Todd Felts, Ed.D.Associate Professor, Strategic Communications

The Reynolds School & Center for Advanced Media StudiesUniversity of Nevada, Reno

PR w/ honors

Strategies

Tactics

Objectives

Goal

SET A GOAL:

Long-term, global statements of being.

“To become a a recognized honors organization at the University of Nevada, Reno and get students excited about joining the organization.

competition YOU audience

Define Objectives

Shorter-term, defines what behavior, attitude or opinion you want to achieve from audiences.

Includes time frame.

“Between Oct. 8 and 12, get 120 people to post a photo with a recently pinned NCSC Scholar on Instagram. ”

Build Strategies

Describes how you will reach your audience.

Develop the message.

“Hang posters in key locations where a large number of freshmen live and play.”

“Create an incentive to post photos on social media sites used by freshmen.”

Li (2009)

Deliver the tactic:

How to? Publications, community events, Facebook post, news releases, one-on-one meeting.

Deliver the message so people remember it, repeat it and share it.

Dr. Todd Felts @toddfelts mfelts@unr.edu Facebook.com/toddfelts Slideshare: toddfelts

Thank You!