act enrollment management solutions€¦ · 2016-07-13 · predictive modeling institution data...
TRANSCRIPT
ACT Enrollment Management Solutions:
Insights, Research, and Services for Every Enrollment Planner
2016 Enrollment Planners Conference
2
• The Present – Joe Cruse– ACT’s Current Suite of Enrollment Management Services
• Educational Opportunity Service (EOS)• Enrollment Information Service (EIS)• AIM ACT Information Manager
• The Future – Emily Riley– ACT Enroll
• ACT Engage – Nadia Dwight
• Q&A
Session Agenda
3
A suite of data-driven solutions designed to increase postsecondary education enrollment and retention success
ACT Enrollment Management Services (ACT EMS) Overview
4
ACT collects an enormous amount of information from students, assessments, and institutions.
The ACT EMS suite translates that data into usable reports and services that assist in enrollment decisions.
• Educational Opportunity Service (EOS)• Enrollment Information Service (EIS)• AIM ACT Information Manager• ACT Class Profile Service• ACT Course Placement Service• ACT Admissions Service
ACT EMS Overview
5
• EOS is a service that connects higher education institutions and scholarship programs with students who are interested in receiving information about educational opportunities.
• Students have the opportunity to opt-in to participate in ACT EOS when they register for the ACT® test or take the ACT Plan® assessment.
Educational Opportunity Service (EOS) Overview
Coming in 2016-2017!Coming in 2016-2017!Coming in 2016-2017!
6
EOS offers higher education institutions the ability to contact high school sophomores, juniors, and seniors with targeted recruiting information.
Plan EOS• Contains more than 100,000 sophomores who took ACT Plan• Enables institutions to build relationships early in the college selection
process• Validated email addresses
ACT EOS• Contains more than 2.8 million sophomores, juniors, and seniors who took
the ACT• Supports timely communications with college-going high school students in
the midst of their decision-making process
EOS Features
7
• Nationwide names available• Validated email addresses • Extensive search criteria
– Student academic abilities– Self-reported demographic information– Enrollment preferences
• Multiple release dates throughout the year• Names of underserved seniors are available at no
charge to all EOS customers
ACT EOS Features
8
Identify prospective students using detailed information to increase applications and enrollment from targeted groups.
• Increase campus diversity• Target special populations• Free Predictive Modeling Indices
– Mobility Index– Institution Type Index– Selectivity Index– Institution Size Index
EOS Benefits
9
Predictive Modeling Institution Data Sheet
Mobility Index
Pct Each Range
(National)
N Enrolled In-State
(Your Inst)
N Enrolled Out-of-State (Your Inst)
Pct Each Range In-
State (Your Inst)
Pct Enr Each Range Out-
of-State (Your Inst)
0.01 – 0.05 32 819 84 39 5 0.06 – 0.10 9 396 110 19 6 0.11 – 0.20 16 303 201 14 12 0.21 – 0.40 20 400 789 19 45 0.41 – 0.60 13 105 240 5 14 0.61 – 0.80 9 71 306 3 18 0.81 – 0.99 1 2 6 0 0
10
EIS is a research-based information resource for college admission offices that enables data-driven discussions. EIS provides information about more than four million ACT–tested and ACT Plan–tested students.
Enrollment Information Service (EIS) Overview
11
EIS provides the data you need to answer important enrollment strategy questions, including:• Which are the top-yielding high schools within specific market
segments?• Will we be successful working within our current markets, or is it
time to expand into new markets?• Who are our top competitors and how are they performing relative
to our institution?• Are our proposed enrollment goals realistic?
EIS Overview
12
Customized queries from “Student Selection Criteria”• Geographic variables
– State of residence– EIS segments– High school districts– Distance from campus
• Academic performance– GPA– Class rank– ACT Composite and subject area scores
• Gender• Educational major• Race/Ethnicity• Family income• Religious preference• Desired college characteristics
EIS Features
13
EIS is flexible and easy to use. It helps institutions identify student populations who match enrollment goals and create targeted marketing strategies.• Manage existing markets• Identify new markets• Analyze competing institutions• Set realistic enrollment goals
EIS Benefits
14
ACT Information Manager (AIM) is a software database that organizes and presents ACT college readiness assessment data and gives you the ability to access and analyze more than 265 data elements in each ACT student record.
ACT Information Manager (AIM) Overview
15
AIM Features
AIM turns data into information.
Student record Admissions Overview Form
16
AIM Features
• Simple, intuitive interface• Individual or aggregate
data on targeted groups of students
• Access to – Cognitive Data– Student Profile Data– Interest Inventory
17
AIM Benefits
Recruitment• Manage Territories
– States– EIS marketing segments– Counties– School districts– High schools
• Plan travel more effectively• Segment score-sender populations• Customize communication sequences• Develop recruitment messages based on student needs and
interests
18
AIM Benefits
Retention
AIM presents information critical to student success. For those students who enroll at an institution, AIM assists admissions counselors and faculty with: • Identifying students in need of early interventions• Accurate course placement• Building student relations and engagement• Facilitating department and activity area referrals• Improved advising and academic support
19
ACT EMS Benefits
The ACT EMS suite of solutions turns ACT data into information that leads to empowered action.
• Detailed, sortable marketing data• Comprehensive picture of student needs, interests, backgrounds,
and abilities• Match student needs with institutional resources• Improve recruiting, enrollment, and retention
20
ACT Elementary — Career Continuum
1314
15
Slide 20
13 First green bar in graphic:
Given our current registration marks, this line should read:
ACT WorkKeys® / ACT National Career Readiness Certificate™ (ACT NCRC®)Thomas J. Anglin, 1/22/2016
14 Summative assessments line in Notes:
I suggest the line should read:
Summative assessments – ACT Aspire, the ACT, ACT Compass, and ACT WorkKeys – to measure the development of academic skills necessary to beocming college and career readyThomas J. Anglin, 1/22/2016
15 Non-coginitive assessments line in Notes:
"students growth and development" should be "students' growth and devlopment"
Also "to provide" could be "provides" for consistency with "allows" later in the sentence.Thomas J. Anglin, 1/22/2016
ACT Enrollment Management Tools: The Future
22
• ACT Enroll is the new postsecondary platform that integrates all of ACT’s Enrollment Management Services.
ACT Enrollment Management Services: The Future
2017Oct Nov Dec 2017 Feb Mar Apr May Jun Jul
ACT Enroll Phase 1 ‐ EOSOctober 2016
ACT Enroll Phase 2 ‐ AIMDecember 2016
ACT Enroll Phase 2 ‐ EISMarch 2017
ACT Enroll Phase 2 –Enhanced Data AnalyticsMay 2017
ACT Enroll Phase 2 ‐ACT Research Services
July 217
23
ACT Enrollment Management Services: The FutureNew Features
• On demand record availability• Expanded export capabilities• Multiple data sources• More ordering options
24
ACT Enrollment Management Services: The FutureNew Features
• Interactive maps • Updated segments• Institutional accounts• Consultant roles
25
ACT Enroll Sign In
ACT Enrollment Management Services: The Future
26
Questions?
ACT Enrollment Management Services: The Future
28
ACT Engage College Overview
ACT Engage® College measures students’ behaviors and psychosocial attributes, which are critical but often overlooked components of their success as they enter college.
29
ACT Engage College Overview
Helps with Transition to College and Improves Retention Rates
ACT Engage College identifies students who are most at risk of academic difficulty or dropping out during their first year of college.
30
Research Based• Tested more than 200,000 students at 250 postsecondary
institutions using ACT Engage College • Tracked these students through their college careers• Results show ACT Engage is a valid predictor of academic
performance and persistence
ACT Engage College Overview
31
ACT Engage Product • Focuses on the three key noncognitive behaviors
– Motivation– Social Engagement– Self-Regulation
• Identifies issues before they affect a student’s ability to learn and succeed on campus
• Supports early interventions– Leads to greater student retention
ACT Engage College Features
32
ACT Engage College• Helps predict college academic performance and retention• Identifies interventions to help students succeed in their transitions to postsecondary education• Provides insight about student behaviors in three domains and ten scales
Domain ACT Engage College
Motivation • Academic Discipline• Commitment to College• Communication Skills• General Determination• Goal Striving• Study Skills
Social Engagement • Social Activity• Social Connection
Self‐Regulation • Academic Self‐Confidence• Steadiness
ACT Engage College Features
3333
ACT Engage is practical and flexible• Easy to administer
– Online 24/7– 30 minutes, low stakes
• Retrieve reports online 24/7• Identify areas of challenge
for students• Create a crosswalk of ACT Engage
scales to existing services• Utilize the tool shop to work on areas of
improvement• Ability to customize interventions• Opportunity to add up to 30 local questions to
gain additional insight on areas relevant to your school
ACT Engage College Features
34
Interpretive feedback, sorted from strengths to needs
Profile of scores
Indices only provided on the Advisor’s Report
ACT Engage College FeaturesSample Advisor Report
3535
ACT Engage Tool Shop
3636
ACT Engage Tool Shop
3737
ACT Engage Tool Shop
3838
ACT Engage Tool Shop
3939
ACT Engage College FeaturesExample — Institutional Crosswalk
40
ACT Engage Features
www.act.org/engage