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Acknowledgements

We would like to give cordial thanks to them who helped us a lot in preparing this report.

We are very much grateful to our course instructor Sabina Yasmin for her valuable

instructions, helpful attitudes and guidance in making this report.

Our sincerely thanks go to our friends and class mates for their support and help without

which this report was not possible in such a short time.

Thank You

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Table of Contents

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They follow %nternational Standards on 2uality 3anagement System to ensure consistent

+uality of products and services to achieve customer satisfaction.

The necessity of pure food in consumers( mind especially in the commodity food business has

pushed !$% to fill up the market demand by producing food products. !$% &oods limited is

engaged in manufacturing, marketing, and distribution food products and condiment under the

brand names of )45* and &41. Their portfolio covers practically basic spices, mi0ed spices,

cereals, edible oil, snacks and confectionary categories.

!$% foods limited e0ports )ure and &un /rand products to !ustralia, 4!*, 6uwait, Saudi

!rabia, /ahrain, 2atar and many other countries to come into the list.

Industry Analysis

!$% 'imited has a wide range of industrial )roduct. They have three ma#or business units.

These are )harmaceuticals, $onsumer brand, !gribusinesses. The main %ndustries of !$% are7

!$% &ormulations 'td.

!pe0 'eathercrafts 'imited

!$% Salt 'imited

!$% )ure &lour 'imited

!$% &oods 'imited

$onsolidated $hemicals 'imited

)remiafle0 )lastics 'imited

$reative $ommunication 'imited

!$% 3otors 'imited

!$% 'ogistics 'imited etc.

8oint 9entures are7

!$% :odre# !grovet )rivate 'imited

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Tetley !$% -/angladesh 'imited

!sian $onsumer $are -)vt 'imited.

!mong them we chose !$% &oods 'imited for our assignment. 1ow;a;days the customers of/angladesh are ensured with pure food products under the brand name of ?)ure?. Within

the very short period of its entrance this brand has been en#oying second leading position in

the market. &un $andy and &un $hanachur produced from high +uality imported raw materials

with state of the art technology have attained enormous popularity among the consumers. !$%

&oods 'td. is focusing on improving the food habit of /angladeshi consumers through

providing more ready to cook products and ready to eat as well.

Com%any &rofile

!$% was established as the subsidiary of %mperial $hemical %ndustries -%$% in the then *ast

)akistan in

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&rom the country of hospitality, presenting !$% )ure Spices. They believe the value of

spices lies in the natural trait of spices, volatile oil is very essential for retaining natural color

and aroma of spices. Their uni+ue %mpact $lassifying 3illing technology with its

temperature control grinding feature, keep the volatile oil of fresh spices intact. &amous

/angladeshi brand, !$% )ure Spices takes pride in delivering all the natural goodness of

spices so that we can serve great tasting foods to the ones we care.

Pure Chilli:

)ure $hilli is grinded form the best variety of chilli. %t provides bright red color with high

hotness.

*0port )ack 'ocal )ack

%ngredient7 $hilli.

1et Weight7

J &or *0port;

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)ure 6heer 3i0 is an easy cooking cereal based products. %t(s ideal as dessert and also for

entertaining guests. One pack of )ure 6heer 3i0 -

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J &or *0port; C==g, H==g.

J &or 'ocal; C==g, H==g.

Confectionary:

Fun Candy:&un $andy is produced from high +uality imported raw materials with state of the art

technology.

To satisfy different segment of consumer, fun candy is now available in two different

variants, milk and caramel. /oth of these variants are highly appreciated by consumers

specially kids. &un candy is an easy solution to make the kids happy.

S*+T Analysis

SWOT analysis is an overall evaluation of the company(s strengths -S, weaknesses -W,

opportunities -O, and threats -T.

Strengths are the internal capabilities that may help a company to reach its ob#ectives.

Weaknesses are the internal limitations that may interfere with a company(s ability to achieveits ob#ectives.

Opportunities are the e0ternal factors that the company may be able to e0ploit to its advantage.

Threats are the current and emerging e0ternal factors that may challenge the company(s

performance.

Strengths (S):

2uality product7 The product(s +uality of !$% &oods 'td is so high. &or producing

+uality product they follow under strict hygienic conditions in the factory, which istheir one of the big strength.

3odern machineries7 !ll the machineries they have are so much modern, which are

very powerful and able to produce good +uality products.

5easonable price of the products7 $ompany(s pricing strategy is much better. Their

selecting price of the products is reasonable considering the economic condition of

/angladesh. Therefore, customers can purchase their products cheaply.

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Ialal raw materials7 !ll the raw materials they are using to produce the products are

halal. Therefore, all of their producing goods are halal" which decreases the

religious hesitation of customers.

:ood distribution network7 !$% &oods 'td(s distribution network is one of the largest

distribution networks in /angladesh. ! vast number of eager energetic sales

representatives are dedicating themselves to maintain good distribution throughout the

country.

Weaknesses (W):

'abor strikes7 Sometimes labors of the company strikes to get their regular wages and

privileges.

&ew promotional tools7 They use few promotional tools.

'ow advertising fre+uency7 !ll around /angladesh their advertising fre+uency is lower

than re+uired.

Opportunities (O):

$urrent large market7 !s /angladesh is a densely populated country, so the market is

large here for all the products. %t is very easy for the company to enter into a large

market for doing their business, which is one of the biggest opportunities for the

company.

!vailable labor with low cost7 'abors are available in /angladesh. The cost of the

labor is very low here. Therefore, it is another opportunity for !$% &oods 'td.

!vailability of raw materials7 %n /angladesh raw materials are available for !$% &oods

'td to produce their products.

:ood transportation system7 Transportation system is comparatively good here in

/angladesh. $ost of transportation is also not so high. So, it is another opportunity for

!$% &oods 'td.

hreats ():

$ompetitors7 $ompetitors are the main threat for a company. %n /angladesh there are a

lot of consumer foods producing companies are available like S+uare $onsumer

)roduct 'imited, )5!1 &oods, /G &oods, 4niversal &ood 'imited etc. These

companies are the actual threat for !$% &oods 'td.

:overnment ta0es7 Gay by day :overnment ta0es are increasing rapidly. ! good

portion of the profit has to pay the company as ta0, which is a threat for !$% &oods

'td.

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)olitical issues7 Sometimes some political issues create some problems, like during

hartal or any other strikes of political parties can stop the distribution process of the

company.

*conomical threats7 *conomical condition is not good in our country, which is a threat

for the company.

*nvironmental issues7 Sometimes the environment of our country becomes threat for

the company. 'ots of natural calamities occur in /angladesh. Guring this period

running business becomes incredibly tough.

&EST Analysis

%t is very important that an organiation considers its environment before beginning the

marketing process. %n fact, environmental analysis should be continuous and feed all aspects of

planning. Political -and legal factors, Economical factors, Sociocultural factors, and

!echnological factors are known as )*ST factors -macroenvironmental factors. !s a

successful company !$% &oods 'td considers their different macroenvironmental factors very

well to understand market growth or decline, business position, potential and direction for

operations.

!olitical "actors:

)olitical factors, or how and to what degree a government intervenes in the economy.

Specifically, political factors include areas such as ta0 policy, labour law, environmental law,

trade restrictions, tariffs and political stability. )olitical factors have a great impact on !$%

&oods 'td. Iigh domestic ta0ation, high import ta0, political instability, corruption,

government new labour law etc impose a great effect on !$% &oods 'td.

Econo#ical "actors:*conomic factors include economic growth, interest rates, e0change rates and the inflation

rates. These factors have ma#or impacts on !$% &oods 'td to operate and make decisions. &or

e0ample, interest rates affect a firm?s cost of capital and therefore to what e0tent a business

grows and e0pands. *0change rates affect the costs of e0porting goods and the supply and

price of imported goods in an economy.

Social "actors:

Social factors include the cultural aspects and health consciousness, population growth rate,age distribution, career attitudes and emphasis on safety. Trends in social factors affect the

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demand for !$% &oods 'td(s products and how !$% &oods 'td operates. Sometimes !$%

&oods 'td changes various management strategies to adapt essential social trends. Social

factors affect daily operations -in short term and business position of the organiation -in long

term.

echnological factors:

Technological factors include ecological and environmental aspects" such as activity,

automation, technology incentives and the rate of technological change. /y analying

technological factors !$% &oods 'td can determine barriers to entry, minimum efficient

production level and influence outsourcing decisions. &urthermore, technological shifts can

affect time, production, costs, +uality, and lead to innovation. !$% &oods 'td also adopts

modern waste management technology.

Com%etitors Analysis

$ompetitors are one of the key factors of a company. $ompetitors are companies those

produce and market substitutes to satisfy the same customer needs. %t forced to produce

+uality goods to attract and retain actual and possible customers. Once a company identifies its

primary competitors it must ascertain their strategies, ob#ectives, strengths, weaknesses. The

main competitors of !$% &oods 'imited are S+uare $onsumer )roduct 'imited, )ran &oods,

/G &oods, 4niversal &ood 'imited.

S$uare Consu#er !roduct %i#ited7 One of the main competitors of !$%

&oods 'imited is S+uare $onsumer )roduct 'imited. 'ike !$% &oods 'td S+uare

$onsumer )roduct 'td has also many food items, spices, snacks, edible oils,

confectionaries like 5adhuni spices, 5uchi snacks etc.

PRAN Foods7 !nother ma#or competitor of !$% &oods 'imited is )5!1 &oods. %t also

has many food items and spices like )5!1 snakes, )5!1 spices etc. !s both !$% and

)5!1 have same substitutes so they have very hard competition between them.

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