acrolinx webinar gain control over your translation process - nataly kelly hub spot
TRANSCRIPT
#acrolinx
Presented By: Nataly Kelly, HubSpot
Gain Control Over
Your Translation Once
And For All
#acrolinx
Presented By: Nataly Kelly, HubSpot
#acrolinx
SEND YOUR
QUESTIONS
REORDING & SLIDES
AVAILABLE
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How do you find the best translation
vendors?
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The translation vendor already handles your…
• Content type
• Subject matter
• Languages
• Countries
• Technology
• Time zone
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How do you build the right translation
process?
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Planning matters more than the process.
• Goals that are shared with vendors
• Expectations that are discussed and defined
• Schedule for regular communication
• Access to your content creators + supply chain
• Living, evolving style guide + glossaries
• In-country reviewers
• Commitment to ongoing improvement
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What are the most common types of
translation errors?
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Less common problems?
• Completeness
• Accuracy
• Numbers/dates/proper nouns
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How do you speed up the process?
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In summary, build a relationship with
clarity, consistency, and
communication…
… and those same attributes will show
up in your translations.
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Gail Hoffman
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Helping the world’s greatest brands speak With One Voice