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Act Now: 10 Tips

for Boosting your

Business

Presented by:

Ed Hoffman, VP of Global Sales and

Business Development, SLI Systems

Richard Sexton, President, Carolina Rustica

SLI Systems offers full service, customized, on-demand solutions

for Merchandising, Site-Search and Navigation and User

Generated SEO. SLI Systems’ hosted solutions empower

businesses to enhance customer satisfaction while increasing

sales, reducing costs and yielding valuable customer information.

Established in 2000, Carolina Rustica is a high-end multi-channel furniture

retailer based in Concord, NC. In October 2012 it became part of the US-

Mattress family.

SLI Systems has been a technology partner with Carolina Rustica for

over seven years, four platform migrations, and one ownership change.

Carolina Rustica is very happy to be on the Magento platform. It’s where we

should have been all along.

Site Search Influenced by Web Search

Many Consumers Search FIRST

• Consumers use Google or Yahoo or some web search

every day – they are used to searching

• They want what they came for, not to be ‘distracted’

• If they can’t find it, they can’t buy it.

• Do you search first?

Importance of Site Search

• Relevance is crucial

• The most important page on your site is the site search

page

• Users often rely on search as their main hunting

strategy

• 43% of visitors use the search box

• Visitors who use Site Search convert better than non-

searchers. Why?

• Search is a fundamental component of the Web user

experience and is getting more important every year

Search Results Reflect a Uniform User Experience

Present a great and consistent user experience

Optimized Search Results Page

Site search not just product search

Present Visitors with Merchandising and Marketing Banners

Use Every Opportunity to Promote

Learning Search Connect

• A Magento-specific application that pulls data direct

from the platform to SLI search results

• Allows for changes and additions to product

attributes and categories to be reflected in search

results almost real-time

• This linked integration allows for higher functionality

and customization of search results

Functionality with Learning Search Connect

Use the Connections in your Data

Next Steps: Cross Site / Cross

Platform Integration with US-

Mattress Sites using SLI

Thank you!

www.CarolinaRustica.com

www.sli-systems.com