ACKNOWLEDGEMENT

I take this opportunity to express my gratitude and indebtedness to Dr.Joseph I Injodey,Principal Rajagiri school of management.

I owe deeply to my esteem professor and project guide Tharu Benny, Member, Rajagiri School Of Management, and other faculty members for their continuous and valuable guidance.

I thank Ambarish ,Marketing Head ,TTK Prestige Ltd, for giving me an opportunity to undertake this research project in his esteemed organization. I also wish to thank Mr.Shivakumar,Sr.Manager- Sales who have assisted me to fulfill my work.

I also express my gratitude to my parents, friends and above all the grace of God almighty for helping me to accomplish my project.

DECLARATION

I, Vipin Chandran hereby declare that this project titled A study on existing market scenario of prestige kitchen home appliances in Bangalore territory

submitted by me in partial fulfillment of the requirement for the degree of Master of Business Administration, at Rajagiri School Of Management, Kakkanad, Cochin, affiliated to Mahatma Gandhi University, Kottayam has not formed basis for the award of any other degree and is my original work.

Place Date VIPIN CHANDRAN

EXECUTIVE SUMMARY

INTRODUCTION

DATA ANALYSIS

FINDINGS

RECOMMENDATIONS

BIBLIOGRAPHY

ANNEXTURE