!  Employee(engagement(is(a(very(misunderstood(and(misused(term(in(human(capital(considera5on(and(prac5ce(today.(

!  It(is(not(synonymous(with(employee(sa5sfac5on,(loyalty(or(well;being.(

!  It(is(characterised(by(a(heightened(emo5onal(connec5on(that(an(employee(feels(for(his/her(organisa5on,(which(influences(him/her(to(exert(greater(discre5onary(effort(to(his/her(work.(

!  Employee(engagement(is:(((((!  In(other(words:(How(much(of(myself(do(I(bring(to(

work?(And(how(much(do(I(like(what(I(do(and(whom(I(do(it(for?(

Defining(Employee(Engagement(A(Cri5cal(Business(Measure(

“a#psychological#state#of#employees#which#leads#towards#the#most#desired#employee#behaviour#and#be8er#business#results.”#

!  Employee(engagement(is(a(leadership(issue(that(has(serious(business(consequences.((

!  Not(puMng(a(strategy(in(place(to(effec5vely(measure(and(manage(employee(engagement(is(choosing(to(have(a(disengaged(workforce.(

!  Disengaged(employees(do(not(contribute(construc5vely(to(an(organisa5on’s(goals.(They(have(disconnected(emo5onally(from(their((job(and(employer(and(operate(in(a(passive(or(indefferent(zone.((

!  Research(shows(that(only(one(third(of(our(work(force(in(South(Africa(are(fully(engaged(with(their(work(and(employer.(

!  Companies(that(place(workers(at(the(core(of(their(strategies(produce(higher(long;term(returns(to(shareholders(than(their(industry(peers.(

!  Understanding(the(engagement(condi5on(of(your(organisa5on(should(be(a(key(measure(and(cri5cal(success(factor(in(sustaining(its(long(term(success.(

Engagement(Framework(

Versa5le(&(Intelligible(Data(Visualisa5ons(

Advanced(Analy5cs(&(Strategic(Insights(

Advanced(algorithms(provide:(

!  Engagement(Index(Score(!  Engagement(Typology((segmenta5on)(!  Work(dimension(Performance(Scores(!  Work(dimension(Impact(Scores(!  Priority(Matrix((where(to(foucs(efforts)(!  Loss(of(Brand(Promise(

Ul5mately(this(enables(the(iden5fica5on(of(levers(to(posi5vely(affect(engagement(levels(and(provides(the(building(blocks(for(your(People(Strategy.(

Repor5ng(Tool(&(Interac5ve(Dashboard(

The(Bo]om(Line(–(Your(Employees(Deliver(on(Your(Brand(Promise(There(is(a(proven(correla5on(between(sa5sfied(customers(and(engaged(staff(;(and(an(important(tension(between(“what(I(give(to(my(employer(and(receive(in(return.”(

!  Customised(client(deliverable(

!  Enables(unlimited(slicing(and(dicing(of(data(

!  Built;in(security(measures(!  Your(own(exploring(tool(

The(Process(!  Census(approach(!  Ques5onnaire;based(survey(!  Quan5ta5ve(and(qualita5ve(measurement(

criteria(in(measurement(instrument(!  Online(and(paper(comple5on(!  Pre;loaded(demographics((if(possible)(!  Mul5;method(approach((quan5ta5ve(survey(

approach(coupled(with(qualita5ve(findings)(

Engagement(

Employer(Brand(

Daily(Experiences(

Plan(&(Mobilise( Prepare(&(Test( Administer(Survey(

Analyse(&(Report( Deliver(Results(

High(level(engagement(snap;shot(

EVP(and(lost(promise(

Tac5cal(output(to(inform(strategy(

6;12(weeks(depending(on(scope(

Car$rental$company$ Asset$management$ Private$hospital$group$ Municipality$

45%(of(customer(commitment(is(determined(directly(by(employee(engagement.(

50%(of(customer(aMtude(towards(the(brand(is(directly(influenced(by(employee(engagement.(

32%(of(pa5ent(sa5sfac5on(is(directly(influenced(by(employee(engagement.((

52%(of(change(in(residents’(overall(percep5on(of(the(municipality(is(due(to(employee(engagement(

Proven(consequence(of(customer(commitment:(•  recommend(their(services(•  increased(reten5on(•  resistance(towards(

compe55ve(offers(

Customers’(willingness(to(recommend(the(brand(as(well(as(related(reten5on(are(strongly(influenced(by(engaged(employees.(

25%(of(this(brand’s(compe55ve(posi5on(is(directly(linked(to(employee(engagement.(

25%(of(customer(loyalty(is(a(direct(result(of(having(engaged(employees.((

Actual(South(African(case(studies(proving(the(link(between(engagement(and(business(success(

!  What(differen5ates(our(methodology(from(the(more(conven5onal(approaches(that(measure(employee(engagement(is(how(we(define(and(conceptualise(employee(engagement.((

!  By(defini5on,(our(framework(is(designed(to(measure(employees’(psychic(state(of(mind.(

!  Our(cuMng;edge(methodology(is(underpinned(by(over(a(decade(of(research(in(affec5ve(science.(

!  Our(approach(is(aligned(with(contemporary(employee(engagement(theory(while(also(reflec5ng((the(contemporary(workplace(reality(and(its(manifesta5ons.(

Visit(www.echelonpurple.com(for(more(informa5on(