Act-On Marketing Infrastructure Survey

Results

David AppelbaumCMO

Act-On Software

Responses by Company Size (# of Employees)

501

335290

365

25 Employees

75 Employees

250 Employees

500 Employees

Total Marketing Program Investment – all companies

Adve

rtising

/Ban

ner

Adve

rtising

/Prin

t

Direct

Mai

l

Emai

l Mar

ketin

g

Lead

Nur

turin

g

Lead

Sco

ring

Other

SEO/P

PC

Social

Med

ia

Trad

esho

ws/Ev

ents

Web

inar

s0

200400600800

100012001400

Marketing Programs - 500 Employees

Adve

rtisin

g/Ba

nner

Adve

rtisin

g/Pr

int

Direct

Mail

Email M

arke

ting

Lead

Nur

turin

g

Lead

Sco

ring

Other

SEO/P

PC

Social M

edia

Trad

esho

ws/Ev

ents

Web

inar

s0

50100150200250300350

Marketing Programs - 250 Employees

Adve

rtisin

g/Ba

nner

Adve

rtisin

g/Pr

int

Direct

Mail

Email M

arke

ting

Lead

Nur

turin

g

Lead

Sco

ring

Other

SEO/P

PC

Social M

edia

Trad

esho

ws/Ev

ents

Web

inar

s0

50

100

150

200

250

300

Marketing Programs - 75 Employees

Adve

rtisin

g/Ba

nner

Adve

rtisin

g/Pr

int

Direct

Mail

Email M

arke

ting

Lead

Nur

turin

g

Lead

Sco

ring

Other

SEO/P

PC

Social M

edia

Trad

esho

ws/Ev

ents

Web

inar

s0

50100150200250300350

Marketing Programs - 25 Employees

Adve

rtisin

g/Ba

nner

Adve

rtisin

g/Pr

int

Direct

Mail

Email M

arke

ting

Lead

Nur

turin

g

Lead

Sco

ring

Other

SEO/P

PC

Social M

edia

Trad

esho

ws/Ev

ents

Web

inar

s0

50100150200250300350400450

Top Sales Contributors

25 Employees

500 Employees 250 Employees

75 Employees

172

102

Email Marketing

Tradeshows/Events

260

112

Email Market-ing

Social Media

138

90

Email Marketing

Tradeshows/Events

163

93

Email Marketing

Tradeshows/Events

Campaign Challenges:

Resources needed to launch and manage a campaign

Dedicated Marketing Operations Resource

Company Size Yes No

25 235 265

75 184 151

250 157 132

500 226 139

Campaign Management Tools

250 Employees

75 Employees 25 Employees

500 Employees

1743 39

18

98171

58 5617

56

21

15

38126

29 33

27 41

18

10

22112

30 2941 48

22

2427137

37 29

Campaign Management Satisfaction

25 Employees75 Employees

250 Employees500 Employees

74

239

144

4340

156

111

28

22

148

96

2329

174

131

31

Campaign Management Satisfaction – Consolidated

Not Applicable Satisfied Un-Satisfied Very Satisfied0

100

200

300

400

500

600

700

800

Survey Conclusions • Email Marketing still top channel

• Resource constraints top challenge

• Using multiple marketing tools most common

• Almost 50% dissatisfied with marketing tools

For all the talk about new technologies, tried-and-tested methods, tools and practices still most prevalent.

The Act-On Approach

• Providing Marketers the ‘Art and Science’ of Marketing.- Integrated marketing platform – intuitive

tools to turn best creative thinking into marketing action

- Easy to use graphical metrics and reporting for maximum campaign effectiveness

- No reliance on IT for installation, management and support

- Seamless integration with WebEx, Salesforce.com, Sugar, Jigsaw and more

- Easy entry – no long term commitment; affordable pricing model starting at $500/month

Addressing Key Challenge: Integrated Marketing Platform

It’s Easy to Get Started!

• Complete ‘Out-of-box’ integrated tool set

• Affordable pricing starting at just $500/month

• No long contract terms: month-to-month

• Ability to launch within hours• Can start simple, automate at own

pace• For organizations of all sizes

Ready to Learn More?

To request the webinar recording, slides, product info, or pricing - email us: sales@act-on.com

• Call our sales hotline at: 1 (877) 530-1555

• Visit us at www.actonsoftware.com