerscan provide. There is nowhere else a customer can goto find products of higher quality.

You can be assured that the company is doingeverything in its power to keep our prices down. Iam convinced that there is no other company thatworks harder than us to secure the best possible pric-ing from our suppliers. We hammer them hard, andthey know what to expect from us. That will con-tinue. And I’m also convinced that no other com-pany works harder at maximizing productionefficiency. We are constantly, and I mean constantly,working at ways to reduce our costs in order to provideyou with the best possible products at the best possi-ble prices.

AMSOIL ACTION NEWS / AUGUST 2007 3

AMSOIL Dealer Dorsett Wilsonis amazed AMSOIL still has sur-prises to offer in product per-formance.

He discovered one of themin the recently reformulatedAMSOIL Performance Improver(API) when he traveled fromHouston, Texas to AMSOILUniversity in Superior, Wis. thisspring.

“AU was a blast as always,”Wilson said. “Just when youthink ‘surely they haven’t comeup with anything startlinglynew,’ they do. The new PI isone of those things.”

Wilson reports averagingaround 21 miles per gallon onthe trip from his home in Texasto Duluth, Minn. in his 2000Ford Ranger.

“I was not completely convinced that the new PIwas as good as people were saying at AU, so I decidedto check it out,” he said.

Wilson put a bottle of PI in the tank when he refueledfor his trip home. Then, he tallied the mileage at each ofthree gas tank fills on the way back to Houston.

“On the way home, the first tank refueling took 18 gal-lons and was 22.1mpg, the second refueling took 19.3gallons at 22.9 mpg and the last refueling was with18.5 gallons at 24.01 mpg,” he said. “The best fuelmileage I had ever received before was 23.7 mpg ataround 15,000 miles on the odometer.”

The drive home showed Wilson the reformulated PIlived up to what he had heard.

“When I arrived in Houston, I was convinced that thePI is an excellent product,” Wilson said.

Wilson also changed his wiper blades while atAMSOIL University.

“I put new Trico wiper blades on and they are reallygreat – very quiet and really wipe clean,” he said. “Theyare also the easiest to put on that I have found.”

New PI Earns Dealer’s Praise

Dealer Dorsett Wilson and his AMSOIL truck outside the Shriner’s Hospital for Children inGalveston, Texas.

Performance ImproverConcentrate (API)

• Increase mileage up to 5.7 percent

• Reduce emissions

• Restore power andperformance

• Cut fuel costs withlower octane gasoline

• Reduce noise fromcarbon rap,pre-ignition

• Better drivability

• Smoother operation


Daniel and Judy WatsonFlorida★Regency Platinum DirectJobbersTenth—Total OrganizationEighth—Personal GroupSales

George and ShirleyDouglasFlorida★★Regency PlatinumDirect JobbersFourth—Total OrganizationFifth—Personal GroupSalesSixth—New QualifiedDealers and Accounts

Mark and Sherree SchellIdaho★★★Regency PlatinumDirect JobbersThird—Total OrganizationSecond—Personal GroupSales

Dave M. MannMichigan★★★★★RegencyPlatinum Direct JobberFIRST—TotalOrganizationFIRST—PersonalGroup SalesSecond—New QualifiedDealers and Accounts

Ches and Natasha CainSouth DakotaRegency Platinum DirectJobbersSixth—Personal GroupSalesEighth—New QualifiedDealers and Accounts

Michael H. EllisMichiganRegency Platinum DirectJobberTenth—Personal GroupSales

Leonard and EunicePearsonWashington★★★Regency PlatinumDirect JobbersSecond—TotalOrganization

John W. MoldowanAlbertaMaster Direct JobberSeventh—Commercial andRetail Marketing

Bud and LornaBourquinMinnesotaRegency Gold DirectJobbersNinth—Personal GroupSales

James J. AllenOhioRegency Silver DirectJobberNinth—Commercial andRetail Marketing

Victor UsasOntarioDirect DealerEighth—Commercial andRetail Marketing

Greg M. DesrosiersAlbertaRegency Platinum DirectJobberTenth—Commercial andRetail Marketing

David and Carol BellTexas★★★Regency PlatinumDirect JobbersFifth—Total OrganizationSeventh—Personal GroupSalesThird—Commercial andRetail Marketing

Ray and Kathy YaegerWisconsinRegency Platinum DirectJobbersFIRST—Commercialand Retail Marketing

Michael and Linda FordMinnesotaPremiere Direct JobbersFIRST—New QualifiedDealers and Accounts

Thomas and SheilaShalinKansas★★Regency PlatinumDirect JobbersSixth—Total OrganizationThird—Personal GroupSalesThird—New QualifiedDealers and Accounts

Gene and Danae FineOregonRegency Gold DirectJobbersFourth—New QualifiedDealers and Accounts

Edwin L. GreenwoodOregonRegency Direct JobberSecond—Commercial andRetail Marketing

Carl and KimberleeMcNameeOntarioRegency Platinum DirectJobbersNinth—Total Organization

Gerry and Patricia ReidNorth CarolinaRegency Platinum DirectJobbersEighth—Total OrganizationFourth—Personal GroupSales

May 2007

Thomas H. KirbyMichigan★Regency Platinum DirectJobberSeventh—Total Organization

David and Tracey CottrellOntarioDirect JobbersFourth—Commercial andRetail Marketing

Herschel L. GatesFloridaExecutive Direct JobberFifth—Commercial andRetail Marketing

Steven A. BendrorPennsylvaniaDirect JobberSixth—Commercial andRetail Marketing

Doug MurphyVirginiaDirect JobberFifth—New QualifiedDealers and Accounts

Robert L. SchultzTennesseeDirect JobberSeventh—New QualifiedDealers and Accounts

Norman and DoreenRinehartTexasRegency Direct JobbersNinth—New QualifiedDealers and Accounts

HALL OFFAME

AMSOIL Hall of Fame members are recognized for their long-standing service,

achievement and commitment to excellence.

Dorothy Hansen, Regency Platinum

Shirley Green, Regency Platinum

Harold Hartman, ★Regency Platinum

Ray and Arlene Schmit★★★★★RegencyPlatinum

Bill and Donna Durand, ★★★★★RegencyPlatinum

LaDonna Harrison andLaVel Rude, (Lingwall Organization)★★★★Regency Platinum

Ora Mae Boardman, ★Regency Platinum

Kevin J. SeegerWisconsinPremiere Direct JobberTenth—New QualifiedDealers and Accounts


HIGHER LEVELS OF

First Time 2000 Level Honor Achievers 2000 monthly commission credits 20 Dealers sponsored

Arthur & Jennifer Kouns, California Sponsor: Curtis K. Brilz

MASTER DIRECT JOBBERSREGENCY DIRECT JOBBERREGENCY SILVERDIRECT JOBBER

John & Connie LuczakMissouri


Rusty R. Ruff, Utah Sponsors: Matt & Penny Blue

REGENCY PLATINUM DIRECT JOBBERS REGENCY GOLDDIRECT JOBBERS

★★★REGENCY PLATINUMDIRECT JOBBERS


David & Carol BellTexas

Ches & Natasha CainSouth Dakota

Greg M. DesrosiersAlberta

Walter & SinevaPereraOntario

Alan Williams, Texas Sponsors: Michael & Carolyn Barber

Steve & Linda CrossColorado

Robert E. RileyFlorida

Dick NudoArizona


Don L. Goodyear, Ohio Sponsor: George Slyman

Philip Beigbeder, Florida Sponsor: Cotton J. BurlingameJohn & Zenaida Cardell, Nevada Sponsor: Robert E. RileyPedro & Justacia Clemente, Puerto Rico

Sponsors: Juan & Edith GonzalezJonathan Copeland, Texas Sponsors: Ches & Natasha CainRichard & Lucy Dwellen, Illinois Sponsor: Scott D. KirkGerald Ganske, Minnesota Sponsors: John & Vicki BlakeJim & Claire Grant, Ontario Sponsors: Brian & Barbara BearyBo Hardwicke, Florida Sponsor: Guy W. BogisichGary W. Holcomb, Georgia Sponsors: Jerry & Peggy HolcombDavid P. Kluth, Wisconsin Sponsor: Allen R. Schoeni

Gregory & Norma May, Missouri Sponsors: Raul & Shannon Torres

Alan Morehead, Texas Sponsor: Kenneth R. MoreheadMichael R. Olsen, Illinois Sponsor: Robert L. SchultzJames L. Phelps, South Carolina Sponsor: Andrew J. Hogue Jr.Thomas & Edythe Sack, Colorado

Sponsors: Thomas & Mary SmithDirk Werning, California

Sponsors: Raymond & Paulette DesmaraisAllan P. Wulff, Virginia Sponsors: Wallace & Katherine Hillman

Edie VillersCalifornia


RECOGNITION May 2007

EXECUTIVE DIRECT JOBBER PREMIERE DIRECT JOBBERS

Frank & Geraldine Albright, Texas Sponsors: Bill & Donna Durand

Donald L. Bartling, Maryland Sponsors: Albert & Margo SmithDragan Blanusa, New Jersey Sponsors: Howard & Veronika JewellLes & Betty Bronson, Pennsylvania

Sponsors: Donald & Lina NicholsRoswell Brown, Minnesota Sponsor: Roger A. PogorelcWilliam L. Byrne, California Sponsors: George & Karen MertzDouglas Cloyed, Nebraska Sponsor: Scott J. HoffmanDavid & Elizabeth Collins, Florida

Sponsors: George & Shirley DouglasMarcus C. Coyle, Kentucky Sponsors: Daniel & Teresa DeanChase C. Crosby, Wisconsin Sponsor: Stephen VandreMorris Cumbie, Virginia Sponsors: Robert & Diana LuckJames R. Felts, Texas Sponsor: Mary MesecherKevin P. Fredette, Massachussetts Sponsor: Sheryl RileyCory Graumann, British Columbia Sponsor: Marc J. RodenGary & Shirley Hambright, Texas

Sponsors: Charles & Judith Burnell


Jerry & Peggy HolcombGeorgia

Alvin & Magdelena WengredOhio

Kevin Hamilton, Texas Sponsors: Thomas & Sheila ShalinSteve & Shirley Harrison, Nevada Sponsor: Mark R. QuanGoldie & Grayson Hixon, Pennsylvania

Sponsor: Joseph C. Nezovich Sr.Robert & Judith Holland, Florida Sponsor: Cody L. MungerRobert & Marjorie Jacobs, Ohio Sponsors: Duane & Ruth LaddNick J. Pogorelc, Minnesota Sponsor: Steven J. PogorelcDan & Linda Russum, Tennessee

Sponsors: Dan & Patricia MercierMichael J. Schneider, Colorado Sponsor: Melda E. StatenWayne L. Schroeder, Tennessee Sponsor: Fred SchroederDarren Soard, Missouri Sponsor: Charles JohnsonKarl & Joy Straw, Pennsylvania Sponsor: David E. WilhelmThomas J. Swaim, Minnesota Sponsor: Nathan M. PojanowskiCharles Thorson, Wisconsin Sponsor: Carl W. ReichwaldDouglas L. Tweedie, Wisconsin Sponsor: Scott ZienkiewiczStephen & Maggie White, Florida Sponsor: Brian A. WiseLuke F. Woroniecki, North Carolina Sponsor: Gregory J. Finnican

Douglas BottamillerMaryland

NEW DIRECT JOBBERS

Guy W. BogisichFlorida

Sponsors: John & Laurie NelesenDirect Jobber: Flora Soukup

Ken & DeniseChuderewicz, PennsylvaniaSponsors: Richard & Elizabeth Striegel

Direct Jobbers: Richard & ElizabethStriegel

Hank & Marina CoxFlorida

Sponsors: Allan & Deborah BiegerDirect Jobber: William Lockwood

Mark HansenMassachussetts

Sponsors: Mark & Sherree SchellDirect Jobbers: Mark & Sherree Schell

Jay MannKentucky

Sponsor: Charles J. ReimerDirect Jobbers: Ed & Patty Robbins

John & Mary CoffeyVirginia

Sponsors: Donald & Joyce NicholsDirect Jobbers: Donald & Joyce

Nichols

George CookIdaho

Sponsors: Charles & Connie McGuffeyDirect Jobbers: Charles & Connie

McGuffey

Brent J. Rach, MinnesotaSponsors: Mylo & Patty Twingstrom

Direct Jobbers: Mylo & PattyTwingstrom

Thomas B. Risley, MinnesotaSponsors: Mylo & Patty Twingstrom

Direct Jobbers: Mylo & PattyTwingstrom

Thom WoffordTexas

Sponsor: Dave M. MannDirect Jobber: Dave M. Mann

Since the purchase of the AMSOIL Center in Superior,Wis. three years ago, the building has been buzzing withactivity. Not only does it serve as the Superior distri-bution center and warehouse, the Technical Departmentmoved into its newly renovated office space at theAMSOIL Center in January. In May, the AMSOIL Centerhosted the AMSOIL University Race Night barbecue,featuring 15 corporately sponsored race teams andtheir 22 vehicles.

The continued healthy growth of AMSOIL INC. andever-increasing demand for AMSOIL products hasprompted a $15 million AMSOIL Center Bulk PlantExpansion Project designed to increase blending capac-ity by 250 percent, add new storage tanks, increaseoverall efficiency and prepare AMSOIL to meetincreased product demands well into the future. Theproject is currently underway and is expected to becompleted by the end of the year.

“The AMSOIL commitment to growth is best shownthrough our actions and investment,” said Vice Presidentof Operations Scott Davis. “The purchase of theAMSOIL Center in 2004 provided the basis for signifi-cant growth opportunity, and our continuing invest-ment in that facility is evidence of our commitment to ourDealers to grow this company. The Bulk Plant ExpansionProject is under construction and is expected to beoperational in January 2008. This process will includestate-of-the-art blending systems capable of increasingproduction capacity by 250 percent and has beendesigned to easily accommodate continued growthbeyond that point. I like to say that a great project is theresult of a big need plus careful preparation. The BulkPlant Expansion Project has all of the above, and it is anexciting project for everyone involved with AMSOIL.”

According to AMSOIL President and CEO Al Amatuzio,“The goal of this expansion is to increase the productivecapacity of the company’s blending and packagingoperations in order to meet the ever-increasing demandfor AMSOIL products. The high demand for AMSOILproducts and the company’s unprecedented growthmake this a very exciting time to be an AMSOIL Dealer.”

Construction is progressing on the new tank farmlocated on the north side of the AMSOIL Center. Thisnew farm will be enclosed to improve operator safety,eliminate storm water contact with the process andreduce weather-related temperature variations in the


product. In addition, a new indoor tank farm is beingconstructed to store lower volume base oils, additivesand bulk finished products. A total of 59 new tankswere purchased, and 28 more will be relocated from thecurrent tank farm, pushing the total external tank farmvolume to 1.4 million gallons and total internal tankfarm volume to 870,000 gallons.

“Our recent purchase of 59 new storage tanks dra-matically increases our blending capacity and the quan-tity of raw materials we can have on hand,” saidExecutive Vice President and COO Alan Amatuzio.“Whatever demand the future holds, we are ready for it.”

In addition to the tank farm expansion, a new bulkunloading area is being constructed on the west side ofthe AMSOIL Center for rail car and tank truck receipts.The new structure will provide covered containmentfor the staging of up to six rail cars, allowing up tothree cars to be loaded or unloaded at the same time.The area will also provide tank truck capacity for theloading and unloading of up to four trucks. This addition

New storage tanks await their addition to the tankfarm at the AMSOIL Center.

L-R: Vice President of Finance John Hosler, Executive VicePresident and General Manager Dean Alexander, President

and CEO Al Amatuzio, Vice President and COO AlanAmatuzio and Vice President of Operations Scott Davisbreak ground on the AMSOIL Center expansion project.


The site of the new tank farmwas prepared in June.

will add 40,000 square feet to the AMSOIL Center,bringing total area to 400,000 square feet.

“At AMSOIL, we are constantly looking toward thefuture,” said Executive Vice President and General

Manager Dean Alexander. “The purchase of the AMSOILCenter three years ago and this most recent expansionkeep the company poised to meet the demand forAMSOIL products well into the future.”

The new storage tanks began arriving at the AMSOIL Center in April.

A new bulk unloading area will beconstructed on the west side of the

AMSOIL Center.

The new indoor tank farm will storelower volume base oils, additives

and bulk finished products.

Workers prepare tounload one of the new

storage tanks.


AMSOIL EaAB Filters Provide Ea Performance for

Crankcase Breather Applications

AMSOIL EaAB Crankcase Breather Filters provide excel-lent oil vapor control, increased efficiency and superiorengine performance in street rod and racing applica-tions. EaAB Filters are a perfect complement to EaARFilters, ensuring superior air filtration in high-perfor-mance and severe-service applications.

Why Are Crankcase Breathers Necessary?Pressure builds in the engine crankcase due to vaporfrom hot engine oil and from exhaust gases that escapepast the piston rings. A crankcase breather system isused to release this pressure. If the breather systembecomes blocked, the crankcase pressure builds inter-nally. As the pressure increases, the oil can pushthrough the area offering the least resistance, such asthe dipstick or a seal. Crankcase breather filters areemployed to ensure the crankcase does not becomeblocked with foreign materials as pressurized gasesescape.

AMSOIL EaAB FiltersAMSOIL EaAB Filters are compatible with engines,transmissions and oil tanks, but are mainly designed forinstallation on valve covers used in high-performanceand racing applications. EaAB Filters clamp directly torubber tubing or push into rubber grommets. The EaAB-1511, EaAB-1513 and EaAB-1514 feature a chromeshield for added protection from direct contact with

dirt and grime, and all EaAB Filters feature a chrome ringwith AMSOIL engraved into the top. The EaAB-1491 isa push-in filter, and the others are all clamp-on designs.

Quality ConstructionAMSOIL EaAB Filters are manufactured with the samesuper high-quality synthetic nanofibers used in other EaFilters. Their wire-backed pleats provide additionalstrength and filter longevity. The signature AMSOIL Eablue media and chrome detailing make these filters anattractive fit.

CleanableAMSOIL EaAB Filters are cleanable, offering longerfilter life. They are cleaned in the same manner as otherEa Air Filters: using either low-pressure shop air onthe clean side or a vacuum on the dirty side.

ApplicationsAMSOIL EaAB Filters are available for vehicles andequipment that can accept breather elements. Thebreathers are designed for installation on engine valvecovers and other breather tubes, but can also be usedon transmissions and industrial equipment. See theproduct dimension chart below for application and pric-ing information.

Flange Inner Flange Outer Comm U.S. U.S. Sugg. Can. Can. Sugg.Stock # Diameter Diameter Height Credits Dealer/P.C. Retail Dealer/P.C. Retail

EaAB-1330 0.5� 2.0� 1.5� 10.75 17.85 23.75 22.00 29.25EaAB-1370 1.0� 2.0� 1.5� 10.75 17.85 23.75 22.00 29.25EaAB-1491 1.25� 3.0� 1.75� 10.75 17.85 23.75 22.00 29.25EaAB-1511 1.0� 3.0� 2.5� 10.75 17.85 23.75 22.00 29.25EaAB-1513 1.375� 3.0� 2.5� 10.75 17.85 23.75 22.00 29.25EaAB-1514 1.5� 3.0� 2.5� 10.75 17.85 23.75 22.00 29.25EaAB-2480 0.5625� 1.375� 1.125� 10.75 17.85 23.75 22.00 29.25

downlines in different ways, and husband-wife teamshave double the strength to do so. Barbara and BillStancil, Master Direct Jobbers out of Virginia Beach, Va.,take the application of what they learn at AMSOIL func-tions very seriously. “How do we apply the knowledgegained? We hold Dealer meetings on our way home, aswell as a series of meetings locally to share what welearned,” they said. “For example, we already knewabout the new PI. However, after the PI presentation atAMSOIL University, we were able to understand thenew PI. We got excited about it and were able to trans-fer this understanding and excitement to our Dealernetwork on our way home. The result – a sharp increasein sales of PI.”

Husband and wife teams fully embrace the conceptof teamwork, which is part of what makes these duos

so successful. In addition to theirown teamwork, involving their per-sonal groups in AMSOIL educationalopportunities is high on their prioritylists. Barbara and Bill Stancil do allthey can to encourage members oftheir personal group to improvethemselves and their businesses byattending these functions. Theyshared, “How do we involve our per-sonal group members that attendmeetings? By putting them on apedestal. They are leaders just byattending – an example of a Dealer onthe way up! Asking them to sharewhat they gleaned from the meet-ings and letting everyone else knowwho they have to keep up with in ournewsletter serve as great incentives.”

In addition to challenging mem-bers of their personal groups, hus-band-wife teams challengethemselves and each other toimprove on their strengths as teammembers and work on weaker areasin their businesses. Lynn and BethPabst, Regency Direct Jobbers fromHammond, Wis., work on strength-ening their team by learning as much

as they can about their job responsibilities. “My wife ismy support system,” said Lynn. “She concentrates onthe financial and logistics end of our business. While shedoes that, I can focus on learning about the productsand how they work.” Kent and Trudy Whiteman, onthe other hand, travel the road together. “As a team, weattend these functions with one question in mind –What information can we take back to the office that willassist us in growing our AMSOIL business?”

AMSOIL educational functions offer all Dealers theopportunity to strengthen their businesses. AMSOILhusband and wife teams are fortunate enough to havethe unique opportunity to share together in the experi-ence and use it to benefit themselves and their teams.


AMSOIL offers Dealers unparalleledopportunities to improve themselvesand their Dealerships through variouseducational functions. Events likeAMSOIL University, regional salesmeetings and AMSOIL conventionspresent chances for husband-wifeteams to beef up on product and salesknowledge as well as network withother Dealers (and other husband-wife teams) to hear about how theyare finding success. Husband andwife teams have recognized theimportance of strengthening them-selves as AMSOIL Dealers, as well asthe team they represent, and it hasbrought them great success.

The 2007 AMSOIL Universityboasted an impressive 55 husbandand wife teams, with an additional 18duos where the spouse only attendedthe social events. Many of the coupleswho were in attendance also take partin regional sales meetings in theirareas. One such couple is Gerry andPat Reid, Regency Silver DirectJobbers from Zebulon, N.C. The Reidsattend each and every educationalmeeting they can. According to thisdynamic couple, “The in-depth knowledge about newproducts and the understanding of new programs andsales techniques that you get at these functions isinvaluable. We always come away with a renewedenergy and excitement even after all these years.” Kentand Trudy Whiteman, Executive Direct Jobbers fromOgden, Utah, echoed those sentiments. According toKent, “Motivation and knowledge are the two mainthings we get out of attending AMSOIL educationalmeetings. Motivation gives us the incentive to want toget out there and spread the word. Knowledge gives usthe confidence to do it – knowledge is power!”

Gaining knowledge is one thing, but applying it isanother. Different Dealers spread information to their

Chuck and Linda Evans consult with Johnand Jeanne Burke.

Kent and Trudy Whiteman pass along information to another AU attendee.

This is the secondin a two-part series

spotlightingAMSOIL Husband-

Wife Teams

Educational OpportunitiesProvide Ammunition

for AMSOIL

Husband&Wife

Teams


The new AMSOIL “The Absolute Facts About AirFiltration” DVD is an outstanding sales toolfor promoting the benefits of AMSOIL EaAir Filters. Professionally hosted andfeaturing plenty of application footageand computer animations, it effec-tively illustrates and explains theharm airborne contaminantscause vehicle engines, the short-comings of traditional air filtersand the advantages offered byAMSOIL Ea Air Filters.

The DVD opens with the hostexplaining the importance ofusing a good air filter in not onlydusty off-road conditions, but alsoin everyday driving conditions.Computer animations illustrate theeffects airborne abrasives have onengine components. Filtration is presentedas the key to effectively protecting enginesfrom wear and promoting long engine life and

performance. The shortcomings of traditionalcellulose air filters in the areas of efficiency,

air flow and capacity are explained andillustrated before moving on to the ben-

efits of AMSOIL Ea Air Filters withadvanced nanofiber technology.Animations and graphs clearlyillustrate the superiority of Ea AirFilters over traditional air filtermedia.

The AMSOIL “The AbsoluteFacts About Air Filtration” DVDruns nine minutes, 15 secondsand is an excellent, easy way topresent the benefits of AMSOIL

Ea Air Filters at Dealer meetingsand to potential new customers and

existing oil customers. For a limitedtime, it is available for a special price of

$4.50 U.S./$5.60 Canada. On October 1,pricing will be adjusted to $6.95 U.S./$8.60

Canada.

Pricing through September 30:Stock # U.S. Can.G-2441 4.50 5.60

Pricing after September 30:Stock # U.S. Can.G-2441 6.95 8.60

Animations within the DVD illustrate the superiority of Eananofiber technology.

Nanofiber technology is undergoing aggressive testing inhigh horsepower racing engines.

The host of “The Absolute Facts About Air Filtration”explains the benefits of AMSOIL Ea Air Filters.


On June 15, 1957, the city of Tulsa, Okla. buried a newgold and white 1957 Plymouth Belvedere Sport Coupein a concrete time capsule in downtown Tulsa as partof Golden Jubilee Week, a celebration of Oklahoma’s50th year of statehood. With plenty of fanfare and antic-ipation, the car was unearthed and transferred to theTulsa Convention Center on June 15, 2007 as part ofOklahoma’s Centennial celebration.

Legendary hot rod builder Boyd Coddington, host ofthe hit TLC TV series American Hot Rod, was pre-sented with the challenge of getting the Belvedere run-ning after spending 50 years buried in the undergroundvault. With AMSOIL on board as an official sponsor ofthis historic event, Coddington was armed with plentyof AMSOIL synthetic lubricants and filters to aid him inhis task.

Thousands of curious spectators filled the TulsaConvention Center while the Belvedere’s multilayered

protective wrapping was removed. Although expecta-tions were high, it soon became apparent that the car’sengine and body had been victimized by 50 years ofwater and moisture, which completely destroyed the carand fused engine components together in a rusty mess.Coddington and his crew had no choice but to declarethat the car was beyond repair.

Although Coddington was unable to work on theBelvedere, significant exposure was generated forAMSOIL in the Tulsa area. “It was disappointing that theBelvedere was in the condition it was in, but somegood things came out of it,” said AMSOIL VicePresident, Marketing and Communications KevinMcBride. “We had the opportunity to cement our rela-tionship with Boyd and Jo Coddington, and that will helpus down the road. Despite the less-than-favorableBelvedere unveiling, we were still able to achieve con-siderable exposure for AMSOIL.”

Regency Gold Direct Jobber Pat Gradylends a hand at the Tulsa ConventionCenter.

AMSOIL Director of Aftermarket Products KarlDedolph (left) and Vice President, Marketing andCommunications Kevin McBride (right) share amoment with Boyd Coddington (center) outside theTulsa Convention Center.

Workers carefully raise the 1957Belvedere from its underground vault.

The Belvedere is transported to the TulsaConvention Center for a public unveiling.

Boyd Coddington watches as his crew works to openthe Belvedere’s rusty hood.

Not even AMSOIL synthetic lubricantscould save the rusted out ’57 Belvedere.

The AMSOIL Off-Road Super Team has been red hot this summer,continuing its amazing run of podiums and wins that started in thesecond half of the 2006 season. With a second series (World Seriesof Off-Road Racing) now complementing the NBC-backedChampionship Off-Road Racing series, AMSOIL-sponsored teams aredominating the competition.

In mid-June, the Super Team of Mike Oberg, Dan Vanden Heuveland Scott Douglas took their high-powered engines to the famedCrandon International Raceway in Crandon, Wis. The venue washosting the second weekend of racing for the WSORR, which includedthe third and fourth rounds in the season-long dogfight for champi-onship points.

Located 250 miles from AMSOIL corporate headquarters, plentyof AMSOIL corporate staff were on hand in Crandon, includingExecutive Vice President and General Manager Dean Alexander andExecutive Vice President and COO Alan Amatuzio, to witness all ofthe raw horsepower and tremendous AMSOIL exposure generatedby the Super Team.

Pro 2wd driver Oberg was coming off a successful opening weekend of racing. The Eagle River,Wis. native proved his place among the sport’s elite in Owatonna, Minn. in late May. Oberg, driv-ing Douglas’ Pro 4x4 because Douglas was competing in the CORR race in California, took twowins in the Pro 4x4 Ford F-150. Oberg then moved into the seat of his Chevrolet for the Pro 2wdraces, picking up second and third place podium finishes.

In Crandon, Oberg picked up where he left off in the Pro 2wd class. On Saturday, he grabbedthe holeshot and positioned himself in front of the field for the entire 10-lap event. Just behindhim for most of the race was teammate Vanden Heuvel, who was racing in his first WSORR raceafter competing in California in May. Vanden Heuvel made a smart driving move in turn three toget past the pile-up of trucks fighting for position. The AMSOIL Super Team led the race in firstand second until the second-to-last turn, when Vanden Heuvel was briefly overtaken by six-timechampion Scott Taylor. Taylor and Vanden Heuvel headed into the final turn nose-to-nose andcrossed the finish line entwined bumper-to-bumper. After video replay, WSORR officials awardedTaylor second place with Vanden Heuvel finishing third.

On Sunday, Oberg and Vanden Heuvel would once again be front runners in the Pro 2wd class.Oberg started out in third, but moved into second by the halfway mark. With Vanden Heuvel battlingfrom mid-pack to finish in third, the AMSOIL Super Team once again put two trucks on the podium.

“All in all, we are very happy with the way the weekend went,” said Oberg. “It was a great week-end of racing for the AMSOIL/Kumho Super Team. To get both trucks on the podium in both races is unbelievable and a greatway to start the season.”

Douglas, meanwhile, also continued his Crandon dominance. The last time Douglas raced at Crandon was lastSeptember, when he won the two Pro 4x4 races and became only the second driver in history to win the prestigiousBorgWarner Cup twice. He is the only active driver to hold that distinction. Douglas pushed his Ford F-150 into the leadon lap eight after finally getting around the lead driver. From that point on, Douglas never looked back, taking his fourthstraight win at Crandon with ease.

“The amazing thing about this win was the fact that my transmission was pegged outat 350 degrees,” said Douglas in the winner’s circle. “Usually these things give out at280 degrees, but that’s just a testament to the great job that AMSOIL does for us. Itsaved the day again.”

On Sunday, Douglas pushed hard and was among the leaders early in the race. Aftergetting bumped heading into the back stretch, Douglas was forced to pit with a flat tire.The crew worked quickly and was able to get the number seven truck back on the trackin time for Douglas to finish fourth.

The end of the weekend meant it was time to line up the Pro 2wd, Super Stock andPro 4x4 trucks for the Chairman’s Cup. The Cup race pits all of the trucks against oneanother on the same track, with the Pro 2wd’s and Super Stocks getting more than afull straightaway head start.


AMSOIL Super Team ContinuesCrandon Dominance

Douglas, Oberg and Vanden Heuvel all earn podium finishes

The mud couldn’t keep ScottDouglas from earning his fourthstraight Pro 4x4 win at Crandon.

As Mike Oberg crosses the finish line with the win, team-mate Dan Vanden Heuvel battles Scott Taylor for secondplace.

Oberg celebrates hisfirst Pro 2wd win of theseason at CrandonInternational Raceway.

The World PowerSports Association (WPSA) is quickly becoming one of the topracing associations in North America. After years of being the top sanctioning bodyfor snowmobile racing, the WPSA turned its attention to ATV racing in the summerof 2006. Already on board with the organization as the “Official Oil” of WPSAsnocross racing, AMSOIL saw an exciting new venue to promote its vast line of syn-thetic lubricants and signed on as the “Official Oil” of the ATV tour.

“First, we already knew what the WPSA staff was capable of,” said Jeremy Meyer,AMSOIL Racing Coordinator. “Second, here’s a market that is just begging for highquality sponsors and even higher quality motor oils. It was a perfect match for usto continue our involvement with the PowerSports Tour.”

Boasting an eight-weekend, 16-round schedule of racing, the WPSA has workedtirelessly to bring in the sport’s top teams, riders and sponsors. With all of the races

airing on ESPN2 throughout the summer months, the WPSA has put together a com-plete package for racers, sponsors and fans.

The series has shown extensive growth in its second year. The WPSA estimatesthat 90 percent of the nation’s top pros are competing in the Super Quad 450 class.At the fourth round of racing this season, the series saw more than 500 racers reg-ister, a number that almost doubled their expectations.

“We were hoping to average around 250 entries per weekend,” said RobiPowers, WPSA Manager of Business Development and Marketing. “We expecteda 20-30 percent growth in 2007. At some events we are seeing more than 100 per-cent growth. It’s been fantastic.”

Besides the rider support, another big reason for the growth is the supportfrom ATV manufacturers. All of the major OEM’s (Suzuki, Yamaha, Arctic Cat, CanAm) are either sponsoring the series or supporting teams at the races.

“I think the teams and the sponsors see the continuity of WPSA staff from race to race,” said Powers. “You can gofrom the first race during snocross (the AMSOIL Duluth National), and the same crew that works that event will be at thefinal ATV Tour race. The teams have never had that before.”

Along with the Super Quad class, the WPSA also offers a full range of supportclasses, as well as the popular Quad Terrain Challenge. That class consists of stockutility bikes that splash through giant mud holes, topple over gigantic boulders andbottom-out on redwood-like trees.

“This class makes for great T.V.,” said Powers. “People see a rider goingthrough the mud and think, ‘I can do that.’ So it generates interest in the series andATV riding in general.”

The WPSA ATV Tour airs on ESPN2. See www.amsoil.com for a complete list-ing of events and air times. The AMSOIL Wildcat Open Championship was hostedin Rossville, Ind. in late July, and the next event will be held on August 18-19 at theRaceway Park National in Englishtown, N.J.


Oberg started on the pole and took the early lead. Vanden Heuvel was bunchedup on the LeMans start, but was in the top five and moving towards the front.Meanwhile, Douglas roared through turn one as the leading Pro 4x4.

On the first lap, Oberg dropped back a position, and the Pro 4x4’s started pick-ing off the Super Stocks and were closing in on the Pro 2wd trucks. Oberg soonrecaptured the lead and Douglas quickly moved his Ford F-150 into second. VandenHeuvel was then able to push past the Super Stock truck of Ben Wandahsega forthird, giving the AMSOIL Super Team the first three positions.

The top running wouldn’t last long after Douglas was slammed by Even Evans,bending his A-arm and causing another flat tire. With Douglas slowing, VandenHeuvel was battling to keep the 4x4 of Carl Renezeder behind him. The duo foundtheir way around Douglas, who eventually pulled into the pits and called it a day.

On the last lap, Oberg fought hard to keep his Pro 2wd in front of the on-coming4wd, but with half a lap remaining, Oberg couldn’t maintain the lead. He finished second and took the honors as the firstPro 2wd to finish. Only two Pro 2wd drivers, Oberg and Taylor, have ever won a Cup race against the Pro 4x4’s.

In WSORR action this season, AMSOIL-sponsored drivers have taken 14 podiums, including six wins. Oberg andDouglas will be racing at the next round of the WSORR series August 11-12 in Bark River, Mich. Vanden Heuvel will beracing again in September as the WSORR returns to Crandon and will then return to racing in CORR later that month.

Plenty of AMSOIL corporate staff wereon hand in Crandon to cheer theSuper Team to victory.

Rolling logs are another hurdle for thetop off-road racers to overcome.

Deep mud pits are just one of theobstacles in the Quad TerrainChallenge.

AMSOIL receives great exposure as thenation’s top pros push their bikes to thelimit in a recent Super Quad event.

AMSOIL and ATVs: A Perfect MatchFrom snow to dirt, AMSOIL finds success with WPSA

• August 17 - Friday• September 21 - FridayMeeting - 7:30 p.m.Downline and Guests FREE, Out of line – $5MARTIN RESIDENCE3994 Trace Hollow RunSalisbury, MD 21801Hosted by Master Direct Jobbers Les & Linda Martin (410) 548-LUBE

• August 17 - Friday• September 21 - FridayMeeting - 7 p.m.

GRONER RESIDENCE9208 Todd AvenueFort Howard, MD 21052Hosted by Account Direct HarveyGroner (410) 477-8255

• August 2 - Thursday• September 6 - ThursdayMeeting - 7 p.m.

DEACOSTA RESIDENCE4942 S. Upper Ferry RoadEden, MD 21822Hosted by Dealers Chris & BarbDeAcosta (410) 742-0637;Reservations required

• August 17 - Friday• September 21 - FridayMeeting - 7:30 p.m.

AL SMITH AUTOMOTIVE3228 E Joppa RoadBaltimore, MD 21234Hosted by Premiere Direct Jobber Al Smith (410) [email protected]; Reservationsrequired

MASSACHUSETTSNone Scheduled

MICHIGAN• August 15 - Wednesday(Opportunity)• September 19 - Wednesday (Dealer training)Meeting - 7 p.m.MUGRIDGE RESIDENCE6640 State RoadLakeport, MI 48059Hosted by Premiere Direct JobbersBarry and Cathy Mugridge (877) 446-2671Call for information and schedulingwww.pro-oil-1.com

• August 20 - Monday• September 17 - MondayMeeting - 7 p.m. (info) Meeting - 8 p.m. (opportunity)

KIRBY RESIDENCE644 Shady Maple DriveWixom, MI 48393Hosted by *Regency Platinum DirectJobber Tom Kirby (248) 669-9093Refreshments served; RSVP required

• August 6 - Monday• September 3 - MondayMeeting - 7 p.m. (info) Meeting - 8 p.m. (opportunity)

ELLIS RESIDENCE61653 Miriam DriveWashington, MI 48094Hosted by Regency Platinum DirectJobber Mike Ellis; RSVP at (586) 781-5092 or (586) 918-1578

MINNESOTA• August 16 - Thursday• September 20 - ThursdayMeeting 7 p.m.MEYER RESIDENCE512 Broadway StreetCleveland, MN 56017Hosted by Executive Direct JobbersCharles & Donna Meyer (507) 931-3875• August 14 - Tuesday• September 11 - TuesdayMeeting - 6:30 - 8:30 p.m.THE FORD RESIDENCE1830 175th LN NEHam Lake, MN 55304Hosted by Premiere Direct Jobbers Mike & Linda Ford(763) 434-1544 or (763) 257-3130www.allserviceoil.com,[email protected] or [email protected]

• August 7 - Tuesday• September 6 - ThursdayMeeting - 6 p.m.

TWINGSTROM RESIDENCE29200 Goldenrod Drive NWIsanti, MN 55040Hosted by Regency Silver DirectJobbers Mylo and Patty TwingstromRSVP (612) 819-8835

IDAHO• August 15 - Wednesday• September 19 - WednesdayMeeting - 7 p.m.CHICAGO CONNECTION1935 South Eagle RoadMeridian, ID, 83642Hosted by Direct Jobber Steve Noffz(208) 861-8935

• August 8 - Wednesday• September 12 - WednesdayMeeting - 7:30-9:30 p.m.

MCGUFFEY RESIDENCE23446 Freezeout RoadCaldwell, ID, 83605Hosted by Premiere Direct JobbersCharles and Connie McGuffey RSVP:(208) 455-2581

• August 4 - Saturday• September 1 - SaturdayMeeting - 12 - 3 p.m.

SCHELL RESIDENCE2000 W. BroadwayIdaho Falls, IDHosted by ★★★Regency PlatinumDirect Jobbers Mark & Sherree SchellReservations: (208) 524-0322; RSVP

ILLINOIS• August 14 - Tuesday• September 11 - TuesdayMeeting - 7:30 p.m.BAUER RESIDENCE111 Woodland TrailAnna, IL 62906-3904Hosted by Direct Jobbers Norm andBarb Bauer (618) 833-3228

INDIANA• August 1, 15 – Wednesday• September 5, 19 – WednesdayMeeting - 7:30 p.m.RENTOWN SHOP1533 Rentown RoadBremen, INHosted by Direct Jobbers LeRoy and Malinda Hochstetler andPremiere Direct Jobbers Willis and Rolene Gingerich(574) 831-2839

• August 14 - Tuesday• September 11 - TuesdayMeeting - 7 p.m.

EVANS RESIDENCE1115 Morningside CourtGreenfield, IN 46140Hosted by Executive Direct JobbersChuck and Linda Evans (888) [email protected]

IOWA• August 7 - Tuesday• September 4 - TuesdayMeeting - 7 p.m.SORTER RESIDENCE2629 340th AvenueTerril, Iowa 51364Hosted by Dealers David and MelissaSorter (712) 853-6293

KANSASNone Scheduled

KENTUCKY• August 2 - Thursday• September 6 - ThursdayMeeting - 7:30 p.m.Hosted by Executive Direct Jobbers Al and Ann Kelty (859) 879-0728 or e-mail: [email protected]; Call for location, directions and RSVP

LOUISIANA• August 2 - Thursday• September 6 - ThursdayMeeting - 6 p.m.AUTTONBERRYRESIDENCE2520 Swiss StreetW. Monroe, LA 71291Hosted by Dealer Ellis Auttonberry(318) 396-4348

MAINENone Scheduled

MARYLAND• August 23 - Thursday• September 27 - ThursdayMeeting - 7 p.m.HYNES RESIDENCE291 Chestnut Springs RoadChesapeake City, MD21915Hosted by Dealer William Hynes (302) 540-2525 or 877-885-3111

• August - Every Thursday• September - Every ThursdayMeeting - 6:30 p.m.

STRAWBERRY VILLAGESHOPPING CENTERMill Valley, CAHosted by Dealer Doug Storms (800) 793-5301

• August 1 - Wednesday• September 5 - WednesdayMeeting - 7 p.m.

MCCOOL RESIDENCE2210 Codding DriveModesto, CA 95350Hosted by Direct Jobber Bill McCool(209) 577-0174

• August 14 - Tuesday• September 11 - TuesdayMeeting - 6:30 p.m.

CATALINA’S COFFEE SHOP250 East Highland AvenueSan Bernardino, CA 92404Hosted by Direct Dealer Jim Johnstone (909) 886-4842

• August 21 - Tuesday• September 18 - TuesdayMeeting - 7 p.m.Downline and Guests FREE, Out of line - $5

LUDWICK rESIDENCE6015 Hughes StreetSan Diego, CA 92115Hosted by Dealer Craig LudwickRSVP (619) 583-5218

COLORADO• August 16 - Thursday• September 20 - ThursdayMeeting - 7:30 p.m.AMSOIL HOUSE4316 Ridgecrest DriveColorado Springs, CO80918Hosted by Executive Direct Jobber Ida Gray (719) 598-5115

CONNECTICUT• August 28 - Tuesday• September 25 - TuesdayMeeting - 7:30 p.m.LANZOFANO RESIDENCE120 Gravel Street, Unit 11Meriden, CT 06450Hosted by Dealer Salvatore Lanzofano(203) 634-0885

DELAWARE• August - Every Wednesday• September - Every WednesdayMeeting - 7 p.m.KING RESIDENCE19 Oklahoma State Dr.Newark, DE 19713Hosted by Direct Jobber Greg King(302) 345-4350 Call for reservationsGuests welcome

DISTRICT OFCOLUMBIA

None Scheduled

FLORIDA• August 18 - Saturday• September 15 - SaturdayMeeting - 6 p.m. GUTKNECHT RESIDENCE1519 Pennsylvania Ave.Lynn Haven, FL 32444Hosted by Dealers Richard & EvelynGutknecht(850) 271-9266 Registration fee $5 forout of line/free for direct line

GEORGIA• August 2 - Thursday• September 6 - ThursdayMeeting - 7 p.m.DIRKSEN RESIDENCE1905 Queens RoadAlbany, GA 31707Hosted by Regency Direct Jobber Sherry Dirksen (229) 436-5532Potluck, everyone brings a dish

HAWAIINone Scheduled

T-1 CERTIFICATIONMEETINGS

UTAH• August - Every Friday• September - Every FridayMeeting - after 4 p.m.GREENE RESIDENCE11653 S. Patchwork CircleSouth Jordan, UT 84095Hosted by Dealer Dorsey Greene(801) 253-2701Pre-paid registration required

AMSOIL DEALERMEETINGS

ALABAMA• August 16 - Thursday• September 20 - ThursdayMeeting - 7 p.m.STANLEO’S SUB VILLA605 Jordan LaneHuntsville, ALHosted by Premiere Direct Jobber Cliff Goehring & Premiere DirectJobber Gerry Gotvald (256) 337-0376


BOWMAN RESIDENCE1330 Frank Marshall RoadOzark, AL 36360Hosted by Direct Jobbers E.E. “Al” & Mildred Bowman (334) 774-3344


SUMMER RESIDENCE404 Arrowhead DriveMontgomery, ALHosted by Direct Jobbers Peter andJean Summer (800) 867-8735Please RSVP

ALASKA• August 7, 21 - Tuesday• September 4, 18 - TuesdayMeeting - 7 p.m.STATEN RESIDENCE2949 Sunflower StreetAnchorage, AK 99508Hosted by Premiere Direct JobberMelda StatenCall for reservations (907) 333-0124

ARIZONA• August 21 - Tuesday• September 18 - TuesdayOptional no-host dinner - 5:30 p.m.Meeting - 6:30 - 8 p.m.DENNY’S RESTAURANT825 South 48th StreetTempe, AZ 85281Hosted by Regency Direct Jobber Dick Nudo and Dealer Jim BrewerRSVP (602) 996-7181 Dick (480) 968-4922 Jim

ARKANSAS• August 9 - Thursday• September 13 - ThursdayMeeting - 6:30 p.m.GARDNER RESIDENCE806 Shamrock DriveNorth Little Rock, AR 72118Hosted by Dealer Jerry Gardner (501)350-4869 [email protected]

CALIFORNIA• August 4 - Saturday• September 1 - SaturdayMeeting - 9 a.m.HILTON AT THE CLUB7050 Johnson DrivePleasanton, CAHosted by Executive Direct Jobber Tom Santell (510) 351-8500 & DirectJobber Roland Chan (925) 200-5379Breakfast buffet followed by meeting


SCHMIT RESIDENCE932 38th Ave. No.St. Cloud, MN 56301Hosted by ★★★★★Regency PlatinumDirect Jobbers Ray & Arlene Schmit (320) 251-4861

• August 9 - Thursday• September 13 - ThursdayMeeting - 7:30 p.m.

STAVE RESIDENCE3040 Bridge Street NW Apt. 211St. Francis, MN 55070Hosted by Dealer Ordell Stave (612) 241-5267

• August 18 - Saturday• September 15 - SaturdayMeeting - 2 p.m.

Sawyer WAREHOUSE28108 - 133rd StreetZimmerman, MN 55398Hosted by Direct Jobbers Roger andJennifer Sawyer Please RSVP (763) 856-3567 [email protected]

MISSISSIPPINone Scheduled

MISSOURI• August 21 - Tuesday• September 18 - TuesdayMeeting - 7p.m.LUCZAK RESIDENCE4810 Mattis StreetSt. Louis, MO 63128Hosted by Regency Direct Jobbers Connieand John Luczak (314) [email protected]

MONTANANEBRASKANEVADANEW HAMPSHIRENone Scheduled

NEW JERSEY• August 8 - Wednesday• September 12 - WednesdayMeeting - 7 p.m.SEDA-MORALES RESIDENCE54 Woodland AvenueMullica Hill, NJ 08062Hosted by Premiere Direct Jobber Ben Seda-Morales (856) 478-6732, cell; (856) 371-1880, home. RSVP

NEW MEXICO• August 28 - Tuesday• September 25 - TuesdayMeeting - 7:30 p.m.GREENBERG WAREHOUSE2415 Princeton Drive NE, Suite MAlbuquerque, NM 87107Hosted by Regency Silver Direct JobbersPaul and Nancy Greenberg (505) 881-1693, warehouse; (595) 255-2137, home; fax (505) 881-4565. [email protected]

• August 6 - Monday• September 3 - MondayMeeting - 7 p.m.

KORZANOILS2215 North Solano DriveLas Cruces, NM 88001Hosted by Direct Jobber Kevin Korzan(505) 496-4242 www.korzanoils.com

NEW YORK• August 22 - Wednesday• September 26 - WednesdayMeeting - 7p.m.Albany AreaGUILZ RESIDENCE6 Daisy LaneEast Berne, NY 12059Hosted by Premiere Direct Jobber RichardGuilz (518) 423-1552 [email protected] call or e-mail to reserve seat

• August 1 - Wednesday• September 5 - WednesdayMeeting - 7:30 p.m.

WOLFE RESIDENCE34 Hillvale RoadAlbertson, NY 11507Hosted by Dealers Edward and EileenWolfe (516) 621-4565; Please RSVP


O’BRIEN RESIDENCE436 Moseley RoadFairport, NY 14450Hosted by Dealer Gerry O’Brien (585) 223-8016 Call ahead to reserve a seat



LOTITO RESIDENCE89 Owl Creek RoadSpencer, NY 14883Hosted by Regency Direct Jobber PeterLotito (607) 589-4242Call ahead to reserve space and con-firm location or [email protected]/new york


FRITTITTA RESIDENCE16 LaForge AvenueStaten Island, NY 10302Hosted by Direct Jobbers Vinny andGermaine Frittitta (718) 442-4774


Syracuse AREACall ahead for locationHosted by Direct Jobber Peter Finnerty(315) 682-9791


NEWARK, NY LOCATIONCall ahead for locationHosted by Dealer Brad Timerson (315) 331-7110

NORTH CAROLINA• August 6 - Monday• September 3 - MondayMeeting - 7 p.m.ATLANTIC BUSINESS CENTERS4913 Chastain Ave. Unit 28Charlotte, NC 28209Hosted by Dealer Gregory Finnican(704) 525-5565


KAZAN RESIDENCE4007 Saphire LaneIndian Trail, NC 28079Hosted by Account Direct Eric Kazan(704) 271-3001 [email protected];Guests welcome, non-downline $2


MALLONEE RESIDENCE3009 5th Street NWHickory, NC 28601Hosted by Account Direct LarryMallonee and Dealer Jack Hoskins(828) 327-3655 All Dealers welcome


BURNELL RESIDENCE9424 Springdale DriveRaleigh, NC 27613Hosted by Executive Direct JobbersChuck and Judi Burnell (919) 870-9633 Call first

• August 14- Tuesday• September 11 - TuesdayMeeting - 7 p.m.

CLEVELAND RESIDENCE224 Campbell PlaceJacksonville, NC 28546Hosted by Dealers George and NancyCleveland (910) 346-3866 Call first.All Dealers welcome.

NORTH DAKOTA• August 7 - Tuesday• September 4 - TuesdayMeeting - 7:30 p.m.EVANSON RESIDENCE725 10th Avenue WestWest Fargo, ND 58078Hosted by Direct Jobbers Skip andAnna Evanson (701) 281-1906 [email protected]

OHIO• August - Every Wednesday• September - Every WednesdayMeeting - 6 p.m. (training) Meeting - 8 p.m. (opportunity)FABIJANIC RESIDENCE561 Loomis AvenueCuyahoga Falls, OH 44221Hosted by Direct Dealers Paul & Coralie Fabijanic (330) 928-8863 or 800-874-4827 RSVP


PENA RESIDENCE2933 West U.S. 20Gibsonburg, OH 43431

Hosted by Executive Direct JobbersLuis and Sharon Pena; RSVP: (419) 297-3451


HASKIN RESIDENCE834 North Ellsworth Ave.Salem, OH 44460Hosted by Dealer Roe Haskin (330) 332-4992 and Direct Jobber Jerry WolfordAll Dealers welcome

OKLAHOMA• August 4 - Saturday• September 1 - SaturdayMeeting - 9 - 11 a.m.GOLDEN CORRAL9711 East 71st StreetTulsa, OK Hosted by Regency Gold Direct JobberPatrick Grady (918) 258-6979 *Pat

• August 9 - Thursday• September 13 - ThursdayMeeting - 7 - 8:30 p.m.Call for location and reservations.Hosted by Dealers Richard and BrendaCoats (918) 225-5722

• August 14 - Tuesday• September 11 - TuesdayMeeting - 7 - 8:30 p.m.

ALEXANDER RESIDENCE14355 East Timberidge Dr.Claremore, OK 74019 Hosted by Premiere Direct JobberKevin Alexander (918) 636-1281 Call first

• August 9 - Thursday• September 13 - ThursdayMeeting - 10 a.m.

GRADY RESIDENCE2612 W. Galveston RoadBroken Arrow, OK 74012Hosted by Regency Gold Direct JobberPatrick Grady and Premiere DirectJobber Kevin Alexander (918) 258-6979; [email protected]

OREGON• August 16 - Thursday• September 20 - ThursdayOptional Dinner - 6 p.m. Meeting - 7 - 9 p.m.HAYDEN’S LAKEFRONTGRILL8187 SW Tualatin-Sherwood RoadTualatin, OR 97062Hosted by Regency Direct Jobber Ed Greenwood (800) 722-1092 Call first to confirm space for you and your guests.

PENNSYLVANIA• August 20 - Monday• September 17 - MondayMeeting - 7 p.m.HALLOCK ENTERPRISESTORE5 Main StreetBradford, PA 16701Hosted by Premiere Direct JobberJoseph M. Hallock (814) 368-8625 T-1 training also available.

RHODE ISLANDNone Scheduled

SOUTH CAROLINA• August - Every Tuesday• September - Every TuesdayMeeting - 7:30 p.m.GEORGE KERR and ASSOCIATESNorthgate Building 5861Rivers Avenue, Suite 107N. Charleston, SC 29406Hosted by Direct Jobber George Kerr(843) 747-8200 amsoil/[email protected]/kerr

• August - Variable Meetings• September - Variable MeetingsCall for meeting time, date

SPRADLEY RESIDENCE117 Winston CirclePelion, SC 29123Hosted by Direct Dealers Jim & VickiSpradley (803) 894-4618


DENNY’S RESTAURANT2521 Wade HamptonBoulevardGreenville, SC 29615Hosted by Executive Direct Jobber Loel D. Handley (864) [email protected]

SOUTH DAKOTA• August 9 - Thursday• September 13 - ThursdayMeeting - 7 p.m.CICI’S PIZZA5007 S. Louise Ave.Sioux Falls, SD 5710Hosted by Regency Platinum DirectJobbers Ches and Natasha Cain(605) 361-4075 to RSVP

• August 2, 16 - Thursday• September 6, 20 - ThursdayMeeting - 7 p.m.

THE INSURANCE OFFICE104 West Sixth StreetBrookings, SD 57006Hosted by Dealer Art Wilber(605) 690-5327 to RSVP

TENNESSEENone Scheduled

TEXAS• August - Daily Meetings• September - Daily MeetingsMeeting - 7 p.m.Call for location.Hosted by Account Direct BruceShilander (512) 736-3028


WARD RESIDENCE310 S. Grove RoadRichardson, TX 75081Hosted by Master Direct JobbersRonald & Sandra Ward (972) 231-0773 [email protected]

UTAH• August - Every Tuesday• September - Every TuesdayMeeting - 7:30 p.m.CHRISTENSEN RESIDENCE8516 Snowville DriveSandy, UT 84070Hosted by Master Direct Jobber Neil Christensen, Direct Dealer RodneyHaskins and Dealer Doug Blackhurst(801) 942-3881/(801) 942-8641

• August - Every Friday• September - Every FridayMeeting - After 4 p.m.

GREENE RESIDENCE11653 S. Patchwork CircleSouth Jordan, UT 84095Hosted by Dealer Dorsey Greene (801) 253-2701; T-1 Certificationclasses every Friday, pre-paid registration required. Everyone welcome; RSVP

VERMONTNone Scheduled

VIRGINIA• August 6 - Monday• September 3 - MondayMeeting - 7 p.m.ISRA-UL TRAINING MEETINGSP.O. Box 2734Chesterfield, VA 23832Hosted by Dealers M. and S. Isra-Ul.Call in advance to RSVP, get directions. Seating limited.(804) 640-3402


STANCIL RESIDENCE1236 General StreetVirginia Beach, VA 23464Hosted by Regency Direct Jobbers Bill& Barbara Stancil (757) 420-0673


GRAVITTE RESIDENCE1042 Merganser CircleGloucester, VA 23072Hosted by Premiere Direct Jobbers Cliff& Dee Gravitte (804) 694-0221

• August 14 - Tuesday• September 11 - TuesdayOptional dinner - 6 p.m. Meeting - 7 p.m.

DAYS INN RESTAURANT5500 Williamsburg RoadSandston, VAHosted by Account Direct Roger Riggle(804) 737-4874 or (804) 737-9231

WASHINGTON• August 20 - Monday• September 17 - MondayMeeting - 6:30 p.m.GASPER’S LUBE SERVICECENTER & WAREHOUSE3325 Meridian Avenue EastEdgewood, WA 98371Hosted by Regency Direct Jobbers Cliff and Lorna Gasper (253) 864-7618, or (877) 633-7618Everyone welcome


FRAME RESIDENCE12904 NE 101st PlaceKirkland, WA 98033Hosted by Direct Jobbers Don Frameand Janet Faunce (425) 889-5415


STOUGARD RESIDENCE22907 Prairie RoadSedro Woolley, WA 98284Hosted by Executive Direct JobbersMarv & Charlotte Stougard (360) 856-1641 Guests welcome


WALSH RESIDENCE2220 South Castle WayLynnwood, WA 98036Hosted by Master Direct Jobbers Tomand Shirley Walsh (425) 483-2582T-1 certification classes available byappointment with pre-paid registration.


AMSOIL PEARSON702 37th Street NE #DAuburn, WA 98002Hosted by ★★★Regency PlatinumDirect Jobbers Leonard & Eunice Pearson (253) 939-8401 Guests Welcome


PRUKOP RESIDENCE10306 86th Avenue EastPuyallup, WA 98373Hosted by Premiere Direct JobbersRaymond & Patsy Prukop (253) 845-9755 / 800-267-6450Everyone welcome

• August 11 - Saturday• September 8 - SaturdayMeeting - 9 a.m. - noon

AMSOIL (SYNLUBE) STORE2424 North Monroe AvenueSpokane, WA 99205Hosted by Premiere Direct Jobber Jack Whitehill and Direct Dealer Tom Bennett (509) 324-3588 Everyone welcome. No charge


SAMUELSON RESIDENCE2132 S. Union AvenueTacoma, WA 98405Hosted by Direct Jobber Sammy Samuelson (360) 281-7283 1-UPS-5W30-OIL (1-877-593-0645)Discussion on product application andoil analysis All are welcome. RSVP


PRAIRIE HOTEL701 Prairie Parke LaneYelm, WA 98597Hosted by Executive Direct JobberWayne C. Fletcher (360) 269-1751

WEST VIRGINIANone Scheduled

WISCONSIN• August 16 - Thursday• September 20 - ThursdayMeeting - 7:30 p.m.SEL-AMSOIL ACADEMY1201 Clough AvenueSuperior, WI 54880Hosted by ★★★★★Regency PlatinumDirect Jobbers Bill & Donna DurandRefreshments Served (715) 392-4006Guests welcome


MITMOEN SERVICEGARAGE6017 65th StreetKenosha, WI 53142Hosted by Executive Direct JobbersVictor and Lynn Mitmoen (262) 652-3399


PABST RESIDENCE650 Larcom StreetHammond, WI 54015Hosted by Regency Direct Jobber LynnPabst (715) 796-5441 Guests welcome.


SWENDSON RESIDENCE4545 North 161st StreetBrookfield, WI 53005Hosted by Master Direct Jobber Scott Swendson (262) 754-9751Everyone welcome

WYOMINGNone Scheduled

INTERNATIONAL

ALBERTABRITISH COLUMBIAMANITOBANone Scheduled

NEW BRUNSWICK• August 20 - Monday• September 17 - MondayMeeting - 7:30 p.m.McLAUGHLIN RESIDENCE913 Coverdale RoadRiverview, NB E1B 5E6Hosted by Premiere Direct JobberWayne McLaughlin and DealerWendell Steeves (506) 386-2896Everyone welcome

NEWFOUNDLANDNOVA SCOTIANone Scheduled

ONTARIO• August 23 - Thursday• September 27 - ThursdayMeeting - 6 p.m.AMSOIL DISTRIBUTIONCENTER6625 Tomken Road, Units 12-14Mississauga, ON L5M-5J3Hosted by Executive Direct JobberWalter Perera and local Dealers (866) 326-7645 fax: (905) 814-1802 www.sinwal.com

PRINCE EDWARDISLAND• August 6 - Monday• September 3 - MondayMeeting - 7 p.m.CALL FOR LOCATIONCharlottetownHosted by Dealers Trevor McDonald,Trevor Murray and Merrill CroninRSVP: (902) 626-9006

PUERTO RICONone Scheduled

QUEBEC• August 2 - Thursday• September 6 - ThursdayMeeting - 7:30 p.m.ENTREPOT AUTOLUBEAMS ENVIRONMENT1655 Rue ChicoineVaudreuil-Dorion, Quebec,Canada J7V8P2Hosted by Regency Direct Jobber YvonBoucher (514) 990-1889

SASKATCHEWANNone Scheduled

For any changes, additions or questions regarding this bulletinboard page please contact BrandiCarter at 715-392-7101 ext 6366

or at [email protected]

PRICE ADJUSTMENT EFFECTIVE OCTOBER 1The ever-increasing costs of base stocks, additivesand packaging have affected every lubricant companyin the industry, forcing them to increase lubricant pricesto compensate. Due to these ever-increasing pricesfor raw materials, AMSOIL is forced to implement aminimal price adjustment effective October 1. Evenwith a minimal price adjustment, AMSOIL syntheticlubricants remain the best and most cost-effectivechoice on the market, saving customers money throughextended drain intervals, reduced wear and mainte-nance and increased fuel efficiency. Look for an updatedMLM price list in the September issue of the ActionNews.

NEW FRENCH CANADIAN LITERATUREIn support of the continued expansion of the Canadianmarket, several updated and new French Canadian G-items are available for purchase.Updated G-items:G-290F, Full Product Catalog: .80 U.S./1.00 Can.G-1017F, Commercial/Retail Account Order Form: N/C U.S./N/C Can.G-1182F, Commercial Account Profile Sheet: N/C U.S./N/C Can.G-1183F, Retail Account Profile Sheet: N/C U.S./N/C Can.G-1388F, Retail Account Application Form: N/C U.S./N/C Can.G-1389F, Commercial Account Application Form: N/C U.S./N/C Can.G-1391F, Account Credit Application Form: N/C U.S./N/C Can.New G-items:G-18DF, Registration Application: 10 for 1.25 U.S./1.60 Can.G-29F, Dealer/PC Order Form: 3 for N/C U.S./N/C Can.G-47AF, Marketing Plan—Policies: .25 U.S./.35 Can.G-47BF, Marketing Plan—Compensation: .25 U.S./.35 Can.G-85F, Income Opportunities Brochure: .50 U.S./.65 Can.G-173F, ATF Data Bulletin: 25 for 2.80 U.S./3.50 Can.G-288F, ATM Data Bulletin: 25 for 2.80 U.S./3.50 Can.G-335F, ASL Data Bulletin: 25 for 2.80 U.S./3.50 Can.G-391F, Motorcycle Products Brochure: .80 U.S./1.00 Can.G-393F, Commitment to Excellence Brochure: .80 U.S./1.00 Can.G-473F, AME Data Bulletin: 25 for 2.80 U.S./3.50 Can.G-1097F,Comm. & Retail Marketing Procedures: .25 U.S./.35 Can.G-1266F, TSO Data Bulletin: 25 for 2.50 U.S./3.15 Can.G-1363F, Warranty: .20 U.S./.30 Can.G-1404F, XL Data Bulletin: 25 for 2.80 U.S./3.50 Can.G-1713F, AFF Data Bulletin: 25 for 2.80 U.S./3.50 Can.G-1781F, Internet Policies: .25 U.S./.35 Can.G-1955F, AIT Data Bulletin: 25 for 2.80 U.S./3.50 Can.G-1986F, HPI Data Bulletin: 25 for 2.80 U.S./3.50 Can.G-1988F, 2-Cycle Recommendation Chart: 25 for 2.80 U.S./3.50 Can.G-2089F, MCF Data Bulletin: 25 for 2.80 U.S./3.50 Can.G-2090F, MCV Data Bulletin: 25 for 2.80 U.S./3.50 Can.G-2194F, Initial Contact Guidelines: .30 U.S./.40 Can.


NEW CAMOUFLAGE CAPEmbroidered logo andvelcro closure.

Stock # U.S. Can.G-2369 14.75 18.25

2007 AMSOIL FALL SALES MEETINGS• Learn new sales strategies and skills• Learn about new AMSOIL products and their markets• Receive a 10 percent product rebate for attendance

at one meetingPre-register at 800-777-7094 or on the AMSOIL

website at www.amsoil.com. Enter the Dealer Zoneand click the “Training” tab for cost-free attendance.

September 14-15Toronto, ON Holiday Inn SelectSeptember 21-22Arlington, TX Sheraton Arlington HotelSeptember 28-29Richmond, VA Crowne Plaza Richmond WestOrlando, FL The Florida Hotel & Conference CenterPortland, OR Monarch HotelOctober 5-6Columbus, OH Holiday Inn & Suites Fort RapidsChicago, IL Westin HotelOctober 12-13Memphis, TN Embassy SuitesSuperior, WI DJ Meeting: Holiday Inn Downtown Duluth,

All Dealer Meeting: Duluth Entertainment andConvention Center

Edmonton, AB Ramada Hotel & Conference Center

October 19-20Lancaster, PA Lancaster HostSanta Clara, CA Biltmore Hotel & SuitesOctober 26-27Wichita, KS Hyatt RegencyLas Vegas, NV Texas Station

AUGUST CLOSE OUTThe last day to process August orders in the U.S.,Canada and Puerto Rico is the close of business onFriday, August 31. Individual telephone and walk-inorders will be processed if initiated by the close ofbusiness. Internet and fax orders will be accepted until3 p.m. CDT on that day. The last day to process Augustorders in Alaska is the close of business on Saturday,August 25. All orders received after these times will beprocessed for the following month. Volume transfers forAugust business will be accepted until 3 p.m. CDT onThursday, September 6. All transfers received after thistime will be returned.


BACK ORDERSThe healthy growth of AMSOIL INC. has created manyopportunities and challenges. Recent record-settingsales months, as well as shifting sales trends and newproduct and package size introductions, have createda strain on production capabilities, a quick draw downof inventory and an increased number of back orders.Overall, AMSOIL ships over 98% of all products withinone week of order. In fact, over the last 12 months,AMSOIL shipped 99% of back orders within one weekfor 10 of 12 months and 98.4% of back orders withinone week for the other two months.

A dedicated team at AMSOIL is committed to ensur-ing Dealers and customers receive product as quicklyas possible, and AMSOIL has responded to the backorder issue by increasing the length of production days,hiring additional personnel and shipping trucks to everydistribution center weekly. In addition, a significant

NEW MAGNETIC CAR SIGNMake your vehicle into a mobile advertisement for yourbusiness with the 11� x 17� AMSOIL magnetic car doorsign. Durable, removable and easy to use. Includesletter and number decals to allow up to three lines ofbusiness information. Sign may affect metallic paint. Kitincludes two signs and four decal sheets.

Stock # Qty. U.S. Can.G-2431 2 18.25 22.75

HOLIDAY CLOSINGSThe Toronto Distribution Center will be closed Monday,August 6 for Simcoe Day. The AMSOIL corporate head-quarters, U.S. distribution centers and Canadian dis-tribution centers will be closed Monday, September 3for Labor Day.

NEW EAO-88 OIL FILTER COMPARISON DISPLAYAMSOIL Ea Synthetic Nanofiber Oil Filters offer supe-rior protection, reduced engine wear and longer filter lifethan traditional cellulose (paper) filters. The new EaO-88 Oil Filter Comparison Display features the AMSOILEaO-88 Oil Filter alongside a traditional cellulose filter.The side-by-side comparison allows customers theopportunity to touch and see for themselves the supe-rior construction of the AMSOIL filter, while a graphicexplains some of the differences between the two filtertypes.Stock # Wt. Lbs. U.S. Can.G-2417 5.0 55.00 68.50

OIL ANALYSIS PRICING ADDENDUMDue to a printing error, prices for the Oil Analyzers Inc.Sample Kits with Complete Analysis and Two-WayPostage were misprinted in the G-26 U.S. Dealer PriceList. Effective immediately, Dealer pricing is as follows:

G-1451 (1) Sample Kit (U.S. Postal Service) 20.20G-1451U (1) Sample Kit (with UPS Return Label) 20.20G-1454 (50) Sample Kits 982.50G-1455 (100) Sample Kits 1925.00

financial investment has been committed to a bulkplant expansion at the AMSOIL Center.

In the meantime, what can AMSOIL Dealers do? 1)Work with your customers and set realistic expectationsfor their wait times. 2) Under-promise and over-deliver.3) Rethink how you view AMSOIL inventory. 4) Consideryour inventory needs and plan orders accordingly.

®

®

®

WE HONOR

PRSRT STDU.S. POSTAGE

PAIDPERMIT NO.13SUPERIOR, WI

AUGUST 2007PRINTED IN USA

CHANGE SERVICEREQUESTED

Published 12 times annually

Minimum 10%Post-Consumer Fiber (Discover in U.S. only)

To order AMSOIL products call 1-800-777-7094 Technical Services: 715-399-TECH (715-399-8324)

WIX ®

AMSOIL INC.SYNTHETIC LUBRICANTS

AMSOIL BUILDINGSuperior, WI 54880-1527

(715) 392-7101 Internet: www.amsoil.com

®

SEVERE GEAR Synthetic Gear Lubes• Maximum performance in severe

duty applications• Maintain protective viscosity for

long-lasting protection • Provide ultimate line of defense against

wear, pitting and scoring• Control friction and heat• Inhibit lubricant degradation and

component damage• Provide extended drain intervals

SEVERE GEAR® 75W-110 Synthetic GearLube (SVT) provides superior protection forelevated operating temperatures without sac-rificing fuel efficiency. It is formulated for usewith limited slip clutches and is ideal for turbodiesel pick-up trucks, vehicles used for towingand hauling and other vehicles subject to severeservice operating conditions, including heavyequipment, construction vehicles, emergencyvehicles, street rods and 4x4 vehicles.

action news aug 2007

Documents