14 Video Research Digest 2015. 5-6

/ Plan

Check

PDCAAction

ACR/ex

R&F++R&F++ 6 32VR-CIP

ACR/ex20144

1000 3000

ACR/ex

VR-CIPACR/exASP

writer

ACR/ex

Ad Activity Support Project

15

L 5 50 1110 5 1 5 1 M2M335

1-135-294.8%8.5GRP805.2%85.5%11.9%66.96.1%35

94.8%93.9%35

2

94.8% 98.3%3.5%

ACR/ex3 A304960 5 L

2

4 4

94.8 98.3

8.5 8.9

GRP 805.2 875.8

3 76.9 84.2

21

3

30-49 30-49

94.5 91.6

11.5 11.6

GRP 1087.7 1064.8

3 84.1 80.7

1-1

94.8 85.5 11.9 66.9 6.1

8.5 8.2 1.5 1.2 1.0

GRP 805.2 701.0 17.2 80.0 6.3

3 76.9 69.2 1.2 2.3 0.0

1-2 35

93.9 88.6 22.8 49.9 6.6

9.5 8.8 2.2 1.1 1.2

GRP 896.1 783.9 49.3 55.2 7.8

3 79.6 72.7 6.6 0.5 0.1

16 Video Research Digest 2015. 5-6

A 3%406 53 4 A91.6%94.6%

5TVCM GRPTVCM

6GRP 5 2

7GRPimp1,100GRP64.5% 5 776.5%

4

91.6 91.6

94.6 89.1 13.8 11.1

5 TVCM

0.0

20.0

40.0

60.0

80.0

100.0

100 200 300 400 500 600 700 800 900 1000 1100 1200 1300 1400 1500

GRP

GRP

GRP

GRP

GRP

IMP

CM

CM

Campaign Karte

6

Ad Activity Support Project

CM

GRP

17

% / 14.8%50%50%0.148=7.7%57.7%

870%GRPimp

201412R&F++2016

8 70

7

76.5%

70% 1.1

()