acl – communication strategies friday, october 6, 2006
TRANSCRIPT
ACL – Communication Strategies
Friday, October 6, 2006
The Origins of DMHEC 1997 – Comparative Cities Study
– Omaha NE– Portland OR– Austin TX– Louisville KY– Kansas City MO– Greenville NC– Madison WI– Columbus OH– Hartford CT
A Common Element
Identified need for undergraduate, graduate education, corporate training, and certification programs in downtown Des Moines
Collaboration – Business View
Identify Product Need Leverage Institutional
Assets– (DMHEC members)
Blend Assets / Develop Product
Price Product Market Product Deliver Product
Priority: Life-Long LearningEstablish a Downtown Adult Learning Center
New Business Start-up
How Does DMHEC Serve…?
John and Mary Pappajohn Education
Foundation
Greater Des Moines Businesses
DMHEC Member
Institutions
How Does DMHEC Serve?
Values – Life Long Learning
“If there is a new social contract implicit between employers and employees today, it should be this: You give me your labor, and I will guarantee that as long as you work here, I will give you every opportunity – through either career advancement or training to become more employable, more versatile.” pg 293
Vision
By the year 2015, the overall educational attainment of Central Iowa’s resident work force will exceed National Averages.
DMHEC Mission
Improve Central Iowa’s Economic Competitiveness by Elevating the Educational Attainment of the Workforce Through Life-long Learning Opportunities
Higher Education
Professional Development and Corporate Training
Civic and Business Leadership Training
Imagine… CollaborationReal Education in Real Time!
Marquee ProgramsDegreed Programs
Undergraduate and Graduate Credit CoursesJohn and Mary Pappajohn Scholars
Training That Works!
New Iowa Entrepreneurial CenterBusiness/Industry Oriented
Continuing Education Professional Certification Renewal
Competitiveness and Quality Initiatives
Leadership For Life!
Business/Government /Not-for-Profit Executive and Board TrainingInnovative Civic Engagement
Community Leadership Initiatives
Institutional Barriers
SHARED VISION Presidents / CEOs
ProvostsCabinet Level
Senior Management
Deans Department Heads
FacultyCorporate Trainers
& HR
Association Executives
Training Professionals &
Vendors
Big Four Questions
1. To which populations do you wish to convey messages (members, gatekeepers, business and community leaders, business partners, adult learners etc.)?
2. What key messages do you want to convey to each of the target populations?
3. What's the best approach to reach gatekeepers for each organization/population, including who/how should the message be conveyed?
4. How will you know if you're reaching these stakeholders or not?
Elements of a Strategic Communications Plan
Determine Goal Identify and Profile Audience Develop Messages Select Communication Channels Choose Activities and Materials Establish Partnerships Implement the Plan Evaluate and Make Mid-Course Corrections
DMHEC Internal Work Groups
Professional Development /
Preferred Vendor
Programs Work Group
Community and Civic
Engagement Work Group
Web Design and
Instructional Technologies Work Group
Dual Enrollment /
Scholars Institute Work
Group
Regional Marketing and
Promotions Coordination Work Group
DMHEC New Member
and Institutional Coordinating Work Group
Establish a regional marketing effort to promote adult learning opportunities offered
by DMHEC members throughout Metro Des Moines
Identify Professional Development and Corporate Training opportunities and when
appropriate recommend “preferred vendors” to deliver these programs
Organize institutional and community resources and assets in order to establish a
Center for Civic Leadership and Engagement @ the Pappajohn Center
Align Institute program offerings with appropriate credit courses from DMHEC members – including
qualitative measures
Establish DMHEC as a “portal” or clearing house for adult learning information through re-design and
alignment of DMHEC Web site with members’ sites
iPrismglobal.com
Permission Based Communications Greater Des Moines
Partnership Iowa Society Association
Executives Society of Human Resource
Managers American Society for
Training and Development Project Management
Institute United Way of Central Iowa Greater Des Moines
Community Foundation Sate and Local Government
http://www.newsletterease.com/
John and Mary Pappajohn Education Center
Questions & Comments
Kent Sovern
Executive Director
Des Moines Higher Education Collaborative
Phone: 515-235-4602
www.dmhec.com