acme confidential “acme”. acme confidential overview what is product? market dynamics product...
TRANSCRIPT
Acme Confidential
Overview
What is Product? Market Dynamics Product Overview Positioning
Competition Product Demo Reseller Program Q & A
Acme Confidential
Why Company?
$____ billion in revenues - influence the global market
Technically Renown Core Competencies
#1 #1 in ______
__% US Market Share __% Worldwide
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What is Product?
The Widget system for xxxxx Product 5000 enables:
Benefit 1 Benefit 2 Benefit 3
FutureReadyFutureReady
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Market
Deregulation creates new competitors! Clash of the Titans (US now--others follow Jan
1, 2001!) Telcos Cable Satellite
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Market Dynamics Full service convergence
The market share for TECHNOLOGY is getting hot. Both sides want this beach head to launch into their respective services - to dominate full Internet and Interactive Multimedia service bundle.
Customer 1 Customer 2Technology
Digital TVCommunications
Full Service Bundle
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Market Size
The total available market for the ___ market is expected to be over $___ million users by 2006
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Market Movement
Major indicators show that the race is afoot: “Broadband merger mania shows no sign of letting up”
(Broadband Daily 2/2000) British Telecom & AT&T talking “collaboration” Motorola purchase GI ($17 billion) Cisco purchased Pixstream Videotron merger (5.6 billion) Akamai Tech, acquired Intervu Lucent acquired Ortel (2.95 billion) AOL & Time Warner slated to merge Qwest, US West merger Viacom, CBS merger Liberty Media, Ascent merger MCI-WorldCom, Sprint in merger discussions TV Guide, Gemstar merge (9.2 billion)
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Competitors
Primary - current 1 2 3 4
Secondary - in our space 1 2
Secondary - extended 1 2 3
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Product Positioning
Pace, Samsung, NEC
Sweetspot
Service Revenue
PrIce
< Trials -- Initial Deployments -- On-going Deployments >
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Competition
Video Telephony
2D or 3D Gaming
Personal Video Recorder
Internet Games on TV
E-Commerce
Web Surfing
Video-On-Demand
Digital Video
Karaoke
Widg
et1
Competitor 6
Competitor 3
Competito 9
Competitor 1
Competitor 8
Secondary Competitor or Upcoming
Primary Competitor
Competitor 2
Competitor 5
Competitor 7
Competitor 4
Competitor 1
0
Basic/Enhanced Services
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Capability
Current baseline capability Feature 1 Feature 2 Feature 3
Coming soon... Feature 1 Feature 2
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Areas being Addressed: Reduced cost Increase power Options to support multiple
TVs More modular architecture
Product Roadmap
* Roadmap info not finalized
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Key Differentiators
Silver bullets Only system that is ______ - lasts longer Maximum ______ potential
Allows both baseline and extended offering Turn features on & off remotely via software
Competitive pricing, but much lower overall cost Compatible with world’s most popular networks From Company - the world’s #1 leader in _____
systems